Name: The Hope Factory
Address: 95 Queen Street, Melbourne, Australia, 3000, AU
Telephone: 1300 061 513
Price range: $150 - $199
Rating: 5.0

We help brands that give a damn grow on Shopify.

The Hope Factory is a boutique Shopify Premier Partner agency based in Melbourne, Australia. We've been designing, building, and growing Shopify and Shopify Plus stores since 2008 — 450+ projects and counting, with 190 verified reviews on the Shopify Partner directory.

Min project size
$5,000+
Hourly rate
$150 - $199 / hr
Employees
2 - 9
Locations
Melbourne, Australia
Year founded
Founded 2008
Languages

Overview by:

Andrew Cox

Founder & Director About the Team

Service Lines

E-Commerce Development: 50%
Conversion Optimization: 20%
Web Design: 20%
UX/UI Design: 10%

Select Focus Area

E-commerce Systems

Shopify: 100%

Industries

eCommerce: 100%

Clients

Midmarket ($10M - $1B): 50%
Small Business (<$10M): 40%
Enterprise (>$1B): 10%

Pricing Snapshot

Min. project size $5,000+

Avg. hourly rate $150 - $199 /hr

Rating for cost 4.7 /5

What Clients Have Said

The Hope Factory offers good value for cost, with clients noting competitive pricing and strong project management. Specific projects involved website redesigns and e-commerce setups, delivered on time and within budget, enhancing user experience and business growth.

This summary is based on verified Clutch reviews.

Most Common Project Size

< $10,000 based on 1 review

< $10,000 $10,000 - $49,999 $50,000 - $199,999 > $200,000

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The Hope Factory Review Insights

Overall Review Rating

5.0

Quality 4.8
Schedule 5.0
Cost 4.7
Willing to Refer 5.0

Top Mentions

Review Highlights

Significant Business Impact

Clients report measurable business improvements from The Hope Factory's work. These include enhanced online presence, improved customer journeys, and increased scalability for future growth, reflecting the firm's effectiveness in achieving client objectives.
Strong Technical Expertise

Clients consistently praise The Hope Factory for their high technical skills and knowledge in web development and e-commerce solutions. They have successfully executed complex tasks such as Shopify upgrades, brand identity development, and multi-channel e-commerce integration.
Responsive and Collaborative Team

The Hope Factory is noted for their responsiveness and collaborative approach. Clients appreciate their ability to adapt to changing priorities, solve problems quickly, and work effectively as an extension of the internal team.
No Significant Areas for Improvement

Clients did not identify significant areas for improvement, indicating a high level of satisfaction with The Hope Factory's services. Occasional challenges with competing priorities were resolved proactively by the team.
Timely Project Delivery

The company has a strong track record of delivering projects on time and within budget. Clients have noted their organized project management and consistent communication, ensuring smooth project execution.

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The Hope Factory Reviews

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UX/UI Design Web Design Web Development
Confidential
Jan. - May 2026

5.0

Quality: 4.5

Schedule: 5.0

Cost: 4.0

Willing to Refer: 5.0

"Overall, we had a very positive experience working with The Hope Factory."

May 28, 2026

Head of Marketing & E-Commerce, Jo Mercer

Sarah Murphy

Retail
Australia
51-200 Employees
Online Review
Verified

The Hope Factory provided web development and optimization support for a women's footwear and accessories company. They helped execute initiatives aligned with the client's brand and performance objectives.

The Hope Factory successfully helped the client improve site functionality, reduce turnaround times on development requests, and create a smoother customer journey. The team was highly responsive, organized, and easy to work with. They were also collaborative, quick to problem-solve, and flexible.

The client submitted this review online.

BACKGROUND

Please describe your company and position.

I am the Head of Marketing & E-Commerce of Jo Mercer

Describe what your company does in a single sentence.

Women's footwear & accessories

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire The Hope Factory to accomplish?

Theme customization
Improving customer UX

SOLUTION

How did you find The Hope Factory?

Other

Why did you select The Hope Factory over others?

