Karbo Com combines the new digital marketing model, with its emphasis on data, analytics and the bottom line, with the PR methods honed while working with thousands of tech pioneers. At Karbo Com, we live and breathe tech; not because it’s our job, but because we’re convinced technology is transforming our world in positive ways.
The buzz generated by millions of companies makes it hard for even the most innovative companies to break through. As a top-ranked, full-service digital PR and marketing agency, Karbo Com develops messaging that cuts through the promotional din. Using our own proprietary branding system we articulate clear differentiation and market leadership. Creative and strategic programs deliver awareness, leadership and the ability to attract customers, partners and employees.
Karbo Com has extensive experience in the IoT/IIoT, SaaS/cloud, security, communications, commerce, HPC, AI, community-based tech and mobile markets. We know target market personas and can help drive new relationships. We offer a full range of services, including positioning, company and product PR, social programs, paid and earned content development, customer and partner relations, event management, growth hacking and analytics. With Karbo Com you get senior people working with you day in and day out. Our experienced team does “the work," bringing industry knowledge, strategic thinking, experience, creativity and the best of the tech industry's entrepreneurial spirit to create and amplify market leadership for a range of clients, from start-ups to leading global organizations.
Karbo Com’s culture emphasizes responsibility—to each other, to the success of our clients and to the larger community. Everyone’s contributions are valued—from interns to our founder. This leads to the highest quality work and an environment where creativity, persistence, strategic thinking, knowledge, mentoring, respect and dedication to the team are paramount.
"Karbo Communications really raised the game on our team."
Feb 10, 2025
CMO, York and Chapel
Nelson Ho
Verified
Other industries
San Francisco, California
11-50 Employees
Online Review
Verified
Karbo Communications provided PR services for a digital marketing agency. To help position the end client, the team provided a strategic PR roadmap, including media outlets relations and reputation management.
After Karbo Communications' efforts, the client was satisfied with the end client's brand awareness, reflected in the rise of metrics like social media mentions and website traffic. The team was quick, efficient, and responsive. Moreover, they were professional and a pleasure to work with.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the CMO of York and Chapel
Describe what your company does in a single sentence.
York & Chapel is a full-service digital marketing and design agency specializing in branding, UX, immersive digital experiences, and technology-driven creative solutions.
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire Karbo Communications to accomplish?
Properly position our client in the marketplace
Enhance Reputation and increase client trust
Increase Brand Awareness & Thought Leadership
SOLUTION
How did you find Karbo Communications?
Other
Why did you select Karbo Communications over others?
High ratings
Pricing fit our budget
Great culture fit
Good value for cost
Referred to me
Company values aligned
How many teammates from Karbo Communications were assigned to this project?
2-5 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
These are some of the services Kabo Communicatiuons helped us on:
Strategic PR Roadmap – A detailed PR strategy aligning with our clients business goals, including key messaging, media targets, and outreach plans. Deliverables: PR strategy document, messaging framework, and media list. Media Relations & Coverage – Securing press coverage through targeted outreach, press releases, and thought leadership articles. Deliverables: Press releases, media pitches, and secured placements in relevant publications. Executive Positioning & Reputation Management – Enhancing leadership visibility through speaking engagements, interviews, and proactive reputation management. Deliverables: Speaker opportunity list, media training sessions, and interview prep materials.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
Media Coverage & Impressions – Number of press mentions in prestigious news outlets, earned media placements, and total audience reach across digital and traditional media. Brand Awareness & Engagement – Increase in social media mentions, website traffic from PR efforts, and engagement metrics. Increased overall SM followers Executive Thought Leadership – Number of speaking engagements secured, interview placements, and published articles featuring company leadership. Media training for key personel.
Describe their project management. Did they deliver items on time? How did they respond to your needs?
Karbo Communications were quick and efficient. The processes in place made PM and company intgrations effortless. It was a pleasure working with their staff of experts
What was your primary form of communication with Karbo Communications?
Virtual Meeting
What did you find most impressive or unique about this company?
The breath of knowledge and guidance in the field made the process very smooth. The Karbo team was professional and a pressure to work with. Karbo Communications really raised the game on our team
Are there any areas for improvement or something Karbo Communications could have done differently?
Nothing to add
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
4.5
NPS
PR for Text Messaging Platform
Public Relations
Corporate communications
$200,000 to $999,999
Sep. 2020 - Ongoing
5.0
Quality
4.5
Schedule
5.0
Cost
5.0
Willing to Refer
4.5
"I feel like they enjoy their work with us, and that makes a difference."
