FunkyMEDIA

BACKGROUND

Please describe your company and position.

I am the AI Automation Consultant - Reclaim 40-70% of Your Time | E-commerce Growth Strategist of Bulletproof Zone

Describe what your company does in a single sentence.

Bulletproof Zone is an online store that sells certified body armor, bulletproof gear, and tactical equipment for personal and professional protection.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Funkymedia to accomplish?

• We hired Funkymedia with the primary goal of improving our organic visibility and driving targeted traffic to our website
• Generate more qualified leads and ultimately improve our conversion rate from organic search.
• Enhance on-page SEO and fix any technical issues that were affecting our site’s performance.

SOLUTION

How did you find Funkymedia?

• Online Search
• Clutch Site

Why did you select Funkymedia over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Funkymedia were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Funkymedia provided end-to-end SEO services designed to increase our organic visibility, drive qualified traffic, and improve our search rankings. Their engagement began with a comprehensive discovery phase and extended into ongoing optimization and performance tracking.

Key Deliverables Included:

SEO Audit & Strategy Development

Full technical SEO audit (site speed, crawlability, indexation, mobile-friendliness)
Competitor analysis and benchmarking
Custom SEO strategy based on business goals and audience intent
Keyword Research & Content Mapping

In-depth keyword research focused on commercial and informational intent
Topic clustering and content gap analysis
Strategic content calendar for ongoing optimization and creation
On-Page SEO Optimization

Meta titles, descriptions, header tags, and internal linking improvements
Structured data/schema markup implementation
Content updates and optimization for keyword relevance and readability
Technical SEO Fixes

XML sitemap and robots.txt improvements
Page speed enhancements and mobile optimization
Fixing crawl errors, redirects, and canonical issues
Off-Page SEO / Link Building

High-quality, white-hat backlink outreach
Niche-relevant placements and guest posting opportunities
Monitoring and disavowing toxic backlinks
Analytics, Tracking & Reporting

Setup and refinement of Google Analytics and Search Console
Monthly performance reports with keyword ranking updates, traffic metrics, and strategic insights
Regular strategy calls to assess progress and pivot as needed

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Funkymedia helped us achieve a 70% improvement in keyword rankings, with several high-intent terms reaching the top 3 on Google. Organic traffic grew by 80%, and leads from search increased by 45%. We also saw better site speed, higher domain authority, and stronger backlink quality. Their efforts directly boosted both visibility and conversions.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Funkymedia’s project management was excellent. They delivered all tasks on time and kept us informed with regular updates and clear monthly reports. Communication was smooth—any questions or requests we had were addressed promptly, often within the same day. They were proactive, flexible, and always aligned their efforts with our priorities.

What was your primary form of communication with Funkymedia?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impresses us most about Funkymedia is their deep SEO expertise paired with a truly personalized approach. They didn’t offer cookie-cutter solutions—they took the time to understand our niche, crafted a custom strategy, and consistently delivered results. Their transparency, proactive communication, and genuine commitment to our success really set them apart.

Are there any areas for improvement or something Funkymedia could have done differently?

NONE

BACKGROUND

Please describe your company and position.

I am the President of the Management Board of ORLEN S.A

Describe what your company does in a single sentence.

We provide energy and fuel to 100 million Europeans, while changing the way we think about the future of energy. We are ready to become a leader in the energy transformation of our region.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Funkymedia to accomplish?

• Elevate our search engine visibility
• gain greater visibility in emerging markets where ORLEN is expanding its footprint.

SOLUTION

How did you find Funkymedia?

• Online Search
• Clutch Site

Why did you select Funkymedia over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Funkymedia were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

From the outset, Funkymedia demonstrated a strong grasp of the oil and gas domain, which immediately differentiated them from generic SEO agencies. Their initial step involved a comprehensive audit, both technical and content-based across our entire digital ecosystem, including our multilingual sites, investor relations portal, and service-specific landing pages.

The scope of work included: 
1. On-page SEO optimization across over 150 core pages spanning Polish and English content.

2. Technical SEO enhancements, including restructuring our XML sitemaps, optimizing canonical tags, and improving crawl efficiency across subdomains.

3. Content strategy and creation, targeting highly specialized industry terms related to natural gas trading, refinery technology, fuel logistics, and environmental initiatives.

4. Link building with an emphasis on domain-relevant authority, including backlinks from recognized energy sector journals and European trade organizations.

5. Local SEO optimization to improve presence in key operational regions including Lithuania, Germany, and the Czech Republic.

