GenovaWebArt

BACKGROUND

Please describe your company and position.

 I am the Senior E-Commerce Manager of DTC of a fragrance and beauty product company.

Describe what your company does in a single sentence.

Our company designs, produces, and markets fragrance & beauty brands that intimately connect with consumers. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire GenovaWebArt to accomplish?

• Migrate websites to Shopify Plus
• Design, develop, QA, and launch a Shopify 2.0 site in Q4 2022 for our fastest-growing brand
• Provide technical support and optimization recommendations for 3+ different brand websites
• Assist in boosting key performance metrics for fast-growing brand websites

SOLUTION

How did you find GenovaWebArt?

Referral

Why did you select GenovaWebArt over others?

• Pricing fit our budget
• Good value for cost
• Referred to me

Describe the scope of work in detail. Please include a summary of key deliverables.

Engagement Resources

● Project manager
● Shopify storefront developer
● UI/UX Designer
● QA engineer

Scope of Work: Website Redesign
Contractor shall provide the Services and Deliverables as follows:

1. Audit of the existing website, study the requirements and gather the questions about the
features and functionality to be estimated and developed.
2. Compile a final list of features and integrations along with any associated software costs.
3. Create a project roadmap, project schedule, and a project budget estimate.
4. Provide the recommendations on a new theme.
5. Create one wireframe of a page previously chosen by Client.

Services Rendered: Ongoing
Shopify development
User Interface (UI) Design
User Experience (UX) Design
Technical support
Bug fixes and enhancements
Updates to Shopify

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

YoY performance after the main website redesign in 2022 (year prior to launch vs. year post launch):

• Sessions over time: +437%
• Revenue: +178%
• AOV: +23%
• CVR: +16% 
• Returning customer rate: +32%
• Sucessfully migrated to Shopify Plus in Q4 of 2023, one year post-launch

With Genova's help and guidance, we:

• Became GDPR and accessbilility compliant
• Maintained connectivity between channels with frequent assistance in troubleshooting (Google, Meta, Shopify, etc.)
• Set up GA4 accounts
• Optimized other company-owned DTC websites, one of which was +303% in revenue in the second half of 2024 with a 94% increase in conversion compared to the period prior, due in part to the technical support and optimization recommendations provided by Genova
• Seamlessly migrated an existing website away from headless architecture

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Our dedicated project manager, Elena, provided exemplary service for the duration of our partnership. She was always quick to reply, thorough in her responses, and proactive in notifying us of anything that might affect upcoming communication and/or timelines. On the rare occasion that Elena was out of office, she would ensure a smooth transfer of account support, who would also provide excellent service in her absense. As a fast-growing team, there were several occasions (maybe once or twice a quarter) where we initiated tasks that required a fast turnaround time from Elena and the developers. They always delivered, and many a time their quick yet reliable fixes allowed us to launch a product or other marketing activation as planned instead of having to delay. Lastly, when Elena foresaw that we were short on hour utilization that month, she would take it upon herself to put together optimization recommendations for us to review.

What was your primary form of communication with GenovaWebArt?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

• All around far more flexible than any US-based agency I've worked alongside
• Willingness to work with fast turnarounds for no additional "rush" fee
• They were flexible with the scope of work and retainer agreement for ongoing technical support once trust was established; did not limit us to a certain number of design rounds, etc.
• Located in Ukraine; while some may view an international agency as a downside, I viewed it as an upside that worked well with our internal flow. Changes seemingly happening "over night" due to time differences, so we were able to maximize time between delivery rounds and feedback.
• Excellent project management

Are there any areas for improvement or something GenovaWebArt could have done differently?

• Design: One-off designs, such as landing pages, give back page, etc., could have been stronger
• QA: Considering only the projects/tasks with standard turnaround times (exclusing rushed work), we found QA to be inconsistent, sometimes discovering "bugs" post-launch

BACKGROUND

Please describe your company and position.

I am an executive at KGUmusic

Describe what your company does in a single sentence.

We are engaged in the production of various accessories and parts for musical instruments. Now we have begun to produce musical instruments.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire GenovaWebArt to accomplish?

• website development on the Shopify platform
• implementation of various custom solutions for our website
• creating modules that were not in our website template but which significantly increased our sales.

