Grupa IDEACTO sp. z o.o.

BACKGROUND

I am the Head of E-commerce of YONELLE

We are a premium beauty brand of cosmetics with omnichannel presence at premium retail and online stores. 

OPPORTUNITY / CHALLENGE

• Analyze existing UX / UI interface
• Conduct in-depth research and analysis of real users through interviews
• Provide new designs and layouts

SOLUTION

Other

• High ratings
• Great culture fit
• Referred to me
• Company values aligned

2-5 Employees

We selected Ideacto to conduct a comprehensive UX/UI analysis of our e-commerce platform. As part of this project, Ideacto carried out in-depth user research and an expert UX/UI audit for us. Based on the results of this advanced research, we moved on to the next stages of the project, which included, among other things, redesigning the wireframes. Our goal was a complete overhaul and modernization of the platform, while preserving the existing back-end and the premium beauty brand image.

RESULTS & FEEDBACK

Following the implementation of the design prepared by Ideacto, we saw an increase in our conversion rate along with improved site performance and speed.

Working with the Ideacto design team was highly professional and substantive at every stage. All phases of the project were delivered on time and planned with great precision. The team's expert contribution to this project was extremely valuable, and thanks to it we were able to implement the new, modern layout without any issues. Every project meeting was run very efficiently, while also consistently bringing us fresh ideas and deeper insights into both graphic design and new technologies. The team also continued to support us after the project was completed, during the development phase, which deserves special recognition.

• Virtual Meeting
• Email or Messaging App

The most important and valuable aspect of working with Ideacto was their deep understanding of the industry, our brand, and the latest trends and technologies — along with the know-how to implement them. As a result, their methodical way of working and the creative proposals they presented to us delivered tangible results in the form of an exceptionally modern design that, in a sense, stays ahead of current trends.

I don't see any areas for improvement. 

BACKGROUND

Introduce your business and what you do there.

I’m the B2C sales development manager at Merito Higher Education Development Center. We support higher education institutions in management, growth strategy, marketing, IT systems, fundraising, and national and international academic cooperation.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Grupa IDEACTO sp. z o.o.?

We needed to conduct a comprehensive assessment of our internal processes and identify opportunities for future growth and development. We also wanted an independent evaluation of our organizational weaknesses, operational gaps, and areas requiring improvement.

SOLUTION

What was the scope of their involvement?

Grupa IDEACTO conducted expert analysis, qualitative research, and quantitative research to evaluate our current operating model. We received detailed reports based on the conducted analyses, including findings, recommendations for improvement, and a structured matrix of identified issues and challenges. The deliverables provided clear insight into our current situation and outlined concrete actions to support organizational development and future growth.

What is the team composition?

We worked with 2–5 teammates from Grupa IDEACTO.

How did you come to work with Grupa IDEACTO sp. z o.o.?

We had a previous collaboration with Grupa IDEACTO. We chose them because of their professionally prepared proposal, excellent communication, and strong responsiveness to our needs. Throughout our discussions, their industry expertise and knowledge were clearly evident, which gave us confidence in their ability to deliver the expected results.

What is the status of this engagement?

We worked together from April to August 2026.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Grupa IDEACTO provided a comprehensive assessment of our current operating model and identified key organizational weaknesses and improvement opportunities. As a result, we received a clear set of recommendations, a prioritized improvement roadmap, and a target-state model that supports future growth and the development of a stronger competitive advantage. The findings have become an important foundation for planning organizational changes and business development initiatives.

We’re very satisfied with the analyses and recommendations delivered by Grupa IDEACTO. The findings provided valuable insights into our organization and have become an important input for planning future improvements and development initiatives.

How did Grupa IDEACTO sp. z o.o. perform from a project management standpoint?

Grupa IDEACTO delivered work on time and communicated proactively whenever any deadline was at risk. Their transparency and project management were highly appreciated. We primarily communicated through virtual meetings, emails, and messaging apps.

What did you find most impressive about them?

We were most impressed by Grupa IDEACTO’s combination of deep expertise and creativity in designing solutions tailored to our research needs. The team demonstrated strong knowledge throughout the project.

Are there any areas they could improve?

Throughout the project, we developed an effective way of working together and gained valuable experience on both sides. We intend to build on this knowledge and use it to make our future collaboration even more successful.

BACKGROUND

Introduce your business and what you do there.

I’m the CMO and CGO of Doctor.One, a chronic care platform that enables healthcare professionals to provide continuous, relationship-driven care, improving patient engagement and outcomes through asynchronous communication and support beyond traditional visits.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Grupa IDEACTO sp. z o.o. to accomplish for Doctor.One?

We needed help with a WCAG audit for our apps.

SOLUTION

What was the scope of their involvement?

