Ignite Visibility

BACKGROUND

We are a leading online marketplace connecting engaged couples with wedding vendors. We serve upwards of 10 million monthly unique users across our mobile and web platforms. I am responsible for SEO and analytics for our mobile and web platforms.

OPPORTUNITY / CHALLENGE

We are a very large enterprise site from a technical perspective. We are operating in an industry that is very competitive, and are constantly working on different areas of our site. Because of our large site, it requires special effort from all teams to implement SEO strategies, however, this gives us a large opportunity in SEO.

SOLUTION

We have used John's and IgniteVisibility's services and expertise for over 6 years. We work with Ignite Visibility on SEO strategy, spec creation, and quality assurance. We also do development and implementation. John has done SEO training for our different teams with great success. We work with Ignite on a weekly and daily basis on various SEO projects.

I inherited Ignite Visibility from my company, so I wasn't responsible for hiring them. They are working on social influencers to build links.

RESULTS & FEEDBACK

John Lincoln and Ignite Visibility have been a valuable partner for us from the very beginning. Ignite Visibility has always been there when we need them, and have consistently gone above and beyond. Sometimes, we have tight schedules that we need to meet, and they spend the time to meet our deadlines.

We have experienced increases in traffic and conversions after their work.

BACKGROUND

Introduce your business and what you do there.

Our company's founder is considered to be the number-one life and business strategy coach. He's also a best-selling author and philanthropist. I am the social media manager of the company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Ignite Visibility?

We needed to become visible to a broader online audience.

SOLUTION

What was the scope of their involvement?

Ignite Visibility has helped coach us through our SEO [search engine optimization], providing insights into what we should be doing to optimize our web pages for search visibility. Ignite Visibility has guided us through content which needs to be created, also helping us get placement on other websites. Ignite Visibility also helped with our online reputation management for a particular subject.

We aren't using Ignite Visibility for pay-per-click management.

How did you come to work with Ignite Visibility?

We consider Ignite Visibility to be the top SEO agency in San Diego, which is also where we're based. We wanted to have a face-to-face relationship.

How much have you invested with Ignite Visibility?

The cost of Ignite Visibility's services is $5,000 per month.

What is the status of this engagement?

We've been working with Ignite Visibility for over a year, and have an ongoing relationship.

RESULTS & FEEDBACK

Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?

We're very satisfied. Ignite Visibility's work has been successful for our company.

We rank as the 2nd result for "business coaching", which was a huge win for us, given that we weren't even on the first page initially. Ignite Visibility helped tremendously with our link building strategies, while also syndicating our content across other publications.

How did Ignite Visibility perform from a project management standpoint?

Ignite Visibility has taken charge, providing great direction for us, with weekly updates which helped move things along. There is great communication, and Ignite Visibility is a fun team to work with.

What did you find most impressive about Ignite Visibility?

Ignite Visibility is great to work with, very accessible, and always quick to reply for any questions we may have.

Are there any areas Ignite Visibility could improve?

Not that I could say.

What tips or recommendations could you share that might increase the likelihood of success with Ignite Visibility?

I would advise clients to listen to Ignite Visibility's advice, and trust that the direction provided is going to be the right move to make. The people at Ignite Visibility are experts in SEO.

BACKGROUND

We are a SaaS solution providing an e-commerce solution servicing the small and medium-sized business market in Encinitas, CA.

I am the Marketing Manager responsible for new customer acquisition.

OPPORTUNITY / CHALLENGE

The ongoing challenge is to continue growing traffic with limited marketing resources compared to our competition. In addition to our regular traffic needs, we also had a site structure (subdomains vs. directories) that wasn't as optimized for Google as it could be, and engineers were hesitant to change this structure.

SOLUTION

While working with Ignite Visibility, we presented a plan that satisfied the engineering team’s needs, and were able to complete a project that meant 4X the inbound links to our main domain with no impact to our end users. This project took over a year, from conception to launch, even though the final technical changes were relatively minor.

I've worked with them on content creation, social, and traditional SEO. It's more based on technical SEO, and they also moved our e-commerce store from one format to another.

