Growffic

BACKGROUND

I am the CEO of Simprosys InfoMedia

MachineWale is India's trusted online marketplace for heavy construction equipment, connecting buyers and sellers with a wide range of machinery, vehicles, and equipment from top brands. Users can easily buy, sell, rent, and compare equipment to meet their construction needs.

OPPORTUNITY / CHALLENGE

• Identify opportunities to create new product and category pages targeting relevant search queries.
• Develop SEO-driven content briefs for category pages, product pages, and supporting content.
• Identify and fix technical SEO issues to improve website crawlability, indexability, and search engine visibility.
• Optimize existing product, category, and subcategory pages for improved organic rankings.
• Conduct comprehensive keyword research
• Improve internal linking and website structure to enhance user experience and search engine discoverability.
• Improve overall organic visibility, qualified traffic, and search performance of the marketplace website.

SOLUTION

Referral

• Close to my geographic location
• Great culture fit
• Referred to me
• Company values aligned

2-5 Employees

Growffic was engaged to strengthen MachineWale's online presence and help it attract potential buyers, sellers, and businesses searching for construction machinery and heavy equipment in India. The engagement focuses on identifying opportunities to improve search rankings across product and category pages, resolving technical SEO challenges, and building a scalable organic growth strategy. Key activities include commercial keyword research, website structure optimization, content planning for high-intent search queries, and improving internal linking. The strategy also involves identifying new page opportunities, optimizing existing equipment listings, and building relevant backlinks through industry-specific publications. The overall objective is to increase qualified organic traffic, improve visibility for valuable search terms, and generate more relevant business enquiries through search engines.

RESULTS & FEEDBACK

1. Over 9 months, organic impressions grew from nearly zero to 129K per month (913K total)
2. Clicks went from around 30 to over 650 per month, a 20X increase.

Yes, the team delivered on time and they were proactive in their activities and suggestions. The founder visited the office a few times to realign on the expected outcome and how we are progressing and potential challenges.

Virtual Meeting

• Proactiveness
• Knowledge and Subject Matter Expertise
• Process Driven

Nothing major...

BACKGROUND

Introduce your business and what you do there.

I’m a growth strategist at FLDTRACE, an SEO and website development company.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Growffic to accomplish for FLDTRACE?

We needed help with a natural outreach link-building campaign for an educational business brand in a competitive nationwide business niche.

SOLUTION

What was the scope of their involvement?

Growffic has been responsible for guest post prospecting, natural outreach, and backlink management. The team has also delivered weekly reports and lists of secured backlinks.

What is the team composition?

We’ve worked with 2–5 members of Growffic’s team.

How did you come to work with Growffic?

Someone referred Growffic to us. We chose them because they offered good value for the cost and were responsive and reliable. And they were able to provide a customized service that not many companies can.

How much have you invested with them?

The project cost is confidential.

What is the status of this engagement?

We started working together in September 2021, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Growffic's work has increased traffic by 5X during peak times and increased our domain authority from 59 to 76. We've seen these improvements over a five-year period.

How did Growffic perform from a project management standpoint?

Growffic's team is very reliable and capable. We communicate mainly via email and Google Sheets comments.

What did you find most impressive about them?

Growffic has been able to put together a custom outreach campaign where we were able to deliver 40–60 high-quality backlinks a month during our highest engagement. It's very difficult to do this at scale. Plus, the communication is always consistent.

Are there any areas they could improve?

I don't have any cons; Growffic has a very professional, reliable, and smart team behind.

BACKGROUND

Please describe your company and position.

I am an executive of Linkyfy

Describe what your company does in a single sentence.

Linkyfy is an AI-powered LinkedIn automation tool that personalizes outreach, automates connections, and grows your professional network.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Growffic to accomplish?

• Create feature pages content brief
• List the product on various product listing websites
• Improve overall SEO Performance of the website
• Fix technical SEO Issues & make website search engine friendly
• Perform keyword research & identify pages to create

SOLUTION

How did you find Growffic?

Referral

Why did you select Growffic over others?

• Great culture fit
• Referred to me

How many teammates from Growffic were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Develop and execute an SEO strategy for Linkyfy.ai focused on increasing organic visibility, qualified traffic, and leads.

The scope includes technical SEO audits and fixes, keyword research, on-page optimization, and internal linking. It also covers content strategy and creation around LinkedIn lead generation, sales, recruitment, and founder use cases, along with targeted link-building campaigns through relevant SaaS, B2B and sales publications. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Month over Month Improvement in Website Clicks and Impressions
• SEO Friendly Website
• Improvement in Keyword Rankings of Some Feature Pages and Blog Pages 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

• Project managed happened through basecamp and project plan built on Google Sheet
• The team delivered on time and is responsive to our feedback and suggestions.

What was your primary form of communication with Growffic?

Virtual Meeting

What did you find most impressive or unique about this company?

• Subject matter expertise of the founder and team 
• Data and Process Driven
• I was impressed with their transparent and honest work.

Are there any areas for improvement or something Growffic could have done differently?

No