KlientBoost

BACKGROUND

Please describe your company and your position there.

Salesloft is the world's leading Sales Engagement platform that helps buyers create better buying experiences for their customers. I am the senior manager of demand gen and marketing campaigns, and manage the KlientBoost relationship directly.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KlientBoost, and what were your goals?

Our previous agency was falling behind for a client like Salesloft that was growing so quickly and needed help with cost management and expanding into new platforms. KlientBoost manages all of our search engine needs across Google and Bing and will soon begin helping us more with SEO, social and video.

SOLUTION

How did you select this vendor and what were the deciding factors?

We executed a rigorous vetting/RFP process and started with 6 companies. KlientBoost was quickly narrowed down to one of two finalists and won our business because they were a great culture fit for Salesloft and provided us with the most comprehensive plan for how to grow our business - not just in the realm of search.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

KlientBoost did an audit of our platforms as soon as we launched our partnership and in that process, unearthed concerns and solutions that no other partner or company surfaced. From there, we built out a 30-60-90 day plan to first address critical problems, then solve for quick wins that would yield significant upside early on, and then ultimately begin plotting out the growth strategy for the future.

How many people from the vendor's team worked with you, and what were their positions?

We have a project manager, client relationship manager, social expert, SEO expert and landing page design/conversion expert.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

KlientBoost was able to help us:

- Quickly develop and launch several new landing page designs and A/B test them for the highest optimization.

- Reduce our average CPA on Google by about $50+

- Expand our search strategy on Bing to now being +~120 leads/month

- Quickly solve for fixing campaign structures, pausing out old keyword sets and generally optimizing performance

Describe their project management style, including communication tools and timeliness.

KlientBoost uses Asana to manage projects and timelines and gives the client full visibility into updates, timing, stakeholders and status. Usually, this information is communicated to the client -- not given to the client with full transparency. This has built trust early on and shows just how hard KlientBoost is working for us.

We have one point of contact - our account manager - who listens to and responds to our needs and then manages the rest of the team as necessary towards results, bringing in experts from the KlientBoost side as needed. We meet every other week and keep in touch in between via Slack and email.

What did you find most impressive or unique about this company?

One thing I like is how quickly they work and just how great the outcomes are. Things don't slip through the cracks, they're done before I even ask, and always right the first time.

Are there any areas for improvement or something they could have done differently?

At this time I do not have any suggestions for improvement.

BACKGROUND

Introduce your business and what you do there.

I'm the head of growth marketing for Quartzy, a lab management platform.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with KlientBoost?

We needed help with our digital marketing, primarily on Google Ads and LinkedIn.

SOLUTION

What was the scope of their involvement?

KlientBoost helps us with digital marketing. They first went through all of our Google Analytics and marketing efforts to set a baseline and see where we were. Then, the team optimized everything and tweaked specific tracking tools that weren't set up correctly. 

Afterward, the team conducted an in-depth study of our business and taught us marketing best practices. Once they understood our processes, KlientBoost started creating some digital campaigns for us on Google Ads and LinkedIn. 

Their efforts also include building landing pages for some of our advertising campaigns. Additionally, they've produced two marketing videos for us and written most of the content we use for our campaigns.

What is the team composition?

Our account manager is my main point of contact, but 3–4 other teammates are working on the project.

How much have you invested with them?

We've invested $36,000.

What is the status of this engagement?

The project started in May 2021, and it's ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

They’ve done a great job. We've seen excellent results — compared to our numbers at the beginning of the year, our conversions have doubled within the last month. Our cost per acquisition is down by a significant amount as well.

How did KlientBoost perform from a project management standpoint?

Project management is one of their best skills — KlientBoost is very organized. We use Asana to track all the projects they're working on, and the team constantly updates it. 

In terms of communication, we have 30-minute meetings every other week. They're always available on Slack, and they respond right away whenever I have any questions. Their response time through email is excellent, too.

What did you find most impressive about them?

Their customer service is highly impressive — the team is incredibly attentive and helpful.

Are there any areas they could improve?

