Ladybugz Interactive Agency

BACKGROUND

Please describe your company and your position there.

Sonothera is developing an ultrasound-guided nonviral gene therapy platform and therapies to provide patients with the next generation of genetic medicines. I am the head of Digital.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Ladybugz Interactive Agency?

We are a startup company and wanted a website to describe our technology and its potential for developing new and innovative genetic medicines. Ladybugz was engaged to develop that site.

SOLUTION

How did you select this vendor and what were the deciding factors?

We looked at a number of potential developers. We wanted a group that was not only experienced in site development for biotech, but was entrepreneurial in its approach. The idea was that this would be the first of a series of engagements as our company and our online needs grew. Ladybugz fit that description. In addition, our pre-engagement discussions with them went very well.

Describe the project in detail and walk through the stages of the project.

We spent some time presenting our technology and its potential to the group at Ladybugz. Our intent was to allow them to fully understand what we were doing, both on the macro and micro level. The more they were engaged with our bubble technology, the better the initial designed concepts would be. That phase of the site development was successful. Ladybugz then presented us with three basic WordPress designs, all based on the idea of bubble graphics and videos. From that we selected one that would be the graphic concept of the site.

They also proposed the basic pages for the site based on our initial discussion and stated needs. We now has the visual concept and the site pages. The SonoThera group got together and wrote most of the text for the individual site pages. That was given to Ladybugz and incorporated into the general layout. We had a series of meetings to discuss and refine the details of both the graphics and site text. Once that was complete, a non-public site was posted for all parties to review and comment. That led to a number of minor changes and a final site design. The site went live December 4, 2022.

How many resources from the vendor's team worked with you, and what were their positions?

Four individuals from Ladybugz Interactive Agency actively worked on our project. They included the following. Designer Project Manager SEO Expert Technical Manager

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We are 100% pleased with the SonoTherad.com site that they developed. This is an introductory site for us and it has only been a few days since we went live. The initial feedback from those outside our organization has been very positive. there is no question that the site reflects well on our company.

How effective was the workflow between your team and theirs?

It was smooth on both ends. Deadlines were met and the geniality of the people working for them and us was excellent. Our meetings were always friendly and productive.

What did you find most impressive or unique about this company?

Ladybugz quickly understood our technology and were able to translate into graphics, presentation material and site design. And they were easy to work with.

Are there any areas for improvement or something they could have done differently?

It may be a cliché, but we don't look back, only forward. We are working with Ladybugz now on generating productive traffic and future upgrades to the site.

BACKGROUND

Introduce your business and what you do there.

I’m the VP of marketing and communications for The Home for Little Wanderers, a human services nonprofit dedicated to creating a brighter future for kids.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Ladybugz Interactive Agency?

We were looking to create a new website for a private special education school. We also wanted to market that school through the site.

SOLUTION

What was the scope of their involvement?

Initially, we held several calls with Ladybugz Interactive Agency to discuss the background of the school, our marketing challenges and needs, and how we wanted the website to look. After that, they gave us an outline and design proposal and then started developing the website from scratch using WordPress. Currently, their team is providing us with hosting and maintenance support. We work with them in a remote setup.

What is the team composition?

We work with different people from their team: a creative director, a web developer, the founder and CEO, and the COO.

How did you come to work with Ladybugz Interactive Agency?

We found them through Google research.

How much have you invested with them?

We’ve spent over $30,000.

What is the status of this engagement?

We started working with them in August 2021, and our engagement is still ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We don’t have any metrics yet because the website is brand new, but we’re very satisfied with the design and usability of the site. Overall, we’re thrilled to finally have a dedicated site where we can market the school and showcase our work and the services we provide to students.

How did Ladybugz Interactive Agency perform from a project management standpoint?

They’ve met all deadlines and stayed on budget. For communication, we use Zoom.

What did you find most impressive about them?

We like that they’re a small boutique agency, and their services are very personalized.

Are there any areas they could improve on?

No, I highly recommend working with them. 

Do you have any advice for potential customers?

Reach out to them and have a thorough discussion about your web development needs.

BACKGROUND

Please describe your company and your position there.

I am the Marketing Manager for JB Sash & Door based in Boston. We are a full services window and door company that has been in business for over 80 years.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Ladybugz Interactive Agency?