Jan 31, 2025
VP of Marketing & Communications, Subtext
Sarah Schmidt
Verified
Other industries
New York City, New York
11-50 Employees
Online Review
Verified
Karbo Communications provides PR services for a text messaging platform. The team has handled pitching and top-tier media coverage through trending commentary, customer stories, brand stories, and by-lines.
Karbo Communications has helped the client earn mentions in top-tier outlets like ADWEEK, the New York Times, and Rolling Stones. The team has been incredibly timely, responsive, and open to feedback. Moreover, the team has constantly brainstormed new pitch ideas, which has stood out.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the VP of Marketing & Communications of Subtext
Describe what your company does in a single sentence.
Subtext is a text messaging platform that connects media companies, newsrooms, entertainers, creators, brands, and thought leaders with their audiences - free from the chaos of social media and the clutter of email.
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire Karbo Communications to accomplish?
Increase authority in the SMS space
Drive brand awareness through earned media
Develop meaningful relationships with media
SOLUTION
How did you find Karbo Communications?
Referral
Other
Why did you select Karbo Communications over others?
High ratings
Close to my geographic location
Pricing fit our budget
Great culture fit
How many teammates from Karbo Communications were assigned to this project?
2-5 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
Our work with Karbo has focused on getting Subtext top-tier media coverage through trending commentary, thought leadership focused by-lines, customer stories and brand stories. This includes receiving quarterly pitch ideas for customer stories, brand stories and thought leadership. It also includes time-sensitive news pitches & requests for comments and relevant industry updates.
Another focus is on applying for high-caliber awards and speaking events. The team handles pitching, drafting and submiting applications.
Lastly, the team pitches, drafts and submits all press releases for Subtext.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
Through the team's dedicated, smart and effective efforts, Subtext has earned mentions in many top tier outlets including ADWEEK, New York Times, Rolling Stones and Digiday. We've had Subtext leader's as guests on podcasts, quoted in trend predictions and speaking at events. The Karbo team has also helped us win high caliber awards including the Digiday Technology Awards, Digiday Media Awards, Inc's Best in Business awards and we were named one of Fast Company's Most Innovative Companies.
Karbo's efforts have drastically improved our media relations, our authority and recognition and empowered our leadership team to become top thought leaders in the SMS space.
Describe their project management. Did they deliver items on time? How did they respond to your needs?
The Karbo team is incredibly timely and responsive, especially when we are dealing with client's who are working on joint press opportunities for us. They are always willing to jump on a call to chat through thoughts and ideas, take feedback and implement it quickly and effectively and communicate clearly.
What was your primary form of communication with Karbo Communications?
Virtual Meeting
Email or Messaging App
What did you find most impressive or unique about this company?
The Karbo team is constantly brainstorming new pitch ideas that make it seem like they are part of the Subtext team and really dedicated to our success while also enjoying the work. I feel like they enjoy their work with us, and that makes a difference.
Are there any areas for improvement or something Karbo Communications could have done differently?
I really enjoy the work I do with them and dont have any notes for improvement.
RATINGS
5.0
Quality
4.5
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
4.5
NPS
Marketing & PR for IoT Company
Public Relations
$10,000 to $49,999
Jan. 2014 - Ongoing
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"They deliver value, creativity, and results."
Jul 18, 2019
VP of Marketing, RTI
Barbara Onzo
Verified
Other industries
Sunnyvale, California
201-500 Employees
Online Review
Verified
Karbo Communications secures press coverage, identifies market partners, and crafts messaging. They also designed a launch strategy for an innovative product.
By designing effective marketing strategies and landing features in prestigious publications, Karbo Communications has solidified the company's reputation as an industry leader. The team delivers on time, suggests innovative ideas, and collaborates seamlessly with internal stakeholders.
The client submitted this review online.
BACKGROUND
Please describe your company and your position there.
RTI is the leading Industrial IoT company. We help organizations develop and integrate their systems with market-leading technology, superior service support, and proven success, RTI’s software is used in platforms and projects to accelerate development, and reduce risk and costs. Deployed systems include medical devices and imaging; wind, hydro and solar power; autonomous planes, trains, and cars; traffic control; Oil and Gas; robotics, ships, and defense.
OPPORTUNITY / CHALLENGE
For what projects/services did your company hire Karbo Communications?
