GrowthTurn

BACKGROUND

Please describe your company and position.

I am the Digital Marketing of Zinkee

Describe what your company does in a single sentence.

Zinkee is a no-code platform designed for companies that manage projects and want to digitize their processes without the need for coding.

Our solution allows businesses to create custom applications or use pre-built templates to optimize operations for project-based companies such as consultancies, engineering firms, construction companies, installation businesses... 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire GrowthTurn to accomplish?

• Increase organic traffic: Improve our search engine rankings to attract more qualified visitors to our website.
• Develop an effective content strategy: Create optimized articles and pages to drive traffic and establish authority in our sector.
• Optimize the SEO strategy: Identify and target relevant keywords in our key industries.
• Increase conversions from organic traffic: Ensure that the generated traffic turns into leads or potential customers

SOLUTION

How did you find GrowthTurn?

Online Search

Why did you select GrowthTurn over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Company values aligned

How many teammates from GrowthTurn were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Growth Turn was engaged to enhance Zinkee’s organic visibility and SEO performance through a structured, data-driven strategy.

Their work spanned multiple key areas, including technical SEO, content optimization, and keyword strategy, ensuring long-term sustainable growth in organic traffic.

The project included:

• SEO Audit & Technical Optimization
  • Conducting an in-depth SEO audit to identify areas for improvement.
  • Resolving technical SEO issues such as site speed, indexing, metadata optimization, and URL structure.
  • Implementing best practices for on-page SEO to improve rankings.
• Keyword Research & Strategy
  • Identifying high-impact keywords aligned with Zinkee’s target audience and industry.
  • Mapping keywords to different pages and content types.
  • Creating an action plan to prioritize keywords based on search volume and competition.
• Content Strategy & Optimization
  • Developing a content roadmap to drive organic traffic and authority.
  • Optimizing existing blog posts and landing pages for better search rankings.
  • Creating new SEO-driven content to attract and engage users.
• ImplementationTracking & Reporting
  • Setting up analytics and tracking tools to monitor SEO progress.
  • Providing regular reports on traffic growth, keyword rankings, and optimization impact.
  • Adjusting the strategy based on data insights to ensure continuous improvement.

Key Deliverables
- Comprehensive SEO audit and technical fixes.

- Keyword research and a structured SEO strategy.

- Content briefs for SEO-optimized articles – Created detailed content briefs to guide the production of high-quality, search-optimized blog posts and landing pages targeting strategic keywords.

- Content recommendations and newly optimized pages.

- Monthly reports with performance metrics and insights.

- Ongoing consulting and strategy refinement.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Growth Turn's SEO strategy delivered significant improvements for Zinkee, resulting in:

• A steady increase in Organic Traffic
• Higher keyword rankings – Key search terms moved up in rankings, improving visibility and attracting relevant audiences.
• Improved domain authority – Strengthened Zinkee’s credibility and positioning in search engines.
• Enhanced Click-Through Rates (CTR) – Optimized metadata and content led to more users clicking on Zinkee’s search results.
• More SEO-Optimized content published – New high-quality articles and landing pages were created based on strategic content briefs.

Thanks to Growth Turn’s expertise, Zinkee has built a strong foundation for sustained organic growth and industry authority.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Growth Turn demonstrated exceptional project management throughout the engagement, ensuring a smooth and structured workflow.

• Timely deliverables – Every milestone, from the SEO audit to content briefs and technical optimizations, was delivered on schedule, maintaining steady progress.
• Proactive communication – They kept us informed with regular updates, progress reports, and clear next steps, ensuring full transparency.
• Adaptability and responsiveness – Growth Turn was highly responsive to our needs, adjusting strategies based on performance insights and business priorities.
• Data-driven dpproach – Their structured, analytical process ensured that every decision was backed by data, leading to measurable improvements.

Their ability to align with our goals and maintain a results-driven approach made them an invaluable partner in scaling Zinkee’s organic growth.

What was your primary form of communication with GrowthTurn?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out most was Growth Turn’s data-driven approach and proactive mindset. They didn’t just execute tasks, but continuously optimized the strategy based on insights, ensuring real business impact.

Their clear communication and personalized approach made the collaboration seamless, always aligned with Zinkee’s goals!

Are there any areas for improvement or something GrowthTurn could have done differently?

One small improvement could have been a more detailed website conversion audit.

A deeper analysis of landing pages and user flow would have helped optimize not just traffic, but also the conversion of visitors into leads.

Overall, this was a minor point, as the SEO work had a significant positive impact.

BACKGROUND

Please describe your company and position.

I am the Sr. Digital Content Manager of Vanco

Describe what your company does in a single sentence.

