Human Factor Media

BACKGROUND

Introduce your business and what you do there.

I’m the founder and president of a nonprofit media company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Human Factor Media?

We needed someone to provide us with video production services.

SOLUTION

What was the scope of their involvement?

Human Factor Media helped supplement our documentary project by providing us with storyboarding, scriptwriting, casting, and post-production services to deliver short videos, teasers, and promotional videos.

What is the team composition?

We mainly interfaced with  Zack (Founder).

How much have you invested with them?

We invested about $15,000.

What is the status of this engagement?

We worked together from April–May 2021.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

One of the videos they delivered has become one of the most popular and best-performing videos on our page, garnering about 8,000 views.

How did Human Factor Media perform from a project management standpoint?

They were efficient from a project management standpoint, as they were able to deliver their tasks on time and stay on budget.

We typically communicated through email, video conferencing, and phone.

What did you find most impressive about them?

What distinguished them from other vendors was their honesty, professionalism, and production level.

Are there any areas they could improve?

I can’t think of anything they need to improve on at the top of my head.

Do you have any advice for potential customers?

I’d advise you to clear the parameters of your project at the outset to ensure the production process will be accurate and concise.

BACKGROUND

Please describe your company and your position there.

I run a Facebook advertising agency

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Human Factor Media, and what were your goals?

I hired HFM to create videos for my client (a doctor's office in Atlanta) showcasing the before/after results of various medical procedures.

SOLUTION

How did you select this vendor and what were the deciding factors?

I had worked with the team in the past and they did a stellar job on some of my clients.

Describe the video(s) and the process in detail, including the project steps and all stages of production.

Zack and the team interviewed the medical practice as well as a number of patients. We then outlined a strategy doc and planned travel (their team flew in). From start to finish, it was roughly 30 days and the team was quick to deliver edits (maybe 2-3 days).

Who did you work with and what was the feedback process like?

Zack and Brendan. They were super attentive and meticulous. We did a few rounds of revisions and they were able to fit all of the edits within the scope. The videos came out very well.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our videos were used for PR and Facebook ads, which are performing very well.

Describe their project management style, including communication tools and timeliness.

Zack and Brendan were super flexible and were willing to work with our client's hectic schedule. We used Zoom, text, and a few one-off phones calls. Worked very well for us.

What did you find most impressive or unique about this company?

The quality of care with their strategy doc and their execution was impressive.

Are there any areas for improvement or something they could have done differently?

The team is very buttoned up and didn't see anything offhand.

BACKGROUND

Introduce your business and what you do there.

I’m the founder and CEO of Nashville Film Institute. We train students for careers in the film industry.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Human Factor Media?

We needed help with job placement. We wanted them to hire our students and give us feedback on how to improve our curriculum.

SOLUTION

What was the scope of their involvement?

Human Factor Media hires our students to work for them and pays them well. The team gives us advice and makes videos and commercials. Our students support them as assistant cameras, sound, and so on. We’re currently talking about doing a movie.

What is the team composition?

Zack (Founder) is my main point of contact.

How did you come to work with Human Factor Media?

I engaged an artist to do a Bollywood feature film. He was one of our best young, up-and-coming artists, and he introduced me to Zach.

What is the status of this engagement?

We started working with them in January 2019, and our relationship is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The students that work with them are happy with Human Factor Media. They get to learn from a high-end production house and staff; it’s a win-win for everyone.

How did Human Factor Media perform from a project management standpoint?

We have excellent communication, typically through email. We also meet in person twice a year to go over the process and progress.

What did you find most impressive about them?

If we need feedback about our students or how to improve the quality, they find the time and give it to us. They’re a high-end production house.

Are there any areas they could improve?

No, we’re very pleased with them.

Any advice for potential customers?

You’ll be in reliable hands and get quality work.

BACKGROUND

Introduce your business and what you do there.

I’m an executive at a full-service marketing and communications agency; we do PR, communications, social media, and branding mainly for technology clients. We’ve been in business for 40 years.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Human Factor Media?

Several of the technology companies we work with need video, creative production, and editing services. Sometimes we do it in-house, but we had a few complex video projects for some clients. We didn’t feel suited to address them internally, so we had to hire outsourced services.

SOLUTION

What was the scope of their involvement?

We’ve worked with Human Factor Media 4–5 times so far. They’re pretty much in charge of everything once they have the client’s requirements. The team does all the storyboarding and shot lists. They find the different locations and actors, coordinate all the licensing, and manage the entire pre-production process. Then, they direct the shoot and handle the post-production, editing, and final delivery.

What is the team composition?

We work with the founder, COO, and 2–3 different directors of photography. Additionally, they have up to 7–10 people on site managing audio, video, directing, producing, and doing everything necessary to integrate content.

