JOHN LUKE

BACKGROUND

Please describe your company and position.

I am the Founder of Neurometry

Describe what your company does in a single sentence.

We believe creativity and fun transforms quality of life within the world of neural disorders. At Neurometry, we are pioneering in creating intervention and management tools using Gamification, AI and Visualization to address critically unmet medical needs for neurological health and improve care.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire John Luke Studio to accomplish?

• John Luke Studio was hired to assist us with the brand establishing work.

SOLUTION

How did you find John Luke Studio?

Clutch Site

Why did you select John Luke Studio over others?

• Pricing fit our budget
• Great culture fit

How many teammates from John Luke Studio were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The strategy phase of the project was launched. Next, John Luke Studio developed an implementation strategy and our brand identity. The strategy's real execution took place in the third phase. 

They worked with us as a partner throughout the project to make sure we were in line with our funders and to secure approval from our intended audience. In addition, we requested them to create a fresh verbal and visual brand that we intended to introduce to our internal team and the market.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

After the introduction of the new brand, we examined a variety of data to gauge its effectiveness. I used a monthly staff poll to gauge the success of our internal activation, and the results showed notable levels of awareness and involvement. These were satisfactory outcomes for us. 

Our web presence served as our external yardstick for success. Our website and social media traffic, conversions, return visits, followers, and engagement were among the metrics. These measures showed excellent outcomes, and the new brand was essential to their achievement. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We had to work on the project in phases and did not know the final scope of work when we created the SOW. John Luke Studio was adaptable in their collaboration with us when our needs evolved. We had good working relationships with them the entire time, and they were fair.

What was your primary form of communication with John Luke Studio?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They have a process that they used to other businesses undergoing comparable changes. But, as they worked through the plan with us, they made adjustments since they were aware of our methods, our decision-makers, and our goals. Their adaptability to the surroundings and circumstances, as well as their capacity to make swift adjustments when necessary, amazed me.

Are there any areas for improvement or something John Luke Studio could have done differently?

John Luke Studio ought to keep on fostering their organization of specialists and workers for hire. Along these lines, they can pull in assets where required or downsize effectively, particularly assuming they're filling in project consistence.

BACKGROUND

Please describe your company and position.

I am the Founder of Vulcreate

Describe what your company does in a single sentence.

We provide Engineering Services. Whether you're designing a physical product, a new software, or have a new idea for a service, we'll do all the engineering needed to get a functional version of your idea, ready to present.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire John Luke Studio to accomplish?
We recently merged two businesses with strong brand equity in the market. We needed to retain our market equity while paving a clear path forward as a combined company. All of our stakeholders, including our employees and customers, needed a clear identity and vision of the future.

SOLUTION

How did you find John Luke Studio?

Clutch Site

Why did you select John Luke Studio over others?

Pricing fit our budget

How many teammates from John Luke Studio were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The meticulousness and organization of John Luke Studio's information collection was one of the factors in our decision. They conducted surveys, conducted internal and external stakeholder interviews, and invested many months in getting a thorough grasp of our operations. After that, we went on to strategic design, which was influenced by the earlier work done by John Luke Studio. This created a strong sense of confidence in the plan we created, which in turn produced a complete brand bundle that included messaging as well as a company purpose, vision, and values.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We now have a clear and purposeful plan in place to target our strategic goals thanks to this effort. As our stakeholders start to link our new image with any one of our more than 15 product brands, it has allowed us to start uniting desperate brands under one identity and create more opportunities.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We established a deadline from the beginning and held one another responsible for the deliveries. With a job this size, unforeseen problems often arise. Working with the John Luke Studio team, we were able to jump right in and make the necessary changes to make sure we stuck to the plan and produced the finished result. Obstacles were always present, but the John Luke Studio team never ceased responding and modifying.

