FFFACE.ME

BACKGROUND

Introduce your business and what you do there.

I’m the director of Watch IT, a communication agency specializing in PR and digital marketing.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with FFFACE.ME?

We needed help developing AR filters and games.

SOLUTION

What was the scope of their involvement?

FFFACE.ME has proposed creative ideas based on our briefs, prepared mock-ups, developed AR filters and games, and supported the launch of our AR campaigns. The team has created AR filters for Chevrolet Kazakhstan, Lotte Rakhat (Pepero brand), and several effects, games, and an AR mascot for Kcell.

What is the team composition?

We’ve worked with 2–5 teammates from FFFACE.ME.

How did you come to work with FFFACE.ME?

Someone referred FFFACE.ME to us. We chose them because they had high ratings, were close to our geographic location, offered good value for the cost, aligned with our company values, and were innovative in AR.

How much have you invested with them?

We’ve spent around $50,000.

What is the status of this engagement?

We started working together in September 2021, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ve seen more than 100,000 views on average for each AR effect and more than 1,000 UGC content generations on average. Overall, FFFACE.ME’s work has had a direct influence on the growth of our clients awareness and engagement, and clients social accounts have gained more than 1,000 subscribers during our campaign.

How did FFFACE.ME perform from a project management standpoint?

FFFACE.ME has excellent project management and delivers even earlier than we expect. We communicate via virtual meetings, emails, and messaging apps.

What did you find most impressive about them?

FFFACE.ME’s creativity, technologies, and friendly service are impressive.

Are there any areas they could improve?

It’s hard to find any areas for improvement; we’re totally fine with their current level.

BACKGROUND

Please describe your company and position.

I am a Department Manager of U-Report

Describe what your company does in a single sentence.

Social project with surveys of young people

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire FFFACE.ME to accomplish?

• Involvement of youth
• Increasing attention to the project

SOLUTION

How did you find FFFACE.ME?

recommendation

Why did you select FFFACE.ME over others?

• High ratings
• Great culture fit

How many teammates from FFFACE.ME were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Development of a TikTok mask to attract young people to the project.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• The attention of young people
• The number of views on the project website

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team was very creative, and all tasks were completed on time.

What was your primary form of communication with FFFACE.ME?

Virtual Meeting

What did you find most impressive or unique about this company?

Creativity and expertise

Are there any areas for improvement or something FFFACE.ME could have done differently?

Everything is fine

BACKGROUND

Please describe your company and position.

I am the Window display designer of a department store.

Describe what your company does in a single sentence.

The largest premium department store of international and Ukrainian brands in Ukraine.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire FFFACE.ME to accomplish?

PR of the project

SOLUTION

How did you find FFFACE.ME?

Referral

Why did you select FFFACE.ME over others?

Good value for cost

How many teammates from FFFACE.ME were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

It was a project dedicated to Valentine's Day. We found quotes about love by Ukrainian writers, and fface.me created a mask on Instagram for visitors to our department store. The QR code was placed on a decorated brand wall at the entrance to the department store, and after scanning it, visitors were able to make cool pictures and stories and post them on Instagram, increasing the awareness of our brand.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Quantity of posted stories of our visitors

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team is very professional and ready to respond promptly to tasks. ALWAYS recommend additional functions and features to improve the result

What was your primary form of communication with FFFACE.ME?

Virtual Meeting

What did you find most impressive or unique about this company?

We were impressed with their responsibility and innovative ideas.

Are there any areas for improvement or something FFFACE.ME could have done differently?

no

BACKGROUND

Please describe your company and position.

I am the Partnerships Manager of UAnimals

Describe what your company does in a single sentence.

Leading animal rights NGO in Ukraine, dedicated to rescuing and protecting animals affected by the ongoing war in Ukraine.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire FFFACE.ME to accomplish?

• To create a specific Instagram mask, which will encourage participants of the charity run to create and share their content

SOLUTION

How did you find FFFACE.ME?

Referral

Why did you select FFFACE.ME over others?

• High ratings
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from FFFACE.ME were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Within the framework of the Charity Run for International Animal Protection Day, we had requested an Instagram mask, which will encourage people to share content consistent with our message. FFFACE.ME made an assessment of the project and proposed several solutions to reach our specific goals. Instagram mask increased social media impact of our charity run, delivered our main message to the public, added fun and entertainment and enhanced creativity to the project.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Meeting project deadlines. Hight indicators of follower activity, taps to try, impressions and captures.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team responded rapidly and provided materials ahead of schedule

What was your primary form of communication with FFFACE.ME?

Email or Messaging App

What did you find most impressive or unique about this company?

