Name: Ignite Social Media
Address: 4000 Centregreen Way, Cary, United States, NC, 27513, US
Telephone: 1-919-653-2345
Price range: $150 - $199
Rating: 4.8

The Original Social Media Agency®

Social first. Social leaders. Since 2007.

Ignite Social Media is The Original Social Media Agency®. For two decades, we've helped national and global brands turn social into a real business driver: bigger audiences, stronger engagement, and measurable sales impact.

Min project size
$10,000+
Hourly rate
$150 - $199 / hr
Employees
10 - 49
Locations
Cary, NC
Year founded
Founded 2007
Languages
Timezones

Overview by:

Jim Tobin

CEO and Founder About the Team

Service Lines

Social Media Marketing: 85%
Content Marketing: 15%

Select Focus Area

Content Marketing Focus

Blog Writing Services: 100%

Influencer Marketing Platforms

Instagram Influencer Marketing: 30%
YouTube Influencer Marketing: 30%
LinkedIn Influencer Marketing: 20%
Tik Tok Influencer Marketing: 20%

Influencer Marketing Services

Influencer Campaign Reporting: 50%
Influencer Management: 50%

Social Media Focus

Facebook Advertising: 20%
Influencer Marketing: 20%
Instagram Advertising: 20%
LinkedIn Advertising: 10%
Pinterest Advertising: 10%
Tik Tok Advertising: 10%
Twitter Advertising: 10%

Industries

Consumer products & services: 20%
Automotive: 10%
Energy & natural resources: 10%
Financial services: 10%
Hospitality & leisure: 10%
Medical: 10%
Non-profit: 10%
Retail: 10%
eCommerce: 10%

Clients

Enterprise (>$1B): 50%
Midmarket ($10M - $1B): 50%

Social Media Marketing

Pricing Snapshot

Min. project size $10,000+

Avg. hourly rate $150 - $199 /hr

Rating for cost 4.8 /5

What Clients Have Said

Ignite Social Media is perceived as providing strong value for cost, with clients investing over $1 million over three years and appreciating timely project delivery. They are noted for aligning services with client budgets and goals, demonstrating effective project management and responsiveness.

This summary is based on verified Clutch reviews.

Most Common Project Size

$200,000 - $999,999 based on 1 review

< $49,999 $50,000 - $199,999 $200,000 - $999,999 > $1,000,000

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Ignite Social Media Review Insights

Overall Review Rating

4.8

Quality 4.8
Schedule 5.0
Cost 4.8
Willing to Refer 5.0

Top Mentions

Review Highlights

Collaborative and Client-Centric Approach

Ignite Social Media is commended for their collaborative approach and dedication to understanding client needs. They are seen as a part of the client's team, offering honest insights and innovative ideas.
Room for Earlier Implementation

One client noted a desire to start on longer-term ideas sooner, though this was attributed more to their own scheduling than any fault of Ignite Social Media. This suggests potential for even more proactive planning.
Strong Expertise in Influencer Marketing

Ignite Social Media is highly regarded for their expertise in influencer marketing. They effectively manage campaigns from start to finish, connecting clients with quality influencers and achieving impressive engagement metrics.
Stellar Project Management Skills

Clients consistently praise Ignite Social Media for their exceptional project management. They deliver projects on time, adapt to shifting priorities, and maintain clear communication, ensuring a smooth and organized process.
Flexible and Responsive Team

Clients appreciate Ignite Social Media's flexibility and responsiveness. They are open to feedback, quick to adjust to client requests, and maintain a no-drama, enjoyable working relationship.
Effective Social Media Strategy Development

Ignite Social Media excels in developing tailored social media strategies. Clients appreciate their comprehensive audits, strategic frameworks, and actionable recommendations that align with broader marketing objectives, demonstrating a deep understanding of client needs.

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Ignite Social Media Reviews

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Social Media Marketing
Influencer Campaign Reporting Influencer Identification & Recruitment Influencer Management Influencer Marketing
Confidential
Sep. 2021 - Sep. 2024

5.0

Quality: 5.0

Schedule: 5.0

Cost: 5.0

Willing to Refer: 5.0

"I appreciated the deep documentation they provided and the results they delivered."

