Growth Savvy

BACKGROUND

Please describe your company and position.

I am the Marketing Director of Eazy Asigurari

Describe what your company does in a single sentence.

Eazy Insure is an insuretech offering A to Z digital insurance solutions and processes.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Growth Savvy to accomplish?

• Data Tracking
• Digital Advertising and performance marketing

SOLUTION

How did you find Growth Savvy?

Referral

Why did you select Growth Savvy over others?

• High ratings
• Referred to me
• Company values aligned

How many teammates from Growth Savvy were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope of work includes setting up website tracking events, implementing Google Analytics 4 and other analytics platforms, managing Google 360, and Meta performance campaigns, and ongoing optimization of those campaigns. The key deliverables focus on improving campaigns performance and achieving awareness and conversion goals, with the aim of driving more direct sales through the direct channel.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Measurable outcomes from the project include the timely implementation of all website tracking events and GA4 tracking, generating a high number of leads (+1000 / 3 months), achieving a 25% increase in brand awareness compared to baseline and increasing direct channel sales of CASCO insurance products by 7% and overall portfolio with 10%.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They managed the project very well, making consistent optimizations across all campaigns and staying very hands-on. They provided weekly reports in Data Studio and gave biweekly one-on-one reviews with team members. They were very responsive whenever we requested new dashboards and even created customized dashboards when needed. Overall, communication was excellent.

What was your primary form of communication with Growth Savvy?

Virtual Meeting

What did you find most impressive or unique about this company?

what was most impressive was the level of expertise and the number of team members they assigned to our account. Honestly, they brought a solid mix of strategy and hands-on execution, and they seemed genuinely invested in our results, not just ticking boxes.

Are there any areas for improvement or something Growth Savvy could have done differently?

We were very satisfied with the collaboration and did not identify any significant areas for improvement. The agency consistently met our expectations and delivered a high standard of services.

BACKGROUND

Please describe your company and your position there.

I am the owner of an online parenting education business. This is our 11th year in business, and we have customers throughout the world.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire House Of Progress?

I hired House of Progress to track, analyze, and report the data in my business to help me determine what is working, what isn't working and why. I want to make fact-based decisions, but neither have the time nor the knowledge to do this. In addition, House of Progress is helping me put in place the controls I need to provide early warning signs when something is getting off track.

What were your goals for this project?

We wanted them to:

• Track everything we can track that will be of use to make fact-based decisions.
• Provide me with reports to confirm my strategies are working.
• Help me interpret the data.
• Identify new business opportunities.

SOLUTION

How did you select this vendor?

Another consultant recommended House of Progress.

Describe the project in detail.

There is too much detail to cover here, but what I will say is, the process House of Progress walked us through is very thorough. They guided us every step of the way.

What was the team composition?

We work with the principal as needed but have specialists assigned to our account which are available any day we have questions, ideas, or problems. This set up allows quick turn-around time.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

There are numerous outcomes, but here is one from this week. I received a message of a top 10 visited page that had a prolonged load time. This was immediately sent to my developer to fix. House of Progress also routinely informs us of links on our site that are not tagged properly.

How effective was the workflow between your team and theirs?

The workflow is great. House of Progress is incredibly organized and has terrific project management skills. They hold everyone accountable and make everyone on my team completes their part of the project.

What did you find most impressive about this company?

What was most impressive is their passion for the success of my business.

Are there any areas for improvement?

We all have areas where we can improve. However, I can't think of anything at this time. I am very pleased with our working relationship.

BACKGROUND

Please describe your company and your position there.

During my collaboration with House Of Progress, I was the communications coordinator at InnoEnergy.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire House Of Progress?

We hired them on several occasions for various design, advertising, and marketing strategy related projects.

What were your goals for this project?

The main goal of all the projects was to increase awareness of the services that InnoEnergy in central Europe provides early-stage startups and to improve the hard and soft skills of our ambassadors in that region.

SOLUTION

How did you select this vendor?

House Of Progress was selected through a procurement process. They scored the highest in all the categories we were evaluating. Several members of our organization were involved in the selection process.

Describe the scope of their work in detail.

The first project was related to the promotion of our new pre-acceleration program for early-stage startups in the energy industry. Magda (Founder, House Of Progress) prepared an extensive marketing strategy that included research and designs for promotional materials. Other projects included preparing designs for branded merchandise, workshops, and social media.

House Of Progress also worked on preparing our actual communication materials, including graphic designs. My role was to provide the descriptions of what we needed and feedback for the materials received.

What was the team composition?

We cooperated directly with Magda, who collected all the input from her colleagues and passed it on to us.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The results were very successful. We were able to implement their work and invite a large number of startups to participate in our programs.

How effective was the workflow between your team and theirs?

The workflow was excellent. We used a mix of communication tools including Slack, email, and update calls through Skype. Their attitude towards feedback was perfect and they were proactive in finding the best solutions for our projects.

What did you find most impressive about this company?

Their team’s research abilities are outstanding. Working with them is a pleasure since I never need to worry whether they’ll deliver on time and the quality is always top-notch.

Are there any areas for improvement?

No, I hope they keep growing and get great customers in the future!

BACKGROUND

Introduce your business and what you do there.

I’m the president of a financial services company. We payment services with lower margins and no hidden fees, helping individuals and businesses save money compared to traditional banks.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Growth Savvy?

We needed help handling many marketing channels and other areas, including paid ads, organic content, A/B testing, and conversion optimization.

SOLUTION

What was the scope of their involvement?

Growth Savvy provides us with marketing and technical solutions. The team manages our paid ads on Facebook, LinkedIn, TikTok, Reddit, Pinterest, and X. They also handle our organic social media content, A/B testing, PR, marketing data analysis, and technical project management.

What is the team composition?

We work with 2–5 teammates from Growth Savvy.

How did you come to work with Growth Savvy?

Someone referred Growth Savvy to me. I chose them over other options because they offered good value for the cost.

How much have you invested with them?

We’ve spent around $1,000,000 or more.

What is the status of this engagement?

We started working with Growth Savvy in January 2018, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Growth Savvy has succeeded in all areas, resulting in a doubling of our client base and significant growth over many years.

How did Growth Savvy perform from a project management standpoint?

Growth Savvy's project management is great and one of their areas of expertise. The team delivers on time. We communicate via virtual meetings, emails, and messaging apps.

What did you find most impressive about them?

Growth Savvy's strong attention to detail and smart team are impressive.

Are there any areas they could improve?

I don't think there's anything they can improve on.