The Go-To Guy!

BACKGROUND

Please describe your company and position.

I am the Head Of Operations of Hari Teja Agro Industries

Describe what your company does in a single sentence.

We are a rice processing company producing and selling premium non-basmati rice under our brand portfolio, serving both retail and bulk customers across India.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire The Go-To Guy! to accomplish?

• To shape the brand story, design the look and feel, and create packaging that customers would instantly connect with
• Creating a strong and memorable brand for our non-basmati rice

SOLUTION

How did you find The Go-To Guy!?

Referral

Why did you select The Go-To Guy! over others?

• Close to my geographic location
• Referred to me
• Company values aligned

How many teammates from The Go-To Guy! were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

1. Brand Identity:
They helped us build the Rukmini brand from scratch — including exploring brand names, defining the brand positioning and personality, creating the full brand strategy deck, designing the logo with all variations, and putting together a complete brand identity guideline covering colors, typography, imagery, and usage rules.

2. Assets & Collateral Design:
They designed all our key business and marketing materials such as visiting cards, letterheads, brochures, product flyers, and catalogues. They also developed the entire packaging design system — from the core concept to final print-ready master files and mockups for all our rice variants.

3. E-Commerce Website Development:
They built a fully responsive WordPress + WooCommerce website for us, including the sitemap, content writing, UI/UX designs, CRM and WhatsApp integration, SEO basics, and product listing support. They also added inquiry forms, blog pages, social links, and ensured everything was tested and ready for launch.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We are still in the pre-launch phase, but the branding and packaging received a lot of positive reactions from those close to us and from people within our network. This early validation has strengthened our confidence going into the market launch.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management was smooth and well-organized. They kept us updated at every stage, delivered most items on time, and were always quick to respond whenever we needed changes or had questions.

What was your primary form of communication with The Go-To Guy!?

Virtual Meeting

What did you find most impressive or unique about this company?

I was really impressed by how deeply they got involved in understanding our product and market. Their creativity, attention to detail, and the way they brought clarity to our brand story made them feel more like a partner than an agency.

Are there any areas for improvement or something The Go-To Guy! could have done differently?

If anything, we would have appreciated more frequent check-ins during a few parts of the project. Other than that, everything was handled well.

BACKGROUND

Please describe your company and position.

I am the Group Marketing Manager of Reliance Asset Management Global

Describe what your company does in a single sentence.

Reliance Asset Management Global is a multi-country asset and property management group delivering facilities management, owners association management, technical services, and real estate solutions across the UAE, UK, and India.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire The Go-To Guy! to accomplish?

• Develop a unified brand strategy and identity that brings all our verticals together under Reliance Asset Management Global.
• Create a complete brand communication and design system including guidelines, tone of voice, and visual identity for UAE, UK, and India operations.
• Strengthen our market positioning by modernizing our brand and preparing it for our upcoming global expansion and digital initiatives.

SOLUTION

How did you find The Go-To Guy!?

Referral

Why did you select The Go-To Guy! over others?

• High ratings
• Great culture fit
• Company values aligned

How many teammates from The Go-To Guy! were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The Go-To Guy! handled our end-to-end rebranding for Reliance Asset Management Global across the UAE, UK, and India. Their scope covered brand discovery, competitor analysis, brand strategy, and the development of a unified brand architecture for all our verticals, including Reliance FM, Reliance OAM, Reliance PM, Reliance PMG Real Estate, Reliance Technical Services, and RFM Global India. 
They created our complete brand communication framework, tone of voice, PR guidelines, and messaging pillars. On the design side, they delivered our new visual identity system, color palette, typography, creative assets, and a fully structured brand bible. The final output included brand strategy, brand literature, brand positioning, communication guidelines, the visual identity system, and rollout support for the internal and external launch.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The rebranding project delivered measurable improvements across our organization. We achieved full alignment of all group verticals under a single brand identity, which helped streamline communication and reduced design inconsistencies by more than fifty percent. Our internal teams, including marketing, HR, and sales, reported faster turnaround and higher clarity when producing branded content. 
The new positioning and visual system strengthened our presence in the UAE, UK, and India markets, resulting in higher engagement on digital platforms during our pre-launch teasers and internal rollout. The clarity of our brand architecture also improved stakeholder communication, making it easier for partners and clients to understand our group structure and service offerings.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management was structured, responsive, and well-coordinated. They maintained clear timelines and delivered each phase on schedule, from strategy to design to final brand assets. Throughout the engagement, they were proactive in communication, quick to clarify requirements, and always willing to adjust based on our feedback. 
They understood our multi-country operations and ensured the brand framework worked seamlessly for the UAE, UK, and India. Overall, they handled the project with professionalism and made the entire process smooth for our internal team.