Sep 1, 2026

Former Department Director, Big Lots Stores

Josh Chaney

Retail
Columbus, Ohio
5,001-10,000 Employees
Online Review
Verified

Ignite Social Media provided influencer marketing services for a retail company. The team created a calendar of influencer campaigns, hired influencers, and reported on the campaigns' results.

Ignite Social Media's influencer campaigns were very successful and generated high-quality content that shifted the way we thought about paid media creative. The team delivered on time, communicated effectively, and was exceptionally easy to work with. They were pragmatic and flexible.

BACKGROUND

Introduce your business and what you do there.

I was the director of integrated media and partnership marketing for Big Lots, a major US off-price retailer offering discounted home goods, furniture, pantry items, and more by sourcing products through closeouts, overstocks, and liquidations.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Ignite Social Media to accomplish for Big Lots Stores?

We needed support launching our influencer program, particularly for key tentpole retail moments throughout the year, such as lawn and garden season, Halloween, and the holidays.

SOLUTION

What was the scope of their involvement?

Ignite Social Media helped us develop a comprehensive calendar of influencer campaigns that aligned with key tentpole retail moments throughout the year. They also documented a full-year roadmap, hired the influencers we worked with, and reported on the campaigns' results. The team provided a full-year calendar based on our budget, campaign briefs, influencer lists, influencer negotiations, influencer content editing, and performance reports.

What is the team composition?

We worked with 2–5 teammates from Ignite Social Media.

How did you come to work with Ignite Social Media?

Someone referred Ignite Social Media to me. I chose them over other options because they had high ratings, their pricing fit our budget, they were a great culture fit, they offered good value for the cost, and their company values aligned with ours.

What is the status of this engagement?

We worked together from 2021 to 2024. I've since taken a new job in higher education marketing — and I hired them again to perform an organic social media audit for us.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The influencer campaigns were very successful, helping us generate content that succeeded in paid and organic moments. Our influencer program became widely known and respected throughout the company. Although I don't have specific numbers, the content Ignite Social Media generated through influencers performed better in paid social media channels than our traditional creative, driving down costs. The results and content generated from our campaign were shared at company-wide meetings by our CMO.

How did Ignite Social Media perform from a project management standpoint?

Ignite Social Media delivered on time and was great at communicating. We communicated via virtual meetings and email or messaging apps.

What did you find most impressive about them?

Ignite Social Media was exceptionally easy to work with and focused on the task at hand. They were very pragmatic in their approach and flexible with feedback. I appreciated the deep documentation they provided and the results they delivered. They brought good energy to the work at hand and deep knowledge of the consumer influencer space. Plus, they were a joy to work with. This is a no-drama team — you'll enjoy picking up the phone and catching up with them.

Are there any areas they could improve?

There's nothing I can come up with.

RATINGS

5.0

Business Consulting Social Media Marketing
Confidential
June - July 2026

5.0

Quality: 5.0

Schedule: 5.0

Cost: 5.0

Willing to Refer: 5.0

"What stood out most was how well Ignite took the time to understand our business before offering ideas."

Oct 20, 2026

Sr Dir of Mktg Initiatives & Opr Planning, University

Anonymous

Education
Manchester, New Hampshire
1,001-5,000 Employees
Online Review
Verified

Ignite Social Media conducted a social media audit for a nonprofit university. The team assessed the client's social presence, performance, strengths, and opportunities across key channels.

Ignite Social Media delivered the project on time, establishing alignment around governance, decision rights, and content ownership. The team kept everything organized and moving, adjusting to the client's shifting priorities without any fuss. They were honest and innovative.

The client submitted this review online.

BACKGROUND

Please describe your company and position.

I am the Senior Director of Marketing Initiatives and Operational Planning of an education company

Describe what your company does in a single sentence.

