Forward Training & Consulting is a Dubai-based corporate training and leadership development firm helping organizations across the UAE and GCC build stronger leaders, more resilient teams, and higher-performing workplaces.
Founded by Dr. Soha Chahine an Organizational Psychologist, TEDx speaker, and ICF-PCC executive coach the firm combines evidence-based leadership science with deep regional business understanding. Forward Training & Consulting partners with organizations that want more than generic training. The focus is on practical, measurable development that drives real behavioral change across leadership, culture, and performance.
Corporate Training & Leadership Development
We design and deliver corporate training programs in Dubai, the UAE, and across the GCC that strengthen leadership capability in complex and fast-changing environments. Our leadership development solutions help executives, managers, and high-potential talent build emotional intelligence, communication, decision-making, resilience, strategic thinking, and leadership presence. Every program is tailored to the client’s context, industry, and business goals.
Executive Coaching & Leadership Advisory
Our executive coaching services in the UAE and GCC support C-suite leaders and emerging executives navigating growth, transformation, and complex decision-making. Through structured leadership coaching engagements, leaders strengthen clarity, influence, resilience, and strategic presence.
Psychometric Assessments: Forward Training & Consulting integrates psychometric assessments in the UAE to provide objective leadership insights. Tools include internationally recognized frameworks such as EQ-i 2.0 Emotional Intelligence, Leadership Circle Profile, DISC, MBTI, and Resilience at Work. These assessments help organizations identify leadership gaps, strengthen team dynamics, and build targeted development strategies that support long-term performance.
Clients appreciate Forward Training & Consulting for their good value and engaging workshops, particularly in emotional intelligence and leadership. While specific project costs are confidential, feedback indicates high ROI and satisfaction with the services provided.
Clients praised Forward Training & Consulting for their engaging and practical workshops, particularly in emotional intelligence and leadership. The sessions were interactive, thought-provoking, and tailored to the audience, providing meaningful discussions and real examples.
Strong Cultural Alignment
Forward Training & Consulting was chosen for their strong cultural fit and alignment with company values, which clients found to be a significant factor in their decision to work with them.
High ROI and Value
Clients reported a high return on investment and value of service from Forward Training & Consulting's workshops, indicating a positive impact on their business objectives.
Improvement in Presentation Materials
One area for improvement highlighted was the need for more slides in the presentation, suggesting that enhancing presentation materials could further improve the workshop experience.
Effective Communication
Clients noted effective communication with Forward Training & Consulting through various channels, including in-person meetings, virtual meetings, and email or messaging apps, which contributed to smooth project management.
High Client Satisfaction
Both reviews expressed high satisfaction with the services provided by Forward Training & Consulting. Clients found the workshops to be outstanding and informative, with participants leaving with useful perspectives applicable to their daily roles.
Coaching Services for General Trading & Automotive Company
Corporate Training & Coaching
$10,000 to $49,999
Feb. 2025 - Feb. 2026
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"The session was highly engaging, well-facilitated, and tailored to a senior audience."
May 5, 2026
GCHRO, New East
Mohammad Zaytoon
Verified
Automotive
United Arab Emirates
1,001-5,000 Employees
Online Review
Verified
Forward Training & Consulting provided training and coaching services for a general trading and automotive company. The team conducted an emotional intelligence and leadership workshop.
The client was highly satisfied with Forward Training & Consulting's training services. The team delivered the session engagingly, facilitating meaningful discussions and providing real examples. The client praised the team for tailoring the training to a senior audience and delivering it on time.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the GCHRO of New East
Describe what your company does in a single sentence.
General Trading and Automotive
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire Forward Training & Consulting to accomplish?
Training
Coaching
SOLUTION
How did you find Forward Training & Consulting?
Online Search
Why did you select Forward Training & Consulting over others?
Great culture fit
Good value for cost
Company values aligned
How many teammates from Forward Training & Consulting were assigned to this project?
2-5 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
Training and coaching
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
High ROI and value of service
Describe their project management. Did they deliver items on time? How did they respond to your needs?
On time
What was your primary form of communication with Forward Training & Consulting?
In-Person Meeting
Virtual Meeting
Email or Messaging App
What did you find most impressive or unique about this company?
We had the opportunity to work with Forward Training & Consulting on an emotional intelligence and leadership workshop for our senior managers and directors at HSA Group, and the feedback across the board was extremely positive. The session was highly engaging, well-facilitated, and tailored to a senior audience. What stood out most was the balance between depth and practicality linking emotional intelligence directly to leadership presence, decision-making, and team dynamics. The delivery style kept the room involved throughout, with meaningful discussions, real examples, and space for reflection. It didn’t feel like a lecture it felt like a leadership conversation that people could immediately connect to and apply. For organizations in the UAE or GCC looking for impactful leadership training, executive development, or emotional intelligence workshops, this is exactly the kind of experience that adds real value.
Are there any areas for improvement or something Forward Training & Consulting could have done differently?
Yes
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
Corporate Training & Coaching for E-Commerce Company
Corporate Training & Coaching
Less than $10,000
Sep. 2025 - Mar. 2026
5.0
Quality
5.0
Schedule
4.5
Cost
4.5
Willing to Refer
5.0
"A key success of the project was the sustainability of these improvements."
