id8

BACKGROUND

Please describe your company and position.

I am the Welcome Center Manager of Visit Marietta

Describe what your company does in a single sentence.

At Visit Marietta, our mission is to promote the City of Marietta as a tourist destination, boosting both visitation and economic activity.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire id8 to accomplish?

• Encourage visitors to explore Marietta and even extend their stay
• Create more meaningful connections between visitors and our local community
• Develop a cohesive brand with a consistent message and look

SOLUTION

How did you find id8?

RFP

Why did you select id8 over others?

• High ratings
• Close to my geographic location
• Great culture fit

How many teammates from id8 were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

id8 created a new brand identity for Visit Marietta, including a new logo and message, complete with a new website, signage, brochures, graphics, advertisements, photography and merchandising. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Website traffic and social media numbers have increased significantly.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, the team was always timely, communicated clearly and found resources to help us meet specific deliverables. 

What was your primary form of communication with id8?

• In-Person Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

On top of their professionalism and consistently presenting deliverables in a timely manner, the team is incredibly passionate and enjoyable to work with. We always look forward to our in-person meetings with the team. 

Are there any areas for improvement or something id8 could have done differently?

No feedback from me! If we ever encountered an issue, the team was always quick to fix things. 

BACKGROUND

Introduce your business and what you do there.

I serve as the Executive Director of the Gateway Marietta Community Improvement District (GMCID). Our organization is dedicated to promoting reinvestment, revitalization, and economic growth along the Franklin Gateway corridor in Marietta, Georgia. We work to enhance the area through strategic investments in infrastructure, public safety, and beautification, creating a more attractive, welcoming, and vibrant environment for businesses, residents, and visitors.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with id8?

With the FIFA World Cup approaching, we had a limited timeframe to implement beautification improvements along the Franklin Gateway corridor. We wanted to create a welcoming and visually appealing environment that reflected the excitement of the World Cup while also showcasing the district and creating a lasting impact for the community.

SOLUTION

What was the scope of their involvement?

id8 worked with us to develop a light pole banner program, welcome signage, and a public art installation as part of our FIFA World Cup preparations.
With Franklin Gateway serving as a training location for multiple teams, we wanted to create a welcoming environment for the teams, visitors, and the surrounding community. id8 managed the design and production of each element, helping bring our vision to life within a tight timeframe. One of the highlights was a four-foot-diameter, three-dimensional soccer ball that was painted by members of the community, becoming the first piece of public art along Franklin Gateway.

What is the team composition?

We worked with 2–5 teammates from id8.

How did you come to work with id8?

We were introduced to id8 through a referral and were also familiar with their strong reputation in the community. After considering our options, we selected id8 because they understood our vision, offered pricing that aligned with our budget, and could meet our tight timeline. We also felt they would be a great fit to work with, which was important given the collaborative nature of the project.

What is the status of this engagement?

Completed. We worked together from April 2026–July 2022.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our primary measure of success was completing all elements of the project in time for the FIFA World Cup, and id8 delivered on every commitment. Beyond meeting our deadlines, the response from the community, businesses, and local stakeholders has been overwhelmingly positive.
The banners, signage, and public art have brought new energy and vibrancy to Franklin Gateway, creating a sense of pride in the area. The improvements have made a noticeable difference in the appearance of the corridor and will continue to have an impact well beyond the World Cup.

How did id8 perform from a project management standpoint?

id8 did an excellent job managing the project from start to finish. The team was engaged, thoughtful, organized, and responsive throughout the process. They kept the project moving forward, communicated regularly, and met all deadlines, which was especially important given our tight timeline. Communication was easy and effective through in-person and virtual meetings, emails, and messaging.

What did you find most impressive about them?

What impressed me most about id8 was their ability to think creatively, move quickly, and truly listen to what we wanted to accomplish. They took the time to understand our vision, budget, and timeline, and brought forward creative ideas that were both practical and impactful. They were collaborative throughout the process and made us feel like they were just as invested in the success of the project as we were.

BACKGROUND

Introduce your business and what you do there.

We provide independent airworthiness engineering services based on real-world operational data – assessing aircraft life based on actual usage rather than design assumptions.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire id8 to accomplish?

We needed to update our 15-year-old website and help us define our core branding/messaging.

SOLUTION

What was the scope of their involvement?

id8 has designed and developed our website. The team has also created templates for business cards, letterhead, technical reports, and presentations. In addition, id8 has designed conference displays and created a go-to-market strategy. The team has also provided copywriting services.

What is the team composition?

