FFFACE.ME

BACKGROUND

Please describe your company and your position there.

I'm Sr. Co-Marketing Specialist Lenovo Ukraine. Lenovo is a global leader in providing innovative consumer, commercial and enterprise technology.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire FFFACE.ME?

Our goals were to increase brand awareness, brand preference and loyalty through collaboration with the Astra Star digital avatar and product integration with the influencer’s lifestyle and product placement.

SOLUTION

How did you select this vendor and what were the deciding factors?

Astra Star is the first digital influencer in Ukraine and a product of the FFFACE.ME studio. Lenovo loves everything new, bold and innovative, which is why we as a brand decided to propose a studio project.

Describe the project in detail and walk through the stages of the project.

Implementation of Lenovo in life, posts and stories with Astra Star. In addition, Astra created a video tutorial on making a New Year's mask, and a video tutorial on Clo 3D. She also appeared on the cover of Pink magazine in collaboration with Lenovo. (https://www.instagram.com/p/CXtf0FktFDG/?igshid=YmMyMTA2M2Y= ) This was not agreed in the list of our works, but the studio quickly picked up the idea and in the end we implemented it together with the Litkovskaya brand and FFFACE.ME.

The project was divided into the following stages: Signing a contract, agreeing on the scope of work and its implementation. Step by step, posts were published in which we agreed on the text, the visual aspect, and then Astra published them on her account. The technology used is AR.

How many resources from the vendor's team worked with you, and what were their positions?

Dmytro - CEO, Co-Founder Nataly – Head of PR

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

It was a great case and our expectations were met. We received good feedback, which can be seen from the achieved KPIs: Reach – 80k Impressions – 105k

How effective was the workflow between your team and theirs?

They have high decision-making speed, efficiency, and quick adaptation to situational projects, for example, like the same project with a cover in PINK. We did not discuss this in the contract, but FFFACE.ME agreed and quickly organized everything. Everything was a little chaotic, but on time.

What did you find most impressive or unique about this company?

Astra Star is unique, it’s the first kind of project like this in Ukraine. Lenovo's DNA is innovation. And it just happened that the first digital influencer and Lenovo became successful partners.

Are there any areas for improvement or something they could have done differently?

At first, the process was a little chaotic, as we worked with FFFACE.ME through an intermediary agency. When we realized that the agency is an extra link and started working directly, everything went fine. The only thing we were not very pleased with was the number of Astra Starr subscribers, which slightly increased over the period of our cooperation.

BACKGROUND

Please describe your company and your position there.

Casino brand PokerMatch company, division of PokerMatch Casino. I am the Head of SMM at PariMatch Tech for PokerMatch brands that promote poker and casino in Ukraine and, until recently, in the CIS. PokerMatch Casino operates within Ukraine and has also worked in the CIS and Europe.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire FFFACE.ME, and what were your goals?

We started working with FFFACE.ME in 2019, when the market was just starting to develop. Then, Facebook made Spark AR available to everyone. It was then that a request came up to make a mask. So fate brought me to Dima, Egor and Polina at the FFFACE.ME studio.

To date, we have made 5-6 masks with them. We collaborated with FFFACE.ME directly to create our AR effects, but we had previously developed the idea for a 3D mascot project. We really liked Astra, a digital influencer developed by FFFACE.ME. We wanted to create a similar character for our casino, but we have only collaborated on creating AR effects, interactive masks, and randomizer masks with filters.

SOLUTION

How did you select this vendor and what were the deciding factors?

I have been cooperating with FFFACE.ME for a very long time and consider them leaders in the market. They have something that their competitors do not have - a soul. Very fast communication with the CEO of the project, which is very impressive. The studio is about three years old, but Dima, Polina, and Yegor are still involved in communication, provide personal consultations, and generally manage the project.

Someone solves organizational issues, someone administrative and operational, and someone performs the creative part. Tops and managers of the company are involved in projects as much as possible, and you do not feel abandoned, as is sometimes the case with other studios. FFFACE.ME has swift communication on all fronts.

Of course, I like their portfolio and the significant number of cases. FFFACE.ME team are comprehensively developed. They don't just create filters but do a lot of projects with augmented reality. I liked how Dima described the studio, he said that FFFACE.ME is an AR marketing agency. And I think this is true because the studio's job is not only to go through the brief to create the appropriate filters and AR products but also to provide a full range of services and creative support.

