Junapr

BACKGROUND

Please describe your company and position.

I am the Executive Director of Vermont Brewers Association

Describe what your company does in a single sentence.

The Vermont Brewers Association was founded in 1995 to promote and strengthen the culture of craft brewing in Vermont through marketing, education and advocacy for Vermont made beer. The Vermont Brewer’s Association is a 501(c)(6) non-profit.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Junapr to accomplish?

• Position Vermont as a Premier Craft Beer Destination: Tell the stories of Vermont's breweries, highlight the industry's economic and cultural impact, and strengthen Vermont's reputation as a leading craft beer destination.
• Increase Media Coverage & Brand Awareness: Secure earned media coverage at the local, regional, and national levels to increase visibility of the Vermont Brewers Association, Vermont Brewers Festival, and Vermont's craft brewing industry.
• Drive Festival Attendance & Ticket Sales: Generate excitement and awareness around the Vermont Brewers Festival, attract new audiences, and increase attendance, particularly among out-of-state visitors.

SOLUTION

How did you find Junapr?

Referral

Why did you select Junapr over others?

• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me

How many teammates from Junapr were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Junapr provided public relations and strategic communications support for the Vermont Brewers Association, with a primary focus on promoting the annual Vermont Brewers Festival and increasing awareness of Vermont's craft brewing industry.

Key deliverables included:

Media Relations & Outreach: Developed and executed a targeted media outreach strategy, including pitching stories to local, regional, and national outlets, coordinating interviews, and building relationships with journalists.

Press Releases & Media Materials: Drafted and distributed press releases, media advisories, and other promotional materials highlighting the festival, participating breweries, and unique event experiences.

Festival Promotion: Supported ticket sales and attendance goals through strategic storytelling, media opportunities, and outreach to audiences both within and outside Vermont.

On-Site Media Coordination: Assisted with media logistics, interview opportunities, and press coverage during the Vermont Brewers Festival.

Media Monitoring & Reporting: Tracked earned media placements, broadcast coverage, audience reach, and overall PR campaign performance.

The 2026 campaign generated 31 earned media placements, 68 broadcast airings, and an estimated $18.7 million in advertising value equivalency, helping significantly expand the festival's visibility and reach.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Our partnership with Junapr delivered strong, measurable results for the 2026 Vermont Brewers Festival, including:

• 31 earned media placements and 68 broadcast airings, generating significant local, regional, and national exposure.
• $18.7 million in advertising value equivalency (AVE) and an estimated 2.02 billion unique visitors per month (UVM) in potential media reach.
• Approximately 30% increase in festival ticket sales compared to 2025.
• Over 60% of attendees traveled from outside Vermont, demonstrating success in reaching new audiences and promoting Vermont as a craft beer tourism destination.
•  Nearly 100,000 festival webpage views from approximately 45,000 users, reflecting strong interest and engagement.

While these outcomes reflect a combination of PR, marketing, and event partnerships, Junapr played an important role in expanding our media presence, generating excitement around the festival, and helping us reach audiences beyond Vermont.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Junapr was organized, proactive, and incredibly responsive throughout the entire project. They consistently met deadlines, communicated clearly, and kept us informed of progress and media opportunities along the way. As a small nonprofit with limited staff capacity, having a team we could trust to take initiative and manage the PR side of a major event was invaluable.

They were also flexible and quick to adapt as our needs evolved, whether that meant jumping on a last-minute media opportunity, adjusting messaging, or helping coordinate interviews. They truly felt like an extension of our team, and their enthusiasm for the event and Vermont's brewing community made them a pleasure to work with.

What was your primary form of communication with Junapr?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed me most about Junapr was how genuinely invested they were in our success. They didn't feel like an outside PR agency checking boxes or simply delivering on a contract. They took the time to understand our organization, Vermont's brewing community, and what makes the Vermont Brewers Festival special.

Their creativity, media relationships, and ability to identify stories worth telling really stood out. They were constantly thinking of new angles and opportunities to get our event in front of different audiences. As a small nonprofit, it's especially valuable to work with a team that brings fresh ideas, takes initiative, and genuinely cares about the work you're doing. Junapr did exactly that!

Are there any areas for improvement or something Junapr could have done differently?

Overall, we had a really positive experience working with Junapr, and there isn't anything significant I would change. If anything, I think there's an opportunity to build on our success by starting some of the media outreach even earlier and continuing to explore new ways to reach audiences outside of Vermont. We were really pleased with the partnership and look forward to continuing to build on what we accomplished together!

BACKGROUND

Please describe your company and position.

I am the Owner of Haymaker Bun Company

Describe what your company does in a single sentence.

Haymaker Bun Company is a cafe and restaurant focused on brioche buns with a wholesale CPG arm of our business.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Junapr to accomplish?

• Help us to spread awareness of our Frozen Four Packs of brioche cinnamon buns.
• Help us to get into holiday gift gifts and increase sales.
• Help us become a national CPG brand.

SOLUTION

How did you find Junapr?

Referral

Why did you select Junapr over others?