What was your primary form of communication with The Go-To Guy!?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out most was their ability to deeply understand our business across three countries and translate that into a brand identity that feels modern, cohesive, and true to who we are. Their strategic thinking, creativity, and attention to detail were consistently impressive. They didn’t just design a brand, they built a full framework that our entire group can grow with, and their ability to simplify complex structures into clear communication was unique.

Are there any areas for improvement or something The Go-To Guy! could have done differently?

The overall experience was excellent, and the project achieved all major goals.

BACKGROUND

Please describe your company and position.

I am the CORPORATE COMMUNICATION & INVESTOR RELATIONS EXECUTIVE of ZIM LABORAOTRIES LIMITED

Describe what your company does in a single sentence.

ZIM Laboratories Limited, based in Nagpur, is a Pharmaceutical and Nutraceutical company specializing in the development, manufacturing, and supply of value-added, differentiated generics through proprietary and non infringing technology platforms in Oral Solid Dosage forms.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire The Go-To Guy! to accomplish?

• SEO & Social Media handling

SOLUTION

How did you find The Go-To Guy!?

Online Search

Why did you select The Go-To Guy! over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from The Go-To Guy! were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

SCOPE OF WORK:

1. Improve Search Presence (SEO) for ZIMLAB.in : To enhance organic search rankings and increase website traffic, we will implement the following activities:

• On-Page Activities:Conduct keyword analysis and optimization focusing on a mix of 40 new long-tail and short-tail keywords.
• Optimize website meta data.
• Recommend new pages based on targeted keywords.
• Off-Page Activities:Submit classified ads, directory listings, and Web 2.0 content.
• Engage in article/blog submissions, social bookmarking, and social sharing.
• Promote images/videos through various submissions.

2. Content Creation & Marketing: We will create engaging blog content for ZIM Labs products and technology innovations at a rate of 2-3 articles per month:

• Two articles will focus on generic consumer topics.
• One article will highlight specific products/technology and their advantages.
• All articles will be syndicated on social media

3. Social Media Management: Our strategy includes a calendar-driven approach for organic engagement through regular posts, including:

• Updates on ZIM company news and events.
• Campaign-driven posts and holiday wishes.
• Technology and industry updates.
• We will provide 10 posts over a 6-month engagement for ZIMUNat and 10 monthly posts for ZIM’s social accounts.

4. Digital Hiring Support (Additional Deliverable): We will assist ZIM Labs in hiring for open positions by:

• Sourcing candidate profiles and performing basic screening.
  Note: Media expenses will be borne by the client at actuals.

KEY DELIVERABLES:

1. SEO for Zimlab.in
2. Content Marketing for ZIM Labs
3. Social Media Management to create awareness on digital platform.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

1. SEO Performance Improvements:

• Increased Organic Traffic: Track growth in website visitors from organic search (measured in Google Analytics).
• Higher Keyword Rankings: Measure ranking improvements for target keywords over time.
• Increased Impressions and Clicks: Use Google Search Console to monitor growth in search impressions and clicks.
• Improved Domain Authority (DA): Track any increase in domain authority through tools like Moz or Ahrefs.
• Bounce Rate and Session Duration: Track changes in engagement metrics to indicate user retention and quality of traffic.