6. Monthly reporting and strategy sessions, which helped align their efforts with our internal marketing and communications roadmap.
What stood out was Funkymedia’s collaborative approach, they didn’t just “deliver SEO,” they embedded themselves as a strategic digital advisor.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Over the course of our 11-month collaboration, we saw clear, tangible improvements across multiple digital KPIs. Most notably, there was a significant lift in traffic to our service-specific landing pages, particularly those promoting our alternative fuels division and R&D initiatives. Traffic wasn't just high-volume; it was high-quality, with visitors spending more time on site and converting more frequently into inquiries or contact form submissions.

Our investor relations pages also experienced notable increases in visibility. For instance, reports and ESG documentation now appear prominently in search for targeted keywords, a critical factor as we continue to expand our global investor base.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

In terms of project management, Funkymedia operated like clockwork. They worked in agile sprints, prioritizing technical fixes early in the engagement, then layering in content and authority-building strategies. Communication was proactive, they never waited for us to spot issues. During a period of significant corporate restructuring, they even adjusted their roadmap autonomously to accommodate changes in our messaging priorities, which we found incredibly professional and responsive.

Their team was available across multiple channels (email, Slack, video calls), and we always had a dedicated strategist as a single point of contact, someone who not only knew SEO, but also understood the nuances of working with a large enterprise in a highly regulated industry.

What was your primary form of communication with Funkymedia?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed us most was Funkymedia’s deep commitment to understanding our industry. They weren’t just working off SEO best practices; they immersed themselves in our regulatory challenges, our competitive pressures, and our mission to diversify into sustainable energy. At one point, they even brought in an external technical writer with experience in LNG logistics to help produce optimized yet accurate content.

Moreover, their ability to balance enterprise-level complexity with agile delivery made the entire experience seamless. Funkymedia didn’t treat ORLEN like just another client. They understood our scale, our internal dynamics, and tailored their approach accordingly.

They also brought in innovative ideas, for example, a schema markup strategy that structured our refinery technology content for rich snippets, helping our pages stand out even more in search results.

Are there any areas for improvement or something Funkymedia could have done differently?

There are very few areas where Funkymedia fell short. If anything, one suggestion would be to invest more in automated dashboarding tools, while their reporting was consistent and detailed, having real-time access to some of the campaign metrics could’ve made internal executive briefings more efficient.

Additionally, while their technical documentation was thorough, simplifying some of the jargon for non-technical stakeholders would have improved internal alignment across our wider team.

BACKGROUND

Please describe your company and position.

I am the Founder & CEO of MyWellbeing

Describe what your company does in a single sentence.

My Wellbeing connects therapy-seekers with quality therapists fit for their needs. As therapists, the MyWellbeing team built the platform following personal experience and the experience of peers. We improve the therapist-finding process by fostering trust among individuals and therapists. We look forward to easing your introduction to therapy and, ultimately, heightening your experience of self.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Funkymedia to accomplish?

• direct marketing campaigns
• generate high-quality leads and improve customer engagement

SOLUTION

How did you find Funkymedia?

Clutch Site

Why did you select Funkymedia over others?

• Pricing fit our budget
• Good value for cost

How many teammates from Funkymedia were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Funkymedia handled end-to-end direct marketing for our campaign, including strategy, audience segmentation, email content creation, and performance tracking. They developed targeted messaging, set up automated workflows, ran A/B tests, and delivered regular reports to optimize results. Their work was aligned with our business goals and consistently adapted based on campaign performance.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The campaign led by Funkymedia produced clear, measurable outcomes. We saw a 45% increase in email open rates, a 30% boost in click-through rates, and a noticeable rise in qualified leads. Most importantly, our conversion rate improved significantly, translating to real business growth. Their direct marketing efforts also helped strengthen brand recognition among our target audience.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Funkymedia’s project management was efficient, responsive, and well-structured. They delivered all tasks on time, maintained clear timelines, and kept us regularly updated on progress. Communication was smooth—whether through email or scheduled check-ins—and they were quick to adapt based on our feedback or changing needs. Their organized and proactive approach made the entire process stress-free.

What was your primary form of communication with Funkymedia?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed me most about Funkymedia was their ability to blend creativity with data-driven strategy. They didn’t just run a standard campaign—they customized every element to our audience and goals. Their team was deeply knowledgeable, proactive in suggesting improvements, and genuinely committed to delivering results. That level of care and precision really set them apart from other agencies we’ve worked with.

Are there any areas for improvement or something Funkymedia could have done differently?