Apr 8, 2026
HR Leader, YOUGotAGift
Amal AlWaidh
eCommerce
Dubai, United Arab Emirates
11-50 Employees
Online Review
Forward Training & Consulting FZE provided training and coaching services for an e-commerce company. They designed and delivered a tailored coaching program to improve the client's team's performance.
Forward Training & Consulting FZE's coaching program improved the client's team productivity by 15-20%. The client also saw a reduction in delays and rework. Moreover, the team's engagement level increased, and they stepped into more proactive roles. Overall, the project was a success.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the HR Leader of you got a gift
Describe what your company does in a single sentence.
You Got a gift, is a e-commerce solution for buying a gift card
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire Forward Training & Consulting FZE to accomplish?
Strengthen communication and collaboration To build better teamwork, clearer communication, and more effective working relationships.
Develop leadership and accountability To empower team members with the skills, mindset, and ownership needed to take initiative and drive results
SOLUTION
How did you find Forward Training & Consulting FZE?
Referral
Why did you select Forward Training & Consulting FZE over others?
High ratings
How many teammates from Forward Training & Consulting FZE were assigned to this project?
2-5 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
Project Description: We partnered with the training and coaching company to design and deliver a tailored coaching program aimed at enhancing our team’s overall effectiveness. The project included a combination of group workshops, one-on-one coaching sessions, and practical exercises focused on performance improvement, communication, and leadership development. The program was customized to address our specific business challenges and team dynamics, ensuring maximum relevance and impact.
Key Achievements: The engagement delivered measurable improvements across several areas. We observed a clear increase in team productivity and accountability, with individuals taking greater ownership of their roles. Communication within the team became more structured and effective, leading to stronger collaboration and faster decision-making. Additionally, team members demonstrated improved confidence and leadership capabilities, contributing to a more proactive and high-performing work environment.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
The coaching program delivered tangible and measurable results across the team. Overall productivity improved by approximately 15–20%, driven by clearer goal setting, better prioritization, and stronger accountability. Team engagement levels increased, reflected in more active participation during meetings and a noticeable improvement in collaboration across functions.
Describe their project management. Did they deliver items on time? How did they respond to your needs?
We also saw a reduction in delays and rework, as communication became more structured and aligned, leading to faster and more effective decision-making. In addition, several team members stepped into more proactive roles, demonstrating enhanced leadership behaviors and ownership of their responsibilities.
What was your primary form of communication with Forward Training & Consulting FZE?
In-Person Meeting
Virtual Meeting
What did you find most impressive or unique about this company?
A key success of the project was the sustainability of these improvements.
Are there any areas for improvement or something Forward Training & Consulting FZE could have done differently?
It runs very proffessional
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
4.5
On time / deadlines
Cost
4.5
Value / within estimates
Willing to Refer
5.0
NPS
Corporate Training for Event Management Firm
Corporate Training & Coaching
Leadership & Executive Coaching
Confidential
October 2025
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"The participants found the workshop outstanding and very informative."
Apr 7, 2026
Brand Director, Plan3media
Ekaterina Bakeeva
Verified
Media
Dubai, United Arab Emirates
11-50 Employees
Online Review
Verified
An event management firm hired Forward Training & Consulting FZE to facilitate an emotional intelligence workshop for an HR network group. The instructor engaged participants with practical insights.
The workshop was outstanding and informative, leaving participants with useful perspectives to apply in their day-to-day leadership and collaboration. Forward Training & Consulting FZE's communication via email and messaging apps ensured a smooth process. Overall, the team was highly effective.
BACKGROUND
Introduce your business and what you do there.
I’m the brand director of Plan3Media, a company that offers end-to-end event management services, including corporate event planning, production, fabrication, and AV rentals in the UAE and India, delivering tailored solutions for memorable experiences.
OPPORTUNITY / CHALLENGE
What challenge were you trying to address with Forward Training & Consulting FZE?
We needed help with an educational workshop.
SOLUTION
What was the scope of their involvement?
Forward Training & Consulting FZE delivered an excellent workshop on emotional intelligence. The session was interactive, thought-provoking, and rich with practical insights that resonated with our team. Participants appreciated the engaging facilitation style and left with useful perspectives they can apply in their day-to-day leadership and collaboration. The team also provided a presentation.
What is the team composition?
We worked with one teammate from Forward Training & Consulting FZE.
How did you come to work with Forward Training & Consulting FZE?
They were referred to me through my network.
How much have you invested with them?
The project cost is confidential.
What is the status of this engagement?
We worked together in October 2025.
RESULTS & FEEDBACK
What evidence can you share that demonstrates the impact of the engagement?
We measured the success of the project through personal feedback. The participants found the workshop outstanding and very informative.
How did Forward Training & Consulting FZE perform from a project management standpoint?
We communicated via email and messaging apps.
What did you find most impressive about them?
We were impressed by the amazing instructor.
Are there any areas they could improve?
They could have provided more slides for the presentation.
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
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3 Reviews
Our Story
Forward Training & Consulting is a Dubai-based corporate training and leadership development firm helping organizations across the UAE and GCC build stronger leaders, resilient teams, and high-performing workplaces. Our mission is to deliver practical, evidence-based solutions in executive coaching, leadership training, and psychometric assessments that create measurable business impact.
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