No, there's nothing I can think of in terms of what they could do better.

Do you have any advice for potential customers?

I recommend having an internal teammate with a good marketing background who can understand what's going on and provide feedback for the team. However, if you don't have anyone with a marketing background, KlientBoost can help you understand their work.

BACKGROUND

Please describe your company and your position there.

We are an enterprise data protection platform. I'm the Senior Manager, Digital Marketing responsible for paid search and paid social programs.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KlientBoost, and what were your goals?

We hired KlientBoost to assist with lead generation efforts and to up level our landing page optimization and ads programs.

SOLUTION

How did you select this vendor and what were the deciding factors?

We did an initial search and narrowed down to a finalist. We were looking for expertise across multiple ad platforms, creative services, landing page optimization, A/B testing, and more.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

They put together a formal digital strategy across multiple ad platforms. They also did an overall assessment to determine opportunities and gaps and create a short, medium, and long term plan. Introduced a new landing page platform that could be optimized for mobile devices and to do proper testing.

How many resources from the vendor's team worked with you, and what were their positions?

I worked with an account manager, creative director, development director, and team director.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Paid search campaigns

How effective was the workflow between your team and theirs?

We tried a couple of different workflows until we got it right. Ended up using their asana board to track tasks.

What did you find most impressive or unique about this company?

Overall KlientBoost was willing to go above and beyond to meet our needs. They have good resources across different verticals to help step in when needed.

Are there any areas for improvement or something they could have done differently?

Sometimes communication could be better. They are a fast growing agency so at times felt a little under resourced but they alleviate any issues quickly when brought up.

BACKGROUND

Please describe your company and your position there.

I'm the Director of Marketing. Our company is the leading talent intelligence platform for recruiting and staffing teams.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KlientBoost?

We wanted to expand our marketing department's skills without needing to hire an FTE for the role. KlientBoost assists with the strategy and execution of our demand generation and CRO efforts.

SOLUTION

How did you select this vendor?

We reviewed 5 vendors based on services offered, team composition, and fee structure. KlientBoost had the most flexible terms and committed to performance requirements within the initial contract.

Describe the scope of their work in detail.

We met with several team members in a couple of scoping meetings within the first 2 weeks of signing the agreement. From there, we set a testing roadmap, established timelines and KPIs. Progress meetings with weekly reporting were also set to track ongoing progress.

What was the team composition?

I worked with a four-person team consisting of a director, senior account manager (for daily comms), and several strategists to execute channel strategy.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We've saw a 45% increase in lead volume within the first 90 days of working with KlientBoost.

How effective was the workflow between your team and theirs?

We communicate almost daily over email and in our shared project management tool.

What did you find most impressive about this company?

KlientBoost is literally leading the industry. Their founder speaks at almost all of the notable conferences and frequently contributes to the industry's thought leadership. Their team has been an endless source of insight, information, and new opportunities.

Is there any area for improvement or anything that could have been done differently?

It'd be nice to tie them into our messaging platform or vice versa.

BACKGROUND

Please describe your company and your position there.

I am the director of marketing at carSHAiR and responsible for overseeing the marketing and advertising strategy through in house professionals and third party vendors.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KlientBoost, and what were your goals?

As a start up company, it was important to us that we maximize our time and leverage the expertise of well seasoned advertising providers in order to ensure our dollars were maximized.

SOLUTION

How did you select this vendor and what were the deciding factors?

After interviewing a number of agencies both large and small, we went forward with Klient Boost based on a great culture fit, ability to provide immediate solutions as well as support our on-going business needs as we scale our budget.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

We had completed a series of questionnaires and introductory planning and strategizing. We set a goal of 30% growth in app installs over the first 90 days and this benchmark was clearly laid out, as well as how we would achieve this.

How many resources from the vendor's team worked with you, and what were their positions?

I believe initially there were 4 individuals. A team manager or something of the likes, a campaign strategist, media buyer, and a conversion rate optimization specialist.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Our PPC campaigns were originally delivering installs at a cost of nearly $200. Klient Boost was able to drive this down to just under $80 per install by the end of our first 3 months. Our social campaigns had been doing well from a social standpoint but did not perform well from an install / revenue perspective. Klient Boost stepped up and made them all highly optimized profit machines!

