Fulcrum

BACKGROUND

Please describe your company and position.

I am the Owner of an education company 

Describe what your company does in a single sentence.

Our company helps kids, teens, and adults develop future-ready life skills—like resilience, confidence, and a growth mindset—through journals and resources that make learning these skills fun and practical for families.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Fulcrum to accomplish?

• Development

SOLUTION

How did you find Fulcrum?

Referral

Why did you select Fulcrum over others?

• Pricing fit our budget
• Good value for cost
• Referred to me

How many teammates from Fulcrum were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We partnered with the team to develop our digital platform for parents and educators. Their work included building the entire platform infrastructure, designing and implementing a robust database to organize our library of resources, and ensuring the system was easy to search and navigate. They helped turn our vision into a functional, scalable platform that allows families and professionals to access growth mindset tools and materials with ease.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The project resulted in a fully functional, scalable platform that successfully launched on schedule. We now have a structured and searchable library database that makes it easy for users to access hundreds of resources. Since launch, we’ve seen steady growth in memberships, positive feedback from parents and educators on the platform’s usability, and increased engagement with our resource library.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management was excellent. They consistently delivered items on time and were highly responsive to our needs throughout the process. Whenever we had new requests or adjustments, they adapted quickly and made sure everything stayed on track.

What was your primary form of communication with Fulcrum?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed us most was their willingness to help at every stage of the project. They were incredibly fast and responsive whenever we reached out, and the quality of their work consistently met or exceeded our expectations.

Are there any areas for improvement or something Fulcrum could have done differently?

Overall, we were very satisfied with the collaboration. If anything, we’re always looking for ways to decrease our development budget, so exploring more opportunities to integrate AI-assisted coding or automation could be helpful in the future. That said, they may already be doing some of this behind the scenes.

BACKGROUND

Please describe your company and position.

I am the Head of Product of ProgressPlay

Describe what your company does in a single sentence.

ProgressPlay is a B2B iGaming platform provider offering white‑label, turnkey, and standalone-license solutions for online casinos and sportsbooks, enabling operators to launch, customize, and manage real‑money gaming services across regulated markets

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Fulcrum to accomplish?

• Product Design services

SOLUTION

How did you find Fulcrum?

Referral

Why did you select Fulcrum over others?

• Pricing fit our budget
• Referred to me

How many teammates from Fulcrum were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Fulcrum was engaged to provide UI/UX design and product design services in support of our digital initiatives. Their scope covered the full design lifecycle, from research and discovery through wireframing, prototyping, and final visual design. They collaborated closely with our product teams to ensure designs were aligned with business goals, user needs, and technical feasibility.

Key Deliverables
- User Research & Discovery: Brand research,  user journey mapping, and competitor analysis to inform the design direction.
- Information Architecture & Wireframes: Developed low and high-fidelity wireframes and user flows to validate structure, navigation, and feature placement.
- Prototypes: Produced prototypes for stakeholder feedback, enabling early validation of concepts.
- UI/Visual Design: Delivered high-fidelity screens and a polished design system consistent with our brand identity, including typography, iconography, and color schemes.
- Design Handoff: Provided fully Figma design specifications and assets for smooth integration into our development process.
- Ongoing Collaboration: Iterated on designs based on feedback, ensuring alignment between user experience, business requirements, and technical constraints.

Backoffice System Redesign
- Complete UX Overhaul: Modernized the interface of our backoffice platform, replacing outdated flows with streamlined navigation and cleaner user journeys.
- Operational Efficiency: Introduced role-based dashboards and customizable views, improving daily workflows for internal teams.
- Consistency & Usability: Built a unified design system for the backoffice, ensuring consistency across modules and reducing learning curves for staff.
- Scalable Foundation: Delivered a scalable design framework that supports future product growth and additional features.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Fulcrum consistently delivered on time and within scope, meeting key milestones for research, wireframes, prototypes, and final design handoffs — helping us stay on schedule with the development roadmap.

There were 3 main projects FulCrum worked on and their work allowed on time delivery.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Fulcrum demonstrated strong project management practices throughout the engagement. They worked in a structured and transparent manner, with clear milestones, regular progress updates, and open communication channels.