What was your primary form of communication with John Luke Studio?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The team engagement program that John Luke Studio suggested was one of the decisive considerations for us. We were aware that the key to our future success would be enabling our staff members with the new brand and giving them a fresh perspective. We successfully implemented a program of engagement that gave the new brand a big boost at launch.

Are there any areas for improvement or something John Luke Studio could have done differently?

The team could always do better, in my opinion, in anticipating the timing and financial effects of changes. In this manner, when the inevitable shift in scope occurs, there won't be any shocks.

BACKGROUND

Please describe your company and position.

I am the Co-Founder of MIDSource

Describe what your company does in a single sentence.

With an ever-expanding network of domestic and international banks and by sharing risk on your transactions MIDsource has been able to offer accounts to hundreds of special needs merchants. Not only will MIDsource find you the right high risk merchant account to fit your needs, we specialize in keeping your accounts live and processing even as industry trends and banking appetites change. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire John Luke Studio to accomplish?

• Our firm was bought out by another financial services company, and the name of the merged company was chosen since it offered more potential for future expansion. Consequently, we had to develop a new brand that would successfully include aspects of both heritage businesses and appeal to both groups of associates and customers.

SOLUTION

How did you find John Luke Studio?

Clutch Site

Why did you select John Luke Studio over others?

• Good value for cost
• Referred to me
• Company values aligned

How many teammates from John Luke Studio were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Our new brand, which includes a new logo, brand identity, brand rules, and business culture (vision, purpose, values, and behaviors), was developed with assistance from John Luke Studio. In order to inform the creative process, John Luke Studio conducted a comprehensive discovery approach that included surveys, data collection, competitive analysis, quantitative and qualitative research, and interviews with both internal and external stakeholders. 

The methods used by John Luke Studio gave us the information we needed to create a brand that would appeal to our communities, clients, and coworkers. Through a brand immersion training program run by a group of brand ambassadors, John Luke Studio also assisted us in introducing our new internal brand and culture.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Our brand was effectively launched internally, reaching over 8,500 people, thanks in large part to John Luke Studio. In addition, since unveiling the brand entirely, we have won an award for the best visual identity in the financial services industry and have gotten nothing but great comments from community members, clients, and coworkers. We are currently gathering analytics to assess the performance of our ongoing rebranding initiatives.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

John Luke Studio supplied assets on schedule and within budget, and they were incredibly friendly and flexible with our requests. Through weekly status briefings and early notice of any delays which were minor and had little impact on the project's timeline overall they kept us well-informed. 

John Luke Studio was also very responsive and communicative. We always understood the status of our project. We collaborated completely virtually, using email and Zoom for communication.

What was your primary form of communication with John Luke Studio?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Working with John Luke Studio was an amazing experience. Throughout the process, they gave us excellent strategic direction and were adaptable and inventive. They are adept in research, data analysis, and creative problem-solving. They also provide a fantastic fusion of science and art, which helped our merged firm create a memorable identity.

Are there any areas for improvement or something John Luke Studio could have done differently?

The collaboration with John Luke Studio was excellent, and I wouldn't alter a thing.

BACKGROUND

Please describe your company and position.

I am the Founder of Dynamic Interactive Corp.

Describe what your company does in a single sentence.

Dynamic Interactive is a Software as a service company which specializes in telephony services such as inbound call tracking, business phone systems (hosted pbx), predictive dialing software, and voice broadcasting software. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire John Luke Studio to accomplish?

Our firm needed a new name, so we hired John Luke Studio to choose one.

SOLUTION

How did you find John Luke Studio?

Clutch Site

Why did you select John Luke Studio over others?

• Pricing fit our budget
• Great culture fit

How many teammates from John Luke Studio were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

As we whittled down the list and ultimately selected our new company name, John Luke Studio created and evaluated hundreds of names and shared critical insights and summaries with us.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

A few reports were sent to us that included a list of all the names they selected, their justifications, and suggestions for the following actions. Our new company name was the last item we had to give.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The John Luke Studio team handled the assignment flawlessly and with extreme professionalism. Every email exchange was managed with great care and attention to detail, and on schedule. 

