IMPERO BA

BACKGROUND

Please describe your company and position.

I am the Managing Partner of Exfold

Describe what your company does in a single sentence.

EXFOLD provides AI-augmented software engineering talent to companies that need to scale their teams, accelerate product development, or launch new initiatives quickly. The company combines startup speed with enterprise-grade quality, helping organizations move faster without compromising execution.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire IMPERO BA to accomplish?

• Create a distinctive standalone brand from the ground up
• Define a clear positioning and messaging framework
• Develop a memorable company name
• Build a modern visual identity aligned with the business
• Create launch-ready commercial assets

SOLUTION

How did you find IMPERO BA?

Referral

Why did you select IMPERO BA over others?

• Pricing fit our budget
• Great culture fit
• Referred to me
• Company values aligned
• Strong strategic perspective

How many teammates from IMPERO BA were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Impero partnered with us to create the EXFOLD brand from the ground up. The project began with a strategic discovery phase focused on refining our value proposition, positioning, and messaging. Through collaborative workshops and discussions, they helped us sharpen our offering and clearly articulate what differentiated us in a competitive technology market. Once the strategic foundations were in place, they led a structured naming process, presenting multiple creative territories and a range of name options before we selected EXFOLD. They then developed the visual identity and creative concept for the new brand, ensuring every design decision reinforced the positioning established during the strategy phase. To support the launch, they designed our commercial presentation, created comprehensive brand guidelines, and designed a website that translated the new identity into a polished digital experience. The entire engagement felt like a seamless progression from strategy to execution, resulting in a brand that was both distinctive and ready to go to market.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The project resulted in a clear market positioning, a distinctive brand identity, and a cohesive set of commercial assets that we immediately incorporated into our launch. The strategic work gave us greater confidence in how we communicate our value proposition, while the new visual identity helped us present ourselves as a more mature and differentiated company. Having a consistent brand system also made it much easier to align internal teams and communicate with prospective clients.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The project was managed in a structured yet collaborative way. Each phase had clearly defined objectives and deliverables, making the overall process easy to follow and keeping decision-making efficient. Communication was proactive throughout the engagement, and the team was always available to discuss ideas, provide recommendations, or adapt details as the project evolved. Overall, they felt less like an external agency and more like an extension of our own team.

What was your primary form of communication with IMPERO BA?

• In-Person Meeting
• Virtual Meeting

What did you find most impressive or unique about this company?

What impressed us most was their ability to connect business strategy with creative execution. They didn't approach the engagement as a design exercise. Instead, they invested time in understanding our business, challenging our assumptions, and helping us build a brand with a clear strategic foundation. By the time we reached the design phase, every creative decision felt intentional and directly connected to our positioning.

Are there any areas for improvement or something IMPERO BA could have done differently?

Overall, we had an excellent experience working together. If we had to suggest one area for improvement, it would be incorporating a few additional validation checkpoints during the strategy phase, particularly when exploring alternative positioning directions. That said, the process was collaborative throughout, and we were very satisfied with the final outcome.

BACKGROUND

Please describe your company and position.

I am the Marketing Manager of AB InBev

Describe what your company does in a single sentence.

Andes Origen is a beer brand within AB InBev, focused on building strong cultural relevance through campaigns, experiences, and content.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire IMPERO BA to accomplish?

• Develop strong creative campaigns aligned with the brand
• Maintain consistency across different touchpoints and executions
• Build ideas that connect with culture and consumers
• Support digital strategy and content production
• Ensure high-quality execution across multiple formats

SOLUTION

How did you find IMPERO BA?

Referral

Why did you select IMPERO BA over others?

• Pricing fit our budget
• Great culture fit
• Strong Strategic Perspective

How many teammates from IMPERO BA were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Impero has been a long-term creative partner, supporting us across multiple campaigns and initiatives.

Their work combines strategic thinking and creative development with focus in results.

They collaborate with us on defining campaign concepts, building big ideas, and translating them into concrete executions across channels. This includes creative strategy, digital strategy, and the production of content for different formats, including social media and audiovisual assets and monitoring results to adapt and warrant results. 

One of their key strengths is their ability to maintain consistency while working at scale. Across multiple campaigns and pieces of content, they ensure that the brand remains coherent while still evolving creatively.

