KIDS Agency

BACKGROUND

Please describe your company and your position there.

We are the world's leading IVF clinic and I'm the Global CMO

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KIDS Agency?

To create a pioneering and innovative product that would represent a revolution in the assisted reproduction market and an international campaign to communicate it and adapt it to different countries and languages.

Working hand in hand with the company, we developed and named a new product: IVI Care, the first fertility program that takes care of patients in everything: medically, emotionally, and financially. A pioneering concept that includes many advantages in a single program.

To communicate it, we launched an international campaign creating different online and offline pieces, with careful images and close messages that reflected the essence of the program. The main video showed how fulfilling the dream of becoming a mother can be a smooth process when you have all the advantages of IVI Care that only IVI can offer you.

SOLUTION

How did you select this vendor?

We knew Kids because it is one of the leading strategic creative agencies in our region.

Describe the scope of their work in detail.

We worked together with them to define the product that we wanted to bring to the market. From your name to communication. A first strategic phase was carried out where we defined the added value for the client, then the communication strategy with the creativity to be implemented in the media campaigns. We recorded a spot for digital formats, a paid media, radio, and an outdoor digital campaign.

What was the team composition?

IVI's marketing department worked together with the Kids' strategy and creativity team. The coordination and relationship with the client were carried out by the accounts department.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The campaign was first tested in Spain, before a first test it was taken to the rest of the countries in the world where we operate. The product has been very well received and has received mentions at marketing festivals for its innovative nature.

How effective was the workflow between your team and theirs?

The relationship between us and the agency is good. The goal is always to feel that we are part of the same team.

What did you find most impressive about this company?

We were impressed with their professionalism.

Is there any area for improvement or anything that could have been done differently?

Everything was great, all decisions were made together and satisfied us.

BACKGROUND

Please describe your company and your position there.

CEO Koroko

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KIDS Agency , and what were your goals?

When we started working with Kids, my company was called Eggourmet, we were the first a company that produced eggs with aromas, truffle, Serrano ham, garlic, or Serrano ham. My objective was to make a brand repositioning, naming, a new corporate identity, and above all a packaging that would help to understand consumers near the linear that we sold eggs with aromas, something is never seen before. That's why we needed it. Kids to help us educate the consumer.

SOLUTION

How did you select this vendor and what were the deciding factors?

We knew Kids because it is one of the leading branding and advertising agencies in our region.

Describe the video(s) and the process in detail, including the project steps and all stages of production.

We work together with them on brand repositioning, naming, storytelling, brand, and packaging design.

Who did you work with and what was the feedback process like?

Koroko's management and marketing team participated in the entire process of strategic definition, the definition of the value proposition, and participating workshops visuals to define the corporate identity and the definitive packaging.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The product was launched in the first phase in one of the main gourmet chains of Spain and such was the welcome that is already present in a large part of the main distribution chains. The packaging was awarded the Grand Prize in packaging at the Best Awards 2019, the main food industry marketing event in Spain.

Describe their project management style, including communication tools and timeliness.

The relationship between us and the agency is good. The goal is always to feel that. We are part of the same team.

What did you find most impressive or unique about this company?

They were creative, disruptive, and professionals.

Are there any areas for improvement or something they could have done differently?

Everything was great, all decisions were made together and satisfied us.

BACKGROUND

Please describe your company and your position there.

Oktown- is optimized marketplace for outdoor activities and local tourism. I. Am CEO

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KIDS Agency ?

Creating compaign for social media and crowdfunding compaign also

SOLUTION

How did you select this vendor and what were the deciding factors?

I look out throw website and found a company that was really creative, affordable and had a great portfolio.

Describe the project in detail and walk through the stages of the project.

We created concept for our protect. Stages of creating them. We created pictures, graphic design, social media schedule and advertising. W done everything in 3 weeks then one week left for lunching the compaign

How many resources from the vendor's team worked with you, and what were their positions?

We worked with graphic designer, account manager, videographer, smm specialist and illustrator.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our compaign was successful we reach more than 10000 users , it’s 40% upper than. We had before

How effective was the workflow between your team and theirs?

Very effective and good

What did you find most impressive or unique about this company?

They were a creative and professional team.

Are there any areas for improvement or something they could have done differently?

Everything was good