We’ve worked with 10–15 teammates from id8.

How did you come to work with id8?

We found id8 through an online search. We chose them because they were close to our geographic location, their pricing fit our budget, they were a great culture fit, they offered good value for the cost, and their company values aligned with ours.

How much have you invested with them?

We’ve spent around $30,000.

What is the status of this engagement?

We started working with id8 in January 2026, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

id8 has delivered content and clearly defined steps in the go-to-market strategy. We’ve presented at a technical conference using the new marketing materials and feel the engagement matched our expectations. In addition, we’ve surveyed the new website content with an internal review team, and all were in favor.

How did id8 perform from a project management standpoint?

id8’s project management has been fantastic. The team has excellent communication and has never missed a deliverable or deadline. We communicate via in-person meetings, virtual meetings, and email or messaging apps.

What did you find most impressive about them?

id8’s organization, and the breadth of the team’s capabilities are impressive.

Are there any areas they could improve?

There’s nothing id8 could improve on.

BACKGROUND

Please describe your company and position.

I am the President of PointeNorth Insurance Group

Describe what your company does in a single sentence.

We provide insurance solutions to individual and businesses.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire id8 to accomplish?

• Creation of various agency websites, sales and marketing materials that would elevate the PointeNorth Insurance Group brand image and create brand consistency across various materials.

SOLUTION

How did you find id8?

Referral

Why did you select id8 over others?

• Pricing fit our budget
• Great culture fit
• Referred to me
• Company values aligned

How many teammates from id8 were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We engaged id8 initially to help our sales team enhance their personal brands.  Once we saw how the approached the projeect and listened we partnered with them to re-launch the PointeNorth brand by revamping our website and updating our sales materials.  We also begin to use id8 for PR related projects centered around acquistions and growth.  Each project was approached with a level of empathy to try to understand personality behind to achive the goal of the project.  All prjects were deleiverd on time and we were always well informed of progress.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Increased M&A activity, clear calls to action, and brand consistency to support continued growth and positive brand equity.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

id8 was always very responsive and met the needs that were asked of them.  The communication is always clear and follow is consistent.  

What was your primary form of communication with id8?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The willinging to listen and deliver a prodect that we wanted not something canned or impersonal.  

Are there any areas for improvement or something id8 could have done differently?

none that I can think of

BACKGROUND

Introduce your business and what you do there.

I’m the director of business development for a construction company. We provide commercial construction, design-build, and renovation services, specializing in mission-critical projects with tight deadlines for demanding clients across the nation.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with id8?

We needed help with our rebranding, communication, collateral, go-to-market strategy, positioning, messaging, and social media messaging.

SOLUTION

What was the scope of their involvement?

id8 provided us with a full digital and print deliverable package, including brand guidelines, business cards, icons, infographics, letterhead, LinkedIn graphics, logos, and polo embroidery. They also helped us with our go-to-market strategy messaging, external and internal messaging, and brand positioning. Additionally, id8 designed and developed our new website.

What is the team composition?

We worked with 2–5 teammates from id8.

How did you come to work with id8?

We met id8 through a Cobb Chamber CEO Roundtable. We chose them over other options because they had high ratings, a great culture fit, and their company values aligned with ours.

What is the status of this engagement?

We worked together from May 2024–June 2023.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

id8's work increased our brand awareness, innovation, and growth. We saw an increase in our branded search volume, direct website traffic, industry share of voice, social media engagement rate, and viewable impression.

How did id8 perform from a project management standpoint?

We stuck to the schedule as best as we could. We tended to get in our own way more than sitting back and waiting for id8. We experienced some confusion with outside consultants fully understanding our business, but we worked through those issues with Lindsey, Kriston, and Jess, who were always accessible and easy to communicate with. We mainly communicated through virtual meetings.

What did you find most impressive about them?

Kriston knows her business! Her legacy staff is approachable and easy to work with. The id8 team is highly creative and professional. They're responsive, creative, modern, and forward-thinking. They took the time to understand our brand's story and translated it into a visual identity that resonates with our audience. I highly recommend them for anyone looking for fresh, innovative branding.

Are there any areas they could improve?

Some outside consultants didn't fully understand some of our objectives.

BACKGROUND

Please describe your company and position.

I am the Owner of USA Home Listings

Describe what your company does in a single sentence.

We provide custom marketing solutions for moving companies.  

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire id8 to accomplish?

• Rebrand Look and Feel of Website
• Have Brand Guidelines created
• Gave better collateral for marketing brochures

SOLUTION

How did you find id8?