The relationship has been highly collaborative, with Impero acting as an extension of our team rather than an external provider. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• The collaboration helped strengthen the brand’s presence and consistency across campaigns.
• Their work contributed to building a more cohesive and recognizable brand identity in the market. During this period,
• Andes Origen became one of the top-performing brands within the AB InBev portfolio in Argentina.
• Overall, the outcome was a stronger creative platform and more effective communication across channels. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

• The engagement was managed more as an ongoing partnership than a traditional project.
• Communication was consistent and well-structured, with regular weekly check-ins and follow-up meetings that helped keep alignment across teams.
• They were highly responsive and flexible, especially when unexpected or urgent needs came up. We always felt supported, even outside the original scope.
• Overall, the relationship was smooth, collaborative, and easy to manage from our side. 

What was your primary form of communication with IMPERO BA?

• In-Person Meeting
• Virtual Meeting

What did you find most impressive or unique about this company?

1. What impressed us the most was their ability to sustain creative quality over time.
2. They consistently delivered strong ideas while maintaining alignment with the brand, even across multiple campaigns and formats.
3. Their combination of strategic thinking, creativity, and reliability made them a key partner for us. 

Are there any areas for improvement or something IMPERO BA could have done differently?

• Overall we were very satisfied with the collaboration.
• If anything, having more predictability around out-of-scope requests could be helpful, especially in terms of timelines and planning when priorities shift. 
• That said, the team was always flexible and responsive when these situations came up. 

BACKGROUND

Please describe your company and position.

I am the Stanley Regional Brand Manager Latam of Stanley Black & Decker

Describe what your company does in a single sentence.

Stanley is part of Stanley Black & Decker, a global company that provides the tools and innovative solutions for those who make and shape the world - since 1843. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire IMPERO BA to accomplish?

• Define the strategic foundations of the new STANLEY campaign
• Develop a Campaign Concept
• Design the Key Visual
• Develop the strategic framework for the creation of the campaign content

SOLUTION

How did you find IMPERO BA?

Referral

Why did you select IMPERO BA over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost

How many teammates from IMPERO BA were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Impero supported us in defining the strategic foundations of a new LATAM campaign for the brand. They worked closely with our team through a series of strategic sessions, helping us organize ideas, identify opportunities, and clarify our positioning. What stood out was their ability to navigate complex, multi-layered discussions and translate them into clear strategic direction. They challenged our thinking while bringing structure and focus to the process. Their role went beyond creative support — they acted as a strategic partner, helping us align internally and build a coherent narrative for an important campaign. The engagement combined creative strategy, brand thinking, and practical frameworks that we could apply across teams.

The end result was a very powerfull campaign based on end user insights, that brought great numbers in terms of media and brand lifts, as well as served as an overarching concept that brought programs and internal teams together.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The project helped us gain clarity around our positioning and strategic direction for an important campaign. We developed a clearer narrative to align internal stakeholders and guide future initiatives. It also enabled us to brief local markets more effectively and move forward with greater confidence. Overall, the outcome was a stronger strategic foundation to support the campaign.

The final Campaign in latam markets surpassed all our media kpis and brought the highest brand lift we´ve had since we started measuring for markets like Brazil and Chile and 2nd highest for Mexico.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project management was excellent. The team was very organized and maintained clear communication throughout the project. They delivered the key milestones on time and always kept us informed about the progress. They were also very responsive whenever we had questions or needed feedback. Communication was professional, transparent, and easy to manage from our side.

What was your primary form of communication with IMPERO BA?

• In-Person Meeting
• Virtual Meeting

What did you find most impressive or unique about this company?

What impressed us the most was their ability to operate at both a strategic and creative level.

They quickly understood the complexity of our organization and our brands portfolio, and were able to bring clarity to ambiguous challenges. Their combination of strategic thinking, creative perspective and great design made them a highly valuable partner. 

Are there any areas for improvement or something IMPERO BA could have done differently?

Overall we were very satisfied with the collaboration.

BACKGROUND

Introduce your business and what you do there.

I’m the head of innovation and creativity at American Ads, an out-of-home (OOH) advertising agency that combines creativity, data, and technology to create impactful campaigns in public, digital, indoor, and urban spaces, offering real-time measurement and optimization.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with IMPERO BA?

We needed to develop a strong and differentiated brand identity, define a clear positioning within the OOH and digital out-of-home (DOOH) space, build a compelling value proposition combining creativity and data, create a commercial narrative to support sales efforts, and design and develop a new website aligned with the brand.

SOLUTION

What was the scope of their involvement?

IMPERO BA provided branding and web design services. The team was responsible for the entire project, including brand messaging, brand strategy, graphic design, and web development.