Grupa IDEACTO sp. z o.o. conducted an analysis of our service’s compliance with WCAG 2.1 at the AA level. They tested key types of subpages for accessibility using a keyboard, screen reader, magnifier, and on-screen keyboard. The team identified errors affecting accessibility for different user groups and prepared corrective recommendations. Grupa IDEACTO sp. z o.o. created an audit report and discussed the results during a consulting meeting. They developed a document in accordance with the EAA Act requirements and prepared an editable file (.docx or .odt) ready for publication on the website. The team adapted the file to digital accessibility standards (e.g., for screen readers) and created an accessibility declaration in the international VPAT standard.

What is the team composition?

We don’t know how many teammates from Grupa IDEACTO sp. z o.o. were assigned to our project.

How did you come to work with Grupa IDEACTO sp. z o.o.?

We found them through a referral and chose them because they offered good value for the cost.

What is the status of this engagement?

We worked with them from February to March 2026.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Grupa IDEACTO sp. z o.o. delivered a report.

How did Grupa IDEACTO sp. z o.o. perform from a project management standpoint?

We communicated via email and messaging apps.

What did you find most impressive about them?

We were impressed that they approached us and let us know that we needed to do this audit.

Are there any areas they could improve?

No, there aren’t any.

BACKGROUND

Please describe your company and position.

I am the CEO of Empressia.co sp. z o.o.

Describe what your company does in a single sentence.

Empressia.pl is a specialized digital agency focused on designing and developing high-performance websites and e-commerce stores. We leverage our deep expertise in platforms like WordPress and PrestaShop to build robust, scalable online solutions. Beyond launch, we ensure long-term visibility and success through comprehensive SEO and PPC management services.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Grupa IDEACTO sp. z o.o. to accomplish?

• WCAG Audit

SOLUTION

How did you find Grupa IDEACTO sp. z o.o.?

Online Search

Why did you select Grupa IDEACTO sp. z o.o. over others?

Great culture fit

How many teammates from Grupa IDEACTO sp. z o.o. were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

IDEACTO provided a highly professional WCAG Accessibility Audit and prepared a detailed report with recommendations for our client's website. We were thoroughly impressed by the professionalism and responsiveness of their team throughout the entire process. IDEACTO met the deadline as promised, and the final report was of an exceptionally high substantive quality, providing clear and actionable insights for implementation. We highly recommend IDEACTO for any company requiring expert accessibility auditing services.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The core measurable outcome was the transition from an unknown accessibility status to a clear compliance path. Specifically, the audit identified over 100 severe WCAG non-compliance issues (A/AA level), and the implementation of IDEACTO's recommendations resulted in the successful resolution all of these high-priority defects within the following quarter. This moves the client significantly closer to achieving full legal accessibility compliance.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

IDEACTO’s project management was exemplary and highly professional. They adhered strictly to the agreed-upon timeline and successfully delivered all items on time, which was crucial for maintaining our client’s schedule.

What was your primary form of communication with Grupa IDEACTO sp. z o.o.?

Virtual Meeting

What did you find most impressive or unique about this company?

What we found most impressive was IDEACTO's exceptional blend of strict adherence to the project timeline with the delivery of a substantively high-quality, actionable WCAG accessibility audit report.

Are there any areas for improvement or something Grupa IDEACTO sp. z o.o. could have done differently?

Considering the high quality of the final report and their strict adherence to the timeline, we found no significant areas for improvement in the way Grupa IDEACTO managed the project. The process was highly efficient from start to finish.

BACKGROUND

Please describe your company and position.

I am the QA Manager of JMB Lab.

Describe what your company does in a single sentence.

Our main goal is to support the development of Polish industrial companies from many industries. To build competitive advantage, improve efficiency and increase revenues.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Grupa IDEACTO sp. z o.o. to accomplish?

• Creating UX solutions

SOLUTION

How did you find Grupa IDEACTO sp. z o.o.?

• Referral
• Other

Why did you select Grupa IDEACTO sp. z o.o. over others?

Referred to me

How many teammates from Grupa IDEACTO sp. z o.o. were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Ideacto is responsible for creating comprehensive UX and UI designs for our ongoing projects. They work closely with our product development team to ensure the designs align with our brand guidelines and user needs.

• User Research Report: Summary of user personas, user journey maps, and insights from user interviews and surveys.
• Wireframes: Low-fidelity wireframes for all major screens depicting the basic layout and structure of the UI.
• Interactive Prototypes: High-fidelity interactive prototypes that showcase the user flow and functionality of the platform.
• Documentation: Detailed documentation covering the design rationale, usage guidelines, and implementation notes.