Referral

Why did you select id8 over others?

• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Referred to me
• Company values aligned

How many teammates from id8 were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We needed a complete rebranding after being business for six years.  IDA crated brand guidelines created our logo, created our marketing strategy and input for all our marketing collateral.  

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

A more professional online presence overall.  And now we have deliverables to clients and have brand guidelines to create future, marketing materials quickly and synchronicity with all our other materials.  

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Everything was delivered on time, and they responded to every single question that we asked in a timely manner.   

What was your primary form of communication with id8?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They do in deep and took a look at what we do as a business and took it on as their own and made it very personal. At first, I wasn't sure if the investment was worth it. But in hindsight, it was the biggest no-brainer. It's always easy to look back and say that, but I was a hard sell. I am so thankful that my team made me commit to this process and do this, because it was very eye-opening.  
For other people that aren't sure that are reading this, please do yourself and your business and your pocketbook a favor and hire iD8 to create a new presence for you, I promise you'll be happy you did even if you're a little skeptical at the beginning like I was. 

Are there any areas for improvement or something id8 could have done differently?

We are satisfied with all areas of our experience with them. 

BACKGROUND

Please describe your company and position.

I am the CEO/President of WestPac

Describe what your company does in a single sentence.

WestPac is an independent wholesale insurance broker/MGA.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire id8 to accomplish?

• Western Pacific Insurance and Virtus were operating as two separate entities under one umbrella. The overarching goal, based on the client's business objective, was to sunset the Virtus brand, absorbing it into WestPac, and introduce the rebranded company to the industry.

SOLUTION

How did you find id8?

Referral

Why did you select id8 over others?

• Great culture fit
• Referred to me

How many teammates from id8 were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

id8 started with market research to discover our brand perception, position, and messaging. From there, they identified our brand identity and architecture, including new logos, color schemes, etc. Once all of our messaging and architecture were identified, we then launched a change communications plan that clearly outlined step by step tasks/objectives leading to the final brand launch.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Clear positioning and messaging to employees and customers of WestPac was essential. It was vital that they understood the "why" behind the rebrand and how it would positively impact them.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project Management overall was excellent. The project did take longer than anticipated, but this was in large part due to WestPac. id8 ultimately kept us on track. They also were open to feedback on all items along the way; they allowed greater collaboration to eventually create a brand that we were happy with.

What was your primary form of communication with id8?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Eric seemed to really take the time to understand who we are and how our business operates. This was refreshing because our business model is complex. Overall though, their entire team was wonderful to work with.

Are there any areas for improvement or something id8 could have done differently?

Not really. The project did take longer than anticipated so we could have kept on schedule a bit better, but ultimately not rushing the project likely yielded better results regardless.

BACKGROUND

Introduce your business and what you do there.

I’m the president of Reflective Apparel. We manufacture and sell ANSI high-sensibility safety apparel.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with id8?

Originally, we needed help with branding consulting.

SOLUTION

What was the scope of their involvement?

We first hired id8 for branding consulting, but after that process and our discussions with them, we decided to extend our collaboration and make them our marketing arm. Now, id8 works seamlessly with us as an extension of our internal team. They continuously help us with any type of marketing literature, and they’re in charge of our new product lines’ branding, logo design, and marketing communications as we launch them. Their marketing efforts also include advertising strategies, such as Google Ads and email blast campaigns.

What is the team composition?

Lindsay (Senior Project Manager) and Hannah (Project Manager) are our main points of contact.

How much have you invested with them?

We’ve spent around $200,000–$250,000.

What is the status of this engagement?

We started working together in May 2020, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We measure the success of id8’s work by seeing our revenue growth. Whenever we launch a new campaign, we tend to see our sales increase; that’s how we know that what we’re doing together is working.

How did id8 perform from a project management standpoint?

id8’s project management is great. My VP of sales and marketing and myself work closely with them and communicate with them multiple times per day. We have a weekly Microsoft Teams meeting for updates so that everyone is in line with the project, and we communicate via email back and forth constantly.

What did you find most impressive about them?

One of the aspects we like the most about id8 is that they’ve learned our business and understood what we’re trying to accomplish. They’ve been working for us for so long that they know what we’re going for and what we want. Thus, as they continue to build out new communication, it is very easy for us to collaborate without explaining our goals every time.

Are there any areas they could improve?

No. I can’t think of anything that id8 could improve on.

Do you have any advice for potential customers?

