The Indigitals

BACKGROUND

Please describe your company and position.

I am the Co-Founder & Co-CEO of Integrated Mental Health Technologies, Inc.

Describe what your company does in a single sentence.

Digital Trauma Care Platform

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire The Indigitals to accomplish?

• Build a digital strategy for our product
• Copy for website and social

SOLUTION

How did you find The Indigitals?

• Referral
• Other

Why did you select The Indigitals over others?

• High ratings
• Close to my geographic location
• Pricing fits our budget
• Great culture fit
• Company values aligned

How many teammates from The Indigitals were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The marketing strategy including: 

• Goal definition 
• Marketing funnel and KPIs 
• Marketing plan with campaign mechanics and evaluation metrics Website: 
• SEO research and analysis – to identify how the target audience searches for IFS related content; identify the industry influencers and channels they use; 
• Analysis of the social media industry influencers’ presence 
• Prepare wireframe(s): Key elements – Head banner + Video, About, Features/USPs, Slogan, Screenshots, Info about IFS, Credibility boosters such as Testimonials, Blog, CTAs and Privacy Policy; Benefits for the two main target personas – clients and therapists; 
• Draft, iterate and finalize the website copy. 
• Applying SEO best practices, usability best practices, shaping the user journey, defining what conversion means to us. 
• Content calendar: based on the identified main topics, put together a tentative editorial calendar. 
• Google Analytics account set-up to track website performance; set up conversion goals

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Website KPIs Engagement 
• KPIs Customer Reviews 
• Download KPIs

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The Indigitals delivered on all their timelines as expected and went above and beyond when needed to ensure we meet the deadlines and KPIs

What was your primary form of communication with The Indigitals?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

• Able to grasp topics that might be outside their areas of expertise quickly. 
• They are very easy to work with. 
• Great ability to provide strategy at high-level but also dig into the details 
• Wide range of expertise across many marketing topics.

Are there any areas for improvement or something The Indigitals could have done differently?

I think they are great with what they do. Probably expanding their team and training more people like them to allow more people to use their services.

BACKGROUND

Please describe your company and position.

I am the Marketing Director of Resolute Software

Describe what your company does in a single sentence.

Resolute is a high-end boutique consulting company that offers domain-driven software engineering solutions.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire The Indigitals to accomplish?

• Define and document the value proposition, buyer persona and positioning
• Build GTM strategy for the Resolute services
• Build and maintain the Resolute website copy and user flows to accommodate the customer journey

SOLUTION

How did you find The Indigitals?

referral

Why did you select The Indigitals over others?

• Great culture fit
• Good value for cost
• Referred to me

Describe the scope of work in detail. Please include a summary of key deliverables.

The Indigitals were initially contracted to work on Resolute’s marketing strategy (including shaping the value proposition and defining the buyer personas and message map for the company). They built the Resolute website from scratch and assisted the Resolute founders with creating the marketing organization. 

• GTM strategy and yearly marketing plan, along with budget
• Website user journey, copy, and launch
• Marketing programs such as campaigns, sales enablement, etc.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• 85%+ organic traffic increase YoY 
• 56%+ lead conversion 
• brand recognition building

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The Indigitals have been very responsive throughout the project, working with us daily and jumping in to assist with questions or problems we run into.

What was your primary form of communication with The Indigitals?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The Indigitals have extensive knowledge and experience in the B2B software industry. They use it to dive deep into our industry specifics and understand our business objectives, value proposition, and competitive landscape. They've helped us shape up our buyer persona and GTM strategies and identify the customer touchpoints with our brand, assisting us with building the entire marketing lead gen machine.

Are there any areas for improvement or something The Indigitals could have done differently?

Not really

BACKGROUND

Please describe your company and position.

I am the Chief Marketing Officer of Scalefocus

Describe what your company does in a single sentence.

Scalefocus provides tailored software services and solutions to Fortune 500 companies, innovative start-ups, and established leaders across a variety of industry verticals: Healthcare, Fintech, Insurance, Energy & Utilities, IT, Logistics, E-Commerce & Retail, and others.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire The Indigitals to accomplish?

Training and development of the marketing team

SOLUTION

How did you find The Indigitals?

• Referral
• Other

Why did you select The Indigitals over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Company values aligned

How many teammates from The Indigitals were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The Indigitals delivered a holistic three-day training to the marketing team of Scalefocus, covering all aspects of the growth marketing model; customer journey mapping, persona-driven content creation, SEO, social media marketing, marketing funnels, and integrated campaigns.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Actionable strategic and tactical plans laid down and implemented in practice.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We approached The Indigitals with a request for specific training, including only modules tailored to the needs of our marketing organization to help us with our holistic marketing and demand generation strategy and tactical plans. They met all requirements, synced with us regularly during the training preparation, and adapted the training delivery to best fit our needs. All steps of the project were executed on time.

What was your primary form of communication with The Indigitals?

Virtual Meeting

What did you find most impressive or unique about this company?

The flexibility of their approach, the depth of their expertise, and the true focus on making the training practical so that it can really get translated into our marketing strategy and tactical plans.

Are there any areas for improvement or something The Indigitals could have done differently?