They are providing regular updates and be available for meetings to discuss progress, feedback, and iterations as needed.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Improved Usability Scores: Usability testing showed a 40% improvement in task completion rates and a 35% reduction in user errors.
• Positive User Feedback: Over 80% of users reported a more satisfying and intuitive experience in post-launch surveys.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The project management is highly efficient. They consistently delivered items on time, adhering to the agreed-upon schedule. Their communication was proactive and responsive, ensuring that our needs and feedback were promptly addressed. Regular progress updates and agile iteration allowed for smooth collaboration and timely adjustments throughout the project.

What was your primary form of communication with Grupa IDEACTO sp. z o.o.?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed us most about this company was their exceptional attention to detail and innovative approach to UX/UI design. Their ability to deeply understand our brand and user needs resulted in designs that were not only visually appealing but also highly functional and user-centric. Additionally, their commitment to staying ahead of industry trends and incorporating cutting-edge design practices set them apart as a forward-thinking partner.

Are there any areas for improvement or something Grupa IDEACTO sp. z o.o. could have done differently?

None.

BACKGROUND

Please describe your company and position.

I am the Head of Digital at the company

Describe what your company does in a single sentence.

Private healthcare insurer & service provider

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Grupa IDEACTO sp. z o.o. to accomplish?

• Discover best practices and patterns in healthcare digital services design
• Benchmark the market
• Create solution mockups and possible solution approach

SOLUTION

How did you find Grupa IDEACTO sp. z o.o.?

Referral

Why did you select Grupa IDEACTO sp. z o.o. over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me

How many teammates from Grupa IDEACTO sp. z o.o. were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Market research and benchmarking, competition comparison, summary of best and worst practices and patterns in digital healthcare service design, lo-fi mockups of User journeys, summarized recommendation of possible approaches to the architecture information.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Timely delivery of milestones and final products according to agreed work breakdown and schedule.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

All items were delivered on time or according to the scheduled change upon common agreement. The team gathered our requirements thru briefing/listening sessions and proposed a list of deliverables with specifications of each deliverable and a schedule. During the project, the team leaders were agile and focused on delivering the right product adjusting the outcome if needs changed.

What was your primary form of communication with Grupa IDEACTO sp. z o.o.?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They had an open-minded and proactive approach to the Customer with extensive subject matter expertise and experience in delivering discovery/market research projects. Also, we were impressed with their agility and willingness to adjust during the project lifecycle. Friendly atmosphere and lack of formalities during workshops and delivering outcomes.

Are there any areas for improvement or something Grupa IDEACTO sp. z o.o. could have done differently?

Keep going!

BACKGROUND

Please describe your company and your position there.

I am the CEO of a pet-care marketplace operating in Poland.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire IDEACTO | Experience for e-commerce?

We were developing a new version of our platform, we needed UI for the homepage. The goal of the project was to combine serious approach to our users and their concerns with a friendly atmosphere.

SOLUTION

How did you select this vendor?

We did a market search and reviewed several UX companies, we chose Ideacto based on their portfolio.

Describe the project in detail and walk through the stages of the project.

We discussed the concept with their project manager and UX designer, we analyzed our competitors' pages, users needs, concerns and agreed on the approach. They were very patient in the process and reiterated several times as we were quite picky (didn’t accept the first version of the design and submitted multiple revisions for the second version). The project took about 2 weeks and in the end, we got a design which I think is amazing.

How many resources from the vendor's team worked with you, and what were their positions?

We worked with their UX designer and Project Manager.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The design is used as a foundation for our home page at the moment, it gets positive feedback and the metrics of our website demonstrate constant growth.

How effective was the workflow between your team and theirs?

We worked directly with the designer, he implemented all the provisions we submitted in the designing tool.

What did you find most impressive or unique about this company?

Overall, we were happy with the amazing design they made.

Are there any areas for improvement or something they could have done differently?

We would probably appreciate the work done quicker, but on the other hand we were the reason why they reiterated and that takes time.

BACKGROUND

Please describe your company and your position there.

I’m the CEO of Zaven - a process-driven Software Development Company from Wrocław, Poland focused on creating tools for industry professionals.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire IDEACTO | Experience for e-commerce?

One of our long-term clients needed support within UI/UX part of their system redesign. As we didn’t have enough resources in-house, we body-leased one of IDEACTO’s designers.

SOLUTION

How did you select this vendor?

One of our managers worked with IDEACTO on other occasions before and was satisfied. We reached out to them and after an initial review, we decided to give it a go.

Describe the project in detail and walk through the stages of the project.

One of our long-term clients wanted to have their platform redesigned. As our project team consisted of front-end and back-end developers, we needed someone to help with the designs. IDEACTO provided us with one of their designers. After setting up the cooperation, UX/UI designer started working on the new designs with our client’s Business Analyst. Now, our software team is receiving all the designs timely, and we can work further on the technical part of the project.