We were quite pleased with the result, and they delivered as promised and on schedule. I'm grateful. 

What was your primary form of communication with John Luke Studio?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Every minute we spent with the John Luke Studio team was utterly delightful. They are exceedingly polite, extremely competent, and well informed. The ideal blend of qualities required to create a trustworthy and capable business partner for our organization. 

Are there any areas for improvement or something John Luke Studio could have done differently?

I'm not sure whether John Luke Studio could do this any better or differently because everything they did was excellent.

BACKGROUND

Please describe your company and position.

I am the Founder of PTM Solar

Describe what your company does in a single sentence.

Business Consulting and Services.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire John Luke Studio to accomplish?

• Our visual identity has not been updated in a long, so we had to start from scratch. That got erratic and out of date over time. In keeping with our mission, we wanted to update our appearance and feel.

SOLUTION

How did you find John Luke Studio?

Clutch Site

Why did you select John Luke Studio over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost

How many teammates from John Luke Studio were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

They developed a fresh style and aesthetic, which included templates, material, typefaces, and color schemes. Their efforts culminated in a sizable PDF document that included our website's templates and brand standards. They did provide a preview of the site's appearance, even though we haven't yet put their concept into practice. They provided brochures, case studies, white papers, and other materials as collateral.  

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We received very positive comments from workers of all departments and levels of expertise when we internally introduced the new visual identity. Presenting their work to clients makes them all proud these days. According to one of our staff members, this raised team spirit and corporate pride.  

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They were outstanding; they gave us a progress tracker and weekly meetings to help us remain on top of the task. The tracker was a shared Excel spreadsheet that we had. The procedure was really well-organized, which made things flow more easily.

What was your primary form of communication with John Luke Studio?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

John Luke Studio’s deliverables demonstrated both the caliber of their work and their degree of consideration.

Are there any areas for improvement or something John Luke Studio could have done differently?

It's nothing that comes to mind.

BACKGROUND

Please describe your company and position.

I am the Founder of EPIQ Softech

Describe what your company does in a single sentence.

EPIQ is an authorized NetSuite Partner in India and offers top-notch NetSuite services through a team of certified NetSuite professionals. With 15+ years of experience as a NetSuite services provider, we are committed to providing clients with comprehensive support within the NetSuite ecosystem, ensuring optimal utilization of its features. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire John Luke Studio to accomplish?

• We had to reposition our brand after we had just combined with another firm. We also needed to stand out in the market and share the narrative of our collaboration.

SOLUTION

How did you find John Luke Studio?

Clutch Site

Why did you select John Luke Studio over others?

• Pricing fit our budget
• Great culture fit

How many teammates from John Luke Studio were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

They began by doing out investigations. consumers and potential consumers of the two combined companies received questionnaires from them. They conducted executive-level interviews with decision-makers and senior leaders from both our clients and our internal leaders. Subsequently, they conducted competition analysis and broad industry market research to ascertain our position in the market.

They then conducted a very thorough investigation and gave our executive and leadership team their findings. They also gave us their advice on a few alternative architecture models and brand positioning strategies that we might use. 

To go over the results and our alternatives, they gathered us together. They achieved this by facilitating a cross-functional conversation that helped us agree on our brand architecture and message.

After that, they created our customized messaging to go along with our brand architecture. They created a brand platform that included our key taglines and personality qualities.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

They provide a structure for corresponding with clients and engaging with each other. Prior to this, we had trouble explaining to consumers the benefits of collaborating between our two firms. But with John Luke Studio's assistance, we were able to achieve organizational clarity at last.

Their research paved the way for our current knowledge of decision-making processes, customer interactions, product roadmap creation, and self-talk. It aided in our alignment on our mission and the best ways to convey it. Our team still brings it up now when discussing how they ought to interact with customers.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They were outstanding. They were good at adjusting to our work style and taking criticism. The project included a large number of participants, but everything was efficiently organized. I've probably never dealt with an agency that is as helpful and flexible as they are. During the whole engagement, they were treated like equals.