SOLUTION

How did you find GenovaWebArt?

met at an event about the Shopify platform

Why did you select GenovaWebArt over others?

• High ratings
• Pricing fit our budget

How many teammates from GenovaWebArt were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The team skillfully migrated our old website to a new Shopify platform, ensuring that we retained our hard-earned SEO achievements. They crafted a fresh design for the site and meticulously set up all the necessary features. We incorporated essential modifications to boost our online store's sales. Additionally, they provided valuable advice on enhancing the website's performance, conversion rate, and user-friendliness for our customers

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

the site has become more convenient and beautiful. customers began to spend more time in the online store. Website conversion and average check on the website increased. After updating the convenience of creating an order, the number of orders increased.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Sometimes completing specific tasks took longer than I expected, but this is due to the complexity of the custom solutions that we need. and of course, I’m always in favor of getting it not quickly but with the highest quality possible, which is what the Genovawebart company does

What was your primary form of communication with GenovaWebArt?

Virtual Meeting

What did you find most impressive or unique about this company?

the owner of the company himself can take one of the tasks and check after the work of his wards. I believe that checking the quality of the task is very important.

Are there any areas for improvement or something GenovaWebArt could have done differently?

I would like to know more about the services that genovawebart provides

BACKGROUND

Please describe your company and position.

I am the Partner of D2C Fashion Brand

Describe what your company does in a single sentence.

Fashion D2C

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire GenovaWebArt to accomplish?

• Replatforming
• Redesign
• Improvement
• Speed

SOLUTION

How did you find GenovaWebArt?

Online Search

Why did you select GenovaWebArt over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Company values aligned

How many teammates from GenovaWebArt were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Our company engaged Genovawebart to execute the migration of our e-commerce platform from Zen Cart to Shopify.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

he project delivered concrete outcomes that clearly demonstrated its progress and success. It notably improved website performance, reducing page load times significantly. Moreover, there was a noticeable increase in user engagement, reflected in longer average session durations and reduced bounce rates shortly after the migration.

Importantly, the seamless data transfer ensured the preservation of critical customer data and order histories, ensuring uninterrupted business operations. These measurable outcomes collectively affirm the success of the project in enhancing performance, user experience, and operational efficiency.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management approach was highly commendable, marked by a strong commitment to meeting deadlines and ensuring timely deliveries. Throughout the project, they consistently adhered to the outlined timelines, delivering key milestones promptly and efficiently. Their responsiveness to our needs was exceptional; they remained proactive and attentive, swiftly addressing our queries and concerns.

The team's communication was clear and frequent, fostering a collaborative environment that allowed for seamless coordination and problem-solving. Overall, their dedication to delivering on time and their prompt responsiveness to our requirements greatly contributed to the project's success and our satisfaction with their management approach.

What was your primary form of communication with GenovaWebArt?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out as most impressive about this company was their unwavering commitment to understanding our unique needs and tailoring their solutions accordingly. Their ability to grasp the intricacies of our business model and effectively translate that into the replatforming process was truly remarkable.

Moreover, their proactive approach and willingness to go above and beyond expectations set them apart. The team consistently offered innovative suggestions and solutions, demonstrating their expertise and dedication to delivering exceptional results. Their exceptional customer-centric focus, coupled with their depth of knowledge and proactive attitude, made them an invaluable partner throughout the entire project.

Are there any areas for improvement or something GenovaWebArt could have done differently?

The overall experience with GenovaWebArt was highly positive

BACKGROUND

Please describe your company and position.

I am the Co-Founder of Flower Jam

Describe what your company does in a single sentence.

Floral deign studio and online store based Ligurian coast of Italy, worldwide oriented.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire GenovaWebArt to accomplish?

• Web design and development of flowerjam.net
• SEO settings and compains integration
• Adopting Shopify features to our business needs.

SOLUTION

How did you find GenovaWebArt?

Referral

Why did you select GenovaWebArt over others?