• On-Time Delivery: All deliverables were provided on schedule, allowing us to stay aligned with our internal roadmap and development deadlines.
• Responsiveness: They were highly responsive to feedback and change requests, adapting quickly without losing momentum or compromising on quality.
• Collaboration: Their team proactively scheduled design reviews, clarified requirements early, and ensured alignment with both product and technical teams.
• Flexibility: When priorities shifted, Fulcrum adjusted timelines and resources smoothly, ensuring our evolving needs were met without delays.
• Overall, their project management approach gave us confidence in delivery and minimized risks, while maintaining a productive and collaborative working relationship.

What was your primary form of communication with Fulcrum?

Virtual Meeting

What did you find most impressive or unique about this company?

Their design team was always approachable, even when priorities changed and new ideas came in. The results were always impressive and high-quality, and we never felt uncomfortable approaching the team and asking for more. 

Are there any areas for improvement or something Fulcrum could have done differently?

not that I can think of, or not something I noticed as producr manager working with them.

BACKGROUND

Please describe your company and position.

I am an Executive of Camacho Engineering Capital

Describe what your company does in a single sentence.

We are a team of healthcare and technology professionals with over a decade of experience consulting and launching startups in Southern California. We've collaborated with software and hardware companies worldwide to accelerate the go-to-market process for high-value technologies.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Fulcrum to accomplish?

• Brand Development
• Backend Software Development
• Native Mobile Application Development
• Project Management

SOLUTION

How did you find Fulcrum?

Online Search

Why did you select Fulcrum over others?

• High ratings
• Great culture fit
• Company values aligned

How many teammates from Fulcrum were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The project involved the development of a healthcare application who's target users are physicians and engineers. The key deliverables that were produced were:
- Backend on AWS
- Frontends for native mobile: Kotlin, Swift
- Brand Development
- Pixel Asset Development

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The following key metrics were project outcomes and ongoing performance indicators:

Application Deployed to iOS and Android app stores

Physicians onboarded

Engineers/Auxiliary staff onboarded

Daily Active Users

Extracted Actionable Intelligence

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Fulcrum's project management is truly first-class. They exemplify AGILE practices better than any organization I’ve worked with in the past fifteen years. Their dedication to staying on track and following structured rituals in task decomposition and commitment to implementation was remarkable. They consistently helped control project scope, ensuring that milestones were met on time and deliverables were fully realized without unnecessary feature creep.

The project was led by three key executives: a physician, a healthcare industry professional, and a technical lead. Together, they transformed a loosely defined vision from the non-technical leaders into an impressive, user-friendly product with outstanding UI/UX.
The technical implementation of the project followed industry best practices and a very robust final product has been delivered.

What was your primary form of communication with Fulcrum?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their alignment with our product-oriented goals and project management was outstanding.

They just get it.

We needed the technology developed as quickly as possible with a minimum viable feature set, and they knew exactly where to save time and money—both from a feature and technology standpoint. They expertly identified when to leverage third-party solutions to accelerate our time to market and when to remove nonessential features that didn’t align with immediate, near-term value. This focus ensured the technology’s long-term success.

Our experience working with them has been amazing and we can't imagine, nor do we want to, continuing to develop our product without them. We are actively consulting with them on how we can build a stronger relationship so that we're staying ahead of industry trends in our particular vertical.

Are there any areas for improvement or something Fulcrum could have done differently?

None, the engagement has been a breeze and Fulcrum has been wonderful to work with so far. We will be actively seeking further engagement with Fulcrum for all future technology projects we're a part of. 

BACKGROUND

Introduce your business and what you do there.

I’m the founder, president, and chief medical officer of a fertility services company. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Fulcrum?

We hired Fulcrum to build our application's MVP and proof of concept (POC). We hired the team to consult and identify what products were needed. 

SOLUTION

What was the scope of their involvement?

Our first request was for Fulcrum to consult on the product we wanted to develop. The team conducted a needs assessment and product development process to determine what solution we required to build to meet our customers' needs. Fulcrum was instrumental in determining what our product would be and its requirements. The team then identified the project's milestones to develop the product at certain cost levels. 

Fulcrum delivered a clickable prototype and a POC for an iOS app so we could showcase our concept to potential investors. The team worked on Figma and React Native. The app is a platform for individuals and couples trying to get pregnant. Users can log in to the app and invite their partners to join. 

