Galactic Fed

BACKGROUND

Please describe your company and position.

 I am the CEO and Co-founder of a software company 

Describe what your company does in a single sentence.

A social marketplace platform that allows sports and gaming creators to monetize from their online audience and digital engagement more effectively through digital products.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Galactic Fed to accomplish?

• Execute growth strategy to achieve growth goals for early-stage tech company

SOLUTION

How did you find Galactic Fed?

Online Search

Why did you select Galactic Fed over others?

• High ratings
• Pricing fit our budget

Describe the scope of work in detail. Please include a summary of key deliverables.

Galactic Fed helped to develop and execute a growth strategy that would put my company on a clear path to achieving our immediate growth goals. The growth strategy included two phases that were focused on achieving monthly recurring revenue and paying users for my platform as the primary goals. Phase 1, which we just completed included brand development, website strategy and CRO, and organic social media posting using creative assets and refined brand messaging. These deliverables were focused on building foundational brand elements (including messaging, design, and creative), improving conversion potential of our web app to allow users to understand the platform quickly so that can be guided to take action, and establishing a presence on key social platforms to introduce the brand, build trust, and educate potential users.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Increased conversion potential through clear brand messaging, tone, and establishing a presence on key social media platforms where my ICPs are.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management was great since it was both feedback driven and very collaborative. They delivered mostly all assigned tasks on time.

What was your primary form of communication with Galactic Fed?

Email or Messaging App

What did you find most impressive or unique about this company?

I found their thorough and detailed working process the most impressive.

Are there any areas for improvement or something Galactic Fed could have done differently?

No, nothing that I can think of.

BACKGROUND

Please describe your company and position.

I am the Marketing of a financial services company 

Describe what your company does in a single sentence.

Fund Administration

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Galactic Fed to accomplish?

• Improve organic search rankings and increase website traffic through paid media campaigns and SEO.

SOLUTION

How did you find Galactic Fed?

Online Search

Why did you select Galactic Fed over others?

High ratings

How many teammates from Galactic Fed were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Galactic Fed provided a comprehensive SEM strategy that included both SEO and paid media campaigns. Key deliverables include:

·         SEO site audits and recommendations

·         Content briefs

·         Acquisition of quality backlinks

·         Management of paid media campaigns with detailed insights and adjustments

·         Monthly performance reports and analytics

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Growth in number of referring domains, improvement in organic site ranking on target keywords, and increased paid Google Ad performance. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The Galactic Fed team has excellent project management skills, consistently delivering items on time. They are highly responsive to our needs, actively communicating throughout the process and making adjustments based on our feedback to ensure our goals were met. 

What was your primary form of communication with Galactic Fed?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Our account managers are extremely communicative, proactive, and thorough in their approach.  Their dedication to keeping us informed and involved made the entire process seamless, ensuring we felt supported every step of the way.

Are there any areas for improvement or something Galactic Fed could have done differently?

Nothing - they’ve been a fantastic partner from day one!

BACKGROUND

Please describe your company and position.

I am the Director of Marketing of Prepaid2Cash

Describe what your company does in a single sentence.

Prepaid2Cash allows you to easily access your prepaid card funds. We deposit your funds directly into your bank account or debit card.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Galactic Fed to accomplish?

• Grow our email marketing channel

SOLUTION

How did you find Galactic Fed?

Online Search

Why did you select Galactic Fed over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned
• month to month terms

How many teammates from Galactic Fed were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We partnered with Galactic to help grow our email marketing channel. Some of the KPIs we focus on are lead nurturing, build brand awareness, increase customer engagement, improve conversion rates, and increase customer loyalty.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Increased email open rates.
• Added additional email marketing segments.
• Clean up subscriber lists.
• Weekly email marketing messages.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Working with Galactic and Areeba has been amazing. Areeba is truly an extension of our team. We've been able to hand over all email efforts as her communication is second to none and she always has our best interests in mind. She comes to every meeting with new ideas to help us improve or marketing goals.

What was your primary form of communication with Galactic Fed?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Attention to detail and response to all communications.

Are there any areas for improvement or something Galactic Fed could have done differently?

