Generis

BACKGROUND

Please describe your company and position.

I am the SalesOps Manager of Peiko

Describe what your company does in a single sentence.

Peiko is a software development company that builds custom web, mobile, blockchain, and AI-powered digital products for startups and enterprises.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Generis to accomplish?

• What specific goals or objectives did you hire GENERIS to accomplish? We needed support in building a go-to-market strategy for one of our Web3 products
• We wanted to launch a targeted user acquisition campaign, including community building and outreach.
• We were looking for a partner with strong Web3 marketing expertise to complement our in-house product development team.

SOLUTION

How did you find Generis?

• Online Search
• Referral

Why did you select Generis over others?

• High ratings
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Generis were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

GENERIS was brought in to take full responsibility for the marketing direction of our Web3 product. They started with in-depth market research and competitor analysis, then developed a detailed go-to-market strategy tailored to our product's positioning. Their team also handled messaging development, identified key growth channels, and built a plan for launching and managing a community. Throughout the process, they maintained clear communication and made sure everyone involved stayed aligned. Key deliverables included: A complete go-to-market strategy with clear priorities and timelines A messaging framework for all communication channels Community launch and engagement plan Campaign structure for outreach and user acquisition Coordination processes to sync with our internal product team

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We built an engaged community of over 18,000 members across Telegram and Discord within the first 6 weeks. Our initial user acquisition campaign generated 1,200 qualified leads with a conversion rate of 14% to early sign-ups. Engagement on social platforms grew significantly, with average post reach exceeding 45,000 impressions per week and a CTR of 6.3% across paid and organic content. These early results confirmed strong product-market fit and gave us confidence to proceed with a full launch.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project management was smooth and reliable. GENERIS used clear documentation, regular sync-ups, and maintained transparency throughout. All tasks were completed on schedule, and communication was always proactive and responsive.

What was your primary form of communication with Generis?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their team truly takes ownership. They’re not just executing — they’re thinking strategically, identifying risks, and making recommendations that drive value. Their deep understanding of Web3 trends and marketing mechanics made a real difference for us.

Are there any areas for improvement or something Generis could have done differently?

No — we were fully satisfied with the collaboration and the outcomes of the project.

BACKGROUND

Please describe your company and position.

I am the Co-Founder of CLAIMR SOFTWARE LTD

Describe what your company does in a single sentence.

claimr ⚡ The ultimate gamification growth engine, drive acquisitions, spark engagement, increase retention and unlock TVL

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Generis to accomplish?

• Launch a PR campaign without a paid media budget.

SOLUTION

How did you find Generis?

Referral

Why did you select Generis over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Generis were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Generis conducted an in-depth analysis of the Web3 quest market and, based on their research, produced a high-quality analytical piece highlighting Web3 quests as an effective marketing tool.

They then selected the most relevant media outlets and conducted a structured media outreach campaign. To amplify visibility, they also engaged in guerrilla marketing tactics that helped extend the reach of the story beyond traditional channels.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The client gained a clear action plan and a solid understanding of their competitive edge in the market. As a result, all media publications achieved a combined reach of over 500,000 — entirely organically, without any media buying involved.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We communicated directly with the PR lead handling this task, and everything was smooth and well-organized. The process was efficient and pleasant.

What was your primary form of communication with Generis?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They truly understand the crypto space and know how to craft a story that resonates with crypto media. Their ability to find the right angles and position content in a way that generates interest is what really sets them apart.

Are there any areas for improvement or something Generis could have done differently?

No — everything went great. We were fully satisfied with the collaboration.

BACKGROUND

Please describe your company and position.

 I am the Product manager of a financial services company 

Describe what your company does in a single sentence.

Crypto acquiring for Businesses

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Generis to accomplish?

• Develop a go-to-market strategy.
• Set up transparent lead analytics from the website.
• Identify effective lead generation channels.
• Launch cold email outreach campaigns.

SOLUTION

How did you find Generis?

Referral

Why did you select Generis over others?

• Pricing fit our budget
• Good value for cost
• Referred to me

How many teammates from Generis were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope of work included developing a comprehensive go-to-market strategy tailored to our crypto project. Generis provided a step-by-step plan outlining key marketing activities and execution timelines.

A crucial part of the collaboration was setting up transparent lead analytics from our website. The team implemented a clear tracking system with dashboards, allowing us to monitor lead sources, conversions, and overall performance in real time.

Additionally, Generis conducted in-depth research and ran tests across multiple lead generation channels and formats to identify those that consistently generate high-quality leads with a strong conversion rate. This data-driven approach allowed us to focus on the most effective channels, optimizing resources for maximum impact.

Based on these insights, they developed and executed a cold email outreach campaign to attract potential leads and enhance engagement.

