Fuse

BACKGROUND

Please describe your company and position.

I am the VP Sales & Marketing of CADDIS Systems

Describe what your company does in a single sentence.

CADDIS Systems makes machine monitoring hardware and software that gives small and mid-sized manufacturers real-time visibility into downtime, utilization and machine efficiency.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Fuse to accomplish?

• Generate qualified inbound pipeline through paid search on Google and Microsoft Ads
• Revamp our website to convert more visitors into demo requests and leads
• Increase our visibility and citations in AI search results (AEO/GEO)

SOLUTION

How did you find Fuse?

Referral

Why did you select Fuse over others?

• Close to my geographic location
• Pricing fit our budget
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Fuse were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Fuse operates as our outsourced marketing department. It's an ongoing engagement that started in September 2025, and the scope covers demand generation, our website, content and PR, and marketing operations. Key deliverables:

• Paid search management on Google Ads and Microsoft Ads, structured into category, competitor and brand keyword groups so we can see which type of search intent produces pipeline
• LinkedIn retargeting to stay in front of website visitors during a long B2B sales cycle
• A website revamp focused on converting visitors into demo requests and leads, including dedicated landing pages for our paid campaigns
• SEO along with AEO/GEO work to get our company cited in AI search results Press release writing and distribution
• Market research to sharpen our targeting and messaging
• Sales operations support, including lead capture forms, campaign setup and tracking, and the attribution data that lets us tie every lead back to its source in our CRM
• Ongoing analytics and reporting, with budget shifted between platforms based on what's converting
• Implemented our marketing automation platform

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Comparing our first 12 months with Fuse to the 12 months before, measured in our CRM and not just the ad platforms:

• Leads from paid search increased 80%
• Sales opportunities sourced from paid search more than doubled, and so did the pipeline they represent
• Across paid search and our website combined, pipeline created grew 2.4 times
• Digital inbound grew from about a third of our new business opportunities to over 70%
• Organic search went from a trickle to a consistent monthly lead source in the second half of the engagement
• We're now seeing leads arrive from AI search referrals, a source we had never seen before

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project management has been excellent. Jacob is our main point of contact and he's responsive, communicates clearly and delivers on the dates he commits to. We stay in sync through regular virtual meetings and email, and campaign changes get made quickly when we ask for them. We're a small team with a lot of ad hoc requests, from press releases to tracking fixes, and Fuse handles those without friction or scope debates. They also come to us with ideas instead of waiting to be told what to do.

What was your primary form of communication with Fuse?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Fuse measures itself on qualified pipeline, not vanity metrics. Most agencies report clicks and impressions. Jacob wants to know which campaigns turned into real sales opportunities in our CRM, and he helped us build the tracking to answer that. When the data showed Microsoft Ads converting more efficiently for our audience, he moved budget there instead of defending the original plan.

They also took the time to understand an industrial B2B buyer, which is rare. Our market is niche, the sales cycle is long and the search volume is low, and Fuse built the program around that reality instead of running a generic playbook. For a small team like ours, they operate like part of the company.

Are there any areas for improvement or something Fuse could have done differently?

Nothing comes to mind. We've been very happy with the partnership and the results, and we plan to keep working with Fuse.

BACKGROUND

Introduce your business and what you do there.

I'm the growth manager of ShipCalm, a technology-driven logistics and professional services company. We help omnichannel brands streamline operations, reduce costs, and enhance customer satisfaction.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Fuse?

We needed help with search optimization and digital marketing to create more leads top of funnel.

SOLUTION

What was the scope of their involvement?

Fuse has developed and managed our AEO, GEO, and SEO efforts. They've also been in charge of marketing analytics and reporting of our marketing program performance. Regarding digital marketing, Fuse has developed and managed advertising programs for Google, Facebook, Microsoft, and LinkedIn. They've also provided marketing analytics, reporting, and advertisement creative services, including graphic and copy design for our landing pages.

What is the team composition?

We've worked with 2–5 teammates from Fuse.

How did you come to work with Fuse?

We found them through a LinkedIn direct message. We chose them because they were a great culture fit, their company values aligned with ours, and they understood our business and industry better than others.

What is the status of this engagement?

We started working together in December 2025, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We've seen a decrease in our cost per SQL and MQL. We've tested a lot of theories and plans over the course of the partnership, so the number went higher than expected, but it's trending back down and continues to be headed in the right direction. Additionally, the number of MQLs and SQLs per week has gone up tremendously and we can fully attribute that success to FUSE. 

How did Fuse perform from a project management standpoint?

Fuse's project management is great. We communicate via in-person meetings, virtual meetings, and email or messaging apps.

What did you find most impressive about them?

I'm impressed by Fuse's understanding of our business. They quickly respond to us and have no problem doing ad hoc work out of scope to help us achieve our goals. They're a true partner that cares about our success.

Are there any areas they could improve?

There was one moment when we wanted to ramp up faster on our side (invest more), and Fuse was optimizing to not waste money. We may have missed some weeks where we could have spent more and therefore driven higher results but ultimately the optimization has helped us in the long run. As most companies we were on a tight schedule to drive revenue, so that was a primary driver for us kicking it into high gear and the FUSE team was just looking out for our best interests ultimately and cannot fault them for that at all. Everyone should want a partner like that.

BACKGROUND

Please describe your company and position.

I am the Business Development Manager of a 3PL provider

Describe what your company does in a single sentence.

We are a multi-node third-party logistics (3PL) provider offering warehousing, fulfillment, distribution, and freight brokerage services for brands and retailers across the U.S. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Fuse to accomplish?