RESULTS & FEEDBACK

Ignite was patient and able to communicate the importance of the change with the technical team. They are also good at providing answers to the various issues that arose.

That project is just one example of a service that they provide over the course of our monthly SEO contract that goes above and beyond the usual services. We have been a client for over three years now, and believe they are an integral part of our traffic growth during this time.

BACKGROUND

We believe that the Earth is the common link we all universally share. We all live on the planet Earth and we can utilize the energy of the Earth to tap into ourselves. Wearing healing crystals and gemstones allows you to go within yourself and align your body with the energy of the Earth, which vibrates at the highest energy, LOVE.

Energy Muse Jewelry’s soul mission is to empower people and help them tap into their own personal magnificence. We provide empowering tools, in the form of crystals and crystal jewelry, to assist you on your spiritual journey. Each sacred piece is handmade with love, then cleansed, energized, and programmed with intention to create a desired outcome.

I am responsible for marketing and all visual aspects, including the photography, website, blog, social media, and email content.

OPPORTUNITY / CHALLENGE

A couple of years back, we found ourselves with a penalty against us due to some previous SEO work with another company that was not up to Google's standards. We had been pouring money into PPC campaigns, but we found that the results were all over the place.

We are also in a very niche marketplace, being that we are in the health and wellness marketplace in the business of crystals. We are a small business based out of the South Bay, and we needed to find ways to stop "fishing in the same pool," in terms of customers.

SOLUTION

Frustrated with our results, we asked our web developer if he knew of anyone specialized in SEO, and Ignite came very well recommended. We met with John and Krish and were excited to start our new SEO journey.

We began work to re-optimize all of our content, create blogging strategies and come up with a digital marketing plan to capture as much online business as possible.

About a year ago, we also had built so much trust and faith in Ignite that we were willing to try the PPC campaigns again, although we were hesitant due to previous experiences. They also provide some SMM [social media marketing] consulting suggestions and infographics.

RESULTS & FEEDBACK

Being that we are by no means you're average clients, Ignite did everything possible to understand what we do and learn more about our niche market. They are amazing to work with and continue to impress and amaze us with their continuous success.

You can always count on them to come to the table with a plan well-backed with data and results to prove the effectiveness, and they're always willing to jump on any new project (especially because we shift quickly over here). Everyone on their team is so knowledgeable and an absolute pleasure to work with.

As a result of their efforts, our e-commerce business is much stronger. We have grown our sales metrics and brought in many brand new customers through online channels.

BACKGROUND

As the California franchise of Medifast Inc., Medifast Weight Control Centers, also known as Medifast California, provides comprehensive, individually tailored 1-on-1 weight loss counseling to clients throughout the state. Medifast California is on a mission to enrich lives by providing innovative choices for lasting health - making this the last weight loss program ever needed.

I am the Marketing Manager but our Chief Executive Officer is very involved. We were into traditional marketing techniques.

OPPORTUNITY / CHALLENGE

As a franchise, Medifast California struggled greatly in organic search, PPC, and social media marketing, always having to compete with Medifast Inc.'s digital presence, not to mention traditional competitors in the diet, health, and wellness market(s). With the obvious growth of the digital space, our business began to become affected and many marketing firms were worthless in effectively solving the problem. We found ourselves flooding money into PPC but ignoring the bigger problem with SEO and content development.

SOLUTION

Frustrated, we began to research new marketing firms. Ignite Visibility came highly recommended from various businesses in the San Diego area and through several industry rankings. The owners were very well respected, and compared to the 5 other firms we met with, they presented a creative, cost efficient, and cohesive approach to solve our problem and increase our online presence.

They performed SEO services, social media marketing, and provided a PPC expert. They write white papers, blog posts, and high quality content. This is ongoing and started one year ago. We will definitely renew our contract for year 2. This has been very profitable.

RESULTS & FEEDBACK

Since coming on board, the team at Ignite Visibility can be credited for fully educating themselves on our brand like no other previous provider had. They “get us” and are incredibly refreshing to work with. They have proven to make smart choices in SEO, social media marketing, and PPC, and have earned our trust. Every project and service is completed with full transparency, and every member of the team is an expert. Furthermore, the responsiveness and willingness to go above and beyond for our company is really wonderful.