Overall, our experience was very positive, but one area Funkymedia could improve is providing more frequent performance updates during longer campaigns. While their reporting was thorough, getting more real-time insights would have allowed us to make quicker adjustments. That said, whenever we asked for information or changes, they were always responsive and helpful.

BACKGROUND

Please describe your company and position.

I am the Managing Director, Asia Pacific at Bazaarvoice of Bazaarvoice

Describe what your company does in a single sentence.

Funkymedia specializes in innovative digital marketing solutions, including web design, social media management, and SEO services, to help brands enhance their online presence and engage their audience effectively.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Funkymedia to accomplish?

• Increase Brand Awareness: Enhance visibility across digital platforms.
• Boost Social Media Engagement: Develop and implement strategies to increase interaction and followers on social media channels.
• Generate Leads: Create targeted campaigns to attract and convert potential customers.

SOLUTION

How did you find Funkymedia?

• Online Search
• Clutch Site

Why did you select Funkymedia over others?

• Pricing fit our budget
• Good value for cost

How many teammates from Funkymedia were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Funkymedia was responsible for executing a full-scale digital marketing strategy tailored to our business objectives. Their work began with a comprehensive audit of our website and existing digital channels, followed by the development of a roadmap focused on SEO, content marketing, and paid advertising.

They handled the technical SEO optimization of our website, including site structure improvements, metadata optimization, and mobile responsiveness fixes. Alongside this, they built a targeted keyword strategy and regularly created high-quality, SEO-optimized blog content to strengthen our organic presence.

On the paid media front, Funkymedia launched and managed performance-driven campaigns across Google Ads and Meta platforms (Facebook & Instagram). This included audience targeting, copywriting, creative testing, budget allocation, and ongoing campaign optimization.

They also set up analytics and conversion tracking tools to ensure accurate performance measurement and continuous improvement.

Key deliverables included:

SEO audit and implementation of technical fixes
Targeted keyword research and on-page optimization
Monthly content creation (blog posts and landing pages)
Google Ads and Facebook Ads campaign management
Performance tracking using Google Analytics and Tag Manager
Bi-weekly and monthly performance reports with strategic insights

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The collaboration with Funkymedia delivered clear, data-backed results that demonstrated real progress and value. Within the first quarter, our organic search traffic increased by over 60%, and we saw a notable improvement in keyword rankings, with several priority terms reaching the top 5 positions on Google.

Our paid advertising campaigns also became significantly more efficient — click-through rates improved by 35%, and cost-per-click decreased by nearly 20%, leading to a stronger return on ad spend. In addition, our lead generation efforts gained traction, with a 45% increase in qualified leads compared to the previous period.

These measurable improvements translated into more visibility, better engagement, and a direct impact on our business growth.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Funkymedia’s project management was efficient, organized, and highly dependable. From the beginning, they established a clear timeline with defined milestones and stuck to it consistently. All deliverables — whether SEO updates, content pieces, or campaign reports — were delivered on time or ahead of schedule.

Communication was smooth and proactive. We had regular meetings, and they are always available to answer questions or adjust strategies based on our evolving needs. They took the time to understand our business goals and responded quickly and thoughtfully to feedback, showing flexibility without compromising quality.

Their structured approach, combined with a strong client-service mindset, made the entire process seamless and productive.

What was your primary form of communication with Funkymedia?

Virtual Meeting

What did you find most impressive or unique about this company?

What stood out most about Funkymedia was their deep strategic insight and commitment to delivering real results. They didn’t just execute tasks — they approached our business like a partner, taking time to understand our goals and aligning their efforts to support long-term growth.

Their ability to combine data-driven decision-making with creative marketing strategies was truly impressive. They were constantly proactive, bringing fresh ideas, optimizing campaigns, and adapting quickly to market shifts. Unlike many agencies, they were transparent, collaborative, and genuinely invested in our success, which made working with them both effective and enjoyable.

Are there any areas for improvement or something Funkymedia could have done differently?

Overall, our experience with Funkymedia was highly positive, but if there’s one area for improvement, it would be expanding their reporting dashboards with more visual data insights and real-time tracking tools. While their reports were clear and informative, a more interactive or visual format could make it even easier to track performance at a glance.

That said, they were always open to feedback and quick to make adjustments when we brought up suggestions, which shows their commitment to continuous improvement.

BACKGROUND

Please describe your company and position.