We empower churches, schools, and community organizations by securely simplifying their giving, payment and financial management. This allows them to focus on what truly matters: cultivating a brighter future for their communities.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire GrowthTurn to accomplish?

• Grow organic traffic
• Grow organic leads
• Provide strategic guidance on SEO

SOLUTION

How did you find GrowthTurn?

Referral

Why did you select GrowthTurn over others?

Referred to me

Describe the scope of work in detail. Please include a summary of key deliverables.

The work included: 

• optimizing pages
• advising on migration
• providing technical optimizations
• keyword research
• seo strategy

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We continue to hit organic traffic records and organic is our primary marketing channel for leads. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

While not everything is on time, I would say most items are, and we understood why there would be delays for the things that weren't. 

What was your primary form of communication with GrowthTurn?

Virtual Meeting

What did you find most impressive or unique about this company?

I've worked in agencies and with several for paid advertising and SEO agencies. I feel that GrowthTurn has a strong process that provides good service, especially for SEO, where I have had little luck with agencies in the past. I find that they provide better service, guidance and partnership for SEO than any other SEOs I've worked with. 

At Vanco, we've paid much more for unacceptable SEO work with other agencies. We are much happier with GrowthTurn. As our company reduced marketing production staff by 50%, it was very helpful having their partnership. I'm not sure I would be able to stay afloat without them.

Are there any areas for improvement or something GrowthTurn could have done differently?

Not really. For the price, I felt the service was excellent.

BACKGROUND

Please describe your company and your position there.

I was the Head of Performance Marketing at a B2B SaaS company - a Chatbot building platform. I coordinated the company’s organic & paid customer acquisition.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire GrowthTurn, and what were your goals?

As we wanted to continue growing our user & customer base, we hired GrowthTurn to support us on our organic growth, SEO tactics and website experience optimization.

SOLUTION

How did you select GwothTurn and what were the deciding factors?

I was not personally involved in selecting this vendor. Our company was already working with GrowthTurn when I joined.

However, when I joined, I decided to continue working with GrowthTurn due to the outstanding collaboration, the quality of their deliverables and the great & trustworthy relationship we developed.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Our collaboration included different projects: organic data and KPIs, technical audits and recommendations, one-off analysis, weekly backlinks verification, content creation & optimization recommendations, competitive analysis, keyword research, outreach campaigns, among many others.

How many people from the GwothTurn team worked with you, and what were their positions?

We had at least the Founder of GrowthTurn and another team member working and communicating directly with us. Besides them, I believe more people might have also participated in some specific projects.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Thanks to this collaboration, we were able to grow our organic traffic over time; rank in the top positions for our main target keywords; improve our website experience; and grow our organic sourced customer base.

Describe their project management style, including communication tools and timeliness.

We frequently communicated through a weekly meeting and a shared Slack channel. They did a great job on deliverables and timelines. They are organized regarding documentation and project management for all our projects.

What did you find most impressive or unique about this company?

Marcin, GrowthTurn’s Founder and SEO Specialist, is incredibly knowledgeable about the current state of the SEO industry and the real best practices, which easily leads to great results. His vast experience and great personality make it a big pleasure to work with him and his team.

Are there any areas for improvement or something they could have done differently?

Nothing specifically that comes to my mind right now.

BACKGROUND

Please describe your company and your position there.

I manage the corporate website, SEO and personalization programs for a company in the HR Software space.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire GrowthTurn, and what were your goals?

We brought on GrowthTurn to serve as another arm of our SEO program. GrowthTurn would help us with a variety of projects including performance analysis, site migrations, 301 page mapping, keyword research, content gap analysis, on page optimizations and building out an SEO dashboard.

SOLUTION

How did you select this vendor and what were the deciding factors?

We were immediately impressed with the skillsets of the GrowthTurn team as well as their experience with companies of a similar size.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Our engagement included support in all areas of SEO including technical, keyword research, content and on page optimizations.

How many people from the vendor's team worked with you, and what were their positions?

We worked directly with the founder.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

I'd regularly lean on the GrowthTurn team for various portions of SEO projects. The team always came through and delivered the materials on time and in a fashion that was easy to digest.

Describe their project management style, including communication tools and timeliness.

Projects are managed via Clickup and Google Drive. I always had easy access to status and documents. We met on a weekly basis to discuss next steps.

What did you find most impressive or unique about this company?

The organization of the deliverables was top notch. I never felt I had to polish anything up before sharing the materials with colleagues. It was a huge time saver.

Are there any areas for improvement or something they could have done differently?

N/A

BACKGROUND

Please describe your company and your position there.

We help corporations train their employees to use their product and data management systems

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire GrowthTurn, and what were your goals?

We had many technical and SEO issues and needed guidance to go forward

SOLUTION

How did you select GrowthTurn and what were the deciding factors?

