Involved Media

BACKGROUND

Please describe your company and position.

I am the Manager, Integrated Communications & Trade Marketing of Rust-Oleum Canada

Describe what your company does in a single sentence.

media strategy agency

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Involved Media to accomplish?

• oversee media buying and media strategy

SOLUTION

How did you find Involved Media?

worked with their associated agency Active International

Why did you select Involved Media over others?

• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Involved Media were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Involved Media is our AOR and oversees all aspects of media planning/media buying across traditional and digital media.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Standard media metrics.
• Impressions
• Clicks
• GRPs.  

Describe their project management. Did they deliver items on time? How did they respond to your needs?

project managements was impeccable.  agency lead is fantastic to work with as is the entire team.

What was your primary form of communication with Involved Media?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

wealth of talent.  out-of-the-box thinkers who really understand our business and consistently ask all the right questions to help our organization move from a purely tactical to strategy-first in our media approach.

Are there any areas for improvement or something Involved Media could have done differently?

They have always over-delivered exceptional work, and the team is a joy to work with.