What is the team composition?

I worked with around four teammates, including Fedor (Lead Designer), Svitlana (Business Analyst), and a project manager. 

How did you come to work with Fulcrum?

We found Fulcrum online via LinkedIn through suggested contacts. We interviewed the team and hired them based on that interview.
How much have you invested with them?

We spent around $35,000–$40,000 on this project.

What is the status of this engagement?

We worked with Fulcrum from May–December 2023.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Fulcrum's work exceeded our expectations regarding professionalism and attention to detail. The team was very responsible and adapted to our changing requirements being an early start up. The entire team was great to work with, and any limitations that happened were on my end. Fulcrum was an incredible team to work with.

How did Fulcrum perform from a project management standpoint?

Fulcrum was highly responsive and delivered work on time. The project's final budget was more than we expected, but this was due to our uncertainty regarding the app requirements. We changed our minds during the process, and that cost money, of course. 

What did you find most impressive about them?

I was impressed with Fulcrum's intelligent and experienced team, shown in their work. 

Are there any areas they could improve?

Fulcrum was starting to build their experience in the healthcare industry since we were one of the early products they worked on. I'd love to see Fulcrum become a leader in the digital healthcare space.

Do you have any advice for future clients of theirs?

I recommend having a clear idea of what you want.

BACKGROUND

Introduce your business and what you do there.

I am the director of innovation for a company called Project Partners. We are a business transformation consultancy firm. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Fulcrum?

We engaged Fulcrum because we wanted to relaunch our online platform. We had a previous website, but we wanted to rebuild the site from the ground up and better integrate the site's frontend with our backend CRM system. 

SOLUTION

What was the scope of their involvement?

We had a vision of what we wanted to do and put that together into a clickable lo-fi prototype. Fulcrum helped us effectively extract the information from the requirements. They started off building our WordPress website and used industry-standard tools to do that. 

Our requirements and needs were consistently changing during the delivery of the project, and we ended up focusing on integrating AI tools into our platform. Their team also supplied us with services in the DevOps space and helped migrate our platform onto AWS.  

What is the team composition?

We had two main contact points: a project manager and a business analyst. There were also a few more people working behind the scenes. 

How did you come to work with Fulcrum?

We found Fulcrum through Upwork. We interviewed several companies but decided that Fulcrum was the best fit for us based on their references and previous work. 

How much have you invested with them?

We spent between $50,000–$100,000. 

What is the status of this engagement?

We worked together between August–September 2023. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We’ve been really impressed with the engagement results; we believe that we’ve created something disruptive for our industry that adds a lot of value to the people we work with and our customers. 

How did Fulcrum perform from a project management standpoint?

Our project changed during the middle of the engagement, but they were well-managed every time those changes happened. We were happy with the timeline the work was completed within, and they were transparent. 

What did you find most impressive about them?

Fulcrum was enjoyable to work with, and we built a strong relationship with them. We enjoyed working with our project manager and our business analyst. Their team was proactive and brought a can-do attitude to the project. 

Are there any areas they could improve?

We think Fulcrum could work on how they approach the project during the development because we wished we had a little more visibility. 

Do you have any advice for potential customers?

Don’t be nervous about working with an offshore company. Approach the engagement with an open mind because you’ll get the best results. Be clear on what you expect and ensure you’re aligned with them. 

BACKGROUND

Please describe your company and position.

I'm an executive at Memento CRM

Describe what your company does in a single sentence.

We offer a personal CRM and digitial business app.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Fulcrum to accomplish?

• Develop an App

SOLUTION

How did you find Fulcrum?

• Online Search
• Clutch Site

Why did you select Fulcrum over others?

• High ratings
• Great culture fit
• Quality of communication, Expertise, Transparency, Work Quality

How many teammates from Fulcrum were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The work included redoing an initial prototype into a fully functioning CRM app with a redefined UI / UX experience for both Android and iOS.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The team has been able to deliver an iOS / Android app in accordance to the business requirements.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team has work systems/workflows that enable stakeholders to track and monitor all deliverables, such as Jira, Confluence, Slack, Google Meet, etc. All deliverables are discussed in-depth to understand both business and technical requirements, either virtually or through other means. 