• Good value for cost
• Company values aligned
• They do care

How many teammates from GenovaWebArt were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

GenovaWeb Art took over all web tasks from the very beginning of the project, from creation to implementation. We shared our idea with them and they helped visualize our brand exactly in line with the idea. After that, the magic of Shopify began under the daily guidance of the company's employees. They helped us set up all the necessary functionality of the store, and most importantly, we became organically visible in search engines, which immediately had a positive impact on sales. Our cooperation continues and brings excellent results on a daily basis.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• The total amount of weekly sales is growing up constantly.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Our project has its own manager who issues tasks to developers and collects the results of work in one convenient place online so that we can always follow the process and participate in making corrections. This is a very handy tool that saves us time and effort. In addition, regular calls and video conferences make the work on the project creative and lively.

What was your primary form of communication with GenovaWebArt?

Virtual Meeting

What did you find most impressive or unique about this company?

Employees of the company are immersed primarily in the specifics of the product and try to understand the needs of our customers. Their team is highly competent and professional.

Are there any areas for improvement or something GenovaWebArt could have done differently?

The best they could do is to appear in our life earlier.

BACKGROUND

Introduce your business and what you do there.

I’m the marketing manager at a company that manufactures and sells firearm accessories. We develop and manufacture our products in Ukraine, and we sell them in the US.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with GenovaWebArt?

We needed their team to upgrade our online shop.

SOLUTION

What was the scope of their involvement?

For our first project with GenovaWebArt, we asked them to update our Shopify website by fixing some bugs and improving its design. We consulted with their project manager whenever we needed their team to propose solutions for site modifications and upgrades. Upon having our approval, they proceeded with the product development and deployment.

What is the team composition?

I was mainly in contact with Elena (Project Manager) and Arthur (Founder & CEO).

How did you come to work with GenovaWebArt?

Our CMO found their team’s profile online. They had higher pricing than our previous developer, but we’ve proven them to be Shopify experts that communicated their plans to us well.

How much have you invested with them?

We spent $1,100 on this project.

What is the status of this engagement?

The communication started in January 2021, while the actual project ran from March–April 2021.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The performance of our website improved after GenovaWebArt’s development work, and that’s the best metric for us. Additionally, they delivered everything we needed on time.

How did GenovaWebArt perform from a project management standpoint?

They met every deadline that we set.

What did you find most impressive about them?

GenovaWebArt was a very well-organized team, and they gave us everything they promised.

Are there any areas they could improve?

We didn’t encounter any.

Do you have any advice for future clients of theirs?

Identify your main goal, and set your expectations straight — their team will then take everything from there.

BACKGROUND

Introduce your business and what you do there.

We are a premium apparel company in the work-out space called Ten Thousand. I’m the VP of brand and the creative director.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with GenovaWebArt?

When I started over two years ago, we needed to revamp the website from the front- to the backend. The design, functionality, and logic all needed to be revamped. Our goals, from the start, have been to have the best UX and optimize the site for our conversion rate. 

SOLUTION

What was the scope of their involvement?

We hired them as our site development partner. It all started with an overall of the full site, where they brought our design to life and built a new Shopify site from scratch.

They’ve since worked with us to optimize the site, adding new pages and functionalities along the way. From that first project of overhauling the site to now updating the site navigation and optimizing it, they work with us on it all. 

What is the team composition?

I primarily work with one person, Christina (Account Manager). 

How did you come to work with GenovaWebArt?

I was grandfathered into this engagement; GenovaWebArt had been working with my company before I started. However, I believe they were highly recommended by a friend of our brand, so we got to know them. We were told they were an extremely competent, responsive, cost-competitive team — all of which I found to be true.

How much have you invested with them?

I’d estimate that we’ve spent around $50,000 per year. 

What is the status of this engagement?

We’ve been working together since July 2018 and our engagement is ongoing. We’re constantly developing and revamping the site; they provide a lot more than just maintenance. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

From my perspective, we’ve seen exponential growth since we switched over to the new design they implemented for us. We’ve seen around a 550% growth in revenue since launching the new site. We’ve seen over 8,000 5-star reviews on the product, brand, and overall experience. Conversion rates have been steady around the 4%-5% range, which is amazing and has dramatically increased from the 1%–2% range we previously had. We had a great experience. They did it seamlessly. I couldn’t be happier. 

How did GenovaWebArt perform from a project management standpoint?

As far as project management, we use a Google Sheet to track projects. We primarily use email to communicate and they’re extremely responsive. The team is great at prioritizing and executing on timelines. 

