Market Research
$10,000 to $49,999
Jan. 2018 - Ongoing

5.0

Quality: 5.0

Schedule: 5.0

Cost: 5.0

Willing to Refer: 5.0

"They provide valuable input and feedback that I wouldn't have thought of."

Oct 29, 2021

VP of Marketing, El Paso Area Teachers FCU

Alejandro Yu

Other industries
El Paso, Texas
201-500 Employees
Online Review
Verified

A nonprofit financial institution hired Infosurv Research for market research. The client aims to measure their net promoter score and the organization’s service level by creating and deploying a survey.

Infosurv Research’s created survey has successfully brought data, which is critical to strategic planning. The team has excellently guided the client to achieve accurate outcomes. Furthermore, they’ve secured an ongoing partnership through their high-level services, availability, and expertise.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I am the VP of Marketing for El Paso Area Teachers Federal Credit Union. We are a not-for-profit financial institution that specializes in deposit, lending, and digital services for the El Paso community. We are over $800M in assets and have over 68,000 members.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Infosurv Research?

We hired Infosurv to help us create and administer a survey to measure our Net Promoter Score and service levels at our organization with our members.

SOLUTION

How did you select this vendor?

Infosurv was already working on a our annual employee engagement survey. They were recommended to me by our HR team and it was a great recommendation!

Describe the scope of their work in detail.

We had a series of discovery meetings to discuss our strategic objectives and what we were needing. Infosurv was a great partner in providing recommendations to us to help us meet these strategic objectives with the data that we needed to capture from our membership.

After we discussed the initial scope of the project, they helped us with formulating the correct questions and structure for the survey. Infosurv's team were excellent at providing the right guidance on how we should do things to make sure we were capturing the correct data. They help guide us through the testing and are great at providing support when needed.

What was the team composition?

I work with all their areas.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The data that we have received from our surveys have been crucial for our strategic planning. They have helped us set goals on our service levels, guided us on new locations, helped with staffing levels, guided us on communication strategies, and more.

How effective was the workflow between your team and theirs?

We have constant communication with the Infosurv team. We see them not just as a vendor, but as partners. They are always available to provide the help we need.

What did you find most impressive about this company?

Their service. I really enjoy how they are not just taking orders. They provide valuable input and feedback that I wouldn't have thought of. Their levels of expertise have been very valuable to us in making the right decisions with the way we collect feedback from our members.

Is there any area for improvement or anything that could have been done differently?

None

RATINGS

5.0

Infosurv Research

Better Insights. Wiser Decisions.

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