2. Content Marketing Engagement:

• Content Views and Read Time: Track views and average time spent on articles/blogs.
• Social Media Shares and Comments: Monitor engagement on social platforms to measure audience interest.
• Backlink Generation: Count the number of backlinks generated from articles shared and cited on other platforms.

3. Social Media Engagement:

• Growth in Followers: Track increase in followers on ZIM Labs’ social media accounts.
• Post Engagement: Monitor likes, shares, and comments per post, comparing average engagement before and after project implementation.
• Content Reach and Impressions: Measure the reach and impressions of social media posts to gauge brand visibility.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The project management was well-organized, with timely delivery of items and clear communication at each stage. They consistently met deadlines for deliverables like SEO reports, content pieces, and social media posts. They were responsive to our needs, proactively adjusting the project based on feedback and ensuring that any specific requests or changes were addressed promptly. Their adaptability and attention to detail kept the project on track and aligned with our goals.

The Quality of Service & Deliverables earns a 4.5-star rating for providing reliable content, meeting deadlines, being responsive to feedback, using effective strategies, and showing positive results in engagement and traffic.

The Timeliness and Meeting Deadlines aspect deserves a 5-star rating because the team consistently delivers projects on schedule, ensuring smooth workflow and effective project management. Their reliable adherence to timelines demonstrates professionalism and helps maintain momentum in our initiatives.

The Cost & Value for Money receives a 5-star rating due to the competitive pricing of their services, which align well with the quality of work delivered. The return on investment is evident through improved engagement and traffic, making their offerings a valuable asset for our marketing efforts.

The Overall Experience merits a 5-star rating because of the seamless collaboration, consistent communication, and positive outcomes achieved throughout the project. The team's professionalism and commitment to delivering high-quality results made the partnership enjoyable and effective.

What was your primary form of communication with The Go-To Guy!?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The most impressive aspect of this company was their proactive approach and deep understanding of our brand’s unique needs. Their expertise in blending SEO, content creation, and social media management was highly effective, and they demonstrated a keen ability to drive engagement across different channels. Their responsiveness and adaptability to feedback set them apart, as they tailored strategies to enhance both our online presence and industry relevance. This commitment to customization and client satisfaction made them stand out as a valuable partner.

Are there any areas for improvement or something The Go-To Guy! could have done differently?

While the experience was positive, there is room for improvement in data transparency by providing more detailed reports on metrics like keyword movement and content engagement, which would greatly enhance clarity. Additionally, elevating the language quality in content with more refined vocabulary would not only make the material more engaging but also align it better with our brand’s voice. Implementing these adjustments could significantly enhance the effectiveness of an already commendable service, making it even more valuable for our needs.

UPDATED REVIEW

This review was published on September 30, 2020.
Akbar Kamal
Consulting CIO, ZIM Labs IndiaHealthcare

Nagpur, India

201-500 Employees

Jan 2019 - Ongoing

$10,000 to $49,999
BACKGROUND

Please describe your company and your position there.

I am currently leading ZIM as their Chief Information Officer (CIO) leading their digital transformation and E-commerce initiatives. ZIM is a Pharmaceutical Company specializing in R&D and manufacturing of drugs and nutraceuticals based on differentiated delivery technology.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire The Go-To Guy!?

ZIM inherently being a B2B company, decided to foray into B2C via a nutraceutical health and wellness brand. To achieve the same, ZIM needed support right from formalizing a brand philosophy, Go to Market strategy and finally building a brand cum e-commerce website.

What were your goals for this project?

As mentioned above, there were multiple goals:

1. Formalize a Brand Philosophy
2. Build a Brand Story, Brand Logo and Brand Assets
3. Creative Product packaging designs
4. Create Brand Awareness and Launch on SMM and other digital platforms
5. Build E-commerce website

SOLUTION

How did you select The Go-To Guy!?