Key deliverables included:

1. A structured go-to-market strategy with a detailed execution plan.
2. A fully operational lead analytics system with real-time tracking.
3. Testing and analysis of different lead generation channels and formats to determine the most effective ones for high-quality lead acquisition.
4. A cold email outreach campaign, including strategy, content, and execution.

Their strategic approach, data-driven testing, and adaptability played a key role in optimizing our marketing efforts and driving measurable results.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We successfully reduced the cost per lead by 27% while increasing the conversion rate to paying customers by 1.6x. Additionally, we established a stable and predictable lead flow, ensuring a consistent number of high-quality leads each month.

Due to NDA restrictions, we cannot disclose exact figures, but these results significantly optimized our marketing efforts and enhanced overall performance.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The project manager from Generis did an outstanding job. They were always on our side, making sure we were informed about every update and keeping everything running smoothly. Communication was clear, and we never had to chase after status updates. They ensured all deliverables were on time and were always responsive to our needs, making the whole process easy and efficient.

What was your primary form of communication with Generis?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They’re not just focused on getting paid — they genuinely care about the success of the project. Often provide valuable recommendations beyond the scope of our contract, showing that they’re invested in making the product work. It’s clear they’re not just delivering a service but aiming for a long-term, productive partnership.

Are there any areas for improvement or something Generis could have done differently?

I have no comments here

BACKGROUND

Please describe your company and position.

I am the CMO of UAATEAM

Describe what your company does in a single sentence.

We're a digital marketing agency for small and medium businesses. We help companies grow online, and develop and implement digital marketing and advertising.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Generis to accomplish?

• Develop a go-to-market strategy for the crypto project we are working on
• Launch advertising campaigns across various channels
• Execute PR efforts in crypto-focused media

SOLUTION

How did you find Generis?

• Referral
• Clutch Site

Why did you select Generis over others?

• Pricing fit our budget
• Good value for cost
• Referred to me

How many teammates from Generis were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We partnered with the Generis agency to collaborate on a crypto-related project. The Generis team developed a comprehensive go-to-market strategy for the blockchain project and executed a step-by-step plan. As one of the leading companies in crypto and blockchain marketing, we quickly agreed on terms, and their professional approach played a key role in the project's success.

As a marketing team ourselves, it was crucial for us to work with a team that has a deep understanding of crypto and blockchain, along with extensive experience in this field.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

During our collaboration, we successfully launched a marketing campaign for a new crypto project, achieving media coverage of over 5 million and community growth of more than 400,000 users. Additionally, we received a comprehensive marketing strategy and a step-by-step marketing plan for future activities.

One of the standout achievements was the team's resolution of a major challenge for crypto projects: providing clear analytics with dashboards. These dashboards allow us to track results and monitor changes in real-time, greatly enhancing our decision-making process.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

5 people from the Generis side worked on our project. I would describe them as true professionals who understand exactly what it takes to deliver results. The team is highly adaptable and quick to implement changes aligned with current trends, which is crucial for us.

What was your primary form of communication with Generis?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Deep involvement in the project overall, not only in the marketing part. Also, the team demonstrated amazing flexibility and readiness to change in order to get better results. This team is skilled, dependable, and exceptionally competent.

Are there any areas for improvement or something Generis could have done differently?

No, we’re planning to collaborate with them on future projects! They are good and know how to market web3 projects.

BACKGROUND

Please describe your company and position.

I am the Executive of an exchange platform.

Describe what your company does in a single sentence.

We are a cutting-edge decentralized exchange platform offering secure and efficient trading services for cryptocurrency enthusiasts.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Generis to accomplish?

Our main objectives were to: 

• enhance our brand visibility
• increase the user base
• boost the overall trading volume on our platform

SOLUTION

How did you find Generis?

• Online Search
• Referral

Why did you select Generis over others?

• Pricing fit our budget
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Generis were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Generis was tasked with: 

• conducting comprehensive market research
• developing a solid branding strategy
• setting up end-to-end analytics

They were also responsible for managing our contextual advertising and optimizing it to reduce costs.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Despite the challenging nature of marketing a decentralized exchange, Generis exceeded our expectations by attracting over 15,000 new users and increasing our trading volume by 15%. Furthermore, they remarkably reduced the cost of contextual advertising leads by five times.

What was your primary form of communication with Generis?

Virtual Meeting

Are there any areas for improvement or something Generis could have done differently?

They never fail to deliver the best results! Generis took care of every marketing need we had, from research and branding to setting up end-to-end analytics. Since promoting a decentralized exchange is quite a challenging task, our expectations were not too high. Still, the agency managed to bring 15k+ new users and boost trading volume by 15%. 

The reduced cost of contextual advertising leads was a great surprise (it went down by 5 times!). Generis did a tremendous job, and we are lucky to have found them. Big thanks to the team!