How many resources from the vendor's team worked with you, and what were their positions?

We body-leased one of their UX/UI Designers.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We pay special attention to quality and client satisfaction matters. It also comes with recommendations of third parties. We’re still working on the redesign, but the client decided to prolong cooperation with IDEACTO’s designer. Our recommendation occurred to be right, which satisfies us.

How effective was the workflow between your team and theirs?

The coordinator of IDEACTO was great. We had some minor issues with tracking the designer’s time, but in general, we’re satisfied with the communication quality.

What did you find most impressive or unique about this company?

IDEACTO was ready to start working on our project really immediately. Their designer simply kept on getting things done well.

Are there any areas for improvement or something they could have done differently?

We needed to adjust the workflow during the project, as the time spent by the designer wasn’t tracked and documented properly. And our own financing model with our client required it. We think that it could’ve been arranged better, however, as mentioned above — we successfully adjusted the workflow in the meantime, and it ended up very well (the client decided to prolong the cooperation).

BACKGROUND

Please describe your company and your position there.

I am the Resource Planner and the Partnership Manager in Monterail - a software outsourcing company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire IDEACTO | Experience for e-commerce?

We have used Ideacto's services for UI/UX, product design and support with project estimates.

SOLUTION

How did you select IDEACTOS | Experience for e-commerce?

We met Ideacto through our network of contacts and after working together on a couple of first tasks, we have decided to extend the collaboration and treat Ideacto as our business partner.

Describe the project in detail and walk through the stages of the project.

Ideacto team has smoothly onboarded in our existing projects, and after the onboarding period their team of experienced designers has supported our projects to continue without any hick-ups or interruptions. They had a seamless collaboration directly with our PMs, developers and end-clients.

How many resources from the IDEACTOS | Experience for e-commerce's team worked with you, and what were their positions?

We worked with 3 UI/UX (senior and mid-level) designers so far and we are in close contact with their COO and CEO.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We are pleased with the outcomes of the tasks Ideacto's team performed for our projects. They supported all the way through implementation and consulted with the developers team when needed.

How effective was the workflow between your team and theirs?

Ideacto's designers are skilled and they have very good communication skills. We have worked in a typical agile project and there was no blocker in the workflow between them and our PM and team of developers.

What did you find most impressive or unique about this company?

The skills of Ideacto designers are good, and the management is flexible throughout the project development. They are also open to respond to the common needs that our companies had in the projects we shared.I am very happy to have Ideacto as a partner.

Are there any areas for improvement or something they could have done differently?

Initially it was a bit of a challenge to start new phases of the project because we had no direct access to Ideacto's team availability. We have brought this up and the communication improved. Our coordinator and BAs have now an open channel with Ideacto's coordinator and that makes planning pretty transparent and smooth.

BACKGROUND

Please describe your company and your position there.

I am CEO at Ragnarson. Ragnarson is a team of experienced developers with 14 years of experience building web applications for clients all over the world. We specialize in working with startups, from the early stages of building MVPs, supporting them with VC talks, building the product, customer development, up to recruiting and training internal teams.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire IDEACTO | Experience for e-commerce?

We hired IDEACTO to support us in working with our client building a car leasing platform. Our client wanted to optimize the purchasing process based on UX/UI continuous optimization service.

What were your goals for this project?

Our client wanted to optimized the car selection configurator as a key purchase funnel. We had three main goals - adapt configurator for mobile, combine two purchase funnel and simplify the car selection process.

SOLUTION

How did you select this vendor?

We knew IDEACTO as one of the best UX/UI agencies in Poland, and we knew that they specialized in eCommerce process optimization. They also have a strong experience in working with Software Houses - it was important for us. After a few meetings, we knew that is the ideal partner for us and our client.

Describe the project in detail.

Ideacto had a series of discovery meetings with the client to discuss goals and objectives. They also learned his experience from the off-line purchase process. After that Ideacto provided quantitative and qualitative data analysis. After a few interactions and discussions, the vendor came back to us with UX and UI design.

What was the team composition?

Our client worked with UX Designers and UI Designers. Also, a Project Manager supported the whole project.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We saw 226% increase in leads, 231% increase in returning users and 246% increase in mobile users. The new design of purchase funnel makes it much more leads.

How effective was the workflow between your team and theirs?

Ideacto worked directly with our client and provided us frequent updates. We used a phone conference and e-mail for all communication. I have no objections to the quality of communication in our project.

What did you find most impressive about this company?

I was impressed by Ideacto's knowledge of the optimization purchase funnel in eCommerce. The team of UX and UI designers was very experienced and involved. They also know the specifics of working together with the software house team.

Are there any areas for improvement?

We were satisfied with their work every step of the way.