We hired Ladybugz to help reimagine and create a website that was truly reflective of who we are as a company.

SOLUTION

How did you select this vendor and what were the deciding factors?

Funny story... I found them through organic search! Their website is what drew me in. it was fresh, vibrant and easy to locate the information I was after. I loved the fact that I knew who they were as a company and their process for web design before I even sat down with them, including pricing. The experience I had as a consumer, interacting with their site is exactly what we were after with our site experience. It was a no-brainer... they proved to us that they know what they are doing!

Describe the project in detail and walk through the stages of the project.

It began with our discovery meeting where Ladybugz took the time to learn about who we were as a company and what was important to us. From there we worked as a team to identify who we were building the site for and what is important to that audience, which became our North Star. This work helped inform how we might reorganize our navigation to better serve that audience.

Once we had a strong foundation of how the infrastructure of how the site would work the design came. Ladybugz proposed 3 different designed homepages for us to choose as the basis of the design for the rest of the site. From there, things came together pretty quickly and they helped bring creative ideas to how we might bring more educational features to the customer journey to support our goals.

How many resources from the vendor's team worked with you, and what were their positions?

We had a team of 5 uniquely talented members working on our project. A very talented graphic designer, writer, and incredibly smart project captain, alongside Lysa the owner, and Frank the technical guru.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The site came out beautiful and we have received such great feedback from customers and industry partners. Ladybugz was able to take all the components and complexities of what we do and made it simple, clean, and easy to understand and navigate.

How effective was the workflow between your team and theirs?

We meet once a week to have session meeting on progress, which were great. I was also able to communicate with them effectively outside of those meetings with established communication platforms, which made it easy for me to provide feedback and share ideas and content.

What did you find most impressive or unique about this company?

They really pushed us to dig deep as a company to bring forward our identity, not just the product and services we offer.

Are there any areas for improvement or something they could have done differently?

I'm not sure I have true feedback here. if I had to list something I would say that I got lost in the process at one time. But the team quickly helped me back on course once I expressed my confusion.

BACKGROUND

Please describe your company and your position there.

I'm President of the Hudson Business Association. The Hudson Business Association is made up of local business owners seeking to connect with each other and our greater community. We have a strong belief that local business can only become stronger through these vital areas of connection

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Ladybugz Interactive Agency, and what were your goals?

Our website had become very out dated. We needed to modernize the site in order to attract new businesses and become more modern. We hired Ladybugz to bring their expertise in updating our site as well as give us advice on best practices.

SOLUTION

How did you select this vendor and what were the deciding factors?

We selected based on our previous knowledge of them and their reputation for delivering excellent products.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

Ladybugz took us through the process step by step and letting us know what to expect from them and what they needed from us. They delivered a member directory which was a primary goal for us in our discovery meetings.

How many people from the vendor's team worked with you, and what were their positions?

We worked with three main people. Lysa - owner, Billie - project manager. Aya - developer.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

After Launching the site, our potential members began submitting forms electronically when that was previously a paper method making things much more organized and easy to track.

Describe their project management style, including communication tools and timeliness.

Ladybugz provided excellent communication throughout. They mainly waited on us to get them the things they needed and in some instances took things in their own hands. We were provided timelines and due dates which they maintained and followed.

What did you find most impressive or unique about this company?

We enjoyed working with Ladybugz and would definitely recommend them.

Are there any areas for improvement or something they could have done differently?

We probably could use a little more guidance on how to make changes to the website.

BACKGROUND

Please describe your company and your position there.

I am the owner and president of the company

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Ladybugz Interactive Agency, and what were your goals?

Upgrade our website to reflect our company's growing status as a global leader in a niche market sector, and to more effectively attract relevant target audience (clients, investors, and high-caliber talents)

SOLUTION

How did you select this vendor and what were the deciding factors?

it is selected based on its quality, professionalism, efficiency in communications and speed of delivery

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

1. Define client (our company)'s needs
2. Define project scope/outline
3. Project planning in details including WBS and responsibility matrix etc.
4. Executions in part leveraging our company's internal talents to expedite the projects and to make necessary adjustments where needed
5. Launch and stress tests
6. Training & maintenance as is now

How many people from the vendor's team worked with you, and what were their positions?