Lay out your goals from the beginning, tell id8 what you want to accomplish, and don’t be afraid to tell them no. They have a lot of different resources, but you’re free to use them as you please. As long as you’re clear on what you want from them, they’ll work right on that lane very well.

BACKGROUND

Introduce your business and what you do there.

I’m the marketing communications manager at Builders (formerly known as Builders Insurance Group), a property and casualty insurance carrier. We serve 17 states and are quickly growing. Our core product is the worker's compensation and general liability, while other of our products include package, umbrella, and builder’s risk.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with id8?

When I was hired in 2020, my boss was looking for some versatile communications talent. However, we hadn’t formally had any in-house communications team. Thus, we were looking for a broad skillset of external talent to assist us with branding, document design, content creation, social media management, and more — the full gamut of communication services.

The first key initiative that my boss wanted me to spearhead was the rebranding of our company, so we set out to find some candidates that could help us with this endeavor.

SOLUTION

What was the scope of their involvement?

id8 helped us with our rebranding project. In the beginning, we had an extensive research process, which id8 managed brilliantly. It involved market research and interviews with our key customers because we wanted data to support our branding strategy and brand identity development.

Then, we moved into the actual brand strategy development process. For the brand strategy, we identified who we were, who our buyer personas were, what our positioning was, what the augmentation behind our positioning was, and which data supported that.

We also created a very extensive brand platform deck, and we used the data from our research to inform it. It contains all of our findings and conclusions, as well as the strategy around our brand.

After that process, id8 used that deck to build our brand identity. This next phase included a name change, a new logo design, the development of our first-ever extensive brand guidelines, and a wealth of new logos, assets, and templates to support our daily branding across our different departments.

Following our brand identity development, id8 helped us develop a brand launch plan, for which they provided us with a lot of strategic guidance for launching the brand internally and externally. Additionally, they developed all of the assets needed to support that launch as well. We’ve already launched our new brand, and id8 is now our general branding partner.

What is the team composition?

id8’s core team has five people, including Kriston (President), who was very involved in the early stages, Eric (Brand Strategist), and Morgan (Graphic Designer), who is our lead designer. We’ve also worked with Lindsay and Hannah (Project Managers). Additionally, we’ve worked with other people in supporting roles.

How did you come to work with id8?

I have a very strong bias toward local branding partners. Thus, I searched the Atlanta area to find the right partner for us. After interviewing a number of agencies, we narrowed them down to two, one of which was id8. I found id8 specifically on a site that had done a compilation of the best branding agencies in Atlanta.

When I found them, I really liked their website, so I reached out to them. They developed a very extensive proposal for our rebrand, outworking the other agencies tenfold before even signing the contract.

Ultimately, they were chosen by our board of directors to work on our rebranding project. One of the reasons we chose them was because they showed the capabilities to handle the rebranding project from beginning to end.

How much have you invested with them?

We’ve spent around $250,000.

What is the status of this engagement?

We started working together in August 2020 and launched our new brand internally and externally in October 2021. The project would normally have taken about 12 months, but it was extended due to the pandemic. Still, our partnership is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Since launching our new brand, our issued insurance policies have increased by 20% and our submissions by 6% compared to the previous year. The great thing about those increases is that the majority of the newly issued policies have been for other industries.

In the past, we worked predominantly for construction companies, but our rebrand objective was to show that we did more than construction insurance. These early results are very promising, and they’ve shown us that the rebranding was successful.

How did id8 perform from a project management standpoint?

id8’s project management is excellent — they’re very strong in that regard. They have very sophisticated and talented project managers capable of keeping everything on track.

What did you find most impressive about them?

id8’s versatility and agility are outstanding; they have a great research arm, impressive strategic excellence, and great creativity in designing branding assets. A lot of other agencies don’t have the research abilities and competencies that they have.

id8’s strategic excellence is worth mentioning by itself. Eric’s strategic guidance has been priceless throughout our engagement, and we rely heavily on him. On top of that, their consistent quality work sets them apart from other agencies.

Are there any areas they could improve?

For me, the biggest area in which id8 has room for improvement is in their content creation, but this issue is rather specific to my own skillset. I’m a writer, so I’ve noticed that they don’t have resources necessarily better than me at content writing. However, I have very high standards in that regard, and those issues might not be present when working with other clients. Still, it would be good if they grew their network of writers and content professionals to improve in that area. 

Do you have any advice for potential customers?

Be as involved in the project as you can. They’re great at what they do, but our combined expertise has helped us a lot. Thus, my best advice would be to facilitate a synergy between id8 and you to get the best possible outcome.