I heard about Marcin in the productize podcast from Brian Casel and I liked his approach to SEO

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Keyword Research Technical SEO audit and fixes Recommendations and consulting for Content marketing

How many people from the vendor's team worked with you, and what were their positions?

I only talked to Marcin but he had his team working on the peojwct

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Our technical issues were solved, we have a content plan in place and we got clarity on the next steps we need to follow

Describe their project management style, including communication tools and timelines.

Everything is very structured,Marcin has a great process in place that works

What did you find most impressive or unique about this company?

I think Marcin knows his stuff very well, and can explain it to customers in a way we understand, even if we are not technical experts. For me it was the first SEO consultant that helped us solve our SEO technical issues and showed us how things work to position in google

Are there any areas for improvement or something they could have done differently?

I'd like to have moved faster, but I understand there is a process and sometimes things might not go as quick as you want

BACKGROUND

Please describe your company and position.

I am the Global Digital Director of ECI Software Solutions

Describe what your company does in a single sentence.

ECI provides end-to-end software solutions for businesses around the world within manufacturing, distribution, building supply, residential construction, office technology, and service management industries.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire GrowthTurn to accomplish?

• Improve SEO

SOLUTION

How did you find GrowthTurn?

• Referral

Why did you select GrowthTurn over others?

• Pricing fit our budget
• Good value for cost
• Referred to me
• expertise

How many teammates from GrowthTurn were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We rely on Growthturn to provide us a range of SEO related services that include:

• Relevant product/industry/topical content briefs
• Monthly website technical audits
• Keyword research and recommendations
• Reporting and performance dashboards
• Schema recommendations
• Product page optimization
• Blog post optimization
• FAQ recommendations
• YouTube SEO recommendations

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Within a 12 month period, we doubled the number of keywords our site was ranking for in the top 10 results of Google search and we showed a 15% YoY increase in organic traffic.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team at Growthturn is always very responsive to our needs and are receptive to our feedback, questions, and requests. Our teams meet with each other once a week to discuss on-going activities and we have executive performance reviews with their senior leadership once a month. Day to day communication is handled over email, and although there are timezone differences, responses are provided in a timely fashion.

What was your primary form of communication with GrowthTurn?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They are well-suited to providing us with content recommendations, keyword research, and other technical suggestions even though we have quite a large website and a very diverse B2B audience we are optimizing our content for.

Are there any areas for improvement or something GrowthTurn could have done differently?

Continue working with senior leadership to understand big picture strategy and direction of the organization, how we want the website to continue adding value to the customer experience, and exploring areas of improvement so we can be prepared for the new era of AI generated search results that will undoubtedly have an impact on SEO and website performance.

BACKGROUND

Please describe your company and position.

 I am the CEO of a SaaS Company

Describe what your company does in a single sentence.

SaaS Clinic Management Software for Healthcare Professionals

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire GrowthTurn to accomplish?

• Generating 200+ trials per month

SOLUTION

How did you find GrowthTurn?

Referral

Why did you select GrowthTurn over others?

• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from GrowthTurn were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Support us in creating upper funnel brand building, mid-funnel awareness and lower funnel demand generation with the intention of supplementing our ongoing PPC activities to incrementally increase free trials by 200 per month

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

1. Successfully ranked for target (high volume) keywords 
2. Successfully addressed on page SEO issues 
3. Successfully generated the target number of free trials

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Always delivered on time. Extremely organised, methodical and structured with clean, consistent communication throughout

What was your primary form of communication with GrowthTurn?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

1. Subject-matter knowledge 
2. Proactivity, particularly when considering the implications of AI on search/SEO 
3. They are clear, straightforward, and communicative.

Are there any areas for improvement or something GrowthTurn could have done differently?

None

BACKGROUND

Please describe your company and your position there.

Founder of a SaaS product

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire GrowthTurn, and what were your goals?

We were looking to expand our content marketing and hired GrowthTurn to research content topics and provide full in-depth analyses into content strategy.

SOLUTION

How did you select this vendor and what were the deciding factors?

We received a referral and interviewed a few teams to decide to right fit.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Our engagement began with a discovery call. This was followed with a project intake form required to fill in the requirements and scope of the project. From there, GrowthTurn team set out to research our product website, competitors, and analyze keywords.

How many people from the vendor's team worked with you, and what were their positions?

2 SEO specialists

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We have started creating content based on the guidelines provided by the team.

Describe their project management style, including communication tools and timeliness.

They set up timelines along with milestones upfront and delivered within the timelines.

What did you find most impressive or unique about this company?

They were very professional and communicative throughout the process.

Are there any areas for improvement or something they could have done differently?

None.