3 at the front end (business contact; project leader; supervisor), and a few more in the back end.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

In a qualitative way, we got some good feedbacks from our investors, colleagues/peers, and candidate talents among others

Describe their project management style, including communication tools and timeliness.

pretty open, transparent, and positive. They are also very good at leveraging the client's internal team to improve the work efficiency and alignment with the client's management.

What did you find most impressive or unique about this company?

They are very good at communicating and delivering on time.

Are there any areas for improvement or something they could have done differently?

Perhaps a little bit less flexility to be provided to the client, e.g. for those clients who may not have adequate internal team in parallel to support the project .

BACKGROUND

Introduce your business and what you do there.

I’m the co-founder and CEO of Nanotein Technologies. We’re a biotech company that’s developed what we consider the next generation of t-cell activation and expansion technology. T-cells are a reagent for anti-cancer therapy.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Ladybugz Interactive Agency?

They helped us with web development and design. We asked them to design an entirely new site for us. It was critical that we came across as professional.

We’re launching a beta test of our products, and the whole purpose of the site was to be attractive and draw in users. There also had to be a low barrier to signing up for testing.

SOLUTION

What was the scope of their involvement?

We have a video that comes up on our homepage, as well as a test request page; a kit test request page, which allows us to capture the information of potential beta users; and lots of marketing information that educates visitors to the site and raises their excited. There are also illustrations and images that appear and disappear as people scroll through the site. They had to do some coding on the backend to make certain objects on the frontend move in specific ways.

They provided SEO through their basic support package, utilizing Google Analytics. The package includes code versioning, where they maintain a full backup of the site; regular scans to look for broken links; visual checks to ensure all updates are properly implemented; and make security changes.

The website design was done on their own software. 

What is the team composition?

There were five people: Billie (Director of Customer Success), Lysa (Founder & CEO), Robbie (Creative Director), Alison (Digital Marketer), and Frank (Technical Direction and Web Services).

Billie brought us in during the customer acquisition phase, and then we met with Lisa. Robbie handled the majority of the design work. Alison was helping with the language, and Frank handles the IT, setting up Google Analytics and helping us transition to the new site.

How did you come to work with Ladybugz Interactive Agency?

I found them through a Google search. After interviewing them and looking at their work, it was clear that they stood head and shoulders above the other three companies I was considering.

How much have you invested with them?

We’ve spent around $32,000.

What is the status of this engagement?

We’ve been working together from March–April 2022.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

The site comes across as very professional and has already driven user engagement. We’ve had a ton of feedback on the website. The goal was to have the website ready in time for a conference, and not only was t ready, but we were able to sign up beta testers with it while we were there.

Not only was the product awesome, but their approach was very nice. They were laid back and acted as a team. 

How did Ladybugz Interactive Agency perform from a project management standpoint?

We had weekly meetings. Ladybugz’ team did a great job of listening to us and then coming back with interpretations of what they heard, rather than force their ideas on us.

They did perfectly. We ended up soft-launching the site one week ahead of schedule, and Ladybugz was very transparent with their costs. Regarding communication we largely emailed each other and Zoom calls weekly with 2–3 of their members. Essentially, we’d go over what they were doing and ask questions.

Iterations would happen on the same day. I would email Robbie, and he’d respond within an hour. They were very responsive throughout.

What did you find most impressive about them?

I was very impressed with their creativity, as well as their team-wide engagement. They were able to listen to my vision and make something that’s visually appealing and interactive. They were able to accurately translate my vision and words into a creative design.

Are there any areas they could improve?

No, there aren’t. I hope everything keeps going well for them and they scale their business model. They would do well in the biotech space, and there’s always new businesses and startups there.

Do you have any advice for potential customers?

One company reached out to me for a reference, and I told them that the best way to get the most out of Ladybugz is to give them the creative license to impress you. Don’t micromanage them, as everyone has their expertise. Don’t go in thinking that you know more about what the product should look like than they do. Tell them to swing for the fences and you won’t be sorry.

BACKGROUND

Introduce your business and what you do there.

I’m the owner of a construction and remodeling company that mainly focuses on residential and building properties.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Ladybugz Interactive Agency?

We were looking to update our Wix website and refresh its design.