N/A

BACKGROUND

Please describe your company and position.

 I am the Executive Director of a nonprofit company 

Describe what your company does in a single sentence.

We are a nonprofit organization providing educational services to students throughout the Bay Area.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Galactic Fed to accomplish?

• Increase our website visibility to bring on new partners

SOLUTION

How did you find Galactic Fed?

Referral

Why did you select Galactic Fed over others?

• Pricing fit our budget
• Good value for cost
• Referred to me

How many teammates from Galactic Fed were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Galactic Fed has supported us with Google Ads optimization to increase our impressions and conversions. Because it's pro bono work, there wasn't a specific spend amount/target deliverable in terms of numbers.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We've been able to increase our impressions, overall conversion rate, and number of new clients.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Items were always delivered on time and Galactic Fed has been very responsive to our needs.

What was your primary form of communication with Galactic Fed?

Email or Messaging App

What did you find most impressive or unique about this company?

The pro bono work for a nonprofit such as ourselves is a HUGE help. We wouldn't be able to afford this kind of service out of pocket, so we greatly appreciate the fact that they do provide pro bono services for nonprofits.

Are there any areas for improvement or something Galactic Fed could have done differently?

As a non-marketing professional, I sometimes didn't have the requisite knowledge to fully comprehend or be able to implement the action items they assigned me with. It would be great to have some additional background/support in these areas!

BACKGROUND

Please describe your company and position.

I am the Marketing Director of Cooleaf

Describe what your company does in a single sentence.

Cooleaf is an employee engagement and recognition software platform that helps top companies to engage, motivate, and connect their people.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Galactic Fed to accomplish?

• Help us grow site traffic
• Improve our SEO
• Improve keyword rankings

SOLUTION

How did you find Galactic Fed?

Referral

Why did you select Galactic Fed over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Galactic Fed were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Galactic Fed supports Cooleaf in ongoing linkbuilding (earning high-quality monthly backlinks from relevant sites), digital strategy, and quarterly keyword research.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Thanks to Galactic Fed, we've experienced a 16% Increase in non-branded clicks, a 73% increase in keywords ranking in top 100 of SERP, a 72% increase in organic traffic, a 168% increase in non-branded impressions, and our site domain rating has increased by 7 points to 46.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Galactic Fed has consistently gone above and beyond to help Cooleaf grow! We love working with Jigmit, Michelle, and everyone else on the Galactic Fed team. We know we can count on them for timely recommendations and helpful insights on SEO and content strategy!

What was your primary form of communication with Galactic Fed?

Virtual Meeting

What did you find most impressive or unique about this company?

Our point of contact at Galactic Fed (Jigmit) is highly knowledgeable when it comes to SEO. We love working with him and we know we can rely on him to answer any questions we may have about how to improve our SEO strategy!

Are there any areas for improvement or something Galactic Fed could have done differently?

We're currently only working with Galactic Fed on link building and keyword research so I can't speak to their strength in other areas, but they have been a valuable partner for us in both link building and keyword research.

BACKGROUND

Please describe your company and your position there.

I'm the owner of global performance marketing channels at a fin-tech company offering an all-in-one financial platform platform for businesses with global presence.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Galactic Fed, and what were your goals?

Build and execute ppc strategy (Meta Ads and Google Ads focused) aligned with the hyper-growth stage of the business

SOLUTION

How did you select this vendor and what were the deciding factors?

Galactic Fed checked all the boxes needed while scouting for a performance marketing partner in demandcurve.com. Galactic Fed stand out with a proven record helping start-ups and large companies to scale with best practices across paid channels. we first w

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Galactic Fed owned end-to-end implementation of the PPC strategy. From the set-up process of the website form conversion landing page linked to our CMS system, to managing recurrent campaign optimizations across channels, and building the right automatized reporting tools to measure ad spend performance.

How many people from the vendor's team worked with you, and what were their positions?

We've a had a team dedicated with an team lead and 2 account managers focused in Google and Meta ads. Also, we had constant support from their tech team called GrowthLabs

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We engaged on a weekly basis with the Galactic Fed’s team to review performance. Their domain expertise, Martech savviness and solution-focused approach stands out as it aligns with the rapid pace required by the company's hyper-growth stage.

