Haide Digital

BACKGROUND

Please describe your company and position.

I am the CEO of Botanic lab EOOD

Describe what your company does in a single sentence.

Botanic Lab designs, builds and maintains interior and exterior green spaces, combining landscape architecture, biophilic design and professional plant solutions for offices, commercial spaces, hospitality projects and private clients.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Haide Digital to accomplish?

• Create a professional website that clearly presents Botanic Lab’s services, portfolio and brand identity.
• mprove the company’s online visibility through SEO optimization and better website structure.
• Generate more qualified inquiries from potential clients looking for interior and exterior greening solutions.

SOLUTION

How did you find Haide Digital?

Referral

Why did you select Haide Digital over others?

• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me

How many teammates from Haide Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The project included the design, development and SEO optimization of Botanic Lab’s corporate website. Haide Digital supported the full website structure, user experience and technical implementation, with the goal of presenting our services, portfolio and expertise in a clearer and more professional way. Key deliverables included: Website design and development aligned with Botanic Lab’s brand identity and visual direction. Improved website structure to present our interior and exterior greening services, project portfolio and company profile more clearly. UX/UI support to make the website easier to navigate and more intuitive for potential clients. SEO optimization to improve organic visibility and help clients find Botanic Lab through relevant search terms. Technical website setup including page structure, performance improvements and basic on-page optimization. Content organization to communicate our work in landscape architecture, biophilic design and professional greenery solutions more effectively.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The project led to a 64% increase in organic traffic from Google, from 130 to 213 visitors, and a 21% increase in total website visits. Botanic Lab reached the top 10 Google.bg results for 16 out of 23 tracked search queries, including #1 positions for “botanic lab” and “идеен проект градина”. Nine of the top ten organic landing pages were created or improved during the project. In addition to these measurable SEO results, we are already seeing a qualitative business outcome: unexpected inbound inquiries for services that clients had not previously approached us for, suggesting that the new website and SEO structure are expanding awareness of Botanic Lab’s full service portfolio.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Haide Digital managed the project very professionally and fully met the agreed deadlines. Their communication was proactive, clear and consistent throughout the process. They responded quickly to our needs, addressed feedback efficiently and regularly provided information, recommendations and insights beyond what was initially expected or formally agreed. Overall, the collaboration felt well-structured and reliable. The team not only delivered the agreed items on time, but also helped us better understand the performance of the website and the next opportunities for improvement.

What was your primary form of communication with Haide Digital?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed us most about Haide Digital was their combination of creativity, proactivity, and speed. They were not only technically capable, but also very thoughtful in the way they approached our business, our services and the structure of the website. The team responded extremely quickly to every comment, additional question or requested correction. They were also proactive in suggesting improvements, sharing insights and helping us make better decisions beyond the initial scope of work. This made the collaboration feel efficient, strategic and very reliable.

Are there any areas for improvement or something Haide Digital could have done differently?

At this stage, there are no specific areas for improvement we can point to. Haide Digital met our expectations in terms of quality, communication, timing and responsiveness. The collaboration was smooth, well-managed and exceeded what we initially expected from the project.

BACKGROUND

Please describe your company and position.

I am the Founder of Budapest Skincare

Describe what your company does in a single sentence.

Professional facial & skincare salon in Budapest city center with a calm Japandi-style atmosphere, specializing in advanced facial treatments for acne, hydration, and skin rejuvenation. We offer deep cleansing facials, acne treatments, hydrating and anti-aging skincare, plus Head Spa, Japanese Head Spa, Thai massage, relaxing oil massage, and nail treatments. Personalized care, modern technology, premium products, visible results, and long-term skin health.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Haide Digital to accomplish?

• AI Search Visibility
• Local Business Search Optimization
• Content Optimization

SOLUTION

How did you find Haide Digital?

• Online Search
• Referral

Why did you select Haide Digital over others?

• High ratings
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Haide Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We hired Haide Digital to build and execute the SEO strategy for Budapest Skincare from the ground up. The main goal was to grow our organic visibility in Budapest for high-intent skincare and facial treatment searches, both in English and Hungarian, and turn organic search into a reliable booking channel for our salon. The scope included technical SEO, keyword research, bilingual website structure, service page optimization, local SEO strategy, SEO content planning, internal linking, structured data, and ongoing performance tracking through Google Search Console.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Haide Digital helped us create a strong SEO foundation for Budapest Skincare by improving our site architecture, indexation, crawlability, structured data, and keyword targeting. He planned and optimized an English root website with a Hungarian /hu/ subdirectory, allowing us to rank for both English and Hungarian search queries without creating keyword cannibalization. He built a clear service-page SEO structure covering our main treatments, including Hydrafacial, Head Spa, acne facial, signature facial treatments, VIP packages, and other skincare services. Each page was optimized around local Budapest search intent, treatment-specific keywords, and booking-focused copy. He also created and guided an SEO blog strategy targeting local “near me” and treatment-intent searches, such as facial treatments in Budapest, acne facial options, deep cleansing facial, Hydrafacial, and related skincare topics. Internal linking was added between blog articles, service pages, and treatment hubs to strengthen topical authority and help users move toward booking. A major part of the work was bilingual keyword mapping. Haide Digital identified the right English and Hungarian terms, including branded variations, local treatment searches, and high-intent queries used by residents and tourists. He optimized the site so we could rank for searches like “facial treatment Budapest,” “arckezelés Budapest,” “Budapest skincare,” and related treatment terms. He also implemented ongoing performance measurement using Google Search Console and helped us track rankings, impressions, clicks, and page performance.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The SEO work delivered strong measurable growth. Our organic clicks grew from almost zero to 1,190 clicks, impressions increased from 32 to 23,374, and our average ranking position improved from 128 to 8.8. We also started ranking on page one for important keywords, including “Budapest skincare,” “facial treatment Budapest,” and Hungarian treatment-related searches. Overall, Haide Digital helped Budapest Skincare move from having almost no organic search presence to building a strong local SEO foundation and a growing organic booking channel.

What was your primary form of communication with Haide Digital?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their approach to optimization is unique and new

Are there any areas for improvement or something Haide Digital could have done differently?

nope