Understanding of the target audience, knowledge of trends and the ability to promote the product. From design development to completion with a presentation on how to market and promote a mask. That is why I have been collaborating with FFFACE.ME for several years and keep in touch with the creators of the project.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

Since I work in SMM very often everything happens situationally. Sometimes our company runs into the case that you needed to have a product ready yesterday. I would like to note that when I come to the studio with an idea, we will implement them in just a week. The scope of work is always as clear and as concise as possible, everything happens quickly. All our work has always gone through the following stages: idea, processing the idea and the concept for the target audience.

We bring the general idea, and the studio processes it and brings us a ready-made reference or mock-up of masks, and then we start to implement the idea, making minimal changes. We usually follow the format of 3 rounds of edits. But basically, on the first lap, everything is cleared up for us, which is impressive - we hit a match in understanding each other for filters and effects. The result has always been that our filters looked unique.

If you look at the market, you can see that almost all brands use a certain type of masks that does not stand out from others. The main advantage of FFFACE.ME is that their masks are not like others. And of course, what I really liked was the innovations that the studio always brought to projects. If something new comes up in the AR world, FFFACE.ME is very quick to pick it up.

How many people from the vendor's team worked with you, and what were their positions?

We always had working chats with three people: Dmytro (CEO, Co-Founder), Yegor (СTO, Co-Founder) and Polina (COO, Producer). The closest communication was with them.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

I always shared intermediate results with the studio: the period of greatest coverage and the period of filter burnout. I can share the results of the Free Spin mask for PokerMatch Casino. For all the time, the mask has collected 12,000 impressions, 8,000 discoveries, 4,000 uses and 600 publications. Compared to other filters we've created, the casino account filter is quite a subtle topic.

In Ukraine, the topic of gambling and casinos is still frowned upon. Our society is used to saying that this is gambling. Attitude towards casinos is not the same as in England or Scandinavian countries. There, casinos and games of this type are considered a way of entertainment. Casinos in Ukraine and the CIS countries are something bad, where you bring all your money, sell your apartment, and end up with nothing.

People still hide that they are playing and therefore do not follow Instagram accounts so often. So the mask was a risky move. But nevertheless, I believe that the mask turned out to be effective for the product and profile. We also made a filter for the Novus retail chain. It was a situational filter dedicated to New Year. At that time, we had about 20,000 mask impressions.

Describe their project management style, including communication tools and timeliness.

Despite the workload of the studio and the diversity of projects, Polina, Dima and Egor do not lose their management style and tone of communication. They manage every step of the project very well. Communication is always quick and clear, and we even completed all our projects a few days before the deadline.

What did you find most impressive or unique about this company?

The most impressive thing was the endless creativity. The studio continues to inspire. The uniqueness of the company is that there is not a drop-in bureaucracy and training in the creative market, as sometimes happens with a young advertising agency. Sometimes such agencies burn in their first years of work and shine very brightly, but after that, they fade away and their communication changes.

FFFACE.ME maintains communication. And in any case, I consider them market leaders - this is manifested not only in the loudness of the names but also in the fact that each of their partners feels openness and desire to help. The uniqueness of FFFACE.ME is that the founders and employees of the studio are interested in making the client feel confident. No client or partner is left behind.

Just recently, Dima recommended updating the mask that we launched in the summer. As the holidays approached, Dima or Polina wrote in personal messages with a recommendation to write to them in advance and have time to get into the studio's time frame so that they, in turn, have time to make a product for the company. This synergy makes FFFACE.ME unique and cool.

Are there any areas for improvement or something they could have done differently?

The studio and I cooperate not only with ready-made projects in stages - we have a lot of projects under discussion that we haven't implemented yet. There were social projects within Ukraine and Kyiv, but we were never able to implement them because we did not come to an agreement with the client. But even then, the studio paid attention to me as a customer and communicator. I have no areas of improvement to recommend. For me, as a client, everything looks perfect. I only wish for them to grow, develop, and cover new areas.

BACKGROUND

Introduce your business and what you do there.

I’m the director of Watch IT, a communication agency specializing in PR and digital marketing.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with FFFACE.ME?

We needed help developing AR filters and games.

SOLUTION

What was the scope of their involvement?

FFFACE.ME has proposed creative ideas based on our briefs, prepared mock-ups, developed AR filters and games, and supported the launch of our AR campaigns. The team has created AR filters for Chevrolet Kazakhstan, Lotte Rakhat (Pepero brand), and several effects, games, and an AR mascot for Kcell.

What is the team composition?

We’ve worked with 2–5 teammates from FFFACE.ME.

How did you come to work with FFFACE.ME?

