Konstruct Digital

BACKGROUND

Please describe your company and position.

I am the Managing Director + Head of People of Velvet Theory Inc.

Describe what your company does in a single sentence.

Marketing, Advertising and Brand Agency

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Konstruct Digital to accomplish?

• To attend to all digital marketing needs for our mutual client

SOLUTION

How did you find Konstruct Digital?

• Referral

Why did you select Konstruct Digital over others?

• Close to my geographic location
• Referred to me
• Company values aligned

Describe the scope of work in detail. Please include a summary of key deliverables.

Konstruct was engaged to take on all digital marketing needs for our mutual client. We began with a focus on re-evaluating the current website to migrate it from the previous host before diving into a re-platforming and redesign. Since then we continue to work on the updates to the website and explore PPC opportunities for the client and their product lines.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The client has seen monumental success in their SEO rankings from previous maintenance and hosting partner. We continue to build monthly traffic numbers and achieve set out goals for web performance.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

It has been seamless to work with Konstruct from the onset of our relationship. Their weekly touchpoints keep everyone, client included, up to date on progress, upcoming work, and roadblocks that allow for ongoing and open communication with all parties. Konstruct Digital continues to impress us with their knowledge and ability to push themselves further for the benefit of the client.

What was your primary form of communication with Konstruct Digital?

• Email or Messaging App

What did you find most impressive or unique about this company?

We have found this relationship to be organic, educational and fun. They align well with our values as a business and continue to always put the client first in their decisions. It's been great getting to know them, and we look forward to a long working relationship with their team!

Are there any areas for improvement or something Konstruct Digital could have done differently?

We have had a great balance of support in this relationship. When we are behind they push us forward to timelines and project milestones, and likewise for us pushing them.

BACKGROUND

Introduce your business and what you do there.

I’m a marketing specialist at a company in the industrial manufacturing sector. Our company comprehends of various brands.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Konstruct Digital?

We needed help restructuring all of our digital paid ads accounts.

SOLUTION

What was the scope of their involvement?

Konstruct Digital has helped us restructure and optimize our accounts on Google Ads, Microsoft Advertising, Google Analytics, and Google Search Console. We initially met with Konstruct Digital and laid out a blueprint of what we wanted to accomplish. Konstruct Digital then created a road map to guide our project.

Konstruct Digital has optimized our accounts for PPC campaigns and will help us monitor our campaigns on Google Ads and Microsoft Advertising.

What is the team composition?

Our main point of contact is Konstruct Digital’s senior digital strategist, who has acted as an account manager. She guides our quarterly meetings and digital strategy. She’s also our liaison with the rest of Konstruct Digital’s team and connects us with the appropriate specialist we need. 

How did you come to work with Konstruct Digital?

We contacted Konstruct Digital through other divisions of our company that had previously worked with them — Konstruct Digital came highly recommended. We had an interview process, and Konstruct Digital audited our different accounts and presented high-level recommendations based on the audit’s results. 

What is the status of this engagement?

We first contacted Konstruct Digital in December 2022, and they started working on our project in January 2023.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Konstruct Digital has just completed our accounts’ optimization, and we’re pleased with how the layout looks. Konstruct Digital is easy to work with, and we’ll wait for the campaigns’ results since we don’t have quantitative data yet. 

How did Konstruct Digital perform from a project management standpoint?

Konstruct Digital’s project management skills are excellent. We have weekly updates, and when Konstruct Digital needs something from us, they let us know right away. Konstruct Digital is communicative through Zoom and email, and we use Google Drive to share documents. 

What did you find most impressive about them?

I’m most impressed by Konstruct Digital’s transparency and expertise.

Are there any areas they could improve?

I can’t think of anything for Konstruct Digital to improve — we haven’t had a negative experience. 

Do you have any advice for potential customers?

I really recommend working with Konstruct Digital because they’re good at explaining technical aspects in an easy way. I don’t have a PPC background, and Konstruct Digital has walked me through the project’s process. 

BACKGROUND

Introduce your business and what you do there.

I’m the co-founder of Aestuary, a marketing agency.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Konstruct Digital?

We wanted to increase the site’s traffic and rank more prominent within a specialized industry through keywords.

SOLUTION

What was the scope of their involvement?

Konstruct Digital helps us with SEO services, which include keyword research, backlinking, and blog development — they send weekly activity lists to help us enhance the performance of the website we’re working on. We started the process by filling out a questionnaire about the brand’s history, team, mission, and vision. Consequently, we had an onboarding call to review that questionnaire so they could understand the brand.

What is the team composition?

We work with Matt (Managing Partner), Joel (SEO Lead), and Tryphena (Senior Digital Strategist).

How did you come to work with Konstruct Digital?

They were referred to us by another brand that we work with. I gave them a try because they seemed like a good fit.

How much money have you invested in this partnership?