Not really.

BACKGROUND

Please describe your company and position.

I am the Founder of FREIWASSER Marketing

Describe what your company does in a single sentence.

FREIWASSER Marketing offers responsible and inclusive marketing solutions for the digital age.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire The Indigitals to accomplish?

• Gain a better market understanding
• Develop a marketing strategy and plan

SOLUTION

How did you find The Indigitals?

Referral

Why did you select The Indigitals over others?

• Great culture fit
• Referred to me
• Company values aligned

How many teammates from The Indigitals were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Gather market information to help building a 360-degree picture of the market
• Identify and conduct interviews with people who fit a defined persona
• Research themes and topics to use as communication pillars
• Research appropriate communities, events, meetups, industry media, etc.
• Get in contact with media and organizers to secure media kits/proposals
• Develop a Marketing Strategy and Plan

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Number of persona interviews
• Number of relevant media / associations / community contacts
• Further outcomes will be measured when the implementation of the plan starts

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The Indigitals are a very professional team: They deliver on time, are very responsive and goal oriented. At the same time they react to changes in a quick and flexible way. Their business acumen leads to excellent results. The day-to-day communication is straightforward and they always look for uncomplicated solutions. Their teamwork is very convincing.

What was your primary form of communication with The Indigitals?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The mixture of:

• competence
• teamwork
• responsiveness
• forward-thinking
• uncomplicated manner

Are there any areas for improvement or something The Indigitals could have done differently?

No, everything went fine.

BACKGROUND

Please describe your company and position.

I am the Manager of Healthyswim

Describe what your company does in a single sentence.

Healthyswim provides state-of-the-art, economical and safe technology for complete ecological disinfection of the swimming pool water.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire The Indigitals to accomplish?

• Create website
• Marketing plan

SOLUTION

How did you find The Indigitals?

Referral

Why did you select The Indigitals over others?

• High ratings
• Great culture fit
• Referred to me
• Company values aligned

How many teammates from The Indigitals were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Got acquainted with the industry specifics and key competitors analysis, website's user journey, owned social media channels, traffic channels.Created positioning statement definition.

Created landing page for the old website and discussed and prepared the architecture and user journey for the new one.Identified channels for lead gen and brand awareness building. Developed a Marketing plan to distribute all tactics (e.g., campaigns, SEO, ads, events, etc.)

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Increased social engagement,Website traffic and conversion rate

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Friendly and optimistic approach, keeping track on progress. Meetings on a regular basis, monitoring the milestones achieved to make sure deliverables are on schedule. Responding on a timely manner, even on requests outside the scope of the project and giving a 360-degree perspective view for a better decision making process.

What was your primary form of communication with The Indigitals?

Email or Messaging App

What did you find most impressive or unique about this company?

They took the time to be professional and personable all along and thus we built a strong relationship. Actively listened to what we had to say—passionate, dedicated, competent and focused professionals.

Are there any areas for improvement or something The Indigitals could have done differently?

We were absolutely happy with our experience together.

BACKGROUND

Please describe your company and your position there.

Healee is a health tech company that helps digital health innovators quickly implement unique virtual care models with advanced technology adaptable to any use case. Healee’s unique platform configurability approach allows creating a fully-branded patient experience and enabling all organizational workflows for telehealth, scheduling and digital check-in. I'm responsible for the marketing function of the company, acting as a CMO.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire The Indigitals?

Our company had recently entered the US market and we needed a strategy for content distribution (creating valuable, SEO friendly content, selecting the optimal distribution channels, and drafting the execution plan), so we hired The Indigitals to consult us on these activities.

SOLUTION

How did you select this vendor and what were the deciding factors?

We counted on word-of-mouth recommendations from previous customers - we asked our network for agencies they have worked with in the field of digital marketing strategy and the name of The Indigitals came up more than once. We made a preliminary meeting with them to clear the expectations of both parties, then received a cost estimate, and after our approval the project execution started.

Describe the project in detail and walk through the stages of the project.

The work started with a thorough SEO audit (through our google ads and google analytics accounts), identifying relevant topics and clusters of keywords, as well as gaps in our current content. The output of this audit contained also specific and prioritized next steps. At the same time another team member of The Indigitals worked together with us on precisely identifying our target persona, creating a persona canvas and identifying their content needs (content mapping).

After these documents were finalized, the agency did a thorough channel research and selected relevant digital channels (industry media, blogs, directories, etc.). The final output of the project was a marketing plan and budget for our content creation and distribution strategy.

How many resources from the vendor's team worked with you, and what were their positions?

We worked with the 3 members of the company, specialized in content marketing, use behavior analysis and campaign execution.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

In the past months we have implemented the digital marketing plan developed by The Indigitals:

• we've created relevant content (blog posts, website product pages newsletters) based on the recommended topics and using a SEO tool they introduced to us
• we've executed a campaign they've planned for us - a gated content (leadership whitepaper with a dedicated landing page) distributed through LinkedIn, 3rd party industry media, newsletter inserts, cold email outreach campaign and email nurture follow-up).

How effective was the workflow between your team and theirs?

