The Growth Syndicate

BACKGROUND

Please describe your company and position.

I am the Founder & CEO of Undertow

Describe what your company does in a single sentence.

Undertow is a boutique localization partner that helps B2B tech brands adapt their content for global markets, combining human linguistic expertise with AI-driven workflows.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire The Growth Syndicate to accomplish?

• Sharpen Undertow's messaging and positioning so it speaks directly to our ideal client profile.
• Build a structured marketing plan, including SEO positioning for our website, to attract the right prospects.
• Strengthen my personal authority on LinkedIn through a clearer, more consistent content approach.

SOLUTION

How did you find The Growth Syndicate?

Referral

Why did you select The Growth Syndicate over others?

• Great culture fit
• Company values aligned

How many teammates from The Growth Syndicate were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The engagement covered three areas: our website, our SEO positioning, and my thought leadership on LinkedIn.

-Website review: A technical and positioning audit of our site, with the quick wins we could act on immediately. 

-SEO research: A competitor ranking overview based on our Google Search Console data, plus a set of relevant keywords to guide our content. 

-Thought leadership session: A working session to map out my umbrella opinion and supporting angles, which gave us a methodology we can replicate internally and a first batch of post ideas.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

It's still early for hard numbers, but the outcome we can point to is clarity. We came out of the engagement with a defined positioning, a keyword-backed content plan for the website, and a repeatable method for producing LinkedIn content — none of which we had before. Marketing had been ad hoc and reactive; now we have a structured plan and a clear way forward, which means we're actually executing consistently rather than debating what to do next.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project management was straightforward throughout. Everything was delivered on time and as agreed, and communication was easy — they were responsive when I had questions and adapted to what we actually needed rather than pushing a fixed template. For a small team like ours, that flexibility mattered.

What was your primary form of communication with The Growth Syndicate?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out most was that they never felt like an external agency. They worked like an extension of our team, genuinely invested in getting us to the outcome we were after, rather than just ticking off deliverables and moving on. That's rare, and it's the main reason the work actually landed with us instead of sitting in a document somewhere.

Are there any areas for improvement or something The Growth Syndicate could have done differently?

Nothing comes to mind. Their work was great.

BACKGROUND

Introduce your business and what you do there.

I’m the founder of Relivo, a SaaS platform that enables secure, GDPR-compliant personalized photo galleries and marketing experiences using advanced facial recognition. We’re tailored for event agencies, corporates, team leaders, and photographers.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with The Growth Syndicate?

We needed help sharpening our marketing and growth strategy. Our goal was to make our go-to-market approach more focused, scalable, and commercially effective.

SOLUTION

What was the scope of their involvement?

The Growth Syndicate provides strategic marketing and growth guidance. The team has helped us define and refine our ideal customer profile (ICP), review our positioning, give input on our landing page structure and messaging, and challenge our pricing strategy. The Growth Syndicate mainly provides strategic guidance and practical recommendations rather than executing the content creation, landing page redesign, or marketing automation setup.

What is the team composition?

We work with 2–5 teammates from The Growth Syndicate.

How did you come to work with The Growth Syndicate?

We found them through a referral. We chose them over other options because of their high ratings.

How much have you invested with them?

So far, we’ve spent $10,000–$49,999.

What is the status of this engagement?

We started working together in January 2025, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The Growth Syndicate’s work has improved the clarity and structure of our go-to-market approach. We have a clearer ICP, sharper positioning, more focused landing page direction, and better-defined pricing strategy. The collaboration has also helped us create a more structured plan for content marketing and marketing automation. The Growth Syndicate’s guidance has helped us improve the quality of our go-to-market focus.

How did The Growth Syndicate perform from a project management standpoint?

The Growth Syndicate’s project management is clear, structured, and easy to work with. Communication is straightforward, expectations are well-managed, and the collaboration feels practical rather than overly complex. The team delivers their guidance and recommendations on time. We communicate via in-person meetings, emails, and messaging apps.

What did you find most impressive about them?

The Growth Syndicate’s combination of strategic thinking and practical execution focus is impressive. Ferdinand (Founder & CEO) quickly understood our business model, market, and commercial challenges. Their guidance isn’t generic; it’s specific to our stage, target customers, and our need to build a more focused go-to-market approach. He challenges our assumptions in a constructive way and helps us translate broad marketing topics into clear and practical next steps. That mix of motivation, commercial sharpness, and hands-on relevance makes the collaboration especially valuable.

Are there any areas they could improve?

There are no major areas where The Growth Syndicate has underperformed. If anything, it would be great if they could include more hands-on implementation support after the strategic recommendations, especially around content execution, landing page updates, and marketing automation setup. The strategic guidance is strong, but as a small startup team, extra support during execution would help us move faster.

Do you have any advice for potential customers?

Working with The Growth Syndicate is a reflection of our limited internal resources rather than a weakness in their work.

BACKGROUND

Please describe your company and position.

I am the Co-Founder of Simple Analytics

Describe what your company does in a single sentence.

Privacy-friendly website analytics

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire The Growth Syndicate to accomplish?

• Sharpen Positioning
• Create actionable GTM plan

SOLUTION

How did you find The Growth Syndicate?

Referral

Why did you select The Growth Syndicate over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost

How many teammates from The Growth Syndicate were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We worked with The Growth Syndicate to take a fresh look at our growth strategy from first principles. They helped us sharpen our positioning and turn it into a clear, actionable GTM strategy. The goal was to build something that fits where we’re going as a company and communicates that direction much more clearly than we had previously.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

So the main outcome was that we ended up with a much clearer growth direction and a sharper way to explain who we are, what we do, and why it matters. Also sharpened our ICP. And the project helped turn a lot of loose ideas into a more structured positioning and GTM approach that we can actually use. For us, success was measured clarity, confidence and speed of execution. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management was strong and very straightforward. Communication was clear, expectations were managed well, and they delivered what they said they would deliver. What I appreciated most was that they were responsive, and turning that into action directly. When we had questions, feedback or new thoughts, they listened, challenged where needed, and quickly translated it into something practical.

What was your primary form of communication with The Growth Syndicate?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Definitely the people. The team at TGS is just very strong. They have a deep understanding of growth in the broadest sense of the word, but also know how to make it practical. Jolien, Ferdinand and Clem bring a lot of experience, and you can feel that they have a serious track record behind them.

Are there any areas for improvement or something The Growth Syndicate could have done differently?

Not much to add here. The only thing I would say is that a team like TGS probably adds the most value when they are brought in as early as possible, especially when the strategic direction is still being shaped. That being said, they will have great impact when you are an established company needing to get more clarity on your GTM strategy.