We are a private, nonprofit university based in Manchester, New Hampshire. Founded in 1932 as a school of accounting and secretarial science, it has grown into one of the largest universities in the U.S., largely thanks to its online programs, which serve well over 100,000 students worldwide. It offers associate, bachelor’s, master’s, and doctoral degrees, and is known for its flexible, career-focused programs and its large adult and military learner population.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Ignite Social Media to accomplish?

Social Media Strategy Recommendation

SOLUTION

How did you find Ignite Social Media?

Online Search

Why did you select Ignite Social Media over others?

High ratings
Great culture fit
Company values aligned

How many teammates from Ignite Social Media were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Social Media Audit – Assessed our current social presence, performance, strengths, and opportunities across key channels.
Competitive Benchmarking – Compared social performance and approach against key higher education competitors.
Audience Insights – Developed audience profiles and insights to better understand behaviors, preferences and platform usage.
Strategic Framework – Established the Attract, Consider, Convert and Support framework to align social activity with broader Marketing and Communications objectives.
Channel & Content Strategy – Provided recommendations for channel prioritization, content approach, publishing cadence and messaging.
Governance & Operating Model – Defined recommendations for collaboration, ownership, approvals and decision-making across Marketing and Communications.
Paid & Organic Alignment – Provided recommendations for better connecting organic social content with paid amplification opportunities.
Community Management – Provided guidance for proactive and reactive engagement, including crisis communications considerations.
Search & AI Discoverability – Identified opportunities to strengthen how our content surfaces through social and AI-powered search.
Measurement & KPIs – Established recommended KPIs and measurement approaches aligned with the strategic framework.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Project Delivery – The 45-day audit was completed on schedule by July 1, with the final strategy delivered and all project action items resolved.
Cross-Functional Alignment – Marketing and Communications completed the collaborative planning, feedback and final strategy process together, establishing alignment around governance, decision rights and content ownership.
Strategy Implementation – By the September rollout, we had moved from audit recommendations into execution of the new strategic framework, collaborative operating model and content approach.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Ignite’s project management was one of the things we appreciated most. They kept everything organized and moving, and we always knew where things stood and what was coming next. Deadlines were met every time, and when timelines were tight, they made it work without cutting corners. They were also quick to respond. When our priorities shifted or we had a last-minute request, they adjusted without any fuss and kept us in the loop along the way. It never felt like we were chasing them for updates, which made the whole process easy.

What was your primary form of communication with Ignite Social Media?

Virtual Meeting
Email or Messaging App

What did you find most impressive or unique about this company?

What stood out most was how well Ignite took the time to understand our business before offering ideas. A lot of agencies show up with a standard playbook, but they dug in, asked good questions, and shaped their recommendations around our goals and our audience. They also felt like part of our team rather than an outside vendor. They were honest about what would work and what wouldn’t, and they brought ideas we hadn’t thought of. That mix of strategic thinking and real care for our success is what set them apart.

Are there any areas for improvement or something Ignite Social Media could have done differently?

Honestly, there wasn’t much we’d change. If anything, we’d have liked to get started on a few of the longer-term ideas sooner, but that’s more about how busy we were on our end than anything Ignite did. They were always open to feedback and quick to adjust when we asked. We’d happily work with them again.

RATINGS

5.0

Pay Per Click Social Media Marketing
Influencer Campaign Reporting Influencer Identification & Recruitment Influencer Management Influencer Marketing
$200,000 to $999,999
Feb. 2025 - Ongoing

4.5

Quality: 4.5

Schedule: 5.0

Cost: 4.5

Willing to Refer: 5.0

"Ignite Social Media has strong expertise in the influencer marketing space."

Sep 25, 2026

Marketing Communications Manager, Reser's Fine Foods

Leslie Kruempel

Food & Beverage
Beaverton, Oregon
5,001-10,000 Employees
Online Review
Verified

Ignite Social Media provides influencer marketing for a salad and prepared food company. The team negotiates with influencers, oversees content development, runs PPC and organic posting, and provides reports.

Ignite Social Media's work has exceeded the client's goals on every campaign, delivering strong engagement rates and high-quality content that the client can use post-campaign. The team is responsive and delivers on time. Ignite Social Media's influencer marketing and client service stand out.

BACKGROUND

Introduce your business and what you do there.

