Free Agency

BACKGROUND

Please describe your company and position.

I am the Owner of Wimpy's Plumbing & Air

Describe what your company does in a single sentence.

Sarasota's premier Plumbing and Air Conditioning company. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Free Agency to accomplish?

• Marketing
• Growth

SOLUTION

How did you find Free Agency?

Referral

Why did you select Free Agency over others?

• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Free Agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Mange all marketing for our growing home service company. Aquiring new vendors and maximizing ad spend.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Marketing % of revenue is down by 4%. Cost per aquistion down dramitically. Call volume up 30% yoy

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team is constantly availible and exceeds expectations.

What was your primary form of communication with Free Agency?

Virtual Meeting

What did you find most impressive or unique about this company?

They care, like really care.

Are there any areas for improvement or something Free Agency could have done differently?

no

BACKGROUND

Introduce your business and what you do there.

I’m the general manager of a home services company. We provide reliable home services, from HVAC and air quality to plumbing, electrical, and drain solutions, designed to keep everything running smoothly.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Free Agency to accomplish for your home services business?

We hired Free Agency to help us grow the business the right way, with better lead quality, stronger local brand awareness, and better ROAS on our marketing spend. We wanted a real strategy behind the marketing instead of just running ads.

SOLUTION

What was the scope of their involvement?

Free Agency has helped us with overall marketing strategy, digital advertising, branding, and lead generation for our HVAC, plumbing, and electrical divisions. They work closely with us on building a customized marketing plan focused on growth and maximizing ROAS instead of just increasing ad spend.

As for specific platforms, they manage our Google Ads, PPC, and GMB. They also manage lead aggregators like Angi, direct mail, email, and text campaigns.

What is the team composition?

We work with 2–5 teammates from Free Agency.

How did you come to work with Free Agency?

They were referred to me. I chose them over other options because they had high ratings, a great culture fit, and aligned company values.

What is the status of this engagement?

We started working with them in December 2024, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The biggest improvements we’ve seen are better lead quality, stronger tracking of our marketing performance, and a better return on our ad spend. We’ve started seeing more consistency in booked calls and overall brand visibility in our market. Our overall ROAS has stayed around 7–10 times.

What stands out most about Free Agency is that they continually adjust the strategy based on real data and results instead of just setting campaigns and forgetting about them. It feels like our marketing finally has a real direction behind it.

How did Free Agency perform from a project management standpoint?

They deliver on time. We communicate through virtual meetings, emails, and messaging apps.

What did you find most impressive about them?

They really make you feel like they’re part of your team and not just an agency you pay money to. They really want your business to win, not just take your money.

Are there any areas they could improve?

I have no negatives to say about them.