At the end of every stage of the project, we've had an online meeting between The Indigitals team and the marketing team of Healee, on which we discussed any feedback we might have on that stage or output (the SEO stage, the persona stage, and the channel research stage). We've also had an onboarding meeting at the start of the project and a final presentation with our CEO. During the whole time we've also communicated over email and we were briefed about the deadlines for each stage and what the progress was.

What did you find most impressive or unique about this company?

Except delivering high-quality, useful and applicable output, The Indigitals team were excellent communicators, understanding and addressing our concerns during the whole process. They were interested also in our team capacity and they made sure their recommendations were achievable after delivery. They also followed up on the results of their work - whether and how we have implemented the plan and what was the ROI for us from their work.

Are there any areas for improvement or something they could have done differently?

I cannot think of any recommendation for their team, we were very happy with our partnership.

BACKGROUND

Please describe your company and your position there.

I'm the Co-owner of Boatico.com - an online booking platform for yacht charters. We offer 10.000+ boats worldwide to customers based in Central Europe.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire The Indigitals, and what were your goals?

We started our business without precise customer or competitors research. We hired the Indigitals to help us with a full digital research, as well as a structured branding and content plan.

SOLUTION

How did you select this vendor and what were the deciding factors?

We searched for a solution for few months and decided to start with the Indigitals because they understood our needs right away. They were ready not only to give us a solution, but also to let us learn, showing us how to find solutions our selfs in the future.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

First we had to explain the core of our business and learn how to plan our future steps. Then we went through keywords research, KPI´s, our customer's journey funnel, setting our marketing goals and cleared our value proposition and brand identity. Then, with the help of Indigitals we've created a full communication and content plan for our digital business.

How many resources from the vendor's team worked with you, and what were their positions?

We worked with the content marketing professional of the company only.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Our online performance got much better. We increased our followers in all social media channels and doubled our organic web-page traffic. The blogs we have created, based on the indigitals scheme got a huge number of public readings and great feedback in our business branch. Our sales also increased over 200%

How effective was the workflow between your team and theirs?

We had one-on-one online meetings on a weekly basis. Our communication via emails or calls were rational and easy.

What did you find most impressive or unique about this company?

The best quality of the Indigitals is their will to educate. If you want to learn, get better and proof this in your business - this is the right place. They've shown vast experience in lecturing, patience with the customer, and up-to-date digital marketing knowledge.

Are there any areas for improvement or something they could have done differently?

none

BACKGROUND

Please describe your company and position.

I am the Sr. Program Manager, Ecosystem Engagement and Communications of VMware Bulgaria

Describe what your company does in a single sentence.

VMware is a leading provider of multi-cloud services for all apps, enabling digital innovation with enterprise control.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire The Indigitals to accomplish?

• Competitor benchmarking and performance tracking
• Contribute to the creation of social media strategy for VMware Bulgaria employer brand to help achieve the company goals and KPIs
• Create blog and social media content
• Manage VMware Bulgaria social media channels
• Plan and execute integrated campaigns
• Propose content, promotion, engagement, and conversion strategy based on VMware Bulgaria company goals and hiring needs
• Manage VMware Bulgaria employer branding social media channels
• Deliver results based on the company’s KPIs

SOLUTION

How did you find The Indigitals?

Referral

Why did you select The Indigitals over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Referred to me
• Company values aligned

How many teammates from The Indigitals were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The Indigitals help us shape VMware Bulgaria's employer branding social media strategy. They manage our social media presence driving engagement and follower base. They create and optimize content, manage digital advertising, and run integrated campaigns.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• steady month over month followers/fans base increase 
• 100% increase in engagement rate on LinkedIn 
• employer brand recognition building

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We’re working closely with the Indigitals. We’ve created a structured process, but they are also very responsive and flexible. They are like an extension of our team.

What was your primary form of communication with The Indigitals?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The Indigitals understood our business, needs, and audience. They know how to talk to the developers and how to engage them. They are instrumental in building our social media storytelling.

Are there any areas for improvement or something The Indigitals could have done differently?

Nothing I can think of

BACKGROUND

Please describe your company and position.

I am the CEO of Telerik Academy

Describe what your company does in a single sentence.

(Re)Skillinyg, Upskilling

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire The Indigitals to accomplish?

• Validate personas
• Prepare a marketing plan

SOLUTION

How did you find The Indigitals?

Former colleagues

Why did you select The Indigitals over others?

• Great culture fit
• Great professionals and people

How many teammates from The Indigitals were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• insights from the persona interviews 
• detailed marketing plan : campaigns themes and mechanics, distribution channels 
• mapping the budget to the marketing plans

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Deliverables delivered on time - validation of persona, messaging proposal, marketing plan, incl. budget, channels and timelines

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Everything The Indigitals did for us was delivered on time, with great level of professionalism and according to high standards. Throughout the entire process they have been very fast to respond and very easy and nice to communicate with.

What was your primary form of communication with The Indigitals?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The team at the Indigitals was very knowledgeable, professional, friendly, and easy to work with. It was obvious that they love their work, were good at it, and always had the client’s success in mind. Hard to impossible to find in an agency these days.

Are there any areas for improvement or something The Indigitals could have done differently?

None come to mind