How did you come to work with Human Factor Media?

We were both based in New York. We heard from a few different people that had positive experiences with Human Factor Media. We liked the work showcased on their website and their human-centric approach to storytelling. From there, we reached out to Brendan (Chief Client Officer) and Zack (Founder). We hit it off and had great chemistry, so we started with a trial project.

How much have you invested with them?

We’ve spent about $150,000.

What is the status of this engagement?

We started working with them in May 2019, and our relationship is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ve used the videos on the company website, YouTube, social media, and internal and external newsletters; all of the videos have gotten a significant amount of views and clicks. Every video campaign we’ve done with Human Factor Media has cleared all of our required KPIs.

Moreover, they’re incredibly professional and hardworking. They always go above and beyond to deliver the project. We often have last-minute changes that need to be addressed quickly, but team members always do what they need to make the shoot a success. 

How did Human Factor Media perform from a project management standpoint?

They communicate as much as we need and always stay within budget. The team does all the project management and ensures that we’re happy. Overall, we love that we can hand over the reins of the project and don’t think much about it.

The only project management software we use is Google Suite, and we communicate through phone, email, and text messages.

What did you find most impressive about them?

First, their creative storytelling is definitely a top strength. Human Factor Media always finds the most creative and compelling ways to tell a story. Their project management is also outstanding; they’re always on budget and hitting their deadlines. Overall, they’re incredibly professional, which is unique in the video space. We often get creative firms that lack in their professional etiquette, but Human Factor Media is great at delivering.

Are there any areas they could improve?

No, we’ve only had incredibly positive experiences with them. 

Do you have any advice for potential customers?

Trust their creativity and allow them to be as creative as they can. Clients often have their own idea, but you shouldn’t micromanage their storytelling. Human Factor Media are creative experts; they know what’s best.

BACKGROUND

Introduce your business and what you do there.

I’m a director, writer, and producer. I work freelance and also run Bombshell Pictures, a media production company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Human Factor Media?

I needed a company that could offer creative services and with which I could have surreal collaborations.

SOLUTION

What was the scope of their involvement?

Human Factor Media collaborates with me on my video production projects. They help me, from script to screen, to produce high-end motion picture content. Our projects mostly focus on producing web, TV, music, promotional, and journalistic content for the entertainment and music industries.

Every project we work on is a bit different, so their involvement varies depending on the project's needs. Usually, Human Factor Media starts by outlining the project and presenting a film treatment, which details the story for the video. Then, we go into further detail with a visual film treatment.

After outlining and detailing the project, Human Factor Media collaborates with me on the execution. Most projects are on location, for which they help with location scouting. Still, they provide their own studios if needed. After filming the content, they help me with video editing and audio mixing.

What is the team composition?

I communicate directly with Zack (Founder), and I’ve also worked with some of their camera people. Human Factor Media also has people in New York with whom I worked remotely.

How did you come to work with Human Factor Media?

I met Zack at an event at the Nashville Film Institute. I had recently moved from Los Angeles to Nashville, so I was glad to meet someone in my field. We hit it off immediately, started talking, and realized that it would be a good idea to work together. When I met Human Factor Media, I really liked their innovative ideas and approach.

What is the status of this engagement?

We started working together in March 2022, and our engagement is ongoing. One of our most important projects will be launched in November 2022.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Human Factor Media has helped me take seeds of ideas to fruition — that’s how I measure the success of our engagement.

How did Human Factor Media perform from a project management standpoint?

Human Factor Media’s project management has been excellent across the board. Most of our projects are in person, although we’ve also worked remotely, as mentioned above. We use Google Meet and Vimeo as collaboration tools.

What did you find most impressive about them?

Human Factor Media is very personable and innovative. They’re one of the top video production companies in Nashville.

Are there any areas they could improve?

No. So far, they’ve been excellent.

Do you have any advice for potential customers?

Listen and be open to their original, unique ideas.

BACKGROUND

Please describe your company and your position there.

Viking Pure (https://vikingpure.com/) is a cleaning innovation company that installs patented electrolyzed water generators onsite at our customer’s premises. Once installed, our generator creates green-certified and highly powerful cleaning and disinfecting solutions on demand. These solutions replace the harsh and dangerous chemical cleaners commonly used today. I am an executive at Viking Pure.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Human Factor Media?

At Viking Pure we knew that we had created an innovative technology that had the capability to disrupt the cleaning chemical industry. As we wanted to establish a new, unheard of technology that wanted to disrupt long a standing status quo of using harsh chemicals to clean and disinfect we knew we needed thoughtful and powerful marketing and branding materials to get our message out to the public.

HFM was retained to create content (videos, written materials, thought pieces, flyers, etc) but also they were tasked with working with Viking Pure management to articulate the vision for he company and what we wanted our brand to represent.

