Digital Marketing & AR Filters for Casino Brand
- AR/VR Development Other Digital Marketing
- Less than $10,000
- Sep. 2019 - Aug. 2021
- Quality
- 5.0
- Schedule
- 5.0
- Cost
- 5.0
- Willing to Refer
- 5.0
"The most impressive thing was the endless creativity."
- Gambling
- Kyiv, Ukraine
- 51-200 Employees
- Online Review
- Verified
A casino brand partnered with FFFACE.ME to develop several interactive masks for them. The team also collaborated with the client to create augmented reality effects and help with their digital marketing.
As a result of FFFACE.ME's efforts, the client gained 12,000 impressions, 8,000 discoveries, 4,000 uses, and 600 publications just from one of the masks they created. Despite the risks, the project was deemed successful and effective. Overall, the client considered the team as market leaders.
The client submitted this review online.
BACKGROUND
Please describe your company and your position there.
Casino brand PokerMatch company, division of PokerMatch Casino. I am the Head of SMM at PariMatch Tech for PokerMatch brands that promote poker and casino in Ukraine and, until recently, in the CIS. PokerMatch Casino operates within Ukraine and has also worked in the CIS and Europe.
OPPORTUNITY / CHALLENGE
For what projects/services did your company hire FFFACE.ME, and what were your goals?
We started working with FFFACE.ME in 2019, when the market was just starting to develop. Then, Facebook made Spark AR available to everyone. It was then that a request came up to make a mask. So fate brought me to Dima, Egor and Polina at the FFFACE.ME studio.
To date, we have made 5-6 masks with them. We collaborated with FFFACE.ME directly to create our AR effects, but we had previously developed the idea for a 3D mascot project. We really liked Astra, a digital influencer developed by FFFACE.ME. We wanted to create a similar character for our casino, but we have only collaborated on creating AR effects, interactive masks, and randomizer masks with filters.
SOLUTION
How did you select this vendor and what were the deciding factors?
I have been cooperating with FFFACE.ME for a very long time and consider them leaders in the market. They have something that their competitors do not have - a soul. Very fast communication with the CEO of the project, which is very impressive. The studio is about three years old, but Dima, Polina, and Yegor are still involved in communication, provide personal consultations, and generally manage the project.
Someone solves organizational issues, someone administrative and operational, and someone performs the creative part. Tops and managers of the company are involved in projects as much as possible, and you do not feel abandoned, as is sometimes the case with other studios. FFFACE.ME has swift communication on all fronts.
Of course, I like their portfolio and the significant number of cases. FFFACE.ME team are comprehensively developed. They don't just create filters but do a lot of projects with augmented reality. I liked how Dima described the studio, he said that FFFACE.ME is an AR marketing agency. And I think this is true because the studio's job is not only to go through the brief to create the appropriate filters and AR products but also to provide a full range of services and creative support.
Understanding of the target audience, knowledge of trends and the ability to promote the product. From design development to completion with a presentation on how to market and promote a mask. That is why I have been collaborating with FFFACE.ME for several years and keep in touch with the creators of the project.
Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.
Since I work in SMM very often everything happens situationally. Sometimes our company runs into the case that you needed to have a product ready yesterday. I would like to note that when I come to the studio with an idea, we will implement them in just a week. The scope of work is always as clear and as concise as possible, everything happens quickly. All our work has always gone through the following stages: idea, processing the idea and the concept for the target audience.
We bring the general idea, and the studio processes it and brings us a ready-made reference or mock-up of masks, and then we start to implement the idea, making minimal changes. We usually follow the format of 3 rounds of edits. But basically, on the first lap, everything is cleared up for us, which is impressive - we hit a match in understanding each other for filters and effects. The result has always been that our filters looked unique.
If you look at the market, you can see that almost all brands use a certain type of masks that does not stand out from others. The main advantage of FFFACE.ME is that their masks are not like others. And of course, what I really liked was the innovations that the studio always brought to projects. If something new comes up in the AR world, FFFACE.ME is very quick to pick it up.
How many people from the vendor's team worked with you, and what were their positions?
We always had working chats with three people: Dmytro (CEO, Co-Founder), Yegor (СTO, Co-Founder) and Polina (COO, Producer). The closest communication was with them.
RESULTS & FEEDBACK
Can you share any measurable outcomes of the project or general feedback about the deliverables?
I always shared intermediate results with the studio: the period of greatest coverage and the period of filter burnout. I can share the results of the Free Spin mask for PokerMatch Casino. For all the time, the mask has collected 12,000 impressions, 8,000 discoveries, 4,000 uses and 600 publications. Compared to other filters we've created, the casino account filter is quite a subtle topic.
In Ukraine, the topic of gambling and casinos is still frowned upon. Our society is used to saying that this is gambling. Attitude towards casinos is not the same as in England or Scandinavian countries. There, casinos and games of this type are considered a way of entertainment. Casinos in Ukraine and the CIS countries are something bad, where you bring all your money, sell your apartment, and end up with nothing.
People still hide that they are playing and therefore do not follow Instagram accounts so often. So the mask was a risky move. But nevertheless, I believe that the mask turned out to be effective for the product and profile. We also made a filter for the Novus retail chain. It was a situational filter dedicated to New Year. At that time, we had about 20,000 mask impressions.
Describe their project management style, including communication tools and timeliness.
Despite the workload of the studio and the diversity of projects, Polina, Dima and Egor do not lose their management style and tone of communication. They manage every step of the project very well. Communication is always quick and clear, and we even completed all our projects a few days before the deadline.
What did you find most impressive or unique about this company?
The most impressive thing was the endless creativity. The studio continues to inspire. The uniqueness of the company is that there is not a drop-in bureaucracy and training in the creative market, as sometimes happens with a young advertising agency. Sometimes such agencies burn in their first years of work and shine very brightly, but after that, they fade away and their communication changes.
FFFACE.ME maintains communication. And in any case, I consider them market leaders - this is manifested not only in the loudness of the names but also in the fact that each of their partners feels openness and desire to help. The uniqueness of FFFACE.ME is that the founders and employees of the studio are interested in making the client feel confident. No client or partner is left behind.
Just recently, Dima recommended updating the mask that we launched in the summer. As the holidays approached, Dima or Polina wrote in personal messages with a recommendation to write to them in advance and have time to get into the studio's time frame so that they, in turn, have time to make a product for the company. This synergy makes FFFACE.ME unique and cool.
Are there any areas for improvement or something they could have done differently?
The studio and I cooperate not only with ready-made projects in stages - we have a lot of projects under discussion that we haven't implemented yet. There were social projects within Ukraine and Kyiv, but we were never able to implement them because we did not come to an agreement with the client. But even then, the studio paid attention to me as a customer and communicator. I have no areas of improvement to recommend. For me, as a client, everything looks perfect. I only wish for them to grow, develop, and cover new areas.
RATINGS
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Quality
5.0Service & Deliverables
-
Schedule
5.0On time / deadlines
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Cost
5.0Value / within estimates
-
Willing to Refer
5.0NPS