SOLUTION

What was the scope of their involvement?

Ladybugz Interactive is helping us develop our website and provide professional content creation. They also write monthly blog articles, monitor our SEO performance, and manage our Facebook and Instagram channels with daily updates.

What is the team composition?

Our main point of contact is Lysa (CEO & Founder).

How did you come to work with Ladybugz Interactive Agency?

I was looking for local design and development vendors on Google when I came across their company.

How much have you invested with them?

We’ve spent approximately $45,000.

What is the status of this engagement?

Our ongoing partnership started in June 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They help us rank on the first page of Google with defined keywords to reach specific audiences and places. They optimized the website in a way that it’ll show up organically to people who’re searching for our type of service.

How did Ladybugz Interactive Agency perform from a project management standpoint?

They accomplish everything within the timeframe and budget so I have no complaints about how they manage the project.

We typically communicate through email.

What did you find most impressive about them?

We like how they take the time to explain the process to us — they’re very results-driven and highly communicative.

Are there any areas they could improve?

I would like to be on the first page of Google consistently, but I realize that this type of work takes time so other than that, I’m quite satisfied with our partnership.

Do you have any advice for potential customers?

The results for this type of work take time to flourish so I would just advise you to be patient and set realistic expectations.

BACKGROUND

Please describe your company and your position there.

I am the co-owner of an automotive repair shop with my husband. We do general repair on all makes and models, state inspections, rust frame repairs, and projects on land rovers

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Ladybugz Interactive Agency, and what were your goals?

We hired Ladybugz to help manage our website, take over most of the social media post and increase our SEO in for certain areas. We continually work on creating fresh content through bolgs to promote business in specific areas that will increase our revenue.

SOLUTION

How did you select this vendor and what were the deciding factors?

We searched for digital Marketing companies in our area. It was important to have someone local. After researching and speaking with many, Ladybugs was the right fit. Lysa was the deciding factor for sure. Her energy and passion was key. Just speaking with her for 5 minutes was all we needed to see how intelligent she was and how she and her company could bring us to where we needed to be.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

First we worked on our website, which was a mess. We made sure the layout was inviting and all the links were in proper order. We had a very specific idea of what we wanted on the site and Ladybugz made sure to integrate everything we wanted.

We then worked on our social media content and figured out how to get our company to the top of the search engines. We again continually work to remain at the top. We are always working on key words. Since our project is ongoing we create blogs on a monthly basis, we use fresh, current pictures for from our shop on social media (something my small town loves to see).

We also created a photo shoot for our staff and through covid kept policy and safety updates available to customers through digital marketing.

How many resources from the vendor's team worked with you, and what were their positions?

I personally have worked with someone from digital content and SEO, social media, marketing, and the CEO and project manager. All exceptional at their jobs!

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Since joining Ladybugz I don't have to worry about digital marketing anymore. I know it is taken care of and if i every have a problem it will be solved. It is such a good feeling knowing i have a great company that has my back.

I can now focus on my shop and spend time on my customers knowing my digital marketing/social media is in good hands. It weighed me down for a long time. Since we started working with Ladybugz, they have brought great value to our business.

We have stayed at the top of the search engine in our area, our customer count in up, we have exceeded our goal for 2021 and we cannot wait to see what we can do together in 2022

How effective was the workflow between your team and theirs?

We touch base with Ladybugz on a monthly basis. Anytime i email or call them they respond immediately.

What did you find most impressive or unique about this company?

I was impressed that they helped me with a little bit of everything for my shop. I needed help in several areas and i added what i needed assistance with. Other companies had a certain package and you could not combine services. I made my project what it needed to be for my company

Are there any areas for improvement or something they could have done differently?

Im sure there are but i don't have any improvements to be made at this time

BACKGROUND

Please describe your company and your position there.

I am the Executive Director of Joanne Langione Dance Center, a woman-owned, family business that is celebrating 46 years of teaching dance to children ages 6 months through teens in Newton, MA. JLDC was recently awarded Best of Boston, Best Dance Classes for Kids by Boston Magazine for their dedication to teaching in a fun and supportive atmosphere in their new, 11,000 sq ft. state-of-the-art studio.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Ladybugz Interactive Agency?