What is the team composition?

We worked with 2–5 teammates from IMPERO BA.

How did you come to work with IMPERO BA?

Someone referred IMPERO BA to us. We chose them over other options because they had high ratings, their pricing fit our budget, and they were a great culture fit.

How much have you invested with them?

We spent around $10,000–$49,999 with IMPERO BA.

What is the status of this engagement?

We worked with IMPERO BA from February to June 2025.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

IMPERO BA’s work resulted in a much stronger and more professional brand presence. We now have a clear positioning and narrative that we use consistently in our sales and marketing efforts. The pitch deck and website have been especially valuable, helping us present our services and case studies more clearly and confidently to potential clients. Overall, IMPERO BA’s work improved how we communicate our value and how we’re perceived in the market.

How did IMPERO BA perform from a project management standpoint?

IMPERO BA’s project management was excellent. The team was very organized and maintained clear communication throughout the project. They were also very responsive whenever we had questions or needed feedback. Communication via in-person meetings was professional and easy to manage from our side.

What did you find most impressive about them?

What impressed us the most about IMPERO BA was their ability to combine strategy and execution. They didn’t just deliver a visual identity; they helped us think through our positioning and then translated that into concrete assets we could use immediately. Their understanding of both branding and business made the outcome much more valuable than a typical design project.

Are there any areas they could improve?

Overall, we were very satisfied with the collaboration. If anything, having more in-person meetings would’ve sped some processes up.

BACKGROUND

Please describe your company and position.

I am the Fonder & CEO of OPTIM

Describe what your company does in a single sentence.

Optim helps companies reduce energy costs by analyzing energy data, tariffs, and consumption patterns to identify efficiency and savings opportunities.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire IMPERO BA to accomplish?

• Create name
• design our logo
• develop our overall branding
• shaping our strategy, organizing our ideas, and clarifying how we communicate our value proposition.

SOLUTION

How did you find IMPERO BA?

Referral

Why did you select IMPERO BA over others?

• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from IMPERO BA were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope of work included the development of our brand identity and the strategic foundations of our business. Impero supported us from the early stages of defining our naming, helping us choose a name that reflects our vision and positioning in the energy efficiency sector.

They also led the branding process, designing our logo and creating a consistent visual identity aligned with the values we wanted to communicate: innovation, efficiency, and technology. Beyond the visual aspects, they worked closely with us on business strategy, helping us organize our ideas and clarify how we present our company and value proposition to the market.

Another key deliverable was the development of digital content and a digital strategic campaign, aimed at strengthening our online presence and communicating our brand more effectively.

Overall, their work combined creative branding with strategic thinking, which helped us structure our vision, refine our messaging, and build a strong foundation for the growth of our company.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The project helped us achieve several important outcomes. First, we were able to establish a clear brand identity, including our name, logo, and visual language, which allowed us to present our company in a much more professional and consistent way.

Another key result was the clarification of our business positioning and value proposition. Through the strategic work we did together, we were able to better structure how we explain our services and differentiate ourselves in the energy efficiency market.

The project also provided us with strategic messaging and digital content that we now use in our website, presentations, and communications with clients. This significantly improved how we communicate our offering and engage with potential customers.

Overall, the outcome was a much clearer and stronger brand and business narrative, which has helped us present Optim more effectively to partners and clients

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management was excellent. The team was very organized and maintained clear communication throughout the entire process. They delivered the key milestones on time and kept us informed about the progress of each stage of the project.

They were also very responsive to our needs and feedback. Whenever we had questions or wanted to explore different ideas, they were open, flexible, and quick to respond. The collaboration felt very smooth and constructive.

Overall, the process was well structured, professional, and easy to manage from our side.

What was your primary form of communication with IMPERO BA?

Virtual Meeting

What did you find most impressive or unique about this company?

What impressed us the most was their ability to combine creative branding with strategic business thinking. They didn’t just focus on the visual aspects of the brand; they took the time to understand our business, our market, and the challenges we were trying to solve.

They helped us organize our ideas, clarify our value proposition, and translate our vision into a clear and consistent brand identity. This strategic perspective made the process much more valuable than a typical branding project.

Are there any areas for improvement or something IMPERO BA could have done differently?

If there is one area that could potentially be improved, it might be adding a few more structured checkpoints during the strategic phase to review progress and align expectations along the way. However, communication was always open and responsive, and any feedback we provided was addressed quickly and thoughtfully.