Junapr

BACKGROUND

Please describe your company and position.

I am the Content Director of Ava Pods

Describe what your company does in a single sentence.

Ava Pods designs and manufactures privacy pods for work, wellness, and lactation. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Junapr to accomplish?

• Establish Ava Pods (formerly Mamava) as the category authority in privacy and wellness infrastructure through earned media and thought leadership aimed at facilities, HR, procurement, and operations buyers.
• Launch the Ava Pods brand transition with press coverage, and seed 2027 thought leadership on wellness beyond lactation and pods as platforms.

SOLUTION

How did you find Junapr?

Referral

Why did you select Junapr over others?

• High ratings
• Great culture fit
• Company values aligned

How many teammates from Junapr were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Junapr supports Ava Pods’ public relations strategy and execution, helping establish our brand following its launch and position our co-founders as thought leaders in privacy infrastructure, workplace design, lactation access, and the future of work. 

Key deliverables include:

PR strategy and messaging: Development of a media messaging map, including our core narrative, key messages, differentiated pitch angles, and supporting materials to ensure consistent communications across media opportunities.

Brand launch communications: Support for the Ava Pods launch, including press materials, media outreach, and follow-up to introduce our expanded brand story and portfolio of privacy solutions. 

Media relations and earned media: Identification of relevant publications and journalists, targeted pitching, follow-up, and cultivation of editorial opportunities, including contributed articles and industry features.

Thought leadership strategy: Development of thought-leadership themes and story angles that leverage our founders’ expertise in privacy as essential infrastructure, workplace design, lactation access, equity, and organizational wellness. 

Executive positioning: Creation of founder bios and supporting materials to help position our leadership team for interviews, bylined articles, speaking opportunities, and other expert commentary.

Junapr brings strategic direction and hands-on execution to our communications efforts, helping translate Ava Pods’ brand story and subject-matter expertise into relevant media opportunities and a stronger presence in industry conversations.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Junapr consistently meets all deliverables on time, is highly responsive to incoming media queries, and has already secured our founder two bylined article opportunities!

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The Junapr team has been responsive, collaborative, and attentive to our needs throughout the process. They take the time to understand our evolving brand, business priorities, and communications goals, and they bring a thoughtful, strategic approach to planning and execution. Their team is receptive to feedback and works collaboratively with us to refine messaging and identify relevant opportunities. Communication has been consistent, and they’ve helped keep our PR initiatives moving forward while adapting to the needs of a brand in transition.

What was your primary form of communication with Junapr?

In-Person Meeting

What did you find most impressive or unique about this company?

What stands out most about Junapr is the combination of strategic expertise and genuine, hands-on partnership. Nicole brings a thoughtful, personalized approach to our work, taking the time to understand our business, our evolving brand, and the opportunities ahead. She’s able to connect the big-picture strategy with practical execution, helping us sharpen our messaging, identify meaningful media opportunities, and build a thought leadership platform that supports our broader business goals. Her responsiveness, flexibility, and personal investment in our success make Junapr a particularly valuable partner.

Are there any areas for improvement or something Junapr could have done differently?

With the majority of Junapr's team now working at Hula, we've moved from virtual bi-weekly meetings to in-person meetings, and we really appreciate it!