We initially wanted to improve our SEO. Ladybugz presented us with a comprehensive project scope on how to do that which included website re-design and monthly digital marketing consultation.

SOLUTION

How did you select Lady Bugz Interactive Agency and what were the deciding factors?

We ultimately choose Ladybugz because their strategy to improving our SEO was smart and effective. In addition, we felt that in just a few short meetings they understood our brand and our value to our community.

Describe the project in detail and walk through the stages of the project.

Our work began with website redesign. We were on a tight timeline based on our enrollment season. After two discovery meetings, the Ladybugz team presented us with two design approaches.

After choosing one, we got to work refining our design and communicating our program offerings in an effective way with a more modern and clean look. Simultaneously we were also working on getting all or our digital marketing designs and materials in order so that when the website launched we could also hit the ground running with social media and blog posts.

How many resources from the Lady Bugz Interactive Agency team worked with you, and what were their positions?

We worked with 5 primary members from the Ladybugz team. The Owner, Creative Director/brand strategist, Director of Customer Success, Digital Media Strategist and Blog writer.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We have launched a new website that better reflects the quality of our programs. In addition, the user experience is much more streamlined and optimized for mobile. We have a brand identity that is modern, streamlined and easy to integrate into our online and printed materials.

How effective was the workflow between your team and theirs?

Ladybugz established a clear timeline for meetings and deadlines in order to keep our project on schedule. They made it very easy to share documents, feedback and their turn around time was quick and efficient. Communication was very easy and professional. It was a pleasure to work with them.

What did you find most impressive or unique about this company?

They are experienced professionals that truly know their craft. They understood our design goals and worked tirelessly to make them come to fruition. When we decided we needed updated photos to include on the website they were able to provide that service for us in our timeline.

Are there any areas for improvement or something they could have done differently?

We do not have any complaints about our website redesign project.

BACKGROUND

Please describe your company and your position there.

I am President of a small nonprofit based in Massachusetts. For over 30 years, our all-volunteer organization has helped provide education, shelter, medical care, and job training to women and children in South India.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Ladybugz Interactive Agency?

Our website was over 12 years old and quite outdated. We needed a web design agency that could help us communicate our mission more effectively and create a more inviting web presence. We wanted the new website to be more accessible than the old one, and easy to explore.

SOLUTION

How did you select this vendor and what were the deciding factors?

We scoured the internet for top web design companies, and interviewed 4 or 5. We chose Ladybugz because: 

1) their values and ours are extraordinarily compatible

2) they have superb communications skills

3) they are knowledgeable, and easily answered all of our questions

4) they were creative in finding ways to make our project affordable.

Describe the project in detail and walk through the stages of the project.

After a couple of exploratory phone calls and a discovery meeting on Zoom, we received drafts of several pages, giving us a clear direction. Weekly meetings with the creative director/designer for the project enabled us to fine-tune our message. He came up with some wonderfully creative solutions for conveying our work graphically and pictorially.

How many resources from the vendor's team worked with you, and what were their positions?

We worked with 3 people over the course of the project: the CEO, the designer, and the QA point person who resolved a number of technical issues pre-launch.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our site has newly launched, but feedback is overwhelmingly positive. We have received emails, texts and phone calls from so many people who want to let us know that they love the site and find it "beautiful", "engaging", "fun to explore", "easy to navigate", and "profoundly moving". Several people called to tell me they were moved to tears by the beauty of the new site and the clarity of the messaging.

How effective was the workflow between your team and theirs?

The agility of thebteam in responding to our scheduling needs and goals couldn't have been better as we worked together on developing the new website.

What did you find most impressive or unique about this company?

The Ladybugz Interactive Agency team empowered us to be effective partners in collaborating with them. When we realized the site needed to be more accessible, the designer immediately responded with concrete and effective strategies. Ladybugz' corporate commitment to "getting it right", on every level, is absolutely outstanding.

Are there any areas for improvement or something they could have done differently?

To meet our budget, Ladybugz experimented with a new approach that inadvertently led to a crunch just before launch. If they offer such a generous arrangement again, I imagine they'll structure it a little differently. Their honesty about the problem and their efforts to resolve issues quickly were really extraordinary. I came away feeling even more impressed by the quality of their work, and by their unwavering commitment to their clients.