So far, we’ve spent around $20,000 with them.

What is the status of this engagement?

We started working together in April 2022, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Since we started working with Konstruct Digital, we’ve increased our organic traffic and revenue. Overall, we’re happy with their work so far.

How did Konstruct Digital perform from a project management standpoint?

One of the things I like the most about them is their account management; Tryphena is very organized and keeps me updated with every week’s priorities and the project’s status. Regarding communication, we use email, phone calls, Slack, and Zoom meetings, depending on the importance of the situation. In terms of project management tools, we use Notion.

What did you find most impressive about them?

Their organization is their most important attribute.

Are there any areas they could improve?

They could improve how they review KPIs with us. We have monthly KPI dashboards and quarterly reviews, and we’d kike more frequent revisions rather than just receiving reports.

Do you have any advice for potential customers?

I recommend people working with them; Konstruct Digital’s team knows what they’re doing, and I trust them. Moreover, provide constant feedback and get involved in the process activities collaboratively.

BACKGROUND

Introduce your business and what you do there.

I’m the CMO of a home care service business that provides help to the elderly.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Konstruct Digital?

We needed someone to run our Google and Bing paid ad campaigns, as well as provide SEO on those same platforms.

SOLUTION

What was the scope of their involvement?

One example of their work is the project we’re running to expand into a new city. Konstruct did all the research for our keywords and ads and also provided customizations to our website’s architecture. The web changes allow us to drive traffic independently from different cities.

On a day-to-day basis, they’re improving our Google and Bing ads and our SERP rankings. They also create content and localization services on our website.

What is the team composition?

I work directly with two managers, each specializing in different digital marketing strategies. They also have a team underneath them.

How did you come to work with Konstruct Digital?

We found them through Google, LinkedIn, and their website itself.

How much have you invested with them?

The total cost is around $50,000 so far.

What is the status of this engagement?

We’ve been working together since May 2021.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Out of all the vendors we use, Konstruct is the most organized. Everything is provided in Google Docs, and they send a weekly email that lists the three main tasks that they’re working on, as well as three things that they’ve completed. In this way, the email is like a roadmap.

Every quarter, they perform a business review and put together a slide deck for our staff, comparing our metrics year over year. To date, we’ve seen a 30% increase in organic traffic, a 183% increase in non-branded clicks, and a 67% increase in impressions. Regarding paid ads, our cost per conversion has decreased by 42%, our conversion rates are up by 153%, and our raw conversions are up 200%. The leads we’re receiving are higher quality as well.

How did Konstruct Digital perform from a project management standpoint?

Everything is managed inside Google Docs. Like I mentioned earlier, they provide weekly roadmaps and always give me the opportunity to add my two cents. The whole system is very simple.

What did you find most impressive about them?

They’re always here for me. I’ve hired a few different agencies like this, and Konstruct is much more organized than our previous vendors were. Additionally, a lot of the other vendors had automated processes they would put us through, and that didn’t feel personal. Konstruct’s personal touch stands out to us.

Are there any areas they could improve?

Honestly, I’ve been very happy. I can’t speak of anything here.

BACKGROUND

Introduce your business and what you do there.

I’m the managing director of an IT company. We provide ongoing technical support, digital phone solutions, and IT solutions for small and mid-sized businesses in Calgary, Alberta and Western Canada.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Konstruct Digital?

I’ve worked with Konstruct Digital since 2018 for SEO and web development.

SOLUTION

What was the scope of their involvement?

Konstruct Digital is one of my premier SEO and website development contractors; I’ve done many projects with them for my customers. They’ve built several websites and run several national SEO programs for us. They’re also our Google partners, so they help us with PPC campaign management and content creation. Additionally, they’ve helped us with mobile app development.

What is the team composition?

I’ve worked closely with several of Konstruct Digital’s team members, including Tryphena (Senior Digital Strategist), Amanda, and Matt (Managing Partners). Tryphena is my main point of contact.

How did you come to work with Konstruct Digital?

I met Amanda through a network referral organization.

How much have you invested with them?

We pay about $1,500 per month for SEO services. Additionally, the mobile app development cost around $50,000 on its own.

What is the status of this engagement?

We started working together in 2018, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

One of Konstruct Digital’s most successful projects for my clients has been the one they’ve done for a debt removal company. They’ve managed to double their website traffic in the last year.

How did Konstruct Digital perform from a project management standpoint?

Konstruct Digital has met my expectations in this regard by being on target for deadlines and budgets. Whatever they’ve quoted, they’ve delivered. Additionally, they’re great communicators who always deliver quality work. I get a monthly report from them that seems to be generated on the Google Cloud Console. We typically communicate via email.

What did you find most impressive about them?

Konstruct Digital’s quality of work and attention to detail are impressive.

Are there any areas they could improve?

No.

Do you have any advice for potential customers?