Someone referred FFFACE.ME to us. We chose them because they had high ratings, were close to our geographic location, offered good value for the cost, aligned with our company values, and were innovative in AR.

How much have you invested with them?

We’ve spent around $50,000.

What is the status of this engagement?

We started working together in September 2021, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ve seen more than 100,000 views on average for each AR effect and more than 1,000 UGC content generations on average. Overall, FFFACE.ME’s work has had a direct influence on the growth of our clients awareness and engagement, and clients social accounts have gained more than 1,000 subscribers during our campaign.

How did FFFACE.ME perform from a project management standpoint?

FFFACE.ME has excellent project management and delivers even earlier than we expect. We communicate via virtual meetings, emails, and messaging apps.

What did you find most impressive about them?

FFFACE.ME’s creativity, technologies, and friendly service are impressive.

Are there any areas they could improve?

It’s hard to find any areas for improvement; we’re totally fine with their current level.

BACKGROUND

Please describe your company and position.

I am the Events & Partnership Manager of Gaming.Org

Describe what your company does in a single sentence.

We are a large company working across multiple markets (confidential).

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire FFFACE.ME to accomplish?

• Increase event engagement
• Create an interactive branded experience
• Encourage guest participation and shareable moments
• Make sure everything works reliably on-site
• Deliver on time for the event

SOLUTION

How did you find FFFACE.ME?

Referral

Why did you select FFFACE.ME over others?

• High ratings
• Good value for cost
• Strong portfolio and reviews, Relevant experience with live events Fast and clear communication

How many teammates from FFFACE.ME were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We hired FFFACE.ME to develop an AR Mirror for our event. They helped align the concept, designed the AR experience, prepared the technical setup, and handled on-site installation and calibration. They also supported the team during the event to make sure everything ran smoothly.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The AR Mirror clearly attracted attention and kept guests engaged throughout the event. It also generated organic social mentions — guests shared stories and posts from the activation and tagged the event, which helped increase visibility beyond the venue. We received positive feedback from our internal team and event partners as well.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, they delivered on time. They were responsive and quick with edits, especially when we needed changes close to the event.

What was your primary form of communication with FFFACE.ME?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They combined good creative work with strong delivery. The experience looked premium, worked reliably, and the team was professional on-site.

Are there any areas for improvement or something FFFACE.ME could have done differently?

Overall, the result met our expectations.

BACKGROUND

Please describe your company and position.

I am a Department Manager of U-Report

Describe what your company does in a single sentence.

Social project with surveys of young people

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire FFFACE.ME to accomplish?

• Involvement of youth
• Increasing attention to the project

SOLUTION

How did you find FFFACE.ME?

recommendation

Why did you select FFFACE.ME over others?

• High ratings
• Great culture fit

How many teammates from FFFACE.ME were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Development of a TikTok mask to attract young people to the project.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• The attention of young people
• The number of views on the project website

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team was very creative, and all tasks were completed on time.

What was your primary form of communication with FFFACE.ME?

Virtual Meeting

What did you find most impressive or unique about this company?

Creativity and expertise

Are there any areas for improvement or something FFFACE.ME could have done differently?

Everything is fine

BACKGROUND

Please describe your company and position.

I am the Window display designer of a department store.

Describe what your company does in a single sentence.

The largest premium department store of international and Ukrainian brands in Ukraine.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire FFFACE.ME to accomplish?

PR of the project

SOLUTION

How did you find FFFACE.ME?

Referral

Why did you select FFFACE.ME over others?

Good value for cost

How many teammates from FFFACE.ME were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

It was a project dedicated to Valentine's Day. We found quotes about love by Ukrainian writers, and fface.me created a mask on Instagram for visitors to our department store. The QR code was placed on a decorated brand wall at the entrance to the department store, and after scanning it, visitors were able to make cool pictures and stories and post them on Instagram, increasing the awareness of our brand.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Quantity of posted stories of our visitors

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team is very professional and ready to respond promptly to tasks. ALWAYS recommend additional functions and features to improve the result

What was your primary form of communication with FFFACE.ME?

Virtual Meeting

What did you find most impressive or unique about this company?

We were impressed with their responsibility and innovative ideas.

Are there any areas for improvement or something FFFACE.ME could have done differently?

no

BACKGROUND

Please describe your company and position.

I am the Partnerships Manager of UAnimals

Describe what your company does in a single sentence.

Leading animal rights NGO in Ukraine, dedicated to rescuing and protecting animals affected by the ongoing war in Ukraine.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire FFFACE.ME to accomplish?

