JAM

BACKGROUND

Introduce your business and what you do there.

I’m the former global marketing manager of Links of London. It’s an internally based jewelry company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with JAM?

JAM was our video production agency, and we worked on projects with them from time to time.

SOLUTION

What was the scope of their involvement?

JAM produced videos on the back of our photoshoots for our spring and autumn campaigns. We’d run the videos on the digital screens in our stores and through concessions. We’d also upload them on the internet as well.

Their team handled everything from pre- to post-production. I’d come up with a brief with the photographer then the production team would come up with a story that fit into the whole campaign. They brought all the needed lighting and equipment as well as handled all the music and storytelling.

The JAM team would make shorter videos out of the longer ones as well. The videos highlighted the photoshoots and behind the scenes. Some videos were completely set apart from the main campaign. For example, one video featured one of our famous bracelets.

What is the team composition?

I had one main point of contact who was essentially our account manager. There were 3–4 others who were on the production and editing teams.

How did you come to work with JAM?

My boss had worked with JAM on a menswear brand, and he introduced me to them.

How much have you invested with them?

We invested about £80,000– £100,000 (approximately $103,000–$129,000 USD) a year; this included our fall and spring campaigns as well as side projects.

What is the status of this engagement?

The engagement ran from June 2014–June 2017.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Everything was excellent. They were always so on it. A big highlight was the music. Music is important for videos, and they always came up with great ideas. The experience was brilliant overall.

They were very creative, down to earth, and organized. Whatever I asked, even over and above, they were happy to be adaptable. Their team was easy to work with and talk to. We consistently had tight timelines, and they met them.

How did JAM perform from a project management standpoint?

I worked closely with them, and their organization skills were brilliant. We always had a brief and would meet up on various occasions before the shoot to make sure everything was ready to go. This included working out the schedules, keeping to very tight timescales, and making sure everyone knew their part for the production day.

What did you find most impressive about them?

It’d have to be their filming style. I really liked how they’d make the content into a lifestyle video. The shots weren’t always super close up to the jewelry, but they’d still make sure it was a big part of it. There was a mix of lifestyle, which was very engaging. Then at some points, the shot would be a close-up of the jewelry to present it at its best.

The way they handled the bracelet video. It turned out amazing and looked fantastic. A lot went into the prework and internationally, it went down very well. It was very well-received.

Are there any areas they could improve?

No, they always went over and above what was asked.

Do you have any advice for potential customers?

Communication and organization are key. Make sure to keep them in the loop the whole time.

BACKGROUND

Introduce your business and what you do there.

I was working as the director for a production agency called Lthl Wpn.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with JAM?

We were producing content for EE’s Wembley Cup, and I hired them as our producer. The Wembley Cup with EE is a charity project that basically entails a YouTuber being taught skills by a premier league footballer.

SOLUTION

What was the scope of their involvement?

While I directed and edited the piece, JAM assisted with pre-production and shooting. They helped set all the equipment up before proceeding to shoot footage of the premier league footballers and YouTubers. They handled all production components like lighting and sound, as well. We had three shots in total.

What is the team composition?

We worked with 6 people from their side. We had 2 camera ops, a camera assistant, a sound specialist, a producer, and a grip.

How did you come to work with JAM?

JAM is known to be super reliable and friendly so I reached out to them. While working with athletes can be last-minute (since it’s difficult to secure their availability), JAM confirmed the week before the shoot that they’d be able to execute it.

How much have you invested with them?

We spent between $25,000 and $50,000. Each shoot was around $10,000.

What is the status of this engagement?

This project lasted between September to October of 2017.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The turnaround and quality of their work have both been excellent. They’re especially reliable when we’re on a tight timeline. I frequently use them since they’re undoubtedly able to deliver, even on short notice.

How did JAM perform from a project management standpoint?

They’re great on this front since they’re so prompt and responsive. Our projects are often subject to fluctuation, so it’s nice to have such fluid communication.

What did you find most impressive about them?

I’d highlight how affable they are. It’s easy to find a skilled provider who’s moody or sullen and therefore aren’t the easiest to work with. Instead, they’re the full package, as they’re both competent and approachable.

This is more important than you might think since your crew interacts with important agents and individuals. You need to know that you have people who can smilingly navigate stressful situations.

Are there any areas they could improve?

No, I don’t think so. They’ve always been my go-to guys. If I can bring them on, I do.

Do you have any advice for potential customers?

Give them all the information that they need, upfront. The more detail you can give to them about the production, the better off you’re going to be with the end result.

BACKGROUND

Please describe your company and your position there.

An Advertising agency where I work as a Producer

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire JAM?

We have hired JAM for various video production services and consider them as a very reliable supplier.

What were your goals for this project?

Jam have help us to produce videos to be used during congresses, launch meetings, internal clients meetings as well as case study films for award entries

SOLUTION

How did you select JAM?

we work on a triple bid process. Suppliers usually submit costs and treatments for jobs which are then presented to the end client before awarding the job

Describe the video(s) and the process in detail.

overall scopes generally include storyboarding, filming and editing. Jam have delivered various video for us from simple mood films to more complex film which require animation and VFX

What was your vendors' project management or feedback process?

Jam are always generous with the amount of feedback rounds allowed in their budgets. I also appreciate they flexibility with McCann Health. They are aware of the business structure within healthcare and understand there are many levels of approval.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

no complaints

How effective was the workflow between your team and theirs?

Jam are easy to communicate with, they are always open to taking briefs and are forthcoming with suggestions and solutions.

What did you find most impressive about this company?

Although they are small, they deliver just as well as the big brands which is always great to see

Are there any areas for improvement?

N/A