Be as detailed as possible and take their advice when they make recommendations.

BACKGROUND

Introduce your business and what you do there.

I’m the SVP of sales at mJobTime, a company that provides software for the construction industry to automate their daily reporting processes.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Konstruct Digital?

Our website was stale and we hadn’t updated it for a couple of years. Apart from that, our SEO efforts weren’t working. We also acquired another company and wanted to merge that business into our website. We hired Konstruct Digital to help us with these challenges. 

SOLUTION

What was the scope of their involvement?

We initially had an engagement meeting with Konstruct Digital, where we went over their deliverables. The team presented us with what they were going to do. From there, we set up a timeline for them to complete the tasks. 

At present, they handle our SEO efforts. We work closely with their members for keyword research. They post what we provide. Our team is also putting together a plan with them for additional marketing campaigns. 

What is the team composition?

We work with three people from Konstruct Digital, including their owner. A project manager keeps us up to date with our projects’ status. We work with a technician when they need additional information or assistance from us. 

How did you come to work with Konstruct Digital?

We had a business partner who had a relationship with Konstruct Digital, and that was how we found them.

How much have you invested with them?

Our company has invested around $25,000–$50,000. 

What is the status of this engagement?

The partnership started in October 2021, and the engagement is ongoing. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Our organic search rate has gone up tremendously, along with a number of other metrics that Konstruct Digital tracks. 

How did Konstruct Digital perform from a project management standpoint?

Konstruct Digital’s project management has been great. They’ve met the timeline they gave us, and their project manager always kept us appraised of the status of the project. They send timely emails, too. We also use online meetings via Zoom to communicate. 

What did you find most impressive about them?

Their project management skills have been outstanding. On top of that, they give us presentations that meet our timeline and budget. 

Are there any areas they could improve?

They can lower their price, but I understand that they have to make a living. 

Do you have any advice for potential customers?

Know that Konstruct Digital does good work, and they deliver within your budget and schedule.

BACKGROUND

Introduce your business and what you do there.

I’m a marketing manager at a Cloud consulting company

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Konstruct Digital?

We needed a company that could help us with our SEO and paid ads efforts. The goal was to increase our reach and brand awareness

SOLUTION

What was the scope of their involvement?

We hired Konstruct Digital to develop an SEO strategy for our website. We started the engagement with multiple discovery calls, wherein we reviewed the content that we had online and determined our goals, target audience, and persona that we wanted to have. They suggested multiple strategies that fit where we were at that time but, at the same time, leave some room for us to continue adapting them to our future goals.

Konstruct Digital is primarily in charge of conducting keyword research and creating optimized content for our website. They handle all of our Google Ads campaigns and overall SEO efforts. Aside from that, they fully manage the design and development of our website. They’ve also helped with some ad hoc requests such as press releases and some social media, lead generation, and email nurture campaigns.

What is the team composition?

I work directly with Denise (Digital Strategist), Alicia (Paid Media Team Lead), Hannah (Content & Social Media Specialist),  and one other person from Konstruct Digital.

How did you come to work with Konstruct Digital?

We found Konstruct Digital through a referral.

How much have you invested with them?

We have a retainer of $7,500 CAD (Approximately $5,800 USD) per month.

What is the status of this engagement?

We started working together in December 2020, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We definitely saw a huge increase in terms of users and sessions on our website. Our ad clicks went up, and the costs went down. We’ve also seen a decrease in our bounce rates. Additionally, we’ve seen a few conversions and some opportunities coming from our paid ads.

Even feedback from our own team in terms of the content that Konstruct Digital has produced has been great. They’ve been able to produce easily-digestible, engaging content for our site.

How did Konstruct Digital perform from a project management standpoint?

Konstruct Digital has been outstanding in terms of project management. We have weekly calls, and they always update us on their progress, plans, and everything they’ve accomplished so far. This makes it incredibly easy to work with them.

We primarily communicate through Zoom, Slack, and email.

What did you find most impressive about them?

We’re most impressed with Konstruct Digital’s exceptional communication and commitment to the project. I trust them to do what needs to be done.

Are there any areas they could improve?

No, I don’t have any complaints. I’m really happy with their work.

Do you have any advice for potential customers?

Make sure to start from the very foundations of your website and reveal its content before spending money on ads.

BACKGROUND

Please describe your company and your position there.

I am the Communications and Strategy Manager for a leadership development firm.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Konstruct Digital?

Our website transitioned to Wordpress so that we could make edits on our own and also really focus on our digital marketing strategy which was to hone in on SEO and ultimately increase our organic traffic.

SOLUTION

How did you select this vendor and what were the deciding factors?

Kontruct came recommended by industry colleagues. Our rep, Kimberley, has been exceptional at translating technical and specialized language and features into plain and approachable language.

Describe the project in detail and walk through the stages of the project.