Company values aligned

How many teammates from The Hope Factory were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The Hope Factory partnered with us across website development, optimisation and ongoing digital support. The scope of work included implementing website updates and enhancements, supporting UX and functionality improvements, troubleshooting technical issues, and helping execute initiatives aligned to both brand and performance objectives. Key deliverables included front-end website development, ongoing site maintenance and optimisation, support across campaign and landing page execution, and collaboration with internal teams to improve the overall customer experience and performance of the site.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The project resulted in a more streamlined and responsive website experience, allowing us to execute campaigns, updates and new initiatives more efficiently. Through ongoing optimisation and development support, we were able to improve site functionality, reduce turnaround times on development requests and create a smoother customer journey across key areas of the site. The partnership also enabled faster implementation of new ideas and improvements, supporting a more agile and collaborative approach to ongoing digital growth.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The Hope Factory team were highly responsive, organised and easy to work with throughout the project. Deliverables were consistently completed within agreed timeframes, and communication was always clear and proactive across both planned projects and ad hoc requests. Rax and the team were collaborative in their approach, quick to problem solve and always willing to adapt to changing priorities or business needs. Their responsiveness and ability to execute efficiently made them a reliable extension of our internal team.

What was your primary form of communication with The Hope Factory?

Virtual Meeting

What did you find most impressive or unique about this company?

What stood out most was their combination of technical expertise and collaborative approach. Rax and the team were not only strong from a development perspective, but also genuinely invested in understanding the brand, customer experience and broader business objectives behind each request. Their responsiveness, problem solving and ability to execute efficiently while still being flexible and easy to work with made them feel like a true extension of our internal team.

Are there any areas for improvement or something The Hope Factory could have done differently?

Overall, we had a very positive experience working with The Hope Factory and value them as a trusted development partner. As with any fast-paced project environment, there were occasionally competing priorities and timelines to navigate, but the team was always responsive, collaborative and proactive in finding solutions when needed.

RATINGS

5.0

E-Commerce Development Web Design Web Development
Less than $10,000
May - Nov. 2024

5.0

Quality: 5.0

Schedule: 5.0

Cost: 5.0

Willing to Refer: 5.0

"They were very responsive to changes."

May 20, 2026

Proprietor, Sole Drifter

Phil

Retail
Adelaide Hills, Australia
1-10 Employees
Online Review
Verified

The Hope Factory upgraded a footwear retailer's Shopify store theme and rebranded their website. The team developed a new brand identity and migrated the site to a modern theme with section-based customization.

The Hope Factory's work had a strong, measurable business impact on the client's online store. The team consistently delivered on time and on budget. Moreover, their communication and technical skills were truly commendable. They were also flexible in terms of making changes.

The client submitted this review online.

BACKGROUND

Please describe your company and position.

I am the Proprietor of Sole Drifter

Describe what your company does in a single sentence.

Retail shoe shop and online store.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire The Hope Factory to accomplish?

The Sole Drifter website project delivered a full Shopify Online Store 2.0 theme upgrade and complete brand refresh from “Birkenstock in the Hills” to Sole Drifter Hahndorf

SOLUTION

How did you find The Hope Factory?

Online Search
Worked with them in the past

Why did you select The Hope Factory over others?

High ratings
Referred to me

How many teammates from The Hope Factory were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The Sole Drifter website project delivered a full Shopify Online Store 2.0 theme upgrade and complete brand refresh from “Birkenstock in the Hills” to Sole Drifter Hahndorf, launched in late 2024. The scope included developing a new brand identity (logo, colours, typography and imagery) and full site rebranding on soledrifter.com.au. We migrated to a modern Shopify 2.0 theme with section-based customisation, creating a cleaner, mobile-first design featuring intuitive navigation, an enhanced homepage with featured collections and strong CTAs, and optimised product pages. Key improvements covered user experience enhancements, basic SEO, content migration, app integrations, performance optimisation, testing and client training. Delivered end-to-end, the project built a scalable, professional e-commerce platform that better reflects the premium multi-brand store while strengthening the connection to the Hahndorf physical store (est. 2003).

