Four Quadrant Films

BACKGROUND

Introduce your business and what you do there.

I’m a marketing director in the home care category of a major cleaning product manufacturer, and I’m currently based out of Morocco.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Four Quadrant Films?

The business challenge that we were trying to solve to drive more sales and greater recognition for our wholesale cleaning brand. We wanted to get more consumers to use it on more surfaces.

SOLUTION

What was the scope of their involvement?

Before engaging with Four Quadrant Films, we identified that we really wanted to reach our consumers on Google, and YouTube specifically. With data from Google, we identified audiences and the content that they consumed on YouTube within the PPC market. We provided that information to their team and they created content for our channel.

What is the team composition?

I worked directly with Mark (Director, Four Quadrant Films), who’s in charge of the company but also acts as the lead creative for the agency. He had a team under him, but I only interacted with him directly.

How much have you invested with them?

We’ve spent around $25,000–$50,000.

What is the status of this engagement?

We worked with them for a couple of months, from December 2016–April 2017.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The two biggest success metrics that we were looking at were increases in brand recognition and overall sales. The first, which we were able to measure through a metric given to us by Google, basically showed that we were getting massive uplift in advertising recall as well as consumer consideration, which was a huge benefit. The second metric was sales, which we were able to increase overall as well.

How did Four Quadrant Films perform from a project management standpoint?

From a scheduling perspective, their team did a really great job. We ended up doing over 70 different creative iterations, and any agency that can manage that many levels of creative in two different languages — especially ones as disparate as English and Arabic — has a really good handle on project management.

We never had any major issues in terms of having Mark or his team deliver on deadlines. In fact, if anything, their ability to deliver with speed at a really good price point was one of the things we liked most about working with them.

What did you find most impressive about them?

I would say that their most impressive quality is their ability to deliver at breakneck speed. That efficiency, in combination with their ability to get along well with clients, is what makes them stand out so much from other creative agencies.

Are there any areas they could improve?

They accomplished everything we asked of them throughout the project, but if there’s one thing I think they could have done better it would be something in terms of recommendations for how to progress after the engagement.

Some agencies will come in and explain what they think will take your project to the next level, which can be really helpful, but I don’t hold that against Four Quadrant Films at all.

Do you have any advice for potential customers?

No, except that I would recommend everyone work with them I think Mark is extremely easy to get along with, very accommodating, and very flexible within the needs of the client, which I think every agency could learn from.