How effective was the workflow between your team and theirs?

Great, the use of Boost Flow and the way they report data through bi-weekly calls is perfect.

What did you find most impressive or unique about this company?

They don't just talk the talk. They know their value and what they bring to the table, and they implement it with vigor.

Are there any areas for improvement or something they could have done differently?

Not at this point.

BACKGROUND

Please describe your company and your position there.

Digital Specialist working within the marketing department.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KlientBoost?

Review our overall accounts which differ by audience and KPI, to determine best strategies for search and social. We need to ensure we are not overlapping in our search strategies with multiple web properties, and lower our CPL on social while maintaining or increasing leads.

SOLUTION

How did you select this vendor and what were the deciding factors?

Klientboost was recommended by another marketer at a different agency who saw great results. We walked through a discovery phase where the team already suggested recommendations about our accounts and strategies. With a small focused team, we felt they filled a major gap.

Describe the project in detail and walk through the stages of the project.

Discovery which involved evaluation of our accounts in real-time, onboarding from both teams to go in-depth on overall marketing strategies and specific needs by campaign, overall evaluation of the team's tactics and migrating currently running campaigns.

How many resources from the vendor's team worked with you, and what were their positions?

We worked with 1 account manager and a campaign manager.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our CPL went down by close to 50%, while maintaining overall lead captures. We also started testing new types of advertisements that had never been in market before.

How effective was the workflow between your team and theirs?

We meet weekly, with the team providing analytics bi-weekly. We also have access at all times to a dashboard with a breakdown of our activity by platform, month, and quarter. Our teams are both very communicative and the KlientBoost is always quick to respond.

What did you find most impressive or unique about this company?

The team is incredibly nimble and focused. This was definitely a gap we needed to fill, and Klientboost has been able to work with our other agencies as well for a holistic approach.

Are there any areas for improvement or something they could have done differently?

Nothing comes to mind - we have continued to extend business to other arms of our team based on quick results.

BACKGROUND

Please describe your company and your position there.

I run demand generation for a startup and we needed to ramp our digital marketing efforts. I went looking for a partner for our B2B software space, and found KlientBoost.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KlientBoost, and what were your goals?

We are a small startup with not a large footprint in the digital space. My goal was to ramp our digital efforts as quickly as possible, especially during the time of COVID, where every program had gone virtual.

SOLUTION

How did you select this vendor and what were the deciding factors?

I did my research and spoke to 6 different vendors before choosing Klientboost. The deciding factors:, the account management team, price, and experience.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

Klientboost had a very smooth onboarding structure - We set up all the systems and integrations that were needed for our digital campaigns to be successful - A lot of work and brainstorm went into our QBR strategy, but it was well worth it! Klientboost guided us with best practices for digital marketing.

How many resources from the vendor's team worked with you, and what were their positions?

Account manager (most communication with AM), Keyword and copywriting strategist, Ad specialist and strategist

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We came up with a mutual goal of lead conversion

How effective was the workflow between your team and theirs?

Very effective. We both worked in Asana and both teams are very responsive

What did you find most impressive or unique about this company?

We've been impressed by how collaborative their team is. I've worked with vendors in the past where they're not as hands-on and they're not invested in your success (aka they were just there to do a job). Klientboost does not fall into this category - they truly feel like a member of the team.

Are there any areas for improvement or something they could have done differently?

None.

BACKGROUND

Please describe your company and your position there.

I am the senior marketing director of a SaaS company that sells low-code software.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KlientBoost, and what were your goals?

We hired KB to help us leverage paid channels in PPC and Social to drive leads and revenue.

SOLUTION

How did you select this vendor and what were the deciding factors?

Capabilities, price, reputation, expertise.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Google ads, both display and paid search, micro-segmented LinkedIn Ads, moving to SEO as well.