Four years ago, RTI hired Karbo Communications to develop strong positioning that communicated value, reduced message complexity, increased media, and analyst visibility and positioned RTI as a market leader. Today, we retain them to drive awareness and education in our key markets through media and analyst relations, thought leadership programs, product launches, awards, and news.
What were your goals for this project?
We wanted to build awareness of RTI as a technology leader while educating target audiences on the importance of this technology in key vertical markets.
SOLUTION
How did you select this vendor?
Karbo Communications was recommended by our previous PR agency.
Describe the scope of their work in detail.
We conducted an in-depth messaging exercise to establish the importance of our product line and our role as the Industrial IoT leader. Karbo Communications reached out to key analysts and press members with strong product messaging and industry-leading customer stories.
We also developed a launch plan for our new security product. Since this was the first Industrial IoT security product, they built an aggressive outreach strategy. As our partnership progressed, they drove PR efforts by supporting additional product launches, leveraging customers, identifying important partnerships, pursuing press opportunities, and positioning RTI executives as market leaders.
What was the team composition?
The team includes their CEO, an account director, a team lead, an account executive who functions as media lead, and an account coordinator.
RESULTS & FEEDBACK
Can you share any outcomes from the project that demonstrate progress or success?
Within the first few months, Karbo Communications secured briefings with the top market analysts and effectively communicated our important role in enabling the Industrial IoT.
While working on our product launch, they successfully positioned us as the first company to create a specialized security product for the Industrial IoT. They scored coverage in top vertical and engineering press outlets.
A month later, an independent study named RTI as the most influential Industrial IoT Company, above Google, Cisco, Apple, and GE. This survey validated our strong market positioning and aggressive PR and marketing efforts. The Karbo Communications team also secured a feature article and CEO profile in the Mercury News. It received a full, multi-spread feature placement both online and in print.
Throughout our four-year relationship, Karbo Communications has consistently delivered impactful media results, including coverage in Ars Technica, CIO, ComputerWorld, Digital Engineering, EE Times, Forbes, Network World, TechRepublic, TechTarget, VentureBeat, and ZDNet.
How effective was the workflow between your team and theirs?
We have consistent, positive working experience. They deliver value, creativity, and results. They keep our success in mind.
What did you find most impressive about this company?
The Karbo Communications team consistently delivers results and proactively drives our PR strategy.
Are there any areas for improvement?
As RTI continues to grow, we are looking forward to more top-tier press coverage.
RATINGS
5.0
"They deliver consistent results. They're a true partner and a pleasure to work with."
Quality
5.0
Service & Deliverables
"The team is strategic and organized; they set high standards and deliver quality results."
Schedule
5.0
On time / deadlines
"They're extremely responsive, easy to reach, and flexible."
Cost
5.0
Value / within estimates
"The team works well within our budget parameters to achieve the greatest ROI."
Willing to Refer
5.0
NPS
"We would definitely refer them. They are proactive and strategic, and they truly care about our success.
PR & Content Writing Services for Legal Services Company
Content Writing ServicesPublic Relations
Confidential
Oct. 2024 - Oct. 2025
4.0
Quality
4.5
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"Karbo has been an excellent partner."
Jan 29, 2025
VP of Product Marketing, Legal Services Company
Anonymous
Verified
Legal
San Francisco, California
201-500 Employees
Online Review
Verified
Karbo Communications provides ongoing PR services for a legal services company. The team is responsible for PR planning, thought leadership briefings, press release writing, and award submissions.
Karbo Communications' work has helped increase the client's impressions and revenue. The team delivers on time and responds to needs, communicating primarily through virtual meetings. Their open-mindedness, patience, and creativity have impressed the client, resulting in a positive partnership.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the VP of Product Marketing of a legal services company
Describe what your company does in a single sentence.
Offers affordable and simple legal online services to small business owners.
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire Karbo Communications to accomplish?
Increase awareness and interest among audiences who buy our products
Deliver CEO/Executive thought leadership support to support the brand narrative
SOLUTION
How did you find Karbo Communications?
Referral
Why did you select Karbo Communications over others?
Great culture fit
Good value for cost
Company values aligned
How many teammates from Karbo Communications were assigned to this project?
2-5 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
This is a monthly retainer with milestones and projects that often shift based on business need and market dynamics.
Key Deliverables Include:
Thought Leadership Briefings & Bylines
Ongoing PR planning that aligns with business objectives
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