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The Shopify 2.0 theme upgrade combined with a full rebrand, delivered strong, measurable business impact for this South Australian footwear retailer. The new site modernised the online store, better reflected the expanded range of premium comfort brands, and improved the overall customer journey.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Delivered on time and on budget. They were very responsive to changes made during the project.

What was your primary form of communication with The Hope Factory?

Virtual Meeting
Email or Messaging App

What did you find most impressive or unique about this company?

Good comunication and very high technical skills and knowledge of the ecommerce world.

Are there any areas for improvement or something The Hope Factory could have done differently?

Nothing comes to mind.

RATINGS

5.0

E-Commerce Development UX/UI Design Web Design
Shopify
Confidential
Feb. 2026 - Ongoing

5.0

Quality: 5.0

Schedule: 5.0

Cost: 5.0

Willing to Refer: 5.0

"Their combination of technical skill, professionalism, and genuine care is rare."

Apr 22, 2026

Founder & Creative Director, Poop2Poppies

Amanda Jayne

eCommerce
Melbourne, Australia
1-10 Employees
Online Review
Verified

The Hope Factory has redesigned a website for gifts and lifestyle products company. The team has improved the site's layout and UX, and integrated sales channels such as Amazon and Etsy.

Thanks to The Hope Factory's help, the client has transformed their business into a professional multi-channel e-commerce brand. The team delivers everything on time without compromising quality, and their personal attention and strong commitment to the project have stood out.

The client submitted this review online.

BACKGROUND

Please describe your company and position.

I am the Founder & Creative Director of Poop2Poppies

Describe what your company does in a single sentence.

Poop2Poppies creates meaningful milestone gifts and lifestyle products that turn tough experiences into symbols of growth, hope, and progress through bold poppy-inspired designs.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire The Hope Factory to accomplish?

I hired The Hope Factory to completely rebuild and redesign my website
Improve the layout and overall customer experience
Set up my online sales channels by connecting the business to platforms like Amazon and Etsy so I could sell professionally and grow the brand.

SOLUTION

How did you find The Hope Factory?

Other

Why did you select The Hope Factory over others?

High ratings
Pricing fit our budget
Great culture fit
Good value for cost
Company values aligned

How many teammates from The Hope Factory were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

The project involved a complete rebuild and redesign of my existing website to create a professional, modern e-commerce presence for my brand. The Hope Factory handled the website design, improved the layout and user experience, and made the site far more polished and functional. They also integrated key sales channels, including connecting my business to Amazon and Etsy, so I could expand beyond my website and sell across multiple platforms. Overall, the key deliverables were a fully refreshed website, stronger brand presentation, improved customer journey, and multi-channel e-commerce setup to support growth.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The most measurable outcome was the transformation of my business from an outdated website into a professional multi-channel e-commerce brand. I now have a significantly stronger online presence, a far better customer experience, and the ability to sell not only through my website but also on Amazon and Etsy. The project created a scalable foundation for growth, improved brand credibility, and positioned the business to attract more customers and increase future sales.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management was excellent. Everything was delivered on time, and when there were delays, they were on my side due to me upgrading designs and refining assets. They were incredibly patient throughout the process and never made me feel pressured. Communication was consistent, clear, and supportive the entire way through. Raksha was especially helpful in explaining each step in a way I could understand as someone new to e-commerce, and many requested changes were implemented live during meetings, often in real time. That level of responsiveness, patience, and hands-on support made the whole experience smooth and stress-free.

What was your primary form of communication with The Hope Factory?

Virtual Meeting
Email or Messaging App

What did you find most impressive or unique about this company?

What stood out most was the level of personal care and commitment from Raksha. It never felt like I was just another client or another project in a queue. She was genuinely invested in helping my business succeed and consistently went above and beyond what was expected. Her communication was exceptional, her patience was endless, and she had the rare ability to make complex technical processes feel simple and manageable. She was proactive, solutions-focused, and incredibly responsive, often making updates in real time during meetings. Their combination of technical skill, professionalism, and genuine care is rare, and she is what truly set this company apart.