Describe their project management style, including communication tools and timeliness.

They provided full visibility of the implementations being performed, with an acute attention to detail and always willing to re-evaluate the initial plan needed adjustment to current needs.

What did you find most impressive or unique about this company?

Their strong technical knowledge with a human-centric personalized service touch stands out. It’s Galactic Federation is a high performing agency with a knowledgeable Martech support team.

Are there any areas for improvement or something they could have done differently?

Probably we had the opportunity to explore support in SEO, content gen, and other verticals that would result in a more comprehensive Growth strategy

BACKGROUND

Please describe your company and your position there.

I'm the Executive Director of the American Youth Literacy Foundation, Inc., 501 c 3, an all-volunteer nonprofit dedicated to bringing literacy to EVERY American child.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Galactic Fed?

During the pandemic we built the FUNetix "Learn to Read" app. We applied for and received a grant from Google for a $10,000 per month Google Ad Words spend to promote the FUNetix® app.

SOLUTION

How did you select this vendor and what were the deciding factors?

Through a random post on LinkeIn we heard that a top digital marketing firm was offering to do pro bono work for nonprofits; so we applied and told them our story. Galactic Fed understood our mission and wanted to help. The timing couldn’t have been better.

Describe the project in detail and walk through the stages of the project.

Galactic Fed has been managing our account for 2 ½ years flawlessly. They are excellent at what they do, applying algorithms and inputting data to optimize click through rates and conversions. We are able to spend the full $10k per month by keeping our conversion rates high using optimized SEO.

How many resources from the vendor's team worked with you, and what were their positions?

A wide variety of team members collaborated. We set up a shared Slack channel and worked with both engineers who managed some of the back end feedback loops on our website. We also worked with Galactic Fed's marketing team as well as their account managers.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We receive monthly reporting that demonstrates which search terms are pulling, where traffic is coming from and how our click throughs and conversions are performing.

We've been able to continuously try new variations in a wide variety of global markets as well as consistent efforts in the USA; and we have refined our strategy to optimize our ad spend, staying well above the Google requirements to keep the grant money flowing to the cause.

How effective was the workflow between your team and theirs?

Excellent communications and workflow. We didn't have the resources to manage this ourselves so we gave the necessary permissions to the GF team and they got it done!

What did you find most impressive or unique about this company?

They were willing and able to seamlessly engage with us in virtual environment, collaborate with our web and engineering teams and roll out the campaign with success and timeliness.

Are there any areas for improvement or something they could have done differently?

We've been continuously impressed with their work! We don't have any suggestions for improvement. The campaign has been flawless.

BACKGROUND

Introduce your business and what you do there.

I’m the co-founder of Aloa. We help startups and small businesses by providing them with software development services. I focus on the operations side of the business.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Galactic Fed?

We were entering 2020 with a solid pipeline. However, due to the COVID-19 pandemic, we ended up losing a lot of the initial pipeline that we’d set up in Q4 of 2019.

We relied heavily on in-person referrals and networks for a lot of our deals. We tried to scale faster than we could, because everyone was working from home. We didn’t have any marketing efforts at that point. We were excited to work with Galactic to figure out our online image and paid ads.

SOLUTION

What was the scope of their involvement?

Galactic Fed helped us get our website and landing page in front of startups and small businesses looking to build their products or expand their product teams.

They helped us set up Google Ads from scratch, as we didn’t have any experience with it. They set up the accounts, helped us with how to best target those accounts, and created the best business strategy. We wrote the first draft of the Google Ads copy, and they took it from there.

At that point, we hadn’t put much thought into our landing page from a marketing perspective; we just threw things onto the website with no rhyme or reason. Galactic Fed took a look at our web copy, landing page design, and flow. Then, they recommended changes to the content and website structure to better optimize for conversions.

What is the team composition?

We work with four main people, including an account manager. He does everything for us. He gives us feedback on the copy, provides weekly performance reports, fine-tunes the marketing strategy, and optimizes our ads to get more conversions to the door.