My team surveyed many agencies working out of Indian Metro cities and found The Go to Guy suitable to requirement and budget.

What was the team composition?

I have closely worked with Ajay and Dipankar who lead TGTG and found their creativity excellent.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The project is still ongoing as per goals mentioned previously. We have achieved the first 3 out of 5 goals and the management is quite satisfied with the outcome.

How effective was the workflow between your team and theirs?

Both of our teams have single point of contacts (project managers) who connected on a daily basis for 10 min to quickly check on the deliverables and the timelines. If a delay or gap was felt it was immediately escalated.

What did you find most impressive about this company?

They are very innovative and they can produce creative marketing ideas.

Are there any areas for improvement?

None that I can think of at this point of time!
STAR RATINGS
Overall rating: 5

Quality: 5

Cost: 5

Schedule: 5

Willing to refer: 5

BACKGROUND

Please describe your company and your position there.

TekLink International Inc., headquartered in Warrenville, IL, USA, is a leading implementation and support partner and thought leader in Business Intelligence, Data and Analytics, Planning, Forecasting and IaaS solutions for many Fortune 500 companies. I work as an Marketing Manger for TekLink.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire The Go-To Guy!, and what were your goals?

To increase our online presence and build brand awareness for TekLink International, Inc.

SOLUTION

How did you select this vendor and what were the deciding factors?

Through Google and by looking at their past work and testimonials.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Business research, competitor analysis, current state assessment, and keyword searching. Planning and strategy, including decisions on how to handle content, build links to the website and technical implementation strategies for search engines.

How many people from the vendor's team worked with you, and what were their positions?

• 1- Account Manager
• 1 - Project Manager
• 1 - Digital Marketing Lead
• 1 - SEO Specialist
• 1 - Content Developer
• 1 - Website Developer

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

I have been working with the team at "The Go To Guy" for several months now and have been highly impressed with their knowledge and expertise in the field of search engine optimization. They have helped to significantly improve my website's search engine rankings, resulting in more traffic and, ultimately, more business for my company.

The team is also very responsive and easy to work with, making the process seamless and stress-free. I highly recommend TGTG for anyone looking to improve their online presence.

Describe their project management style, including communication tools and timeliness.

Overall, the team's project management style is focused on clear communication, efficient organization, and timely execution.

What did you find most impressive or unique about this company?

One thing that I find most impressive about TGTG is their ability to stay up to date with the latest technology and trends in the industry. They constantly analyze and adapt their strategies to ensure we are reaching the right audience through the most effective channels.

Are there any areas for improvement or something they could have done differently?

None

BACKGROUND

Please describe your company and your position there.

I am the director of Cheeky Food Company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire The Go-To Guy!, and what were your goals?

We needed a new website for our business that was focused on our new B2B model. The business was using new brand assets that had to be utilised in full capacity and create a website that could deliver the following -

1. Deliver our brand
2. Attract customers through SEO
3. Take customers on a "Cheeky" journey on the website and tempt them to enquire with us through a contact us form

SOLUTION

How did you select this vendor and what were the deciding factors?

I liked the aspect that Go To Guy were willing to work with my existing brand assets and create a web solution that was SEO compliant

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

GTG created the basic skeleton of the website, designed additional brand assets and created a website that was completely on par with our current Cheeky branding. There was a lot of custom work that was done to ensure that the website took customers on our unique B2B journey (as opposed to most e comm based websites) They also created extra marketing collaterals like social media templates, email signatures, business cards and letterheads.

How many people from the vendor's team worked with you, and what were their positions?

Around 6-7 and I had a dedicated project manager who checked in weekly - this was really useful in ensuring that all communication was streamlined between us.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

I am really pleased with the result of the website. We launched 4 days ago so it's still early to comment on the traffic but I have received very positive feedback on the look/feel and ease of use of the website.