Are there any areas for improvement or something The Hope Factory could have done differently?

Honestly, I had a very positive experience and from my perspective, there is nothing I would suggest changing. Throughout the project, they were professional, responsive, patient, and highly supportive. Again, I can't speak highly enough about Raksha. And there is absolutely nothing I would change about my experience with her and The Hope Factory. Extremely satisfied and I will be continuing my working relationship with THF and Raksha moving forward.

RATINGS

5.0

"Outstanding experience from start to finish. Professional, supportive, highly skilled, and genuinely invested in my success."

Showing 1-3 of 3 Reviews

Our Story

Founded in 2008 by former teacher Andrew Cox, The Hope Factory is a boutique Shopify Premier Partner agency in Melbourne. We've completed 450+ Shopify projects for brands like Patagonia, Sennheiser, and Jo Mercer. Our team is small by design — senior, Australian-based, and obsessed with building stores that convert. We loan a portion of profits to entrepreneurs in the developing world through Kiva.org. The name isn't just a name.

Meet the Team

Founder of The Hope Factory, a Shopify Premier Partner agency in Melbourne. Since 2008, 450+ projects and 190+ verified reviews. We design, build and grow Shopify stores for brands that want to turn browsers into buyers. thehopefactory.com

What Sets Us Apart

Shopify Premier Partner

One of a small number of certified Shopify Plus and Premier Partners in Australia, with 450+ projects delivered since 2008.

Senior team, no handoffs

Small team of specialists across Melbourne and Sydney. No juniors learning on your project, no account managers playing telephone.

Conversion-driven, not award-driven

Every design / development decision starts with how customers buy, not how it looks on a portfolio. 233% revenue increase for Robert Gordon, 23% returns drop for Jo Mercer.

Clutch verification provides an additional layer of data to help you make the right purchasing decision of business services.

Learn More

Verified Client Reviews: 3

Overall Review Rating: 5

Source: Clutch

Last Updated: May 28, 2026

Business Entity

Business Entity Name	The trustee for Cox Family Trust
Source	Australian Business Register
Jurisdiction of Formation	Australia
Date of Formation	July 1, 2011
Status	Active
Last Updated	April 16, 2026
ID	27534735977

Credit Report Results

International Credit Risk Assessment	Low Risk
Source	Creditsafe
Last Updated	April 16, 2026

Learn More About The Clutch Verification Process

Locations (3)

95 Queen Street Melbourne, Australia 3000

2 - 5

Contact The Hope Factory

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Jo Mercer

(1)

Sarah Murphy

Additional Connections

(3)

The Hope Factory

We help brands that give a damn grow on Shopify.

Overview by:

2 Languages that we service

3 Locations

Services

Focus

Industries

Clients

Pricing Snapshot

What Clients Have Said

Most Common Project Size

Select a service to see pricing information

Reviews

The Hope Factory Review Insights

Overall Review Rating

Top Mentions

Review Highlights

Significant Business Impact

Strong Technical Expertise

Responsive and Collaborative Team

No Significant Areas for Improvement

Timely Project Delivery

Reviews mentioning:

The Hope Factory Reviews

Web Development for Women's Footwear & Accessories Retailer

BACKGROUND

OPPORTUNITY / CHALLENGE

SOLUTION

RESULTS & FEEDBACK

RATINGS

E-Commerce Web Optimization for Footwear Retailer

BACKGROUND

OPPORTUNITY / CHALLENGE

SOLUTION

RESULTS & FEEDBACK

RATINGS

Web Redesign for Gifts & Lifestyle Products Company

BACKGROUND

OPPORTUNITY / CHALLENGE

SOLUTION

RESULTS & FEEDBACK

RATINGS

About the Team

Our Story

Meet the Team

Andrew CoxFounder & Director

What Sets Us Apart

Quick Facts

Tools and Technology

Verification

Business Entity

Credit Report Results

Location

Locations (3)

Contact

Connect with The Hope Factory on Social

Connections

Jo Mercer

Additional Connections