Mobile App Dev & UX/UI Design for Saving & Organization Co
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Mobile App Development UX/UI Design
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UX Strategy Consumer Mobile App Development
- Confidential
- Nov. 2025 - Ongoing
- Quality
- 5.0
- Schedule
- 5.0
- Cost
- 5.0
- Willing to Refer
- 5.0
"What has impressed me most is how invested Flywheel Studio feels beyond simply completing development work."
- Other industries
- Lake Arrowhead, California
- 1-10 Employees
- Online Review
- Verified
Flywheel Studio has designed and developed a mobile app for a saving and organization company. The team is responsible for UX/UI design, mobile and backend development, testing, and App Store launch support.
Thanks to Flywheel Studio's work, the client's app has launched and is being used in 14 countries. The team has delivered a stable product foundation, real-world validation, actionable user data, and a clear scaling roadmap. Moreover, Flywheel Studio is organized, structured, and communicative.
BACKGROUND
Introduce your business and what you do there.
I'm the founder and CEO of Clipfolio, a universal saving and organization app that helps people save, organize, and rediscover products, ideas, and inspiration from anywhere online in one beautiful place.
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire Flywheel Studio to accomplish for Clipfolio?
We hired Flywheel Studio to take Clipfolio from concept to a fully functioning consumer app. Our goals were to build a beautiful, intuitive UX, develop the core saving and organization functionality, launch successfully in the App Store, and create a strong technical foundation that could support future features, growth, and scale.
SOLUTION
What was the scope of their involvement?
Flywheel Studio has handled the end-to-end product development of Clipfolio, including product strategy, UX/UI design, mobile app development, backend development, testing, and App Store launch support. Their work has included building the core experience for saving content from across the web, organizing saved items into boards, managing user accounts and profiles, sharing and collaboration functionality, and continuously improving the product based on feedback and performance. They've also helped us plan the technical roadmap for future features and scalability as Clipfolio grows.
Flywheel Studio has directly designed and developed the Clipfolio mobile app and supporting backend. This includes user onboarding and account creation, saving products, links, images, and inspiration from across the web, organizing saved content into customizable boards, editing and managing saved items, user profiles, board sharing and collaboration, and the overall navigation and UX throughout the app. They've also handled the technical development, testing, bug fixes, App Store deployment, and ongoing product improvements as we've continued to build and refine Clipfolio.
What is the team composition?
We've worked with 2–5 teammates from Flywheel Studio.
How did you come to work with Flywheel Studio?
We found them through a referral. We chose them over other options because they had high ratings, their pricing fit our budget, they were a great culture fit, they offered good value for the cost, and their company values aligned with ours.
What is the status of this engagement?
We started working with them in November 2025, and our engagement is ongoing.
RESULTS & FEEDBACK
What evidence can you share that demonstrates the impact of the engagement?
Flywheel Studio has helped take Clipfolio from an early-stage concept to a fully developed product that is now live in the App Store and being used internationally across 14 countries. We've successfully launched the core saving and organization experience, introduced sharing and collaboration features, and continued releasing improvements based on real user behavior and feedback. The biggest measure of success has been turning the original idea into a functioning, scalable consumer product with real users, real usage data, and a clear roadmap for continued growth.
Since launch, Clipfolio has grown organically with no paid acquisition. In our most recent analytics review, we had approximately 116 active users over 30 days, including 71 new users and 59 returning users, with 57 active users in the most recent 7-day period. Users generated more than 4,200 in-app events, including 168 item saves and 56 boards created. Clipfolio is also now being used across 14 countries. These early metrics have given us meaningful real-world usage data that we're using with Flywheel Studio to continuously improve the product and prioritize the next stages of development.
As Flywheel Studio has continued refining the product, we've started to see more consistent engagement and repeat usage. In our most recent analytics, 59 of our active users were returning users, and we had 57 active users within the most recent 7-day period. We're also seeing users come back to save additional items, create new boards, and continue organizing content over time. Because Clipfolio is still early in its growth, we're continuing to collect longer-term retention data, but the repeat usage we're seeing so far is encouraging and is helping guide our product decisions with Flywheel Studio.
Another important outcome has been the speed and consistency with which Flywheel Studio has helped us move from idea to execution. They've successfully brought Clipfolio through product design, development, testing, and App Store launch, and have continued delivering new functionality and improvements as we learn from users. Their work has given us a stable product foundation, real-world validation across 14 countries, actionable user data, and a much clearer roadmap for scaling the platform. For an early-stage company, having a reliable development partner that can continuously turn feedback and strategy into a functioning product has been incredibly valuable.
How did Flywheel Studio perform from a project management standpoint?
Flywheel Studio's project management has been extremely organized, structured, and communicative. We have regular meetings, clear priorities, detailed planning, and consistent visibility into what the team is working on and what comes next. Annabella has been exceptional at keeping the project organized, thinking ahead, and making sure decisions are well planned before development moves forward.
For the milestones and deliverables we've agreed on, the team has been reliable about communicating timelines and keeping the project moving. If priorities or timing need to shift, they communicate clearly and work collaboratively with us to adjust the plan. Overall, I've felt very supported and confident in how the project has been managed.
We communicate via virtual meetings, email, and messages.
What did you find most impressive about them?
What has impressed me most is how invested Flywheel Studio feels beyond simply completing development work. They approach the project like a true partner — asking thoughtful questions, challenging ideas when needed, thinking ahead about scalability, and helping me make better product decisions rather than just building exactly what I ask for. The team genuinely cares about the success of the company and the UX. Annabella has been especially exceptional at bringing structure, organization, and strategic thinking to the project. As a founder, having a development team I trust to understand the bigger vision and help me turn it into a real product has been incredibly valuable.
Are there any areas they could improve?
The only thing I would point out is that, especially earlier in the project, I sometimes would have benefited from even more visibility into timelines, priorities, and what was coming next. That has improved significantly as the project has evolved, particularly with Annabella's involvement and the additional structure she has brought to planning and communication. Overall, any challenges have felt very normal for an early-stage product, and Flywheel Studio has been receptive to feedback and continuously improved how we work together.
RATINGS
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Quality
5.0Service & Deliverables
"The quality of their work has been excellent, and they consistently turn our ideas and feedback into a polished, thoughtful product."
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Schedule
5.0On time / deadlines
"They communicate timelines clearly, stay organized, and work collaboratively with us whenever priorities evolve."
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Cost
5.0Value / within estimates
"The value has gone far beyond development alone—they provide strategic thinking, product guidance, and a team I genuinely trust."
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Willing to Refer
5.0NPS
"I would absolutely recommend Flywheel Studio to another founder looking for a trusted, experienced, and highly collaborative product development partn