We meet with Konstruct quarterly to review our goals based on where the company is going and balance it with the data they provide. We then meet monthly to discuss how our milestones are tracking against our goals. Konstruct is always prepared with quality and relevant data.

How many resources from the vendor's team worked with you, and what were their positions?

We had one point of contact, Kimberly Findlay, who is extremely talented at what she does. She is always very prepared and extremely responsive. She is always patient and understanding to our business challenges.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our digital marketing goals have surpassed our goals. The increase in organic traffic, and our google rankings are impressive.

How effective was the workflow between your team and theirs?

I found Konstruct Digital to be very reliable, patient, and dependable. They worked to our deadlines and kept us up to date as often as needed. Usually through email, but Kimberly was always willing to jump on a zoom or phone call to walk through any questions we had.

What did you find most impressive or unique about this company?

The service and the results.

Are there any areas for improvement or something they could have done differently?

We are in the midst of creating a new process where SEO writers can meet regularly with our SME's to develop a stronger understanding of our brand and tone.

BACKGROUND

Introduce your business and what you do there.

I’m the president of an e-learning company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Konstruct Digital?

We hired Konstruct to reduce our Google ad spend. For context, we previously worked with two teams for this project, and they both claimed to be experts in ad management and SEO — both of them were disastrous.

SOLUTION

What was the scope of their involvement?

Konstruct digs deep into what we need. They then tell us how they’re going to handle the project, communicating back and forth with us. The team also has systems in place for us to effectively review any of their proposed changes. From there, we meet with them to discuss the implementation of their plans. 

What is the team composition?

We work with a Tryphena (Digital Marketing Strategist & Manager), and we talk with Matt (Managing Partner) on occasion when it comes to strategies. Our team also deals with their PPC team. Another person works on our social media efforts. In total, we interface with 3–4 people, and everything funnels through Tryphena. 

How did you come to work with Konstruct Digital?

We found Konstruct via a Google search. At that time, we were switching away from our previous IT service company, which happened to speak about Konstruct. That pushed us to have a conversation with their team. The start of the process was excellent; it was different from our previous two ad managers. As a result, we decided to go on with the engagement. 

What is the status of this engagement?

We started working together in January 2021, and the engagement is ongoing. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

To measure success, we review Konstruct’s work on a monthly basis. We look at traffic, sales, and ad spend. Overall, our ad spend is down while the traffic and sales are up. The reduced ad spend more than offsets the cost we pay to Konstruct. 

How did Konstruct Digital perform from a project management standpoint?

To manage the project, Konstruct submits reports about the previous month every second or third day of the current month. We then schedule a meeting with them a week later to go over their reports and talk about the changes and trends they see. Their team also provides reports with plenty of data — more data than Google Analytics. The team also makes sense of everything for us. Moreover, the project manager is terrific. I can’t say enough good things about them. 

What did you find most impressive about them?

Konstruct’s systematic approach to getting results is impressive. However, for me, it’s all about people — Tryphena is a good person who does good work. Overall, their system is great and their people know their job. 

Are there any areas they could improve?

No, there aren’t any. 

Do you have any advice for potential customers?

Respond to Konstruct’s queries. If you respond quickly to their requests, they’ll quickly implement things. The team also looks for approval for everything, so there are no surprises with them. If you’re on the ball and respond to their plan, the whole process will be quicker. 

BACKGROUND

Please describe your company and your position there.

We are an established manufacturer of heavy duty wash equipment for the transit, municipal, military and fleet industries.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Konstruct Digital, and what were your goals?

We hired Konstruct to improve the asthetic appeal of our website, optimize our SEO results and ultimately convert more prospects by increasing our form completion or contact requests.

SOLUTION

How did you select this vendor and what were the deciding factors?

Konstruct was referred to us by a close business partner with whom our company does business with regularly.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

Konstruct benchmarked our website against our peer group, provided recommendations for improvement and worked with us to design a new far superior website. They also have worked with us to increase our presence in digital channels such as LinkedIn.

How many people from the vendor's team worked with you, and what were their positions?

We've worked with at least four different individuals. Their roles ranged from overall project consulting, SEO specialization, campaign design as well as directly communicating with their ownership.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Our monthly website traffic has increased and our goal completions are up over 50% YoY. We also are performing at the top of our peer group for SEO results on the list of key word groups that we have deemed most critical for our prospect base during search.

Describe their project management style, including communication tools and timeliness.

We talk weekly with Konstruct and work on always keeping the ball moving forward. Our company is small and folks wear many hats, so driving progress is always a challenge.

What did you find most impressive or unique about this company?

They brought disciplines that were needed to effectively improve our digital positioning in our industry.

Are there any areas for improvement or something they could have done differently?

Constraints tend to be on our side as Konstruct is not able to create content since the SMEs are within our company. If there was a way for us to get the content to them more effectively it would accelerate our development processes.