Describe their project management style, including communication tools and timeliness.

We had weekly checkin meetings and shared documents to keep all communication tight.

What did you find most impressive or unique about this company?

I was impressed with the way they handled the entire project. Right from creating a timeline of weekly work, updates and checkins. All feedback was constructively received and positively enacted on.

Are there any areas for improvement or something they could have done differently?

NA

BACKGROUND

Please describe your company and your position there.

Cogniphi is a software solution provider executing projects in AI, computer vision and machine learning. Established in 2015, Cogniphi currently catering to a global clientele. Reviewer name and Designation: Remya Mohan-Project manager (2015-curent)leading the Marketing and branding activities of Cogniphi.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire The Go-To Guy!, and what were your goals?

Being a startup, we wanted the digital agency to promote our brand , as well as our main product . The objective was to increase brand visibility, generate sales leads and improve talent acquisition.

SOLUTION

How did you select this vendor and what were the deciding factors?

We discovered the agency online. TGTG was selected as the vendor based on their submitted proposal and follow-up call with the business and delivery heads cum owners. Their proposal promised goals, deliverables with timeline, premium service and results(numbers included) which was repeatedly assured and guaranteed by the business owners along with their expressions of interest for maintaining long term relationship with clients. This was the primary reason for selecting the vendor. Website project was allotted based on schedule shared for completion for 2 months.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

The scope of work was to provide the following services

1. Search Engine Optimization
2. Social Media Marketing
3. Paid Campaigns – Social & Google
4. Content Marketing
5. Recruitment Branding
6. Website Design and Development

The vendor team scope was to formulate digital strategy, create and circulate content across multiple digital channels, run campaigns, build community, track monthly traffic, optimise strategy to generate following outcomes : Minimum of 5 sales qualified leads during first 3 months and 10 after that. Top 10 ranking for min 15 keywords from SEO, Website traffic growth of 15% month to month. Cogniphi Website design and development from November 15- 2 months duration

Deliverables for Digital marketing

1 Social Media Marketing (Linkedin/FB/ Twitter/ Youtube) Post & Design Content (12 Posts/Month) - 10 Image/Static Posts - 1 Infographic - 1 Video 6. Syndicate posts across relevant social groups to widen reach (Minimum 5) 7. Monthly performance reporting P.S: All social posts to be shared with client for approval before going live.

2 Paid Campaigns -Social

1. Campaign Ideation (2 Unique Campaigns/Month)
2. Creative Design and Optimization
3. Campaign Budgeting and Rollout
4. Conversion and ROI Tracking
5. Remarketing
6. Monthly Campaign Performance Reporting

3 Paid Campaigns - Google 1. Google AdWords account setup 2. Keyword Research and Bid Management 3. Competitor Analysis 4. Landing Page Design and Development 5. Campaign Ideation 6. Creative Design and Optimization 7. Conversion and ROI Tracking 8. Remarketing 9. Monthly Campaign Performance Reporting

4.Search Engine Optimization (For 30 Keywords)

1. Off-Page Optimization
2. Classified Submissions (20-25 Per month)
3. Business Listing (2-3 Per month, to be identified)
4. Social Bookmarking (20-25 Per month)
5. Social Sharing
6. Forums & Group Postings (3-4 per month)
7. Content Updates as Needed
8. Quora Submissions (3-4 Per month, to be identified) D. Building relevant & quality Backlinks

5. Recruitment Branding A. Targeted Channels 1. Google Reviews 2. Glassdoor Reviews 3. LinkedIn Reviews & Job Campaigns B. Deliverables 1. Identify negative reviews and act on them 2. Get positive and genuine reviews 3. Run Paid job campaigns on LinkedIn (40 CV’s/Job)

6. Mobile responsive CMS website design and development

1. Kick-off
2. All Pages Design & Content Approval -Week1 to week4
3. Website Beta - on The Go-To Guy! server (Post Payment website goes live on Cogniphi’s server).
4. Go Live-Week 8

How many resources from the vendor's team worked with you, and what were their positions?

