Krinsky Design

BACKGROUND

Please describe your company and your position there.

Chief Product Officer and Co-Founder of a transportation and logistics software company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Krinsky Design?

We required naming discovery, logo and branding design, colors, and template design to use for our communication and marketing assets.

What were your goals for this project?

Reach a consensus internally and move forward as soon as possible.

SOLUTION

How did you select Krinsky Design?

Network recommendation.

Describe the scope of their work in detail.

Engage stakeholders to extract both explicit and implicit expectations. Learn the true nature of our business and how it is uniquely different than competitors. Present names that align with our proposition.

Present logos that speak to our target market segmentation(s) Iterate based on feedback Provide color pallette and generic presentation assets

What was the team composition?

Unsure. We engaged the founder directly.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Within three weeks, we successfully agreed on the name. A couple of weeks later, we selected a logo. In my book, that's a big deal considering that three big personalities had to be satiated.

How effective was the workflow between your team and theirs?

There's a point of contact. That's pretty simple.

What did you find most impressive about this company?

Lots of creativity. We all had our own ideas for names and logos, but we all had an "aha" moment when reviewing the presentation provided by Krinsky.

Are there any areas for improvement?

Mostly on our end. It took us a while to meet and come to a consensus. This would have been completed sooner if we made the time and we were under a tighter deadline.

BACKGROUND

Please describe your company and your position there.

I am the CEO of Oakmore Inc., a commercial real estate brokerage and development firm.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Krinsky Design?

• Naming
• Logo
• Identity

What were your goals for this project?

• To create compelling branding and identity

SOLUTION

How did you select Krinsky Design?

I saw previous work and projects completed and was very impressed.

Describe the project in detail.

• A complete rename and rebrand

What was the team composition?

I worked with Menachem on this project.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

I couldn't have been happier. I haven't launched yet but I am very pleased with the results and primary feedback received.

How effective was the workflow between your team and theirs?

They had a very effective workflow.

What did you find most impressive about this company?

They have a unique idea creation, insightful feedback, and deliver superior results.

Are there any areas for improvement?

Everything was fantastic.