How many people from the vendor's team worked with you, and what were their positions?

two different account managers, two different creative specialist, two different campaign managers. When we didn't see initial success, they brought on fresh blood to the account that turned our results around.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

KB shifted strategies from PPC into paid social at our request, but also based on early indicators of success that weren't coming. About 4 months in, leads from LinkedIn started to come in from our ICP at a steady rate. Their iterative approach paid off.

Describe their project management style, including communication tools and timeliness.

They use Asana, feedback from our AM has always been timely and responsive. Can be a bit less so from creative or campaign managers.

What did you find most impressive or unique about this company?

Their approach is consultative, there's some hustle to it as well. They are focused on what we're focused on — results.

Are there any areas for improvement or something they could have done differently?

Several times I've had AMs had challenges getting timely responses from their internal team. That needs to be addressed, could be a capacity issue.

BACKGROUND

Please describe your company and your position there.

I am a digital marketing specialist at a learning management software company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KlientBoost, and what were your goals?

We hired Klientboost to help with our social media paid ad campaigns. We had specific goals that we shared with the team with the overarching goal being to set more meetings through our social ads.

SOLUTION

How did you select this vendor and what were the deciding factors?

We evaluated multiple vendors and the deciding factors for Klientboost were as follows: Their strong brand identity The friendliness/helpfulness of the team The case study proof they showed

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Working together with the KB team started with onboarding which was great. We set up our specific goals and gave the KB team background on our existing social campaigns and what we wanted moving forward.

We also sent over design assets for them to use and they then created ads that we review/approve. This is still ongoing and the KB team continues to find new ways to optimize these ads and hit our goals.

How many people from the vendor's team worked with you, and what were their positions?

We have an account manager and a designer that I most often speak with

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We have had one closed deal so far and a good level of engagement with our ads!

Describe their project management style, including communication tools and timeliness.

The KB team always meets their deadlines and is great at communicating with us through Asana.

What did you find most impressive or unique about this company?

The KB team is very professional, but the thing that stands out the most to me is the level of dedication they show when trying to iterate on ways to make sure we're reaching our goals.

Are there any areas for improvement or something they could have done differently?

We aren't seeing some of the results we wanted to see, but the team keeps bringing new ideas and is working to fix this.

BACKGROUND

Please describe your company and your position there.

I head up the marketing team at Clearbit. Clearbit is a Marketing Data Platform that enables teams to combine and refine data in real-time to create prospect audiences - and then easily apply that Intelligence to improve Acquisition, Conversion, and Operations across all their GTM systems.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KlientBoost, and what were your goals?

Back in 2018, we released our free Chrome Extension, Connect. Connect was and still is, the best (free) prospecting tool for marketers, sellers, and networkers. At the time, we didn't have the bandwidth internally to devise and carry out a marketing strategy to get Connect in the hands of our audience.

SOLUTION

How did you select this vendor and what were the deciding factors?

We identified 5 digital marketing/demand agencies. After interviewing each of them, we chose KlientBoost based on their detailed proposal, clear understanding of our challenge, and the professionalism they demonstrated.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

First, we went through a discovery phase to share the details of our challenge, our goals for the project, and the inner workings and key use cases of Clearbit Connect. Then they devised a strategy proposal, which included paid acquisition and email marketing. They also helped us polish our value propositions and ad creative.

How many resources from the vendor's team worked with you, and what were their positions?

We worked with an account manager and designer.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The email campaign was very efficient, albeit low volume due to our database restrictions. They were able to achieve a 45% open rate and a 10% click rate, which exceeded expectations. The paid campaign we ran on Facebook and Instagram was extremely successful, resulting in < $1 installs.

How effective was the workflow between your team and theirs?

We had a weekly meeting set up with our account manager and constant communication back and forth via email. They were always quick to respond and attentive.

What did you find most impressive or unique about this company?

I loved the culture at KlientBoost. Their founder and CEO, Jonathan Dane, has done an incredible job building a team of passionate, hard-working, and intelligent people.

Are there any areas for improvement or something they could have done differently?

Nothing comes to mind.