Main resources: 3 Dipankar -Delivery Head and Partner Ajay -Business Head and Partner Sunny -Account Manager

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Deliverables scheduled to have been effected during the initial period were far behind what was committed. We were constantly assured during our review meetings that things would pick up and the shortfalls would be made up. We waited, in good faith, for improvements to happen. Unfortunately the situation did not change.

Less than 50%of committed deliverable were closed. Website project was closed only after 10 months as against committed 8 weeks duration. Quality of deliverables were very poor. Website deliverables were shared without even basic testing.

To get the project closed, we finally had to deploy out internal team for testing. Significant amount of time had to be spend helping the vendor with repetitive discussions and multiple mails on same topics, escalations , content rewriting etc for Cogniphi to recover some ROI atleast on the website.

How effective was the workflow between your team and theirs?

Poor work ethics. Deliverables were routinely missed with zero updates. Escalations were met with no response or assurances for delivery which were not met Concerns about lack of delivery and overall non performing of tasks were met with negative attitude and abrupt stopping of work by delivery head on digital marketing Despite clear cut signed NDA the vendor is still using our comapny logo on their website

What did you find most impressive or unique about this company?

The engagement with The Go- to- Guy was a tiresome, with poor outcomes and no ROI on digital marketing. Significant amount of time and effort had to be dedicated to educate , guide, correct and hold repetitive meetings for the team with the expectation that the vendor would reciprocate with results. Still the attitude was casual with poor deliverables and communication. The team lacks empathy (one startup to another)and respect for client's time , investment and goodwill.

Are there any areas for improvement or something they could have done differently?

Yes. As a business be transparent and respect client's privacy and NDA. Client's logo should be used for marketing only with approvals. Improve quality of deliverables. Deliverables shared are amatuerish and need to be checked. Improve requirements elicitation by following proper process and approach. Improve communication with updates on missing deadlines.

Avoid repetitive meetings and discussions on same topics with client with MOM and confirmations from client. Multiple times we ended up getting deliverables without incorporating the agreed points as part of discussions. Meetings seemed to be futile, because the points of discussions were not captured. Encourage feedbacks.  Develop trust, empathy and respect for client's time and investment.

BACKGROUND

Please describe your company and your position there.

I am the founder of the company and our company is IT consulting company which caters to US, UK, Middle east, African clients. We also build custom softwares for clients and as well as do consulting for them.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire The Go-To Guy!, and what were your goals?

We had to rebrand our website with nice theme and logo. We found The GoToGuy As our vendor and they did amazing job on the site. Since start their team was holding the project and contact communication and feedbacks from our side led to wonderful site we have now. Their process is outstanding and we never faced issues with them. I recommend them for branding and positioning.

SOLUTION

How did you select this vendor and what were the deciding factors?

We select the vendor via referral. We saw their past work, clients, reviews and hence decided to go with them.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

Scope was to rebrand the website with new logo, content and design layout and finally creating a website and hosting.

How many people from the vendor's team worked with you, and what were their positions?

total team of around 4 to 5 people including Product Owner, Developers, Testers and cofounder also interacted.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Deliverables were good and overall look and feel of website is now great. We have a nice logo and good brand value.

Describe their project management style, including communication tools and timeliness.

They had weekly meetings, one product owner was in constant contact with us. They followed agile methodology for the project.

What did you find most impressive or unique about this company?

They were experienced and able to tell what the client needed and how to best take care of it.

Are there any areas for improvement or something they could have done differently?

None as i can think. May be they can add more people in core development at some stage. Though as branding company thats not a mandate to have.

BACKGROUND

Please describe your company and your position there.

I'm the owner of an interior design company that does high end interior design projects all over India.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire The Go-To Guy!, and what were your goals?

