Hylink Digital

BACKGROUND

Introduce your business and what you do there.

I’m the director of a think tank that specializes in digital payments. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Hylink Digital?

We hired Hylink for their digital marketing services. 

SOLUTION

What was the scope of their involvement?

Hylink worked on helping us approach new clients through digital marketing campaigns specifically on social media platforms, such as WeChat and Weibo. They also helped us use paid ads on social media to acquire more subscribers.

What is the team composition?

We worked with two people from their team. One was the project manager, and the other was the product manager. 

How did you come to work with Hylink Digital?

We had mutual clients — some of our customers happened to also be Hylink’s clients. When we found out about their services, we wanted to check whether or not they could help us with marketing, too. 

How much have you invested with them?

I spent around £3,000–£4,000 (approximately $4,000–$5,000 USD). 

What is the status of this engagement?

Our engagement lasted from February 2020–February 2021. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

With Hylink’s help, we increased our visibility on social media and gained new subscribers and clients. 

How did Hylink Digital perform from a project management standpoint?

Their project management style was efficient, and our communication was good. Their team also met deadlines, so we had no problems at all. They gave us updates every week, and we randomly checked such updates — we trusted them. 

What did you find most impressive about them?

Hylink was professional, and they knew their industry quite well. They were quite experienced in the business. 

Are there any areas they could improve?

They could offer more price-competitive products. 

Do you have any advice for potential customers?

If you’re interested in expanding your market, Hylink is quite professional in that.