We can now report improved conversions, several new initiatives, and better SEO rankings. Our conversions were up 400% for PPC and our keyword ranking is much better. They are great at growing social media likes and they manage a great email marketing campaign.

They have no improvements to make and we love their efficiency. They even helped us write some of our online job postings, which is definitely out of the contract scope. They love to pitch in and give extra value.

Their team of three experts work very well together and coordinate on all activities to cross-promote and create strong impacts on social channels. Our traffic is up and our sales conversions have quadrupled. My CEO is beginning to place more faith and budget into Ignite Visibility.

BACKGROUND

We are an Urgent Care Business located in the Southwest with over 30 locations. We offer a full suite of services including not just Urgent Care- but also Primary Care. All of our locations provide onsite x-rays and lab work, plus you can fill your prescriptions onsite as well. My role is Digital Marketing Director, and my responsibilities include overseeing all things digital marketing, i.e.: SEO [search engine optimization], PPC, content management, blogs, social media, website maintenance, etc.

OPPORTUNITY / CHALLENGE

We needed a local focused SEO company that could help build both SEO and PPC campaigns for a multi-location corporation. We also were launching a new website and needed to make sure the transition went smoothly with no drops in traffic.

SOLUTION

The reporting they offered was key. We have a scheduled weekly call that is never missed. We also receive monthly reports that have been modified to include additional information that I would like to see. All calls and emails are responded to on the same day, which is very important when running any business, but absolutely necessary with a large chain.

The customer service at this company is exceptional! They did SEO, social media, and PPC. They also do content marketing.

RESULTS & FEEDBACK

Throughout the year, we have seen growth in traffic and conversions. Our traffic is way up for 2016 and our business has also grown. The guidance received by the team at Ignite Visibility has always proven to be on target, and communication and follow through is excellent. No request is too big.

They are always up to date on the ever changing landscape of the SEO world and that offers its own reassurance as those changes are swiftly implemented into my campaign.

BACKGROUND

Please introduce your business and what you do there.

Based in San Diego, California, Fix Auto USA provides a platform that enables independent owner-operated collision repair facilities achieve success in a consolidating marketplace. Fix Auto members benefit from a trusted brand, multi-level insurance representation, leading edge technology, centrally managed claims processes, and pooled purchasing power—all combined to ensure consistent performance and greater profitability.

As the marketing manager, my role is to oversee all marketing, communication, and PR activity for Fix Auto.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Ignite Visibility?

In 2014, our web presence was totally ineffective. In fact, we were obviously doing ourselves harm by delaying the decision to move forward and seek help from Ignite Visibility. As a service that is only generated as a result of an accident, this was a problem.

SOLUTION

What was the scope of their involvement?

After Ignite Visibility analyzed our current online market position relative to our competition, they outlined a detailed plan that included heavy on- and off-site optimization and content development for social media. They overhauled our website and blog, and also promoted our business using infographics, contests, and education-related content for our demographic. They write all our blogs and do journalist PR outreach. We simply monitor and approve this content creation. They are responsible for everything online except design and development.

What is the status of this engagement?

They started working with us in 2013 after our new website went live. Unfortunately, we were receiving no traffic from the site and needed help making it more effective from a marketing standpoint.

We decided to extend our contract with them through the end of the year since we are so confident in their results.

RESULTS & FEEDBACK

Could you share any evidence that would demonstrate the productivity, quality of work or the impact of the engagement?

In about two short years, we’ve gone from not being on the Internet’s radar to building a web presence and platform that’s snowballing into an avalanche.

Traffic has grown each month since the beginning of our relationship, the number of new visitors continues at attractive levels, the number of pages per visit continues to remain high, and the size of our online presence continues to grow faster than that of our competition.

We track our keyword growth, both branded and unbranded. We need to cast a wide net and Ignite helps us attack more keywords. Traffic was up in June 2016 by about 20%.

What did you find most impressive about Ignite Visibility?

Ignite Visibility is a difference maker, with extensive knowledge of SEO. They are a unique talent that other agencies can’t match.