What was your primary form of communication with John Luke Studio?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They were able to take a large amount of information and data, evaluate it, and produce a clear summary of how we might advance our business. Not only did they devise a clever solution, but it was also incredibly strategic. We can now tell our narrative to customers in a way that piques their interest.

Are there any areas for improvement or something John Luke Studio could have done differently?

Nothing at all; they were excellent.

BACKGROUND

Please describe your company and position.

I am the Founder of ERA404 Creative Group, Inc.

Describe what your company does in a single sentence.

ERA404 Creative Group is a multi-disciplinary design, development and strategy studio based in New York City.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire John Luke Studio to accomplish?

• We had to restructure our brand so that it would help us stand out from an ever-expanding field of rivals, improve the dialogue in the marketplace, and stay loyal to our original mission.

SOLUTION

How did you find John Luke Studio?

Clutch Site

Why did you select John Luke Studio over others?

• Pricing fit our budget
• Great culture fit

How many teammates from John Luke Studio were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We were really focused on creating the brand strategy and were interested in hearing the agency's viewpoint on this. The rebrand needed to connect with our staff and a market that was changing quickly in order to be effective. We aimed to go beyond the bounds of plausibility. We were unable to abandon our staff members. The agency conducted internal employee interviews, competitive audits, brand reviews, external interviews, and internal workshops with our own global team of brand and marketing professionals.

During the courses they led, JLS pushed us and forced us to face legacy thinking when it would periodically raise its musty head. Even though we had to make adjustments to some of the plan to make sure the branding struck a careful balance between our current identity and our future goals, their knowledge and unbiased viewpoint were quite helpful to us.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The rebrand has energized our workers globally and rallied them behind our new value proposition and positioning, which is helping to drive the transformation of our organization. However, I can't offer the proof as it relates to the commercial side of our business.  

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They did the best they could to hold our feet to the wheel. Relentless accountability.

What was your primary form of communication with John Luke Studio?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their capacity to effectively confront group thought when it arose and consistently advocate for the appropriate concept, phrase, or detail, regardless of its source. 

Are there any areas for improvement or something John Luke Studio could have done differently?

I truly can’t think of any.

BACKGROUND

Please describe your company and position.

I am the Founder of ReGen Villages

Describe what your company does in a single sentence.

Tech-Integrated and Regenerative Residential Real Estate Development.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire John Luke Studio to accomplish?

• We required the branding knowledge of their team member.

SOLUTION

How did you find John Luke Studio?

Clutch Site

Why did you select John Luke Studio over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost

How many teammates from John Luke Studio were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Initially, we made available every resource we possessed that was pertinent to both our intended and existing brands. John Luke Studio talked with investors, clients, and task force members in addition to doing focus groups to gain further insight into our business and its benefits. 

They modified the language on our website and other marketing materials, including taglines and goal statements. They worked on our logo, color palettes, and digital identity.
John Luke Studio employed iterative procedures; they frequently sent concepts to our task force for feedback. We recently worked with John Luke Studio on a different project that involved updating our product's marketing collateral.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

On the work of John Luke Studio, we received a ton of positive feedback. Although the new brand was well-received by internal and external stakeholders, quantifiable indicators were lacking.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Although there was a slight increase in the budget, the project was well-managed, with deadlines fulfilled. We communicated using Skype, Microsoft Teams, Zoom, Google Meet, Slack, email, and in-person meetings.

What was your primary form of communication with John Luke Studio?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They distinguished themselves by their expertise, industry knowledge, and awareness of the competitive landscape. The John Luke crew was adaptable and changed to comply with our instructions.

Are there any areas for improvement or something John Luke Studio could have done differently?

No, I can't think of anything.

BACKGROUND

Please describe your company and position.