Customer service, high quality services

Are there any areas for improvement or something FFFACE.ME could have done differently?

No

BACKGROUND

Please describe your company and position.

I am the Senior Account manager, IT&Creative projects of AdBakers Agency

Describe what your company does in a single sentence.

We are the relationship marketing agency

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire FFFACE.ME to accomplish?

• We wanted to create semi-digital clothing or some Insta-filter for a worldwide techno music festival

SOLUTION

How did you find FFFACE.ME?

Online Search

Why did you select FFFACE.ME over others?

• High ratings
• Good value for cost

How many teammates from FFFACE.ME were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

FFFACE.ME developed an AR filter for a worldwide techno music festival. They created an effect that could be seen through an Instagram filter when hovering over a printed shirt

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Many people published stories with the filter during a two-day festival. 
• We received a lot of good feedbacks. 
• Impressions - 4300 
• Use in photography - 627 
• Saved - 177

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Communication is very clear, client service at a high level. The FFFACE.ME team paid a lot of attention to detail and advised us on how to promote our AR filter more effectively

What was your primary form of communication with FFFACE.ME?

Virtual Meeting

What did you find most impressive or unique about this company?

High creativity, flexibility, clear and transparent communication, attention to project details, prompt response to requests

Are there any areas for improvement or something FFFACE.ME could have done differently?

At the moment, I do not see critical areas for improvement

BACKGROUND

Please describe your company and position.

I am the CEO of Genius Innovation Lab

Describe what your company does in a single sentence.

We're an innovation studio for world renowned brand and enterprise

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire FFFACE.ME to accomplish?

• AR Development
• Asset Creation
• Deployment Strategy

SOLUTION

How did you find FFFACE.ME?

Referral

Why did you select FFFACE.ME over others?

• High ratings
• Company values aligned

How many teammates from FFFACE.ME were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

FFFace.me provided AR development services for one of our Fortune 100 clients. Everything from ideation to deployment. Core deliverables included: 

• Designing creative strategy 
• 3D Asset creation 
• AR Development and engineering 
• Animation development 
• Quality Assurance 
• Performance Tracking 
• Customer Experience consulting

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

WIth Ffface.Me help, we delivered the project for our client ahead of schedule and was met with praise for the quality

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management was excellent. They were quick to communicate, give progress updates and stay ahead of schedule.Change requests were handled immediately and with great professionalism

What was your primary form of communication with FFFACE.ME?

Virtual Meeting

What did you find most impressive or unique about this company?

Their attention to detail and the speed of delivery were impressive. 

Are there any areas for improvement or something FFFACE.ME could have done differently?

N/A - great to work with!

BACKGROUND

Please describe your company and your position there.

I'm SKEMA Head of Social Media I'm in charge of the School's social media strategy

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire FFFACE.ME?

Our Graduation Ceremony

SOLUTION

How did you select this vendor and what were the deciding factors?

We wanted to work with one of our brilliant Alumna and the company seemed really innovative and creative

Describe the project in detail and walk through the stages of the project.

After a kick off meeting, we decided to collaborate around the creation of an Instagram filter. The team offered us many possible mechanics, with clear price ranges. Once we made our choice, the team accompanied us in the final definition of the filter

How many resources from the vendor's team worked with you, and what were their positions?

We work with two specialists

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We're really satisfied with the result that matches perfectly our expectations We also appreciated the reactivity of the team

How effective was the workflow between your team and theirs?

We exchanged emails and planned meetings when it was needed. It was really easy to get in touch with our interlocutors

What did you find most impressive or unique about this company?

We appreciated the reactivity, creativity, and vanguardist approach of the team.

Are there any areas for improvement or something they could have done differently?

No really, all the process was really clear I appreciated a lot working with Noémie and Polina

BACKGROUND

Please describe your company and your position there.

Inna Serykh, Head of Digital

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire FFFACE.ME, and what were your goals?

The brand, the largest chain of opticians in Ukraine, is always interested in engaging a young audience and attracting new paying customers. However, the young audience rarely visits the ophthalmologist for prophylactic examinations because they don't want to spend their free time on it. Therefore, they either don't know about the deterioration of their vision or just get used to not paying attention to it. As a result, more than 50% of Ukrainians have vision problems.

So we came up with the idea of activity encouraging people to pay attention to their vision on Instagram, a place where young audiences spend a lot of time showing the greatest engagement.

SOLUTION

How did you select this vendor and what were the deciding factors?