• Increase qualified lead generation and strengthen our sales pipeline.
• Optimize paid search and digital demand generation.
• Better align marketing and sales through CRM, prospecting, and sales enablement.
• Improve organic visibility through SEO and AEO.
• Strengthen our website and overall digital presence.

SOLUTION

How did you find Fuse?

Referral

Why did you select Fuse over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Fuse were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Fuse serves as an extension of our internal marketing and business development teams, supporting a broad range of ongoing digital marketing and sales enablement initiatives. 

Their scope has included SEO and AEO/GEO strategy, including optimizing our digital presence across all three of our primary U.S. geographies; paid search and Google Ads management; lead and demand generation; website strategy, design, and optimization; CRM integration and pipeline management; prospecting tools; and sales enablement. 

Key deliverables have included ongoing technical and on-site SEO improvements, location-specific search optimization, content and website recommendations, AEO/GEO strategy to improve our visibility in AI-driven search, management and optimization of paid campaigns, lead-generation initiatives, and improvements to the systems and tools we use to manage and convert opportunities. 

They have also worked closely with our team to better connect marketing activity with our sales pipeline, helping us evaluate where leads are coming from, improve how we manage and nurture opportunities, and continually refine our digital strategy based on our growth priorities.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We've seen significant, measurable growth in our marketing-generated opportunities and overall sales pipeline. Year over year, our sales opportunities have increased 171%, with our total pipeline value increasing 96%. 

We've also seen continued improvement in organic search, with organic sessions up 33% year over year. On the paid side, Google Ads conversions are up 30%, and our conversion rate has increased 136%, which has been especially encouraging as we've worked with Fuse to focus more on the quality of the traffic and opportunities we're generating, not just volume.

Just as importantly, Fuse has helped us become much more intentional about how marketing connects to our sales process. We have better visibility into where opportunities are coming from, how they're moving through our pipeline, and where we should be focusing our efforts. 

They've also helped us get ahead of the shift toward AI-driven search through our AEO/GEO strategy, which has become a huge priority for us. Overall, marketing has become a much more measurable contributor to our business development efforts, and Fuse has played a significant role in helping us get there.

The quality of their work is consistently strong, and their knowledge of the 3PL industry makes their recommendations especially relevant to our business and customers.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management has been excellent. We have a bi-weekly check-in where we review goals, priorities, current initiatives, and upcoming deliverables, which keeps both teams aligned and gives us an opportunity to adjust focus as our needs evolve.

We also receive weekly KPI reporting that gives us visibility into performance across our marketing and sales efforts. The reporting has been especially valuable because we're able to see what's working, identify trends, and connect marketing activity back to our broader business development goals.

The team is responsive, organized, and consistently delivers on time. They're also incredibly flexible when priorities shift or something new comes up. We work directly with their founder, Jacob, and have built great relationships with the broader team, so communication feels very easy and collaborative.

Over the years, our needs have evolved quite a bit, and Fuse has evolved with us. Our relationship feels more like working with an extension of our own team than managing an outside agency, and we LOVE that. 

Fuse supports our broader growth strategy and has helped make marketing a much more measurable contributor to our business development efforts. We have clear visibility into priorities and deliverables through our bi-weekly meetings and regular communication between check-ins.

What was your primary form of communication with Fuse?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stands out most is Fuse's depth of knowledge and experience in the 3PL and supply chain industry. There simply aren't many marketing agencies that specialize in this space, and logistics can be a difficult and nuanced service to market well.

Fuse came from a warehousing background and actually grew out of a marketing department within a fulfillment operation, so their understanding of our industry is SO incredibly valuable. They understand what we need as their customer, but just as importantly, they understand what our customers are looking for from a 3PL. That perspective makes a huge difference in how we position our services, generate demand, and communicate with prospective clients.

They've also taken the time to really understand our specific business, our markets, and our growth goals. We don't have to teach them the logistics industry before we can talk about marketing strategy.

The access to their senior team is another major differentiator. Having a direct line of communication with leaders on a regular basis, including working directly with their founder, is pretty unique. We get both the expertise of a specialized agency and the accessibility and collaboration of a team that is genuinely invested in our success. 

Their combination of 3PL industry expertise, marketing knowledge, and genuine investment in our success makes them an exceptional partner.

Are there any areas for improvement or something Fuse could have done differently?

Move closer? 😄 We'd love to have the Fuse team down the street. 

Beyond geography, nothing significant comes to mind. They've been incredibly responsive and have continued to evolve alongside our business and our needs. We only wish we could see them more often, in real life. 

BACKGROUND

Please describe your company and position.

I am the Enterprise Sales Director of Mako Freight

Describe what your company does in a single sentence.

Customer third-party logistics service provider

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Fuse to accomplish?

• Increase qualified inbound leads
• Beef up and re-shape SEO
• Re-strategize our PPC spend

SOLUTION

How did you find Fuse?

Referral

Why did you select Fuse over others?

• High ratings
• Pricing fit our budget
• Great culture fit

How many teammates from Fuse were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Increased qualified leads
• Vetted companies with real needs in specfic markets
• Increased website and landing page traffic

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Increased website traffice by 33%

Inbound leads increased by 115%

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The consistenly met deadlines, communicated effectively and quick resolved any issue or question we had. 

What was your primary form of communication with Fuse?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

• Direct client acess to your representative
• Hardly any delays in communication
• No, 1800- number to call into and get pass around, direct line of communication when needs arise
• They were personable and not always transactional.

Are there any areas for improvement or something Fuse could have done differently?

None.