The team then provides both pessimistic and optimistic estimates, and, by and large, deliverables are delivered on time. Daily project updates offer visibility into all aspects of project development. The team is always open to questions and eager to provide a quality solution to meet business needs.

What was your primary form of communication with Fulcrum?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What I found most impressive about this company is their ability to seamlessly integrate team members as if they were our own in-house staff. These team members essentially function as our own startup employees. The only distinction is that they all work remotely. 

Yet, there's no difference in what they can accomplish compared to any other team you might hire in the USA. It truly feels like having a skilled remote team at your disposal, and that too at a lower cost than hiring in the US or other parts of Europe

Are there any areas for improvement or something Fulcrum could have done differently?

Every organization, including Fulcrum, has aspects they can refine. Within the context of software development, honing the accuracy of project estimates stands out as an area where the team could further improve.

BACKGROUND

Introduce your business and what you do there.

We’re a software development studio, and we build custom software for different industries. I’m the Product VP, and I work with customers on how they want their products to look and feel.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Fulcrum?

We hired Fulcrum to help us build our vision and create a financial marketplace.

SOLUTION

What was the scope of their involvement?

Fulcrum developed a financial marketplace. They began by walking us through a discovery phase where we told them about what we wanted our product to do. They then helped us visualize our intended users and identified their motivations for using the marketplace. Once we figured that out, they helped us design our platform’s technology architecture and design what the full stack would be from a technical point of view — which involved the front- and backend development, APIs, and more.

Additionally, they helped us gather competitive analysis to see what other companies were doing that were similar to us. By doing that, we were able to see what we really wanted to be and what we wanted to avoid on our platform. Subsequently, they provided us with initial designs of all our pages, which involved creating our buttons, screen views, forms, user stories, and logic. In doing so, we were able to see how our users would register and how they could customize our platform — basically establishing the full process from end to end for both front- and backend interactions. The team now continues to add more features to the platform.

What is the team composition?

We typically work with 6–10 people.

How did you come to work with Fulcrum?

We found Fulcrum through a widget that they posted on Product Hunt — that widget helped users estimate what it costs to build a product. We really liked how well it was made and how they used the same technology stack as us. After that, we scheduled a call with them and explained our project. They were also really friendly on the phone.

How much have you invested with them?

We’ve spent $80,000–$100,000.

What is the status of this engagement?

Our ongoing collaboration started in May 2021, and we expect to finish the project in November 2021.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Fulcrum delivered our product ahead of schedule. Our customer really liked what they created, so they extended the original contract. As a result, the team continues to integrate more features into the platform. However, we don’t have any metrics about their work yet — hopefully, in a few months, we’ll have that.

How did Fulcrum perform from a project management standpoint?

They’ve been performing great from a project management standpoint. They’re good communicators, and they have a good process in place so it’s easy to follow exactly what they’re doing and understand their progress. We communicate on Slack and Google Meet.

What did you find most impressive about them?

Fulcrum is always available, and they create good documentation. As a result, it’s easy to go back and track their progress.

Are there any areas they could improve?

No, they’re doing a pretty good job.

Do you have any advice for potential customers?

Get your users involved early on and collect their feedback. If you do that, you can iterate successfully.

BACKGROUND

Please describe your company and your position there.

I am the CEO of an E-Commerce Jewelry startup - an online store that offers exquisitely crafted diamond rings for engagements, weddings, and special occasions. 

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Fulcrum, and what were your goals?

We approached Fulcrum in the very realy stages of the conspet and initial scheme of the site we wanted. We wanted to build a site as good as the top players in our field in terms of technology and site features, Mobile adaption and flexible to changes and additions as we go. a main consideration was a very short time for delivery. we wanted to be live in 2 month.

SOLUTION

How did you select this vendor and what were the deciding factors?

Fulcrum was the first company we partnered with based on the recommendations from one of our colleagues that have already built products with them. Before we settled with Fulcrum, we considered 6 other companies which we had found on Google.

There were several deciding factors why we chose Fulcrum. The first and the biggest one was a personal recommendation. We knew that Fulcrum has managed to build things before & already delivered projects. Next was the price – it suited us well. Also, timelines were really crucial for us and we needed someone who would meet them.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

The team started by preparing a PRD for a website. After it was created, we actually proceeded to its development. Fulcrum did a great job here: the development was amazing, the team met all the timelines, provided high quality, and demonstrated a flexible approach. After the development was finished, the website went live.