It was so long ago that we don't even remember :-) We seem to be friends and cooperate for eternity. This is a strong brand, an excellent company that is known and recommended in Ukraine. Most likely, they learned through personal recommendation and, during the first acquaintance, fell in love with the ideas and opportunities for cooperation.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

FFFACE.ME made a game filter on Instagram where, after playing, the user wins a coupon for a free vision test at our clinic. The filter was posted to the brand's Instagram profile and announced in posts on Instagram and Facebook. The user had to open the filter, start recording a video, and blink to jump from level to level to start playing. Which, in fact, was already an exercise for the eyes.  

How many people from the vendor's team worked with you, and what were their positions?

Polina — creative producer and COO at FFFACE.ME Yegor — co-founder and technical director at FFFACE.ME

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

• 98,000 users saw the Luxoptica branded promotional content on Instagram
• 7,000 users took part in the promo and created our branded content on Instagram
• 372 clients used the ophthalmologist services in our stores
• 467,786 UAH was earned from customers purchasing products (ROMI - 1530%)

Describe their project management style, including communication tools and timeliness.

Understanding the goals of the company and the audience to which the project is aimed, working closely with the team allows you to make a cool and useful product, rather than "creative creative". Deadlines are observed, and means of communication were used conveniently at the first moment: personal meetings, mail, messengers.

What did you find most impressive or unique about this company?

They quickly generated and implemented creative solutions and bold in their proposals.

Are there any areas for improvement or something they could have done differently?

Completely satisfied with the cooperation. In the future, we will do more than a dozen projects together 

BACKGROUND

Please describe your company and your position there.

I'm a marketer at SAVSERVICE - an importer of international brands in Ukraine. In particular, the brand Wella. We help brands develop and spread awareness among customers.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire FFFACE.ME, and what were your goals?

We promote our brands on social networks and decided to do it with the help of a trendy tool - an Instagram filter to drive audience interest on this social network. Our goal was to increase interaction with our Instagram community and bring interest to our audience. At that time, we were actively working with influencers and targeted advertising, so we decided to activate new subscribers who came to us and cut down our unsubscribe rate.

SOLUTION

How did you select this vendor and what were the deciding factors?

We learned about FFFACE.ME after a high-profile case for Monobank, which I saw on Instagram. It worked great; that's how we learned about the studio and decided to work with them. I looked at the studio's profile on Instagram - everything was done very clearly and with attention to detail. Our first point of communication was very friendly, and my request was immediately received with enthusiasm, so I didn't even want to look for alternatives.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

For the Wella brand, we made an Instagram filter with four effects. I handed over information about the product, and the brand book told the studio about our audience and who we will interact with, colour choices, graphics and basic elements. The studio came back with some suggestions to use a mask and ideas on how the filter could work. After that, I chose the best option for us.

I was helped to understand in detail how it will work, how the mask will interact with iOS and Android, and how it will work from the perspective of our consumers. This helped in making the final decision. After my feedback in a very short time, the studio showed me the final version with a brighter makeup. Everything was very fast. The work was done in a super short amount of time.

I worked with agencies, and I know how long it takes to sign a contract or get a final project. Here I was surprised by the approach, collaboration and problem-solving. In general, we made this case very quickly.

How many people from the vendor's team worked with you, and what were their positions?

• Dmytro - CEO, Co-Founder
• Yegor - STO, Co-Founder
• Polina - COO, Producer

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We wanted to have at least 20% interaction, but thanks to the filter, it exceeded our expectations. 600 UGCs were made, Impressions - 26.6k. For us then it was very high and a great result.

Describe their project management style, including communication tools and timeliness.

90% of the time, we communicated via telegram. I remember the proactivity, professionalism and sociability of the team.

What did you find most impressive or unique about this company?

For his part, Dima (CEO) gave ideas for other brands or how to add an idea with a mask to retail. Polina was proactive and helped to make the mask execution correctly. She gave us a step-by-step guide on running the filter to make everything work well and implement our KPIs. I was impressed by the speed. As a client, I received a lot of attention after the collaboration.

The studio organized an event six months later and invited me as a guest, sending their merch invitation. The intention to build a long-term relationship is clear in the studio. I think it's very cool.

Are there any areas for improvement or something they could have done differently?

This is not an essential suggestion but rather an optional add-on. Making it possible to prepare another one or two ready-made examples of additional mechanics for customers. Not only with reference mechanics but already adapted and ready customized proposals. That way, anyone who has never worked with these mechanics understands that it looks cool and its know-how for his brand.

After all, not everyone knows how to add it to their brand. If there is a collaboration with one brand, but the client has several other brands in their portfolio, you can immediately offer and provide a draft of ready-made mechanics for other brands.