HOW+HOW

BACKGROUND

I am the Director of Marketing and Experience of Bristol Dockyards

We're a heritage attraction, cultural venue, museum and education charity welcoming around 150K visitors a year.

OPPORTUNITY / CHALLENGE

• We needed a brand and digital experience that could establish Bristol Dockyards as a destination in its own right — telling the story of the site with the ambition it deserves, and giving visitors, supporters and partners a clear reason to engage.
• Refreshed visual identity and tone of voice that would attract new audiences, communicate who we are and could expand with our new transformational strategy
• Deliver a new digital platform that increased online sales, conversions, engagement time and told our story better.

SOLUTION

Referral

Great culture fit

6-10 Employees

• Create a vibrant, flexible master brand for our new name Bristol Dockyards and sub-brands
• Include annimation and videography assets such as end cards and annimated logs 
• Tone of voice, brand messaging and boilerplates 
• Templates for a range of brand assets including flags, outdoor print, social media, signage, uniforms, merchandise
• Deliver new digital platform including UX and site design, copy for key pages and website build

RESULTS & FEEDBACK

The brand and website launched on time and on budget, giving Bristol Dockyards a clear, confident identity across every touchpoint. Since launch we've seen:

• +7% in ticket income YOY
• Conversion rate increased from 1.3% to 4.1%
• Online sales increased from under 20% to 55%
• Engagement rate increased from 29% to 59%
• New partnerships and involvement in Bristol's cultural scene, more brand opportunites
• Along with the opening of a new museum at the same time, press coverage was widespread and covered by all major UK national media with 194 peices overall 

How & How have the best project management I have encountered and due to the tight turnaround was much needed in order to keep us on track. We had weekly calls and future meetings were scheduled well in advance so we could manage our stakeholders well. We always knew what the next steps were going to be and what our own deliverables for the project were so we could plan resource internally. If we needed to change anything they always discussed this as a team to offer a solution if they could.

• Virtual Meeting
• Email or Messaging App

Very tight project management, brilliant copy creation which fed into all aspects and platforms and made a huge difference but most overall really joyful, creative and authentic work - they understood the organisation and the need to retain integrity, but pushed us to where we needed to go. 

As a small organisation we do not use Figma, we found delivery of key files in this format challenging and weren't fully aware this would be the case. We do not have an in-house design team so it took us a while to work out how to work with it. I think a choice of file delivery for the templates would have made life a lot easier!

BACKGROUND

I am the VP of Marketing of Price Labs

PriceLabs is a Revenue Management Software for the hospitality industry.  We primarily provide dynamic pricing for vacation rentals and hotels.

OPPORTUNITY / CHALLENGE

• We had the designs but needed a partner who could build them properly. The objective was a fast, well-built site delivered on time, with a CMS our team could manage ourselves and a clean handover — so we weren't dependent on anyone to keep it moving.

SOLUTION

Other

Other

2-5 Employees

We needed to move off WordPress as our site had got too large and the numerous plugins that we were using were starting to interfere with each other.

We decided to move to Sanity and designed all of the components that we needed.  We needed someone to set up our Sanity instance and our backend infrastructure so that we started off on the new CMS with solid foundations that created a fresh, high performing site.

RESULTS & FEEDBACK

The site launched on time and on budget, built to spec and handed over cleanly with a CMS our team can run independently. We were operating at around a 50-60 Lighthouse score on the old Wordpress site.  Today our site is consistently above 95 (I just checked and today it is at 100!).  Its super fast, and because the components have been built by How & How inside of Sanity its incredibly easy for anyone in marketing to quickly create and edit a landing page with the same, consistent design everywhere!

How & How are exemplary at project management.  Their communication is always crystal clear.  Its easy to reach them at anytime on Slack, and they came to our weekly meetings with prepared project plans making sure we understood where they were up to in the project, what blockers they had if any, and what we needed to do on our side to keep the project running smoothly.

• Virtual Meeting
• Email or Messaging App

This company are a fantastic set of professionals. They know what they are doing, the do what they say they are going to do, they communicate effectively and they are not afraid to say "I dont know the answer to that I'll get back to you" and they actually do.  They are a joy to work with.

Although we didn't use them for it on this project I actually also really like the way they design.  I wish that I could use their design services more!

No.

We considered vibe coding this project.  Compared to vibe coding they might look expensive, but the truth is that is a false cost saving.  I am convinced that if we had vibe coded the project we would not have the robust, high-performing site we have today.

BACKGROUND

Please describe your company and position.

I am the Managing Director of Yum Bun

Describe what your company does in a single sentence.

Yum Bun sells handmade steamed buns and dumplings in iconic London food halls. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire How&How to accomplish?

• Refine vision and purpose of the brand
• Create a new website
• Create new logo and brand guidelines

SOLUTION

How did you find How&How?

Referral

Why did you select How&How over others?

• High ratings
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from How&How were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The brief was to reposition our strategy, visual and verbal brand, and create a new website. The new direction highlighted how Yum Bun is raising the bar of street food in London through things like ethical sourcing practices and profit-share with employees. The new look elevated the existing feel good colour palette and introduced a new mascot. The brand's new voice and new look were showcased in the website and direction for new uniform, packaging and signage. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We were delighted with the work.  We are an established brand in a quickly moving marketplace and we feel the brand work strengthened our position. This was demonstrated in strong sales. 

The brand was applied with new uniform and sigange which immediately elevated and refreshed our stores and boosted the morale of our staff. The brand guidelines allowed our new social media manager to reboot our social media content and create a voice for our brand.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Throughout the project the whole team were fantastic to work with.  Communication was facilitated though Slack and was smooth and very responsive.

All stages of the project were delivered on time and with professionalism.  No detail was too small to refine and rework. 

What was your primary form of communication with How&How?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The team's creative energy was very impressive.  The early vision and strategy work informed four very strong routes. The creative process felt positive and enjoyable, with no detail too small to consider.

Are there any areas for improvement or something How&How could have done differently?

We were very satisfied with the work. 

BACKGROUND

Please describe your company and position.

I am the CEO of Intergiro

Describe what your company does in a single sentence.

We help internet platforms embed payments into their sysems and products 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire How&How to accomplish?

• Full Rebrand
• Website build

SOLUTION

How did you find How&How?

Co-Working space

Why did you select How&How over others?

• Close to my geographic location
• Great culture fit
• Company values aligned

How many teammates from How&How were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We comissioned H&H to do brand identity research, rebrand and web design. The main delivery was all the branding assets and a new website

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Time to update website. Website speed. Website conversion

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Only slight delays. Very responsive

What was your primary form of communication with How&How?

In-Person Meeting

What did you find most impressive or unique about this company?

Their approach was impressively zero based. They started from the foundations and worked their way up very methodically and meticulously. So ther outcome was very authentic... the brand really felt like 'us'.

Are there any areas for improvement or something How&How could have done differently?

I thought their creative work was a little underwelming. That worked well for us, because we wanted to be quite hands on in this area, and were very descriptive about what we wanted. But for others, looking for more of a 'black box' process, that might not be the case.