They’re seven hours ahead of us, so usually when I send something at night, the work is done by the next morning for us, depending on the scope. It’s super helpful for them to be in a different timezone than us. They’re really reliable, which is rare in the development world. 

What did you find most impressive about them?

I’ve worked with a lot of developers and they are by far the most reliable, efficient, and cost-effective team I’ve ever worked with. 

Are there any areas they could improve?

No, they do a great job. I don’t have anything specific to point out. 

Do you have any advice for potential customers?

I’ve recommended them a bunch of times to people. Definitely have a first call with them, give them a test, and hear them out. 

BACKGROUND

Please describe your company and your position there.

I am the CEO of paper republic. Founded in 2012 and located in Vienna, Austria, we produce high-quality notebooks and accessories that are distributed in more than 50 countries.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire GenovaWebArt?

As our online revenues continued to grow from our existing e-commerce platform, we needed to rethink and redesign the UX elements. We wanted to continue to use Shopify to support our site.

What were your goals for this project?

We wanted a more seamless and flexible operation flow for our product and collection pages. Additionally, we wanted more video content, review content, a more engaging homepage, and a high-functioning product customization feature.

SOLUTION

How did you select this vendor?

We previously worked with them to build the second version of our website. Moving into this next phase, we were confident that they could help us with this project, too.

Can you go into detail about the services they provided and the scope of the project?

Using our in-house design mock-ups and templates, GenovaWebArt provided full frontend development services to build our new Shopify-based e-commerce platform. The team designed a more personalized theme for the store that reflected our vision for the redesign.

What was the team composition?

We worked with a development team that was managed by a leader.

RESULTS & FEEDBACK

Can you share any information that demonstrates the impact that this project has had on your business?

The new website went live three weeks ago and the past month’s online sales were 20% higher than they were last year.

How was project management arranged and how effective was it?

I really appreciated working with my assigned team. They handed the project very professionally. Their communication skills were excellent and any small issues or setbacks were quickly resolved. GenovaWebArt also showed great organization strategies. Throughout the four weeks of the engagement, the team set three major milestones, all of which they hit.

What did you find most impressive about this company?

I was impressed by their professionalism. GenovaWebArt not only implemented everything I asked, but they also suggested improvements for our design and the website’s functionalities. They really took our design to a new level, and they did it for a fair price.

Are there any areas where they can improve?

There is very little room for GenovaWebArt to improve.

BACKGROUND

Please describe your company and your position there.

I’m the CEO of Runtime, which is the world’s first esports nutrition company. We focus on improving in-game performance for esports athletes and gamers, providing healthy alternatives to junk food and snacks. 

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire GenovaWebArt?

We wanted a better website to improve our sales. We heard about GenovaWebArt from our partners and approached them with a design that needed to be turned into a Shopify theme. They transformed our design into a fully working theme and integrated Langify flawlessly, as we needed to run two languages at the same time. The project also included integration of third-party apps and development of internal operation tools for the German market. We had a limited timeframe for our upcoming launch but were honestly blown away by their flawless execution.

What were your goals for this project?

We needed to integrate our design into a fully responsive, 2-language Shopify theme within a limited timeframe and budget. 

SOLUTION

How did you select this vendor?

We've surveyed about 20 Shopify experts and studios to find the best fit. GenovaWebArt gave us a competitive quote and was able to execute our vision within a limited timeframe.

Describe the project in detail.

For our first call, we laid down the basic goals and timeline and talked about the new design. Then, we moved into weekly progress checks, and GenovaWebArt provided to-do lists for us (e.g. copy, graphics, translations) as the project progressed. We've also consulted with them about SEO, and they did an initial market analysis for us, suggesting improvements to our design. They integrated every Shopify app as natively as possible to match our style. Once they presented the theme, which was almost complete and bug-free, we exchanged a bunch of emails with the bug-fix list. After the website launched, we started to work on other features, including the development of two custom solutions that weren’t on the Shopify App Store.

Explain how the solution addressed your business challenge.

The new website theme gave us better conversion results and provided a stronger representation of our company. GenovaWebArt also integrated a custom solution that solved our dilemma of meeting the requirements of the German PFAND recycling system for the drinks we're selling.

What was the team composition?

We provided a designer and a project manager, but it’s hard to say how many people were involved from GenovaWebArt. 

