FFFACE.ME

BACKGROUND

Please describe your company and your position there.

I'm Head of digital marketing responsible for 17 markets at Visa.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire FFFACE.ME, and what were your goals?

It was a project dedicated to our worldwide partnership with the Olympic and Paralympic Games. As a proud partner of the Olympic movement, Visa sponsors Olympic and Paralympic hopefuls from across the world as they prepare to reach their goals in competitions. In 2022 we sponsored three amazing Ukrainian athletes as part of Team Visa:

• Oleksandr (ski freestyle)
• Vladyslav (skeleton)
• Oksana (Paralympic biathlon)

We wanted to inspire all Ukrainians with the example of Olympic athletes, show that everything is achievable and engage Ukrainians to cheer for the Ukrainian athletes on their journey to Olympic and Paralympic Games.

SOLUTION

How did you select this vendor and what were the deciding factors?

All the communication took place through a creative agency, and they chose a studio. But I can say that I used to work with FFFACE.ME, in general, we also made filters with them for various projects. So the creative agency knew the studio's capabilities and decided to work with them again.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

We created a filter for the Visa Instagram account in support of 3 Ukrainian athletes from the Team Visa: Oleksandr, Oksana and Vladyslav. In this filter, we recreated the real apparel of our athletes, which gave every Ukrainian a chance to feel themselves in the athlete's shoes and cheer up for them before the competitions. We recreated Vladyslav's skeleton helmet and made an online copy of it.

In skeleton, helmet has a very important meaning not only from a safety point of view but also as a great place for the self-expression of each athlete. It always has an individual design to represent the athlete's spirit and persona. Vladislav's helmet has a unique history, and we were very glad to make an exact online copy of it and bring his physical helmet to AR.

The filter also included the apparel of Oleksandr as a freestyle skier and Oksana- as a para biathlon athlete. (https://www.instagram.com/ar/332877042073503)

How many people from the vendor's team worked with you, and what were their positions?

• Dmytro - CEO, Co-Founder
• Yegor - CTO, Co-Founder
• Dmytro - Developer

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We had a fairly high coverage. Many people published stories with the filter and expressed support for the athletes. The feedback was even more positive than we expected.

Describe their project management style, including communication tools and timeliness.

The studio is very proactive. They responded very quickly and often offered some points and ideas and expressed their pieces of advice on how to promote the filter. If there were any comments on the product, they were made very quickly.

What did you find most impressive or unique about this company?

I liked the reaction speed, flexibility and business understanding. FFFACE.ME didn't create a product for the sake of making it; they understood what was behind it and why entertaining content is created. They skillfully combine the businesses and the audience's interests.

Are there any areas for improvement or something they could have done differently?

Everything works quite well. There is even a desire to dive deeper into business together because it's always beneficial. Also, to provide recommendations for product distribution and share the understanding of how it works. Sometime after the start of the filter, periodically check on the client's page to see how the filter is working and how it's doing in the intermediate stages. To check if everything's working correctly, how engagement is and what else affects it.

BACKGROUND

Please describe your company and your position there.

I am a Head of Client Service at Ogilvy Ukraine.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire FFFACE.ME?

We needed an Instagram filter for our Spring Campaign for the chocolate boxes named Give Tenderness. The goal was the image one - to share a tender message and create a tender little moment with someone, with Milka Pralines.

SOLUTION

How did you select FFFACE.ME?

We have made the first project with FFFACE.ME through Havas Agency, and it was very successful. After that, we had no doubts about FFFACE.ME, because everything was done quickly, efficiently and Client-oriented. Dmytro (CEO) is a very good professional when we are talking about Instagram. He also conducted the training for our team on Instagram and filters.

Describe the scope of their work in detail.

We needed an Instagram filter to support our campaign. All the designs and idea was made by us and the task of FFFACE.ME was to program a randomized filter for the promo of the campaign. The studio also created a promo video for our social networks to support the filter.

What was the team composition?