BACKGROUND

Please describe your company and position.

I am the Product Manager of BDBoost3r

Describe what your company does in a single sentence.

Outsourced Sales | Sales Consulting | B2B Sales Experts | Lead Generation | Sales Process | Global Sales| Revenue Growth

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Generis to accomplish?

• Launch a PR campaign without a paid media budget.

SOLUTION

How did you find Generis?

• Online Search
• Referral
• Clutch Site
• Other

Why did you select Generis over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Good value for cost
• Company values aligned

How many teammates from Generis were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Generis conducted an in-depth analysis of the Web3 quest market and, based on their research, produced a high-quality analytical piece highlighting Web3 quests as an effective marketing tool.

They then selected the most relevant media outlets and conducted a structured media outreach campaign. To amplify visibility, they also engaged in guerrilla marketing tactics that helped extend the reach of the story beyond traditional channels.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The client gained a clear action plan and a solid understanding of their competitive edge in the market. As a result, all media publications achieved a combined reach of over 500,000 — entirely organically, without any media buying involved.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We communicated directly with the PR lead handling this task, and everything was smooth and well-organized. The process was efficient and pleasant.

What was your primary form of communication with Generis?

Virtual Meeting

What did you find most impressive or unique about this company?

They truly understand the crypto space and know how to craft a story that resonates with crypto media. Their ability to find the right angles and position content in a way that generates interest is what really sets them apart.

Are there any areas for improvement or something Generis could have done differently?

No — everything went great. We were fully satisfied with the collaboration.

BACKGROUND

Please describe your company and position.

I am the Strategic Partnership Manager of a blockchain software company 

Describe what your company does in a single sentence.

With 11 years leading blockchain, we build powerful apps for fintech, retail, healthcare, real estate, and cybersecurity pioneers, from R&D to launch, we bring any of your ideas to life since 2007

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Generis to accomplish?

• We collaborate with Generis as a trusted marketing partner for our clients during the development of blockchain and Web3 solutions. Over the course of several joint projects, we've consistently been impressed with their performance. Most recently, we brought them in to support one of our clients — for whom we were developing a crypto trading bot — with product marketing consultation during the development phase, as well as to build a go-to-market (GTM) strategy.

SOLUTION

How did you find Generis?

Online Search

Why did you select Generis over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Good value for cost
• Company values aligned

How many teammates from Generis were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Generis conducted a thorough competitor analysis and helped define clear product positioning, including unique features that should be incorporated during the development phase to ensure stronger market fit.

They also delivered a detailed go-to-market strategy document along with forecasting and recommendations that provided our client with a strategic foundation for launch.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The client gained a clear action plan and a solid understanding of their competitive edge in the market. Generis outlined which product features should be prioritized before launch and provided a roadmap of marketing-related tasks to address before going live. This strategic input will significantly impact the success of the product once released.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Everything was handled professionally and efficiently. All deliverables were submitted on time, and communication throughout the process was clear and responsive.

What was your primary form of communication with Generis?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

It’s incredibly easy and comfortable to work with Generis. Their team truly understands crypto products and has deep experience in Web3 marketing. Their insights are grounded in real industry expertise, which adds a lot of value.

Are there any areas for improvement or something Generis could have done differently?

We were very happy with the collaboration. One idea for the future would be to have a ready-to-use presentation template or example that helps explain to clients why it's important to bring in a marketing agency early during the product development stage.

BACKGROUND

Please describe your company and position.

I am the Head of partnerships and business development of a financial services company 

Describe what your company does in a single sentence.

We are a fintech startup developing innovative payment solutions for e-commerce businesses.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Generis to accomplish?

• Develop a go-to-market strategy
• Boost website traffic and engagement
• Increase transaction volume

SOLUTION

How did you find Generis?

Referral

Why did you select Generis over others?

• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Generis were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Phase 1: Research & Strategy Development
Conducted market research to identify key merchant segments and their pain points.
Developed a go-to-market strategy with clear milestones and KPIs.
Created a messaging framework tailored to different business types.

Phase 2: Content & Marketing Material Creation
Designed high-quality promotional materials, including pitch decks, case studies, and landing pages.
Created compelling email sequences and outreach templates to engage potential partners.
Developed blog content and social media assets to build credibility and online presence.

Phase 3: Targeted Outreach & Partner Acquisition
Launched personalized cold outreach campaigns to onboard merchants.
Conducted direct engagement with businesses via LinkedIn, email, and industry events.
Implemented digital ads to generate additional interest from potential partners.

Phase 4: Performance Tracking & Optimization
Monitored campaign performance using analytics tools to measure conversions.
Adjusted outreach strategies based on data insights to improve response rates.
Provided regular reports with recommendations for continuous growth.