A high-level person helped us set up the engagement, and he was our first point of contact at Galactic Fed.  Another person on the technical side has helped us with setting up Google Tag Manager, embedding the tracking codes, and integrating with Salesforce. Another point of contact helps us here and there with administration.

How did you come to work with Galactic Fed?

One of our founders knew one of their founders, and we were in a place where we needed to ramp up our digital marketing. Rather than going through the process of researching different firms and freelancers, we went with Galactic Fed.

How much have you invested with them?

We estimate it to be between $20,000–$30,000.

What is the status of this engagement?

We began working with them around March 2020, and the project is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

They’ve helped us close over $200,000 of deals revenue, all of which has come from ads. We went from less than 100 clicks and 1,000 impressions to around 200 clicks and 40,000–50,000 impressions.

How did Galactic Fed perform from a project management standpoint?

They’ve been amazing. Every Monday, Vic (Account Manager) sends us a report on a dedicated Slack channel. In the report, Vic provides numbers on ad spend, total spend convergence, cost of acquisition, total impression clicks, and click-throughs.

Each week, Vic also explains problems they encountered, like underperforming campaigns, and lays out his plan to better optimize them or put them on pause. We work together every week to figure out long-term goals, and we haven’t experienced a single issue. They’re awesome.

What did you find most impressive about them?

The initiative that the account manager shows every week is impressive. We don’t have a dedicated marketing person on our team, and we’re constantly working on products. We don’t have much time to look at dashboards and numbers every week and figure out the strategy or make decisions for underperforming campaigns. 

Things have been improving with each week, without us having to go to them asking questions. They make sure our bidding strategy is correct. We trust them to do what they need to do.

Are there any areas they could improve?

One minor thing would be to give us a long-term metric. We have some good short-term metrics, but we don’t have a good idea of a long-term metric or KPI. Part of that’s on us because we don’t have a defined marketing strategy, and we’re leaning on our account manager for most of that.

Do you have any advice for potential customers?

They should know what they’re looking for, whether that is more impressions,  clicks, or conversions. We didn’t figure that out until two weeks in, and they really helped us out. It would have been better if we already knew what we wanted to get out of the experience.

Another recommendation would be to come with examples, which we actually did. We already had a good idea of who our competitors were, and that sped up the onboarding process. Galactic Fed took a look at our competitors and their strategies, and they built our strategy around that.

BACKGROUND

Introduce your business and what you do there.

I’m the head of global marketing at a B2B SaaS company that helps organizations purchase things they need.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Galactic Fed?

We wanted to scale our PPC and Google Ads account to drive demand.

SOLUTION

What was the scope of their involvement?

We engaged them for SEO and PPC work through Google Ads and LinkedIn. However, they also advised on our overall strategy in addition to operating our advertising dashboards and identifying target keywords.   

What is the team composition?

I worked with Jack (CEO & Founder), Sam (Director of Advertising), Vic (Growth Marketing Manager), and Camilla (Growth Marketing Manager). 

How did you come to work with Galactic Fed?

They came highly recommended by a mentor of mine. Their approach to understanding the landscape and willingness to grow in the engagement appealed to us.   

How much have you invested with them?

We’ve spent between $25,000–$50,000. 

What is the status of this engagement?

We’ve been working together since January 2020.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’re tracking quality traffic to the website as well as lead volume and conversion to demo requests in comparison to spend. They’re constantly working to learn with us, iterate, and improve. We’re pushed to try new things because of our relationship. They’re also very receptive to feedback and feel like an extension of our team.  

How did Galactic Fed perform from a project management standpoint?

There have been times when they’ve worked over the weekend to make sure we completed last-minute projects. They were transparent and always willing to go the extra mile when we wanted to make changes to the project.  

What did you find most impressive about them?

They bring industry knowledge that allows us to move quickly through processes. We appreciated their reliability and flexibility in using the available resources to reach our goals. 

Are there any areas they could improve?

We probably could’ve done a more comprehensive ramp-up period and taught them about our business earlier on in the partnership. 

Do you have any advice for potential customers?

Teach them your industry to give them a good understanding of the space and your goals. Once you set forth those goals clearly, they’ll meet them.