BACKGROUND

Please describe your company.

TinyFrog Technologies specializes in high quality WordPress web design and web development in the San Diego market since 2002.

OPPORTUNITY / CHALLENGE

What business challenge were you trying to address with Ignite Visibility?

We were looking for a local, trusted company for digital marketing services.

SOLUTION

Please describe the scope of their involvement.

Ignite Visibility provided primarily SEO and pay-per-click services.

How did you come to work with Ignite Visibility?

Ignite Visibility met all of our needs for a high-touch experience, innovative ideas, and solutions that were customized based on our business and industry.

What is the status of this engagement?

We continue to partner with Ignite and see this as a long-term relationship.

RESULTS & FEEDBACK

Could you share any statistics, metrics or other feedback from this engagement?

The quality of the leads that Ignite Visibility helped us generate is much higher than in the past. And, of course, getting high quality leads is an essential part of any marketing effort.

What distinguishes Ignite Visibility from other providers?

Their customer service is awesome and they are incredibly responsive. Ignite Visibility provided top-notch expertise and customer service to our team throughout the project. We were amazed with the results of their work and the success it has had for our business.

How would you rate your overall experience collaborating with Ignite Visibility?

Ignite exceeded our expectations with their outstanding work and digital marketing expertise. They are passionate about their work and go above and beyond to deliver for their clients. They are easy to work with and are extremely professional. Ignite Visibility provided the highest level of customer service and results beyond our expectations. Their passion for their work and clients was shown in every phone call and every meeting, from the start to the end of the project.

BACKGROUND

I am the owner of a marketing firm that specializes in results-based programs. Some of my clients needed experts in SEO and related services. I was referred to Ignite Visibility by a colleague about 3-4 years ago.

OPPORTUNITY / CHALLENGE

We had a large opportunity with Fix Auto Collisions in the sense that they have great branding and marketing practices in place. However, their web traffic was not where it needed to be, so we introduced them to Ignite Visibility and the partnership was formed.

SOLUTION

We selected Ignite Visibility because of their professionalism and history of work with other franchises. They have worked with Fix Auto for the past year and a half and are currently on a yearly contract basis. They have implemented a program that all Fix Auto franchise owners can take advantage of at a low entry point. They also began to work on the corporate site as well. 

They are currently a partner for four of our clients in their SEO, PPC, and social media efforts. 

RESULTS & FEEDBACK

Fix Auto Collisions is now the fastest growing collision shop in the United States, and part of that can be attributed to the work of Ignite Visibility. They have seen a tremendous lift in local and national rankings for their site.  

Our firm has worked with other companies that claim to be experts in SEO, but all of them pale in comparison to Ignite Visibility.  Owners Krish and John are transparent in their business dealings and extremely professional. They don't over promise results and they know what it takes and how long it takes. They really are phenomenal and know how to establish value.

BACKGROUND

Please describe your organization.

Mission Federal Credit Union is a $2.9 billion financial institution based in San Diego, California, with 188,000 members and 30 branches.

What is your position?

I lead a team of twelve people doing all aspects of marketing, creative, and digital.

OPPORTUNITY / CHALLENGE

What business challenge were you trying to address with Ignite Visibility?

We wanted to maximize SEO, PPC, and retargeting results for our website.

SOLUTION

Please describe the nature of their involvement.

Ignite Visibility provided the leadership, process and metrics to help us achieve our goals. Although they provided other services besides organic SEO, PPC, and retargeting, those are the three main areas in which they worked.

RESULTS & FEEDBACK

Could you share any statistics, metrics or other feedback from this engagement?

Ignite drove record member and loan growth. They improved our Google rankings, increased traffic to our website, and increased the number of conversions.

What distinguishes Ignite Visibility from other providers?

Their service is excellent. They are quick to implement needed changes as they lead the client to success. They evolve with the client to meet the demands of today’s changing world.

Is there anything Ignite could have improved or done differently?

Communication and response times could have been better on both our ends.

What is your overall assessment of Ignite Visibility?

Ignite is a high-level strategic partner that can do both planning and execution.