Branding
Brand strategy Naming Corporate identity
Confidential
June - Aug. 2024

5.0

Quality: 5.0

Schedule: 5.0

Cost: 5.0

Willing to Refer: 5.0

"We've seen 100% consistency in the use of branding elements across our teams."

Sep 9, 2026

Founder, Solvit

Michael Meneses

Real estate
Mexico City, Mexico
11-50 Employees
Online Review
Verified

Grit Marketing Studio provided branding services for a real estate company. The team conducted market research and a competitive analysis to develop a brand identity, including guidelines and a name proposal.

Grit Marketing Studio delivered a cohesive brand identity that was well-received by end clients. The team was precise, attentive, and consistent in their approach, ensuring a smooth workflow. Their presentations were comprehensive, and they were excellent at incorporating the client's feedback.

BACKGROUND

Introduce your business and what you do there.

I’m the founder of a real estate company that manages residential and mixed-use properties in Mexico City and Monterrey.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Grit Marketing Studio?

We needed help with branding with three goals in mind: creating a unique branding that sets us apart from the competition, creating a brand guideline to unify visual communications on all levels, and selecting the right naming.

SOLUTION

What was the scope of their involvement?

Grit Marketing Studio provided market research, name proposals, branding proposals, and final brand guidelines. The branding proposal included in-depth market research, competition analysis, segmentation, value points definition, and name and graphic proposals.

What is the team composition?

We worked with 2–5 teammates from Grit Marketing Studio.

How did you come to work with Grit Marketing Studio?

We found them through a referral. Their pricing fit our budget, and they offered good value for the cost.

What is the status of this engagement?

We worked together from June 2024–August 2024.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Grit Marketing Studio provided a clear work plan with deliverables. The outcome is measured by the ease of use of the brand and our name recognition. We’ve seen 100% consistency in the use of branding elements across our teams and positive feedback from an initial survey. Our customers liked the new branding’s visual style.

How did Grit Marketing Studio perform from a project management standpoint?

They were precise and delivered on time. We primarily communicated through virtual meetings.

What did you find most impressive about them?

The quality and depth of all the checkpoint presentations and their attention to our feedback were impressive.

Are there any areas they could improve?

There’s nothing they need to improve.

RATINGS

5.0

Grit Marketing Studio

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