I am the Founder of Atlas7

Describe what your company does in a single sentence.

Atlas7 helps clients make the right decisions when it comes to finding, purchasing, and implementing data center, cybersecurity, cloud, AI and networking technologies. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire John Luke Studio to accomplish?

• We hired John Luke Studio because we needed to rebrand our company.

SOLUTION

How did you find John Luke Studio?

Clutch Site

Why did you select John Luke Studio over others?

• Pricing fit our budget
• Good value for cost

How many teammates from John Luke Studio were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Brand planning, customer journey work, and research are all part of the first phase of our whole scope of work with John Luke Studio. Establishing a new verbal and visual identity, together with a new name and logo, are all part of the second step of brand construction. The team's recommendations for a launch plan and go-to-market strategy are provided to us in the project's final phase.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Although we haven't yet introduced our new brand, John Luke Studio has performed admirably all around. The group produces high-caliber work, and I would suggest them. John Luke has created a powerful brand platform by doing a fantastic job of comprehending our market, competitors, and customers. We believe that our new brand identity accurately captures the essence of the business and its current state.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

JLS provided us with a timetable and scope for the project, both of which we have adhered to. We speak with each other via email and online conferences.

What was your primary form of communication with John Luke Studio?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

We were particularly satisfied with the team's research on our sector and the competitive environment throughout the project's initial phase. After doing market research and consumer interviews, John Luke Studio condensed the data into a presentation that included insights that they shared with us. The group's suggestions for a go-to-market strategy and customer journey are particularly noteworthy.

Are there any areas for improvement or something John Luke Studio could have done differently?

I have no constructive criticism for John Luke Studio because they have performed admirably.

BACKGROUND

Please describe your company and position.

I am the Founder of 1st Class Educator, LLC

Describe what your company does in a single sentence.

1st Class Educator is an Educational/School Consulting Firm. We specialize in providing educational organizations, small businesses, and corporations staff development on a variety of topics.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire John Luke Studio to accomplish?

Our company's most well-known product is a book we wrote in the early 2000s. It serves as a symbol of our company, thus we requested assistance in developing it. We want a sound, well-founded plan upon which to build our marketing operations.

SOLUTION

How did you find John Luke Studio?

Clutch Site

Why did you select John Luke Studio over others?

• Pricing fit our budget
• Good value for cost

How many teammates from John Luke Studio were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

They began by delving deeply into strategy, and we conducted interviews for more than 10 hours. They developed a thorough grasp of the brand and are equipped to assist us in distinguishing out in a competitive market. As a team, we collaborated on several aspects of our plan of action. 
It includes every cornerstone of our brand, and they provided a 80-page document that serves as our guide for making decisions. Everything is governed by it, even our culture and the way customers are treated.

A voice and tone-inclusive message framework is the second deliverable. It applies our policies to the copy that we produce. They were highly supportive of our internal staff and helped us incorporate their ideas into our new website. We discussed the content strategy and found ways to create a strong brand identity.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Our sales have increased, and they produced outcomes that changed the way we approach marketing. Now, it's obvious that the brand is larger than the book. We've already seen revenue results in three months. We have a distinct vision of who we are and what we do, and it is firmly grounded in the way that the brand is actually seen and expressed in the marketplace. 
We have the appropriate strategic dialogues that improve culture and the customer experience, and our brand is genuine. Every aspect of our business is impacted by and strengthened by the plan they developed.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They're an excellent team to collaborate with. They lift a lot of weight and are both educated and modest. They keep an eye on our deadlines and don't let us miss anything. They establish good benchmarks and collaborate with us to co-create the project. Every step is transparent to us, and their job is quite transparent.

What was your primary form of communication with John Luke Studio?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

We had such a great experience that when I started working on the second project, I didn't think about working with any other organization. I recruited them immediately because I knew they were the team I wanted to work with.

Are there any areas for improvement or something John Luke Studio could have done differently?

No, I can't think of anything that needs improvement.