SOLUTION

How did you select this vendor?

We met with a half dozen vendors who claimed to have this type of expertise. We settled on Human Factor Media because of their thoughtful analysis of our business and breadth of services.

Describe the scope of their work in detail.

HFM has provided a significant amount of services for Viking Pure solutions all in an intelligent, efficient and powerful manner. I would summarize as follows:

1. Video content - consisting of testimonial videos from customers, thought pieces our industry, education content and consulting with Viking Pure when third parties wanted to interview/film Viking Pure such as when Fox Business did a segment on our business
2. Company branding and messaging. Everything from helping in the creation of our logo to print and online messaging, working with us to determine how we wanted to position our business in the world and how best to communicate our mission
3. Creation of print collateral - presentations, summary marketing materials, flyers
4. Creation of content - articles for industry publications, thought pieces, online content, etc. and
5. Support on creation of our website and appropriate content to utilize.

What was the team composition?

We worked with several individuals throughout the HFM team - their leadership, content creators, videographers, etc.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Working with HFM has been a tremendous success. They have helped us create a differentiated and known brand within our industry. Their content creation both video and written content has been instrumental in allowing Viking Pure to be successful changing company perceptions on how they should best clean and disinfect.

How effective was the workflow between your team and theirs?

We always felt it was very efficient working with HFM. They were responsive to our needs and deadlines were consistently met. It ultimately felt as if they were an extension of our team.

What did you find most impressive about this company?

I think HFM's thoughtfulness was most impressive. I have worked with other content creators/marketers before that seem to want to just try out anything and see what works. HFM took a thoughtful and targeted approach to everything always producing quality end products.

Is there any area for improvement or anything that could have been done differently?

I can't think of anything significant to improve.

BACKGROUND

Please describe your company and your position there.

I'm the co-founder of As One Entertainment, an event/media production company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Human Factor Media, and what were your goals?

We worked with Human Factor Media on a commercial for a wine brand. They were friendly, efficient, and very professional! The final product came out better the we could have hoped!

SOLUTION

How did you select this vendor and what were the deciding factors?

Upon seeing their past work we know Human Factor Media was the right choice!

Describe the video(s) and the process in detail, including the project steps and all stages of production.

Human Factor Media handled everything from the concept, writing of the script, production and post-production.

Who did you work with and what was the feedback process like?

I worked closely with Brendan Nardozzi and Zach Slingsby. Zach is the founder of the company but still made sure to be extremely hands on and involved in the process.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The commercial came out great! The team was exceptionally helpful and knowledgeable throughout the whole process. I would definitely recommend Human Factor Media!

Describe their project management style, including communication tools and timeliness.

The team was organized and efficient. They maintained clear and accurate communication throughout the entire process.

What did you find most impressive or unique about this company?

They are expert story tellers! Their unique insight elevated my project.

Are there any areas for improvement or something they could have done differently?

I honestly can't think of one thing that could have been improved. Working with Human Factor Media was a great experience.

BACKGROUND

Please describe your company and your position there.

I am the co-founder at Smartfluence and work on product and marketing.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Human Factor Media, and what were your goals?

We asked HFM to make an explainer demo video to be featured on our website.

SOLUTION

How did you select this vendor and what were the deciding factors?

We met Zack through other agencies and saw great reviews on their work.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

We had several meetings to review video deliverables and talked about creatives and input.

How many resources from the vendor's team worked with you, and what were their positions?

3 people:

• zack
• video manager
• video editer

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We were able to deliver 1m impressions on our video.

How effective was the workflow between your team and theirs?

Very effective.

What did you find most impressive or unique about this company?

Their creative mindset helped drive the video.

Are there any areas for improvement or something they could have done differently?

No, it was great and the team worked well with us.

BACKGROUND

Please describe your company and your position there.

I was the marketing manager for this small wine company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Human Factor Media, and what were your goals?

Human Factor Media made short videos for a social campaign for us.

SOLUTION

How did you select this vendor and what were the deciding factors?

Zack was a fan of the brand and approached us to work together. Since our company is so much about culture and understanding who we are, that was already a huge plus.

Describe the video(s) and the process in detail, including the project steps and all stages of production.

Zack and his team presented script options for us and we picked two to pursue.

Who did you work with and what was the feedback process like?

We worked directly with Zack and collaborated on the scripts. His team then shot the videos and we gave feedback on editing.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

N/A

Describe their project management style, including communication tools and timeliness.

During the time of our project we felt very much like a priority, communication was quick and easy.

What did you find most impressive or unique about this company?

We were impressed by their ability to pull talent and resources quickly and efficiently during a pandemic.

Are there any areas for improvement or something they could have done differently?

None.