• Close to my geographic location
• Great culture fit
• Referred to me
• Company values aligned

How many teammates from Junapr were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

JunaPR was hired to provide strategic public relations and marketing support for Haymaker Bun Company, with a primary focus on launching and building brand awareness for our new frozen four-packs of brioche sticky buns. Our goals included securing earned media coverage, positioning our products for inclusion in holiday gift guides, increasing consumer awareness, and supporting the growth of our wholesale and direct-to-consumer business. **Key deliverables and accomplishments to date include:** - **Media Relations & Earned Press Coverage:** JunaPR has successfully secured media placements in industry and consumer publications, helping introduce our frozen four-packs to a broader audience and establish Haymaker as a growing brand in the specialty food market. - **Interviews & Broadcast Media:** The team has coordinated interviews and secured a local television news segment, providing opportunities to share our company's story, highlight our products, and communicate our growth and expansion. - **Product Launch & Holiday Gift Guide Outreach:** JunaPR has developed and executed outreach strategies to promote our frozen four-packs, with an emphasis on holiday gifting opportunities, product discovery, and increasing awareness of our nationwide shipping capabilities. - **Strategic Communications & Business Transition Support:** As Haymaker transitioned its Burlington location from a retail café to a dedicated wholesale production facility, JunaPR provided valuable guidance on how to communicate these changes publicly. Their support helped us frame the transition as a positive step in our company's growth and evolution. - **Wholesale Marketing & Sales Support:** Beyond traditional PR, JunaPR has assisted with the development and refinement of wholesale sell sheets and outreach to prospective retail accounts, helping strengthen our sales materials and support our expanding distribution efforts. - **Brand Positioning & Messaging:** Throughout our engagement, JunaPR has helped refine how we communicate Haymaker's story, ensuring that our messaging reflects both our roots as a community-focused Vermont bakery and our evolution into a growing consumer packaged goods brand. Overall, JunaPR has provided a combination of earned media outreach, strategic communications, brand positioning, and hands-on marketing support. Their work has helped us gain exposure for our frozen product line while navigating an important period of transition and growth for our business.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

9 secured placements in about 11 weeks, including The Daily Meal, Tasting Table, Seven Days, WCAX, Burlington Free Press, Craft to Crumb, Snack Food & Wholesale Bakery, The Consumer Queen, and Progressive Grocer. 418.92M potential readers from the Tasting Table feature, which AOL and Yahoo Life syndicated. Coverage across national, trade, and Vermont media, with your nationwide shipping and frozen sticky bun story coming through clearly. Growing momentum: 1 placement in August, 2 in September, and 6 so far in October. A healthy pipeline of 17 named media leads and long-lead holiday gift guide outreach underway.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They have met all of our needs and their deadlines.

What was your primary form of communication with Junapr?

Virtual Meeting

What did you find most impressive or unique about this company?

They are wonderful to work with, knowledgeable, professional, and engaged in the work they do!

Are there any areas for improvement or something Junapr could have done differently?

No!

BACKGROUND

Introduce your business and what you do there.

I’m the owner and business manager of Harley Laguna Beach, a coastal restaurant specializing in local and small farm ingredients. We provide new American fare from our open kitchen and wood-burning grill.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Junapr?

We needed help with national marketing and PR to establish a clear brand identity.

SOLUTION

What was the scope of their involvement?

Junapr cultivated a clear brand and public image. The team connected us with a designer for our hospitality brand and wrote and distributed our press releases locally and nationally.

What is the team composition?

We worked with 2–5 teammates from Junapr.

How did you come to work with Junapr?

Someone referred Junapr to us. We chose them over other options because they had high ratings, were a great culture fit, and had company values aligned with ours.

How much have you invested with them?

$50,000 to $199,999

What is the status of this engagement?

We worked together from July 2018 to July 2022.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We had direct engagement both in-person and online as a result of Junapr's work. We quickly had restaurant reviews and a strong presence in the community. We also had national communication regarding our restaurant, including best new restaurant.

How did Junapr perform from a project management standpoint?

Junapr's project management felt personal, and the team delivered on time. They communicated clearly and often while outlining a clear plan. We communicated via in-person meetings, virtual meetings, and email or messaging apps.

What did you find most impressive about them?

Everyone made us feel like we were involved and important to the work they were doing. The press releases and public image didn't feel canned and repetitive.

Are there any areas they could improve?

I can't think of anything for Junapr to improve.

BACKGROUND

Introduce your business and what you do there.

I’m the principal of a consulting services company for specialty food companies.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Junapr to accomplish for your consulting work with specialty food companies?

I’ve hired Junapr for marketing strategy, PR services, and mission and vision statement work numerous times over the past 10 years.

SOLUTION

How much have you invested with the service provider?

We’ve spent between $100,000–$250,000 over all the projects.

What was the scope of their involvement?

We’ve hired Junapr for a variety of different projects, including marketing assistance, PR, and mission and vision statement work. The team has provided earned and unearned media placements, messaging maps for corporate mission/vision projects and affiliate marketing work.

What is the team composition?

We work with 2–5 teammates from Junapr.

How did you come to work with Junapr?

Junapr was referred to me. I’ve hired them on multiple occasions because of their industry knowledge and expertise. They’ve also been a tremendous asset in making industry connections and helping grow brands.

What is the status of this engagement?

We started working together in 2018 and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Junapr’s work has resulted in quantifiable press placements, comprehensive messaging maps, solid affiliate marketing results, and other qualitative industry, brand, and market opportunities.

How did Junapr perform from a project management standpoint?

Junapr delivers high-quality work on time. We primarily communicate through in-person meetings.

What did you find most impressive about them?

Junapr’s industry knowledge and connections are tremendous. Their team is creative, smart, and work very collaboratively with the customer.

Are there any areas they could improve?

No