GasOn Marketing | Catherine Gason

BACKGROUND

Please describe your company and position.

I am the Brand & Marketing Manager of BIOMETiC Srl

Describe what your company does in a single sentence.

BIOMETiC provides food and fruit producers with unique, non-invasive inspection and sorting technologies powered by advanced AI and unique CT scanning, helping reduce waste, improve yield, and guarantee safe, high-quality products.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Catherine Gason to accomplish?

• Advanced SEO & Content Marketing
• Develop and Optimize Marketing Funnels
• Paid Advertising Campaigns
• Enhance Content for Funnel Stages

SOLUTION

How did you find Catherine Gason?

Online Search

Why did you select Catherine Gason over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned
• Other

How many teammates from Catherine Gason were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Scope of Work
Building on the successful collaboration with Catherine Gason on the website launch, paid LinkedIn campaigns, SEO optimization, and marketing funnels, this collaboration aims to deepen BIOMETiC's digital marketing impact further. Catherine has helped enhance and expand these initiatives, creating a seamless and optimized customer journey while delivering measurable results.

Key Deliverables

• Advanced Funnel Optimization: 
  • Refine and enhance existing marketing funnels, ensuring each stage—from awareness to conversion—is optimized for BIOMETiC's buyer personas.
  • Introduce new workflows to convert leads more effectively and reduce drop-off rates.

• Content Alignment 
  • Build on the foundation of the website launch by adapting and optimizing targeted content from an SEO perspective, tailored to highlight BIOMETiC's innovative solutions powered by AI and unique CT scanning.

• Campaign Management 
  • Run LinkedIn campaigns with advanced segmentation and targeting to increase BIOMETiC's visibility in preparation for a key B2B trade fair.
  • Provide dedicated campaign support to boost event visibility and drive lead engagement.

• SEO Growth 
  • Deepen SEO efforts with keyword gap analysis and on-page optimization to enhance organic search rankings and increase traffic.
  • Conduct regular audits to identify improvement opportunities, ensuring the website remains competitive and aligned with BIOMETiC's growth goals.

Expected Outcomes

• A stronger digital presence that showcases BIOMETiC's unique value propositions and technological innovations
• Improved conversion rates
• Enhanced visibility and engagement through strategic campaigns and optimized SEO efforts

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Measurable Outcomes

• Optimized Marketing Funnel and Website: The website was refined to align closely with BIOMETiC's buyer personas, delivering a smoother customer journey and improving lead qualification.
• Increased Website Conversions: SEO-optimized content and a user-centric journey led to higher engagement and conversion rates, effectively turning more visitors into qualified leads.
• High Visibility Campaigns: The LinkedIn campaigns delivered exceptional visibility, enhanced brand awareness, and played a pivotal role in BIOMETiC's communication efforts by highlighting Mito—the only in-line computed tomography solution for food safety and quality inspection. This campaign showcased Mito's groundbreaking technology, which ultimately contributed to winning an innovation award.
• SEO Growth: Comprehensive SEO optimization enhanced organic search rankings, driving consistent site growth and improving the site's overall competitiveness.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Catherine consistently delivered items on time and demonstrated excellent project management skills. They are proactive in identifying new approaches and optimization solutions for our SEO and digital marketing efforts, ensuring the project not only met deadlines but also exceeded expectations in terms of innovation and results. Her responsiveness and ability to adapt to our needs made her an invaluable partner throughout the collaboration.

What was your primary form of communication with Catherine Gason?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out most was Catherine's exceptional quality of work, clear and effective communication, proactive approach to finding solutions, and her ability to deliver impressive results consistently. Her commitment to excellence and her focus on achieving measurable outcomes made her a standout partner in our digital marketing initiatives.

Are there any areas for improvement or something Catherine Gason could have done differently?

-

BACKGROUND

Please describe your company and position.

I am the Founder of French With Elodie LLC

Describe what your company does in a single sentence.

We are boutique French school in Washington DC area and online. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Catherine Gason to accomplish?

• Analyze my current SEO on the website
• Improve SEO on the website for organic ranking on search engines
• Help with newsletters and articles

SOLUTION

How did you find Catherine Gason?

Online Search

Why did you select Catherine Gason over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• speaks french

Describe the scope of work in detail. Please include a summary of key deliverables.

I hired Catherine to help improve my current SEO strategy in order to gain more traction on Google and generat new leads. I also asked her to help with writing some articles and put together a newsletter for my clients and prospects through Mailchimp. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Once we started implementing our SEO, I've noticed an increase in lead generation and an uptake in our newsletter subscription. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Catherine is very good at communicating updates on the project and she always delivers on time. 

What was your primary form of communication with Catherine Gason?

Virtual Meeting

What did you find most impressive or unique about this company?

What I found most impressive about Catherine is that she understood my company's business right away, along with what would attract my customers. She understood the market I was in and how we should position the services to make an impact. I found that really refreshing. She not only is an expert with SEO but she took time to understand my line of business to find the best techniques to attract leads. 

Are there any areas for improvement or something Catherine Gason could have done differently?

I'm very satisfied.