• To create a specific Instagram mask, which will encourage participants of the charity run to create and share their content

SOLUTION

How did you find FFFACE.ME?

Referral

Why did you select FFFACE.ME over others?

• High ratings
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from FFFACE.ME were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Within the framework of the Charity Run for International Animal Protection Day, we had requested an Instagram mask, which will encourage people to share content consistent with our message. FFFACE.ME made an assessment of the project and proposed several solutions to reach our specific goals. Instagram mask increased social media impact of our charity run, delivered our main message to the public, added fun and entertainment and enhanced creativity to the project.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Meeting project deadlines. Hight indicators of follower activity, taps to try, impressions and captures.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team responded rapidly and provided materials ahead of schedule

What was your primary form of communication with FFFACE.ME?

Email or Messaging App

What did you find most impressive or unique about this company?

Customer service, high quality services

Are there any areas for improvement or something FFFACE.ME could have done differently?

No

BACKGROUND

Please describe your company and position.

I am the Senior Account manager, IT&Creative projects of AdBakers Agency

Describe what your company does in a single sentence.

We are the relationship marketing agency

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire FFFACE.ME to accomplish?

• We wanted to create semi-digital clothing or some Insta-filter for a worldwide techno music festival

SOLUTION

How did you find FFFACE.ME?

Online Search

Why did you select FFFACE.ME over others?

• High ratings
• Good value for cost

How many teammates from FFFACE.ME were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

FFFACE.ME developed an AR filter for a worldwide techno music festival. They created an effect that could be seen through an Instagram filter when hovering over a printed shirt

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Many people published stories with the filter during a two-day festival. 
• We received a lot of good feedbacks. 
• Impressions - 4300 
• Use in photography - 627 
• Saved - 177

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Communication is very clear, client service at a high level. The FFFACE.ME team paid a lot of attention to detail and advised us on how to promote our AR filter more effectively

What was your primary form of communication with FFFACE.ME?

Virtual Meeting

What did you find most impressive or unique about this company?

High creativity, flexibility, clear and transparent communication, attention to project details, prompt response to requests

Are there any areas for improvement or something FFFACE.ME could have done differently?

At the moment, I do not see critical areas for improvement

BACKGROUND

Please describe your company and position.

I am the CEO of Genius Innovation Lab

Describe what your company does in a single sentence.

We're an innovation studio for world renowned brand and enterprise

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire FFFACE.ME to accomplish?

• AR Development
• Asset Creation
• Deployment Strategy

SOLUTION

How did you find FFFACE.ME?

Referral

Why did you select FFFACE.ME over others?

• High ratings
• Company values aligned

How many teammates from FFFACE.ME were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

FFFace.me provided AR development services for one of our Fortune 100 clients. Everything from ideation to deployment. Core deliverables included: 

• Designing creative strategy 
• 3D Asset creation 
• AR Development and engineering 
• Animation development 
• Quality Assurance 
• Performance Tracking 
• Customer Experience consulting

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

WIth Ffface.Me help, we delivered the project for our client ahead of schedule and was met with praise for the quality

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management was excellent. They were quick to communicate, give progress updates and stay ahead of schedule.Change requests were handled immediately and with great professionalism

What was your primary form of communication with FFFACE.ME?

Virtual Meeting

What did you find most impressive or unique about this company?

Their attention to detail and the speed of delivery were impressive. 

Are there any areas for improvement or something FFFACE.ME could have done differently?

N/A - great to work with!

BACKGROUND

Please describe your company and your position there.

I'm SKEMA Head of Social Media I'm in charge of the School's social media strategy

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire FFFACE.ME?

Our Graduation Ceremony

SOLUTION

How did you select this vendor and what were the deciding factors?

We wanted to work with one of our brilliant Alumna and the company seemed really innovative and creative

Describe the project in detail and walk through the stages of the project.

After a kick off meeting, we decided to collaborate around the creation of an Instagram filter. The team offered us many possible mechanics, with clear price ranges. Once we made our choice, the team accompanied us in the final definition of the filter

How many resources from the vendor's team worked with you, and what were their positions?

We work with two specialists

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We're really satisfied with the result that matches perfectly our expectations We also appreciated the reactivity of the team

How effective was the workflow between your team and theirs?

We exchanged emails and planned meetings when it was needed. It was really easy to get in touch with our interlocutors

What did you find most impressive or unique about this company?

We appreciated the reactivity, creativity, and vanguardist approach of the team.

Are there any areas for improvement or something they could have done differently?

No really, all the process was really clear I appreciated a lot working with Noémie and Polina