Key Deliverables:
✅ Comprehensive go-to-market strategy document
✅ Promotional materials (pitch decks, case studies, landing pages)
✅ Email and LinkedIn outreach campaigns
✅ Content marketing assets (blogs, social media posts)
✅ Data-driven performance reports and recommendations

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Merchant Acquisition & Adoption:
✅ 65+ merchants onboarded within the first three months (exceeding the initial goal of 50).
✅ 40% increase in transaction volume, showing active usage of our digital payment system.

Traffic & Engagement Growth:
✅ Website traffic doubled, with a significant increase in visits from potential partners.
✅ Higher engagement on landing pages, leading to a 30% improvement in conversion rates.

Outreach & Marketing Performance:
✅ Email outreach campaign response rate of 25%, with a strong engagement from target businesses.
✅ Social media impressions increased by 60%, boosting brand awareness in the fintech space.

Overall Business Impact:
✅ Established a stronger market presence and credibility among potential partners.
✅ Created a scalable outreach model for continued merchant acquisition.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management was smooth and well-structured from start to finish. They delivered everything on time, with clear milestones and regular updates, so we never felt out of the loop. Communication was seamless—they were always quick to respond, open to feedback, and proactive in addressing any potential issues before they became problems. What stood out the most was their flexibility; they didn’t just stick to a rigid plan but adapted their approach based on real-time results, which made a huge difference in our outreach efforts. Overall, working with them was hassle-free, professional, and highly effective in achieving our goals.

What was your primary form of communication with Generis?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out the most about this company was their ability to combine strategic thinking with real execution. They didn’t just create a plan and leave us to figure things out—they were hands-on every step of the way, making sure everything was implemented effectively. Their attention to detail and ability to adapt quickly based on results made a huge difference. Another impressive aspect was their structured approach to communication—everything was clear, organized, and efficient, which saved us a lot of time. Most importantly, they truly cared about delivering results, not just ticking boxes, and that level of dedication was refreshing.

Are there any areas for improvement or something Generis could have done differently?

Honestly, nothing major stood out that needed improvement. The team was highly organized, responsive, and delivered everything as promised. If anything, maybe having even more frequent performance reviews could have been beneficial to fine-tune strategies in real time. But overall, their approach was solid, and we were really happy with the results.

BACKGROUND

Please describe your company and position.

I am an executive of Bestclevers

Describe what your company does in a single sentence.

Learning Management System

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Generis to accomplish?

• Branding creation
• Site design
• Target audience analysis

SOLUTION

How did you find Generis?

recommendation

Why did you select Generis over others?

• High ratings
• Good value for cost
• Friendly personal

How many teammates from Generis were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We started work with designing a brand logo - we are pleased with the result. We also segmented the target audience in order to efficiently launch traffic. Developed the website design. A strategy for promoting the brand through different traffic sources has also been created.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• A high-quality logo was created.
• A high-quality website design was developed.
• The audience was segmented.
• A detailed content plan has been created.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They're a very responsible and professional team that delivers tasks within previously agreed-upon deadlines.

What was your primary form of communication with Generis?

• In-Person Meeting
• Virtual Meeting

What did you find most impressive or unique about this company?

An engaged team of professionals who want to help the project become better. Good organization of work.

Are there any areas for improvement or something Generis could have done differently?

All good

BACKGROUND

Please describe your company and position.

I am the COO of an e-commerce company

Describe what your company does in a single sentence.

We are selling gift cards.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Generis to accomplish?

• Developing GTM (Go-To-Market) strategies for new markets.
• Increase brand awareness.
• Boost sales volume.

SOLUTION

How did you find Generis?

Referral

Why did you select Generis over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost

How many teammates from Generis were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Preliminary analysis of the project idea / Product card 
• Market and competitor analysis 
• Conducting in-depth interviews with USA/Europe target audience 
• GTM (go to market strategy) 
• Preparing a corporate visual style (logo, graphics, fonts, colors) 
• Communication strategy: key messages, slogans, tone of voice and editorial policy 
• Creation and design of social networks 
• Launching advertising on Google (including preparation of an advertising account)

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Together with Generis, we built a new strategy, with the help of which we increased sales by 30%

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We worked with Generis remotely and there were no problems with deadlines or the quality of work. Amazing!

What was your primary form of communication with Generis?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Generis helped our concept turn into reality. Although we’ve been in the business for more than 5 yrs, we had an idea and we weren’t sure how to approach it marketingwise. We delegated this job to Generis. The guys took care of the strategy, content, reports and so on. We successfully launched the product and the results were impressive. 

Are there any areas for improvement or something Generis could have done differently?

For Generis, the client's outcome is as important as that outcome is important to the client. They will always answer all your questions and do even more than they should.