RESULTS & FEEDBACK

What outcomes or results can you share that demonstrate progress and/or success?

Our conversion rates have improved, and the overall perception of our brand is much stronger. GenovaWebArt met and even exceeded our expectations with their reliable implementation of tweaks and custom integrations to meet our location-based requirements.

How effective was the project management?

The project management was efficient, even though we communicated mainly through email and Trello. We kept in touch throughout the development cycle, and we never had any issues or miscommunications.

What did you find most impressive about this company?

I’m impressed they were able to execute a large-scale, complex project in such a limited timeframe and for a reasonable price. They’re a very reliable partner.

What tips or recommendations do you have?

GenovaWebArt is located in Europe, so communicating with them from the U.S. may be challenging. In our case, the communication was always quick and clear. 

BACKGROUND

Please describe your company and position.

I am the owner of ElinHarness.com

Describe what your company does in a single sentence.

We sell products online through the Shopify platform

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire GenovaWebArt to accomplish?

• for website development
• development of individual solutions for our website

SOLUTION

How did you find GenovaWebArt?

• Clutch Site
• recommendation

Why did you select GenovaWebArt over others?

High ratings

Describe the scope of work in detail. Please include a summary of key deliverables.

the website was created on time, I am satisfied with the design and additional options that the company created

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

the correct selection of design and other parameters that were recommended allowed sales to start almost immediately after the creation of the website

Describe their project management. Did they deliver items on time? How did they respond to your needs?

some tasks required new, fresh solutions and finding these solutions took a little longer than we expected, but the overall project was completed on time and for that I am very grateful

What was your primary form of communication with GenovaWebArt?

Email or Messaging App

What did you find most impressive or unique about this company?

an individual approach to our project and the fact that even after all the work was completed, the manager checked how our site was working and periodically suggested improvements to us, which were, in my opinion, very good. sometimes the manager helped with work that was not their job and this also helped a lot in creating our website.

Are there any areas for improvement or something GenovaWebArt could have done differently?

I like everything, but I advise you not to stop and improve your skills and level of communication; this will always be appropriate for the development of the company.

BACKGROUND

Please describe your company and position.

I am the Digital Storefront Lead of MìLà

Describe what your company does in a single sentence.

MìLà is a modern Chinese food brand bringing restaurant-quality dishes, made with premium, all-natural ingredients into consumers' homes.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire GenovaWebArt to accomplish?

• Web Developer Team
• Shopify Engineers
• Digital Design & Execution

SOLUTION

How did you find GenovaWebArt?

Referral

Why did you select GenovaWebArt over others?

High ratings, Great culture fit, Referred to me, Company values aligned, Other

What was the size of GenovaWebArt’s team?

Other

Describe the scope of work in detail. Please include a summary of key deliverables.

Ongoing Shopify development for our website, direct-to-consumer channels, & working on the back-end to ensure that our digital store runs smoothly. Effectively our main developer team across a series of ongoing digital projects.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Level of Execution
• Clean & Efficient Code
• Follows Prompts & Briefs Correctly

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Elena, Olga, & the entire team at GenovaWebArt has been amazing to work with the past few years. Their expertise in building robust and scalable e-commerce websites are unmatched, and they always go above and beyond to ensure that the final product meets all of my requirements. They are great at listening and executing flawlessly.

What impresses me the most about GenovaWebArt developers is their ability to create custom solutions that are tailored to my team's business needs. They are always willing to listen to my concerns and make adjustments as needed to ensure that the final product is exactly what I had envisioned. They are good at communicating and keeping me updated on the status of projects and are able to act quickly when high-priority deadlines are underway. Their project management is unmatched.

What was your primary form of communication with GenovaWebArt?

In-Person Meeting, Virtual Meeting, Email or Messaging App

What did you find most impressive or unique about this company?

In addition to the technical expertise, I was also impressed by the level of creativity and innovation that GenovaWebArt's developers bring to each project. They were able to come up with unique solutions to problems that I didn't even know existed, which ultimately resulted in webpages that stand out from the competition. One of the most impressive features of their developer solutions are their scalability.

As my business grows, I can trust that my store will grow with it, allowing me to add new products and features without worrying about technical limitations. I cannot recommend their team highly enough!

Are there any areas for improvement or something GenovaWebArt could have done differently?

none