How many people from the vendor's team worked with you, and what were their positions?

There were 5 people on the team: 2 developers, QA, PM, and Account Manager. My main points of contact were Sergey, a PM, and Alex, an Account Manager.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The website is active now & working well. We already have the first purchases. So, the concept proved to be working and we are right now at the stage of raising another funding in order to grow and move to the next step. Our plans in the near future are to proceed with website development & add more functionality.

Describe their project management style, including communication tools and timeliness.

During the development, project management was on a high level. Communication went pretty well. We mainly communicated via Slack and also sometimes had meetings in Zoom. The team’s English skills were great, too.

What did you find most impressive or unique about this company?

First and foremost, we were impressed by Fulcrum’s flexibility, which is especially suitable for a startup like us. Their approach worked very well for us and it was totally pro-client. Overall, the website development was professional, proactive, and on schedule. It was more than we expected. For us – a startup that faces lots of unknown issues and problems – Fulcrum was a stable point in this project in terms of the development & following the timelines.

Are there any areas for improvement or something they could have done differently?

They did their job with great professionalism and made us happy with the website they built. So far, I don’t see any considerable areas of improvement for Fulcrum.

BACKGROUND

Please describe your company and your position there.

I’m a Marketing Director at Mercedes-Benz dealership in Kyiv, Ukraine, the biggest Mercedes-Benz dealership in Eastern Europe.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Fulcrum, and what were your goals?

We had an outdated company’s website which didn’t provide all the info about our products, didn’t satisfy our current business goals, lacked efficiency & usability. That’s why we needed to develop a new one – more innovative, user-friendly & functional to provide our customers with maximum details, options & services. The main goal was to develop a new user-friendly & efficient website that would perform all the functions we envisioned. Yet, at first, we wanted Fulcrum to compose just a PRD for a new website. We really liked the PRD & designs Fulcrum provided, so we decided to hop on further development.

SOLUTION

How did you select this vendor and what were the deciding factors?

Fulcrum was recommended to me among other tech agencies. While selecting the team to work with, my tech advisers admitted that Fulcrum had offered the best, and most importantly – scalable, tech solution to fulfil our business needs. We also checked the company's tech stack, approaches, portfolio & clients’ reviews. All these factors combined convinced us to choose Fulcrum over others.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

We started with a Discovery phase during which the PRD for a future website & its designs were prepared. The PRD included all the functionality we lacked in our previous website & some new innovative features. Next step was the website's design creation. Fulcrum did a great job here & demonstrated great UX/UI expertise. After designs have been approved, we jumped into the development. Overall, this stage was based on the roadmap, prepared by Fulcrum in advance, and was split into sprints. During each sprint, planned functionality was delivered. The new website was released in June. Right now, we’re working on its second iteration which presupposes the development of additional functionality.

How many people from the vendor's team worked with you, and what were their positions?

The team included Project Manager, Business Analyst, Designer, Front & Back Developers, and QA. My main point of contact was the PM, Dmytro.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The first iteration was released in June, so it’s quite early to provide any numbers. Yet, we see how users' response has increased already. Now, the website has lots of useful features – auto loan calculator, spare parts catalog, test drive section, car comparison tool & much more – that help us to provide better service for existing customers & engage new ones. Also, we are continuing development & are adding new features to the website.

Describe their project management style, including communication tools and timeliness.

The communication went smoothly, as well as our processes. Mostly, I communicated with the PM, Dmytro. He managed to address all my requests & questions in time and to full extent.

What did you find most impressive or unique about this company?

First of all, it’s their approach – they not only deliver what has been promised but quite often exceed our expectations. Working with Fulcrum, I could be minimally involved in the project & still everything would go perfectly. Also, their design processes & expertise are on a very high level. They've analyzed what we need and provided us with a design of an innovative, functional & user-friendly website. Today, looking at the website we’ve created, I could see the tremendous work they have done.

Are there any areas for improvement or something they could have done differently?

Right now, I’m satisfied with how the project is going: its deliverables, the team, workflow & communication. The fact that we went to the second iteration with Fulcrum speaks for itself.