I am the General Manager | State Operations Manager | Retail Operations Management | Senior Multi-site Leader | High Performance Culture | Strategy and Execution | Team Development and Engagement of Return-It

Describe what your company does in a single sentence.

Funkymedia is a digital marketing agency specializing in SEO, Google Ads, and comprehensive online promotion strategies to help businesses grow their online presence and generate more leads."

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Funkymedia to accomplish?

• We hired Funkymedia to improve our website’s visibility on search engines, increase organic traffic, and generate more qualified leads through targeted SEO and Google Ads campaigns."
• Our main objective was to enhance our brand presence online and drive consistent traffic through a well-structured digital marketing strategy, including on-page SEO, content optimization, and paid advertising."
• "We aimed to boost our conversion rates and reduce customer acquisition costs by leveraging Funkymedia’s expertise in data-driven marketing and performance-based ad campaigns.

SOLUTION

How did you find Funkymedia?

• Online Search
• Clutch Site

Why did you select Funkymedia over others?

• Close to my geographic location
• Pricing fit our budget
• Good value for cost

How many teammates from Funkymedia were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Funkymedia provided a comprehensive digital marketing service that included a full SEO audit, keyword research, on-page and off-page optimization, and the creation of high-quality content to improve search rankings. They also managed our Google Ads campaigns by setting up and optimizing ad groups, crafting compelling ad copy, and continuously monitoring performance to maximize ROI. Key deliverables included monthly performance reports, keyword ranking updates, conversion tracking setup, and technical improvements to our website for better speed and user experience.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Within the first three months, we saw a 65% increase in organic traffic and a 40% improvement in our search engine rankings for high-value keywords. Our Google Ads campaigns achieved a 3x return on ad spend (ROAS), and lead generation improved by over 50%. Additionally, bounce rates dropped significantly, and user engagement metrics on the website—such as time on site and page views—showed consistent growth, indicating improved content relevance and user experience."

Describe their project management. Did they deliver items on time? How did they respond to your needs?

"Funkymedia demonstrated excellent project management throughout the engagement. They delivered all tasks and milestones on time, maintained consistent communication, and provided regular updates through weekly reports and meetings. Their team was highly responsive to our feedback and quickly implemented any changes or optimizations we requested. They used organized workflows and collaborative tools to keep everything transparent, which made the entire process smooth and stress-free."

What was your primary form of communication with Funkymedia?

Virtual Meeting

What did you find most impressive or unique about this company?

"What impressed us most about Funkymedia was their deep understanding of digital marketing trends and their ability to translate data into actionable strategies that delivered real results."

Are there any areas for improvement or something Funkymedia could have done differently?

NONE

BACKGROUND

Please describe your company and position.

I am the Founder of beHighload

Describe what your company does in a single sentence.

At 𝐛𝐞𝐇𝐢𝐠𝐡𝐥𝐨𝐚𝐝, we specialize in building high-performance, scalable, and robust software solutions tailored to your business needs. With years of experience in the industry, we have helped organizations of all sizes transform their ideas into reality by delivering cutting-edge web, mobile, and desktop applications. Our team of skilled developers, designers, and project managers is dedicated to creating innovative solutions that provide real value to our clients. Whether it's enhancing your online presence with a dynamic web application, developing intuitive mobile apps, or building efficient desktop software, we have the expertise to deliver. 𝐎𝐮𝐫 𝐄𝐱𝐩𝐞𝐫𝐭𝐢𝐬𝐞 We specialize in a wide range of technologies and frameworks to ensure the best possible solution for your business: ✅ Web Development: Angular, React, Node.js ✅ Mobile Development: Xamarin, MAUI ✅ Desktop Development: .Net ✅ Backend & API Development: .Net, Node.js, Python 𝐖𝐡𝐲 𝐂𝐡𝐨𝐨𝐬𝐞 𝐔𝐬? 𝐅𝐮𝐥𝐥-𝐒𝐭𝐚𝐜𝐤 𝐃𝐞𝐯𝐞𝐥𝐨𝐩𝐦𝐞𝐧𝐭: From the front-end user experience to the back-end infrastructure, we handle all aspects of software development. 𝐂𝐫𝐨𝐬𝐬-𝐏𝐥𝐚𝐭𝐟𝐨𝐫𝐦 𝐂𝐚𝐩𝐚𝐛𝐢𝐥𝐢𝐭𝐢𝐞𝐬: Build once, deploy everywhere—our cross-platform solutions ensure your apps perform seamlessly across devices and platforms. 𝐒𝐜𝐚𝐥𝐚𝐛𝐢𝐥𝐢𝐭𝐲 & 𝐏𝐞𝐫𝐟𝐨𝐫𝐦𝐚𝐧𝐜𝐞: We build software that grows with your business, ensuring performance remains optimal as you scale. 𝐂𝐥𝐢𝐞𝐧𝐭-𝐂𝐞𝐧𝐭𝐫𝐢𝐜 𝐀𝐩𝐩𝐫𝐨𝐚𝐜𝐡: We believe in long-term partnerships and work closely with you at every stage to ensure your vision is realized. 𝐀𝐠𝐢𝐥𝐞 𝐌𝐞𝐭𝐡𝐨𝐝𝐨𝐥𝐨𝐠𝐲: Our agile approach allows us to adapt to your changing needs, ensuring timely delivery and superior results. Looking to bring your software vision to life? Reach out to beHighload today and let's discuss how we can help your business thrive with innovative technology solutions.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire FunkyMEDIA to accomplish?