I’m the Marketing Communications Manager at Reser’s Fine Foods, a leading provider of fresh refrigerated deli salads, side dishes, and prepared foods for the supermarket, club store, and food service industries.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Ignite Social Media?

We needed help increasing brand awareness and driving trial of our products.

SOLUTION

What was the scope of their involvement?

Ignite Social Media manages influencer campaigns from start to finish, including identifying potential influencer partners, negotiating their contracts, overseeing content development, running paid media, and providing final reports. In some campaigns, they’ve also created photos and videos for social media.

What is the team composition?

We work with 2–5 teammates from Ignite Social Media.

How did you come to work with Ignite Social Media?

My company had already run several successful campaigns with them when I took over day-to-day management.

How much have you invested with them?

Over $1 million in past 3 years.

What is the status of this engagement?

The engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Ignite Social Media has delivered more than 10 million impressions per campaign, which is higher than our goal. We’ve also seen positive social media engagement and website clicks.

How did Ignite Social Media perform from a project management standpoint?

Ignite Social Media’s project management is stellar. They always deliver on time, even when we give them tight turnarounds. I never have to worry about a ball being dropped.

What did you find most impressive about them?

Ignite Social Media has strong expertise in the influencer marketing space. They connect us with high-quality influencers at negotiated rates that drive real value for us.

Are there any areas they could improve?

I don’t think there’s anything they can improve on.

RATINGS

4.5

Showing 1-3 of 3 Reviews

Our Story

In 2007, before most brands had a Facebook page, we launched as the first agency built only for social media. We’ve stayed focused ever since. Social is all we do, so our team goes deeper on every platform, every algorithm change, and every new way people discover brands.

Our leadership has worked side by side for more than a decade, so clients get senior attention on every account. We’re measured by one thing: whether social media is growing your business.

Meet the Team

Jim Tobin is the author of two books, "Social Media is a Cocktail Party" (2008) and "Earn It. Don't Buy It" (2013). He's also the CEO and Founder of both Ignite Social Media and Carusele, the optimized influencer marketing agency.

What Sets Us Apart

Remarkable Staff Tenure

Agencies are known for churn. We’re not. Our average staff tenure is 5.8 years, and our leadership team has worked together for more than a decade. That consistency means the people you like working with stay on your account, and their knowledge of your brand keeps building.

The First Social Media Agency in the US

Ignite opened in 2007 as the first agency in the US devoted exclusively to social media. Two decades later, social first is still who we are. We’ve worked through every platform shift and algorithm change since, so we know what lasts, what’s hype, and how to adapt fast when the landscape moves.

Social Content Created Three Ways

We create social content three ways: in our two in-house studios, through our UGC creator network, and through our deep influencer relationships. That mix lets us match each piece to the right source for speed, authenticity, and reach, so your feed never depends on a single production model.

Quick Facts

19 years in business

Tools and Technology

Microsoft Teams

Slack

Zoom

Wrike

Box

Commonly Asked Questions

We measure success the way you do: by whether social moved your business. You won’t hear us talk about “return on engagement.” This is marketing. If you don’t get more out than you put in, why do it? Every program starts with KPIs and goals set in advance and tied to your business objectives, so expectations are aligned from day one. From there, we measure on two levels. For your leadership team, we roll results up into business outcomes. We’ve built 13 proprietary social value models that connect social to different points in the customer journey, so we can show value even when direct attribution is hard. If you already have an ROI or media mix model, we plug into it. For day-to-day optimization, our in-house analysts benchmark every post against similar content with the same objective, using engagement rate, click-through rate, view rate, conversion rate and ROAS. A post built to drive traffic gets judged on clicks. That keeps the numbers honest and shows exactly where to adjust.

