HRZN

BACKGROUND

Please describe your company and your position there.

I am the Campaigns and Communications Coordinator for Reboot the Future - a not-for-profit working in the climate and sustainability space.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire HRZN?

In preparation for the launch of our new campaign We Are Antarctica we hired Hrzn to

1. design a piece of merchandise in the form of a printed card game and
2. design six bespoke motion graphic screens for the campaign launch event at Outernet London.

SOLUTION

How did you select this vendor and what were the deciding factors?

Hrzn, specifically Andrew Gear, came highly recommended through our networks.

Describe the project in detail and walk through the stages of the project.

Following an initial consultation and introduction to the We Are Antarctica campaign, Andrew provided us a flexible quote for Hrzn services.

1. Card game: I provided Andrew with our brand kit, strategy and vision for the cards which he transformed into a high-quality deck of 21 cards and box perfectly designed to suit the specification of our printers. After a few revisions which Andrew completed promptly and without issue, the product was printed and is now being sold on Reboot the Future's website as part of the We Are Antarctica campaign merch.
2. Motion Graphic screens for launch Following a technical brief from the launch venue staff at Outernet Media District. Andrew created a brilliant concept and motion design that filled two large wall and one large ceiling screen. The designs were eye catching a suited the space and event perfectly. When we encountered technical issues Andrew was incredibly responsive and worked with us and our partners out of hours to resolve them and meet hard deadlines.

How many resources from the vendor's team worked with you, and what were their positions?

We worked with one member of Hrzn, Designer Andrew.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The launch event, which took place at Outernet's Now Trending Space on October 3rd 2022, used all 6 of Andrew's motion graphic screens without any issues and received many compliments. We took Andrew's conversation card game designs and turned them into a printed tangible product available to buy at bit.ly/WAAconvo

How effective was the workflow between your team and theirs?

Very effective. We maintained good communication throughout - setting clear expectations and adjusting costs and timelines as the project naturally shifted in it's requirements.

What did you find most impressive or unique about this company?

Their flexibility. We had several tight deadlines and unexpected bumps, and HRZN responded quickly and effectively to these challenges.

Are there any areas for improvement or something they could have done differently?

No.

BACKGROUND

Please describe your company and your position there.

I work as the Operations Manager for Great Britain's oldest and most prestigious florist in London, overseeing the day to day running of 6 locations, business development and HR duties.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire HRZN?

Assistance with an internal campaign, creating infographics, documentation and offering advice where needed.

SOLUTION

How did you select this vendor and what were the deciding factors?

HRZN was referred to us through a mutual contact. After initial meetings and a creative session we knew they were a good fit.

Describe the project in detail and walk through the stages of the project.

After several discovery meetings we were presented with a project plan and creative direction for the campaign. They provided us with examples of the how the designs and imagery would look through moodboards, aligning them to our current brand guidelines.

We had catchups each week to review materials and discuss any changes. At the end of the project we had a look back at the campaign to see what could have gone better and what was good.

How many resources from the vendor's team worked with you, and what were their positions?

We worked with Andrew directly, he was the designer and engaged with us throughout the campaign.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We had a successful launch of the campaign and employee engagement was good. We received feedback on the guidance and campaign materials at the end of the project, checking on how clear and engaging the information was.

How effective was the workflow between your team and theirs?

We had no problems getting in contact with Andrew and the frequency of catchups was good.

What did you find most impressive or unique about this company?

I loved the way Andrew brought our existing brand into the designs really well, while adding a twist that was really well received. The personal approach we had from the very beginning was welcomed too. I felt completely at ease and confident that Andrew and HRZN got what we were trying to do.

Are there any areas for improvement or something they could have done differently?

We had to go through an extra revision round on one of the deliverables. But the final design was delivered on time and clearly communicated.