FreshSage

BACKGROUND

Please describe your company and your position there.

I am the Managing Director of Additive Free Kids and founder of the Additive Free Marketplace. I assist families transition to additive free foods to help families with health or behavioural issues. I am responsible for every aspect of the company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire FreshSage?

I purchased the business a few years prior and had already been through a re-branding exercise. The company had grown and changed and this needed to be reflected in a new brand. FreshSage was hired to assist with developing the new brand.

What were your goals for this project?

I wanted to see a clean, crisp, professional branding for my business. This was achieved. Fresh Sage understood exactly what my requirements were, what the business stood for and translated that into my branding. I have had overwhelming feedback on how the brand is fresh, crisp & elegant!

I love it, and am so glad that my clients do too! This brand is becoming well recognised in Australia now and I am looking forward to taking this to the next level.

SOLUTION

How did you select this vendor?

I selected this vendor based on recommendations from other respected businesses and a personal recommendation. I chose this vendor based on her previous work, her ability to understand the task at hand and translate to an outcome in a timely and efficient manner.

Describe the project in detail.

Scope was to create a new logo, branding kit, all facets of the brand. My role was to provide feedback, insights, initial thoughts so that FreshSage could understand what was needed. FreshSage was responsible for the design / development / creation and support since.

What was the team composition?

FreshSage - Emma lead the project. I am unsure of what support staff she had behind her. I received personalised service.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The brand that Fresh Sage developed some time ago, is still in operation today, and is developing a lot of equity and recognition. I was thrilled with Fresh Sage's work, and have engaged the company many times since.

How effective was the workflow between your team and theirs?

Fresh Sage communication was outstanding. Every facet of my interaction with FreshSage has been outstanding. This is the reason I still engage FreshSage for my most trusted design pieces.

What did you find most impressive about this company?

Communication Ability to understand the clients needs Ability to translate those needs into a desired outcome in an efficient manner.

Are there any areas for improvement?

No

BACKGROUND

Introduce your business and what you do there.               

I’m the director and owner of ST Communications. We’re a translation and localization agency specializing in African languages.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with FreshSage?

We wanted to rebrand our company and bring some freshness to it. The objective was to make it more up-to-date and to get a new direction.

SOLUTION

What was the scope of their involvement?

When I started my business, I didn’t have the funds or knowledge to do a proper branding process. FreshSage took me on that branding journey, which was a new experience for me. They focused on our current and potential customers, analyzing what they looked like and who they were. It was a very in-depth process.

From that branding exercise, we identified our company and decided where we wanted to go with our new look. FreshSage designed a new logo, redesigned our entire website, and revamped all of our visual elements.

What is the team composition?

I mainly worked with Emma (Owner and Brand Strategist). We had another company do the development work, and Emma worked with them.

How did you come to work with FreshSage?

Emma was recommended to me by a couple of people in my network. I met her and learned she had an amazing personality. This is how I decided to work with her.

How much have you invested with them?

We invested less than $5,000.

What is the status of this engagement?

The project ran from August–December 2018.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The feedback from people who have worked with us has been very positive. They feel that we’re more professional and catchier. This rebrand has worked really well for us, and we’re very happy with the results. We also receive excellent feedback about the banners and brochures that Emma designed. She has done a lot more work for us since the rebranding.

How did FreshSage perform from a project management standpoint?

She was great. We used Asana and it kept us up-to-date on what was in the pipeline. There was easy access to any of the elements that Emma was working on. She always delivered on time and within budget.

What did you find most impressive about them?

Emma is a phenomenal woman. She makes us think of things we’ve never thought of before. She climbed into our company’s brain and helped us focus on what we needed to achieve. I had never done that before. It was excellent to take that journey with her. She’s very clever and passionate.

Emma almost became a part of our company because she took a lot of time to understand us. She looked at different colors and images to choose the ones that’d best represent us. Emma is very talented, and I love working with her.

Are there any areas they could improve?

No, I can’t think of anything. She’s proactive about asking for feedback and very on the ball.

Do you have any advice for potential customers?

I’ve recommended lots of people to her. Emma gives everything. She gives her heart and soul to every job she takes on.

BACKGROUND

Please describe your company and position.

I am the Founder of Bridle Creative

Describe what your company does in a single sentence.

Marketing Agency

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire FreshSage to accomplish?

• To create a clear and concise brand roadmap

SOLUTION

How did you find FreshSage?

Referral

Why did you select FreshSage over others?

• Great culture fit
• Referred to me
• Company values aligned

How many teammates from FreshSage were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

We worked together on crafting a brand strategy roadmap that included defining target audience(s) (and where to find them). We discussed the company's culture and tone of voice and brand attributes. The target audiences were defined by demographics, story, needs and solutions. Fresh Sage also laid out an initial plan of hierarchy tasks for outreach.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We've only just started implementing the roadmap's awareness recommendations, so we can't comment on the effectiveness of the company's target audience work etc. But we've already saved tens of hours on strategy; as, with this clear understanding of what the company stands for, whom we're speaking to, and how to deliver value, and now our marketing seems easy. We can't wait to implement it!

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Consistent work, deadlines hit. We felt heard and supported all the way.

What was your primary form of communication with FreshSage?

Virtual Meeting

What did you find most impressive or unique about this company?

Emma's (Founder & Owner) ability to ask the right questions and turn our answers into actionable insights was incredible.

Are there any areas for improvement or something FreshSage could have done differently?

Nope!