• Design a Gen AI chat assistant architecture for one of our products Build the designed architecture

SOLUTION

How did you find FunkyMEDIA?

• Online Search
• Clutch Site

Why did you select FunkyMEDIA over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost

How many teammates from FunkyMEDIA were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Recommend a chat based assistant architecture using Generative AI and RAG
Build the recommended chat assistant

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

90%+ accuracy of chat responses from user questions.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project management was great. They kept us well informed on progress, ensured that the handover documentation was detailed to replicate work if needed, and all items were delivered on time and on budget.

What was your primary form of communication with FunkyMEDIA?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their committment to get the end product right and to be flexible when the situation required.

Are there any areas for improvement or something FunkyMEDIA could have done differently?

No, they did very well during this engagement.

BACKGROUND

Please describe your company and position.

I am the Co-Founder of adverso.io

Describe what your company does in a single sentence.

The tool you've been looking for PPC Optimization | Reporting | Dashboard with lifetime data | ASINs Management | Keywords Harvesting | Auditing Tool - All that without excel, bulk files or AI doing your job. PPC MANAGEMENT The filters you're using every day in excel? We turned them into a user-friendly desktop app running through your ads and aggregating all necessary changes, served to you in the form of suggestions. 
You can tweak them, accept, reject or change the filters entirely to your liking. - High & Low ACOS - Clicks no Sales & Low impressions - Negative Keywords & ASINs - Keyword Harvesting - Placement Modifier - Budget Management REPORTING Weekly, monthly, per marketplace or per account.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire FunkyMEDIA to accomplish?

Leverage AI to enhance user behavior analysis Improve predictive analytics for customer journeys Automate insights for faster data-driven decisions Implement AI models for personalization at scale

SOLUTION

How did you find FunkyMEDIA?

• Online Search
• Clutch Site

Why did you select FunkyMEDIA over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost

How many teammates from FunkyMEDIA were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We partnered with FunkyMEDIA to transform our approach to data analysis and client proposal creation. The project included implementing an advanced AI-driven analytics system to refine client insights, enabling us to tailor our strategies with greater precision. Additionally, FunkyMEDIA developed an automated proposal generation tool that significantly reduced the time required for producing customized client proposals. 
A streamlined report generation system for internal use was also delivered, allowing us to better track campaign metrics and decision-making insights. Key deliverables were a predictive analytics tool, an AI-powered proposal engine, and a reporting dashboard tailored to our needs.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Data-driven client insights became more precise, improving our ability to craft targeted proposals. The automated workflow reduced the time spent on proposal generation by 50%, leading to faster response times for clients and a higher proposal acceptance rate. The new reporting system provided deeper visibility into client data and performance metrics, streamlining strategic decision-making.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

FunkyMEDIA excelled in project management, maintaining a structured and adaptive approach throughout. They were responsive to our evolving needs, communicated regularly, and ensured that deliverables were met on schedule. The team’s proactive updates and flexibility made the collaboration seamless.

What was your primary form of communication with FunkyMEDIA?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They impressed us with their ability to adapt to our needs and apply advanced technical concepts to solvre real business challenges. I felt that they were approachable and easy to communicate with, and they're clearly experts at what they do. 

Are there any areas for improvement or something FunkyMEDIA could have done differently?

No, we're very satisfied. 

BACKGROUND

Please describe your company and position.

I am the Co-Founder of Mark's Chocolate

Describe what your company does in a single sentence.

Handcrafted Premium Chocolate 👑 Real, handmade Belgian chocolate, created with ❤️ to give 🤩 unique flavor combinations.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Funkymedia to accomplish?

