Fluvio

BACKGROUND

Please describe your company and position.

I am the SVP Marketing & Communications of OpenX

Describe what your company does in a single sentence.

OpenX is The Intelligent SSP — simplifying programmatic advertising to deliver safer, smarter connections between marketers and the audiences they want to reach, while helping publishers monetize quality content at scale. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Fluvio to accomplish?

• Create a PMM process and structure
• Map and identify our products, features, and capabilities
• Customer identification and interviews

SOLUTION

How did you find Fluvio?

Prior Knowledge

Why did you select Fluvio over others?

• Good value for cost
• Company values aligned
• Specialization in Product Marketing

How many teammates from Fluvio were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

OpenX approached Fluvio to help with one key goal: help OpenX on its journey to build a modern product marketing organization. Expansions of product marketing capabilities had been approved, and these injections of effort and investment needed to succeed, quickly. Practically, the OpenX team required assistance gathering and integrating market and voice of customer insights, while installing proven frameworks and a support structure for investments in incremental PMM FTEs and leadership. 

Fluvio embedded a team with OpenX for nine months, embarking on numerous strategic projects to create foundational assets that underpin future projects while also creating deliverables that drove quick impact. This included customer segmentation, customer interviews, recorded and categorized videos, and insights, as well as documentation of our core products, features, and capabilities.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Met all of the project milestones in a timely manner and worked with us to evolve the contract as the project expanded. Increased our speed-to-market, significantly improving our opportunity to generate revenue. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They were extremely responsive, consistently hit deadlines, and communicated well in advance about any potential challenges — a true delight to work with.

What was your primary form of communication with Fluvio?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their specialization in product marketing. It didn't take long for them to ramp and begin executing with limited industry-specific knowledge. The output was extremely high-quality, which was generally not the case for consulting firms.

Are there any areas for improvement or something Fluvio could have done differently?

No

BACKGROUND

Please describe your company and position.

I am the CMO of Verifone

Describe what your company does in a single sentence.

Payment devices, software, and services

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Fluvio to accomplish?

• Stand-up a product marketing discipline
• Execute product marketing while staffing roles
• Aligning on PM and PMM RACI and a product launch management system

SOLUTION

How did you find Fluvio?

Referral

Why did you select Fluvio over others?

• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Fluvio were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Product Marketing discipline: Artifacts, templates, approaches.

Product Marketing: ICP, messaging, positioning, customer pitches, customer collateral, buyer journeys

Market research: Specific research for an industry vertical

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Standing up the foundation and getting foundational work done. Successful product launches in terms of awareness, consideration, enablement, event, and digital metrics.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team was embedded in our workflow, tools, and meetings -- communication was real-time, and monday.com was used to keep interdependencies aligned, tracked, and visible at all times.

What was your primary form of communication with Fluvio?

Virtual Meeting

What did you find most impressive or unique about this company?

High level of product marketing domain skills and strategies.

Are there any areas for improvement or something Fluvio could have done differently?

Use AI to further accelerate the work and how to set-up an AI-driven product marketing function

BACKGROUND

Introduce your business and what you do there.

I’m the Senior Director of Product Marketing at a company that provides AI-powered security screening and analytics solutions for venues, schools, hospitals, and public spaces. Our goal is to enable safer and more efficient entry experiences through advanced digital systems.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Fluvio?

We needed help scaling our product marketing management (PMM) team. We also needed help establishing a product launch process and executing the launch of new products.

SOLUTION

What was the scope of their involvement?

Fluvio helped us scale our PMM team. The team also helped us establish a launch process and a go-to-market (GTM) framework. In addition, they conducted a product naming workshop and a competitive analysis.

What is the team composition?

We worked with 2 teammates from Fluvio.

How did you come to work with Fluvio?

Someone referred Fluvio to me. I chose them because they were a great culture fit, and their company values aligned with ours.

What is the status of this engagement?

We worked together from April 2024 to January 2025.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Fluvio delivered enablement deliverables, executed a new process, and adopted new frameworks. We also created more sales assets and upleveled our product marketing into a strategic function.

How did Fluvio perform from a project management standpoint?

Fluvio always delivered on time. We communicated via virtual meetings, emails, and messaging apps.

What did you find most impressive about them?

Fluvio provides the best-in-class product marketing expertise you can’t get anywhere else.

Are there any areas they could improve?

I can’t think of anything for Fluvio to improve.