Onboarding is where a partnership gets set up to win, so we treat it as strategic work from the first meeting. Team Circle assembled. You get a senior account manager as your day-to-day lead, backed by a dedicated team of specialists matched to your scope: strategy, content, paid media, analytics, community management and influencer. They’re accountable to you and to each other from day one. Discovery. We come prepared with questions about your business goals, what matters to senior leadership, and how you like to work. Then we dig into your brand, competitors, audiences and historical social performance, and meet with your other agency partners so our work fits with theirs. Collaborative Planning Session. We bring our initial analysis and strategic framework to a hands-on workshop with your team. Together we lock in channel priorities, content themes, cadence and content sources, and set KPIs tied to your business objectives. Strategy and launch. We turn that session into a complete plan where every tactic has a purpose, get your tools and approvals flowing, and start executing. From there, the Team Circle meets with you weekly or bi-weekly, and leadership checks in at least quarterly to make sure we’re delivering. Because our people stay (average tenure is 5.8 years), the team that learns your business during onboarding is the team still running it years later.

Yes. We comply with applicable government regulations, including GDPR, HIPAA, CCPA and FTC guidelines, as well as the terms of service of every social platform we work on. Our approach to personal data is simple: we don’t collect PII we don’t absolutely need, and most programs don’t need any. When a program does require it, such as social customer care, we work inside your systems and follow your privacy policies. Our community managers can work directly in your CRM, so consumer information stays out of social channels and email. We’ve spent nearly two decades working with brands in highly regulated categories, including healthcare, automotive, alcohol, finance and energy. We stay current by partnering closely with client legal and regulatory teams, monitoring FTC and platform policy changes, consulting our outside counsel, and going straight to the platforms when new rules affect our clients. For influencer programs, we carefully follow FTC disclosure guidelines, write those requirements into every creator contract, and review all content before it posts.

Premier Verified means Clutch independently confirmed Ignite Social Media is a legally registered business,
financially sound (Creditsafe: Very Low Risk), and backed by 3 verified client reviews averaging 4.8 stars.

Learn More

Verified Client Reviews: 3

Overall Review Rating: 4.8

Source: Clutch

Last Updated: October 20, 2026

Business Entity

Business Entity Name	Ignite Social Media LLC
Source	North Carolina Secretary of State
Jurisdiction of Formation	North Carolina
Date of Formation	June 25, 2007
Status	Active
Last Updated	June 21, 2026
ID	0924413

Credit Report Results

International Credit Risk Assessment	Very Low Risk
Source	Creditsafe
Last Updated	June 21, 2026

Learn More About The Clutch Verification Process

Locations (2)

4000 Centregreen Way Cary, NC, United States 27513

16 - 20

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Denison University

(1)

Josh Chaney

Additional Connections

(1)

Ignite Social Media

The Original Social Media Agency®

Overview by:

1 Language that we service

1 Timezone that we service

2 Locations

Services

Focus

Industries

Clients

Pricing Snapshot

What Clients Have Said

Most Common Project Size

Select a service to see pricing information

Reviews

Ignite Social Media Review Insights

Overall Review Rating

Top Mentions

Review Highlights

Collaborative and Client-Centric Approach

Room for Earlier Implementation

Strong Expertise in Influencer Marketing

Stellar Project Management Skills

Flexible and Responsive Team

Effective Social Media Strategy Development

Reviews mentioning:

Ignite Social Media Reviews

Influencer Marketing for Retail Company

BACKGROUND

OPPORTUNITY / CHALLENGE

SOLUTION

RESULTS & FEEDBACK

RATINGS

Social Media Audit for Nonprofit University

BACKGROUND

OPPORTUNITY / CHALLENGE

SOLUTION

RESULTS & FEEDBACK

RATINGS

PPC & Influencer Marketing for Salad & Prepared Food Company

BACKGROUND

OPPORTUNITY / CHALLENGE

SOLUTION

RESULTS & FEEDBACK

RATINGS

Portfolio & Awards

About the Team

Our Story

Meet the Team

Jim TobinCEO and Founder

What Sets Us Apart

Quick Facts

Tools and Technology

Commonly Asked Questions

How do you measure success?

What is your team's process like for onboarding new clients?

Do you comply with relevant regulations (e.g., GDPR, HIPAA)?

Verification

Business Entity

Credit Report Results

Location

Locations (2)

Contact

Connect with Ignite Social Media on Social

Connections

Denison University

Additional Connections