We were struggling with keeping up with our social media and The Go-to Guy has not only adapted to our style but also elevated our social media status immensely. The team is very sharp and a joy to work with. Now through their well thought marketing campaigns, we have more and better quality projects.

SOLUTION

How did you select this vendor and what were the deciding factors?

A friend referred them and their past work was very convincing.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

Social media management - cintent creation and regular posts across all platforms Ad campaigns - all social media platforms and influencers.

How many resources from the vendor's team worked with you, and what were their positions?

5-6 Content lead Copywriter Brand consultant Design lead Head of client success

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The marketing campaigns have been very successful, we have got 500 times the exposure and many inquiries in the initial stages itself.

How effective was the workflow between your team and theirs?

We have weekly calls where we discuss the upcoming posts and campaigns in detail along with ideating for new campaigns. The team is in touch with us through the week and is available whenever we've had a query.

What did you find most impressive or unique about this company?

They have everything covered, by experts, and they are very passionate about it.

Are there any areas for improvement or something they could have done differently?

Nothing.

BACKGROUND

Please describe your company and your position there.

I'm the CEO of an information technology startup that sells infrastructure as a service to small businesses through Managed Service Providers.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire The Go-To Guy!?

We needed to create eye-catching, professional looking content, and didn't have the capacity or the talent to be able to do that. We also wanted to have our content broadly distributed over multiple social media platforms, and didn't have the expertise to handle it.

SOLUTION

How did you select this vendor and what were the deciding factors?

We checked out several content marketing firms as well as individuals who could do the job, and ultimately selected TGTG for: responsiveness, past portfolio accomplishments, reference checks, cost-effectiveness and breadth of capability.

Describe the project in detail and walk through the stages of the project.

TGTG began creating a content calendar right away, set up a series of milestones, and then started delivering and publishing content on different platforms. Start-up time was minimal.

How many resources from the vendor's team worked with you, and what were their positions?

Multiple people work with us from TGTG, depending on the project at hand. We have a project manager dedicated to us and additional content creation assets.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our on-line presence has increased hugely, and organic unsolicited inbound leads has gone up as well. Our channel is now complimentary of our efforts, and our visibility and mindshare in the channel has definitely increased. The company is now projecting a much more professional image.

How effective was the workflow between your team and theirs?

TGTG has taken the initiative to own and drive the content calendar. We in fact find ourselves only needing to provide guidance, approve initiatives, proofread and edit generated content, and generally ensure that the content generation is taking the right path.

What did you find most impressive or unique about this company?

Extremely well formatted content with very good styling and good choices of images, layout, etc. Also very good marketing strategy skills.

Are there any areas for improvement or something they could have done differently?

Somewhat improved English language skills, though they are certainly getting better at it.

BACKGROUND

Please describe your company and your position there.

Fitza Pvt Ltd is a mobile first wellness care application. I am the Co-Founder and CEO of the company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire The Go-To Guy!, and what were your goals?

We were launching the app specifically for Wellness Care solutions addressing Chronic Ailments. The scope of engagement was to be our digital partner in building awareness about the application.

SOLUTION

How did you select this vendor and what were the deciding factors?

We were referred to The Go-To Guy and when we interviewed them, we were happy to take our engagement forward.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

Right from understanding the brand, what we stand for, our purpose to developing the website and other digital assets. They also managed our social media accounts. For us, The Go-To Guys were a one stop ship for all our digital marketing requirements.

How many resources from the vendor's team worked with you, and what were their positions?

We worked with a Copy Writer, Content Writer and Creative guy.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The campaigns executed on Instagram, Linkedin, Facebook were reasonably successful.

How effective was the workflow between your team and theirs?

We connected once a week and the team was easily accessible.

What did you find most impressive or unique about this company?

The team was very responsive and technically sound.

Are there any areas for improvement or something they could have done differently?

They could have done more customer and competitor research.