• We engaged Funkymedia to help us build a strong, long-term Marketing Mix Modeling (MMM) capability within our organization. Our goals were threefold: to transfer core MMM knowledge into the business, enabling our commercial and analytics teams to truly understand the principles, models, and real-world use cases; to develop in-house expertise that would reduce reliance on external vendors over time; and to design a scalable, data-driven MMM framework that could be consistently applied across multiple brands and markets.

SOLUTION

How did you find Funkymedia?

• Online Search
• Clutch Site

Why did you select Funkymedia over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost

How many teammates from Funkymedia were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The project focused on designing, piloting, and embedding an MMM capability within our commercial organization. The initiative was led by our Data & Analytics team and carried out in close collaboration with key stakeholders across marketing, finance, and sales.
Key deliverables included a fully built end-to-end MMM model for a pilot brand, executive-level recommendations supported by data-driven ROI analysis, and a clear blueprint for scaling MMM across additional brands and markets.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

As a result of the collaboration, we now have a solid foundation for understanding and applying Marketing Mix Modeling. Key knowledge was successfully transferred into the organization, and our teams feel confident continuing to build, test, and evolve our MMM approach in a way that aligns with our specific business needs.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Funkymedia demonstrated a highly structured and collaborative approach to project management. The team was responsive, flexible, and consistently open to feedback, adapting quickly as our needs evolved. Despite the technical complexity of the work and the involvement of multiple stakeholders, all key deliverables were completed on time and to a high standard. Communication was clear and proactive throughout, making the entire process smooth and productive.

What was your primary form of communication with Funkymedia?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out was Funkymedia’s ability to combine deep technical expertise with a practical, business-first mindset. They didn’t just build an MMM model they ensured we fully understood how it worked, how to use it, and how to scale it independently. Their clear communication, openness to feedback, and genuine commitment to knowledge transfer were evident throughout the engagement.

Are there any areas for improvement or something Funkymedia could have done differently?

While the overall experience was very positive, there is always room to further align expectations at the start of a project especially around the level of detail and business context required to move quickly. In future engagements, even deeper immersion into our internal processes and decision-making dynamics could help accelerate delivery and maximize impact from day one.

BACKGROUND

Please describe your company and position.

I am the Co-Founder of Centeo

Describe what your company does in a single sentence.

Developed by two siblings, Carolina and Paulo, Centeo is a brand dedicated to the commercialization of refined aromatic products. We are proud to say that all our products are produced in Portugal, using components of natural origin and respecting all sustainability parameters. Centeo's mission is to provide unique moments to its customers through its magnificent aromas, thus creating a special and lasting connection.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Funkymedia to accomplish?

• We brought Funkymedia on board to reduce the cost per lead across our PPC channels while scaling our campaigns to reach a wider audience. Another key objective was to improve targeting and make better use of Google Ads features so our ad spend could be used more efficiently.

SOLUTION

How did you find Funkymedia?

• Online Search
• Clutch Site

Why did you select Funkymedia over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost

How many teammates from Funkymedia were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Funkymedia provided end-to-end PPC support tailored to our specific needs. They started by conducting a detailed audit of our existing Google Ads campaigns and worked closely with our internal team to ensure everything aligned with our brand positioning and seasonal goals. Based on their findings, they optimized our current campaigns and introduced new Performance Max (PMax) campaigns to increase reach and conversion potential.
They also refined audience signals to improve targeting accuracy and efficiency, while continuously monitoring performance, managing budgets, and sharing clear reports and insights along the way.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The collaboration produced strong and tangible results. Within just a few months of launching the updated campaigns, we reduced our cost per lead by around 25%. Due to the improved performance and return on investment, we were confident enough to increase our advertising budget by 30%. The refined audience targeting also helped us reach a more relevant customer base, leading to stronger engagement and higher-quality conversions.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Funkymedia was professional and highly responsive throughout the engagement. All tasks were delivered on schedule, and communication was always clear and transparent. They regularly shared performance updates, explained recommended changes, and quickly adapted to our feedback and shifting priorities.

What was your primary form of communication with Funkymedia?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out most was Funkymedia’s strategic approach and deep understanding of PPC tools. They didn’t simply run campaigns, they continuously analyzed performance data and optimized every element to improve results.

Are there any areas for improvement or something Funkymedia could have done differently?

At this stage, we’re very satisfied with the partnership. The results met our expectations, and the communication was smooth and effective. No major areas for improvement come to mind.