Anna Nikolyuk – AR producer Dmytro Kornilov - CEO, Co-Founder Yegor Kumachov - СTO, Co-Founder

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Impressions - 284k Open - 16.7k Captures - 8.1k

How effective was the workflow between your team and theirs?

Everything was at the highest level. We communicated mainly via telegram, and everything was fast, efficient and client-oriented. It was an absolute pleasure to work with FFFACE.ME. Anna performed at the highest level as a producer.

What did you find most impressive about this company?

They are a very young and professional team, and I did not expect them to do the project so quickly and efficiently and on such a professional level. Anna was very structural, punctual in her work, the heart of the project - she was 100% in the project and was its leader. I liked the loyalty and approach to the client.

Is there any area for improvement or anything that could have been done differently?

Everything was at the highest level, and I have no complaints.

BACKGROUND

Please describe your company and your position there.

I am the head of the digital production department at the Silpo supermarket chain – one of Ukraine's largest supermarket chains.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire FFFACE.ME, and what were your goals?

We have released a new design of gift certificates, and our task was to increase sales of certificates using the Instagram filter.

SOLUTION

How did you select this vendor and what were the deciding factors?

Three years ago, my colleague met Dmitry (co-founder & CEO) at a conference and gave me his contact. She advised me of them as a young studio that creates high-quality filters. Since that time, for the entire period of cooperation (about three years), we have launched more than 15 filters together with FFFACE.ME.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

The appeal of gift certificates is that they literally are the Silpo products that everyone loves so much - hot pizza, fresh lettuce and radishes, sweet doughnuts and crispy baguettes. We visualized this idea as an Instagram filter. When launched, a certificate appears, and the magic happens right away.

On the user's head, they get edible accessories that change one by one - a cabbage hat, a baguette decoration, radish bows etc. Since we understood that the main target audience of Silpo is women, we used that info to create a beauty filter: products act as headwear, earrings and other jewellery complemented by bright makeup.

How many people from the vendor's team worked with you, and what were their positions?

Dmytro – Creative producer, co-founder and CEO Yegor – Сo-founder and СTO Ksenya  – Senior Beauty Creator

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

121,000 promo impressions across all media 30,000+ certificates sold in 4 weeks (3 times higher compared to the same period last year) 10,000 QR code scans with the filter 1744 stories created using the filter $10 CPM / $0.7 CPA

Describe their project management style, including communication tools and timeliness.

They constantly coordinated, prompted, and advised on many issues. He is always present in all processes and chats. We even invited him as a speaker for a lecture for our colleagues from the company. He supervised all the processes perfectly, and therefore, everything always went smoothly.

Communication is very comfortable and trusting. The team is ready to answer even the most simple questions and always advises on how to work effectively with our tools. We have never had any disputes and misunderstandings, and the contracts have always been drawn up correctly. The team was small, but every member was a professional in their field. Everyone responds quickly, advises and corrects us. The team is very open to communication. The operational marketing and creative part are excellent.

What did you find most impressive or unique about this company?

We have a very high level of trust in FFFACE.ME and have never considered other studios as new contractors. They are our non-alternative partners in the Ukrainian market. Each of the team members always has a lot of ideas. We were also impressed by the incredibly high speed and proactivity. Often the studio comes to us on its own and offers its ideas, which also impresses us very much. The team is always interested in the filter's performance. They suggest how best to launch the filter and promote it, offer non-standard promotion ideas, and focus on its effectiveness. Their goal is to help you make your filter go viral.

Are there any areas for improvement or something they could have done differently?

We are more than satisfied with everything in the team, cooperation, and result.

BACKGROUND

Please describe your company and your position there.

I'm the Creative Technologies Lead at Cult agency, I do Extended Reality (AR/VR) and Metaverse.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire FFFACE.ME, and what were your goals?

It was for the creation of two filters for the brand Yula. Both were target trackers: one target tracker was on a large mural, and the second was on a can of Yula. It's notable that this was the first case like this, before it was impossible to put a target tracker on a can like that because of the shape and shiny coating. Back then, trackers had many issues, but FFFACE.ME was able to make one tracker for three different colours in the same filter. We consider this our R&D because it really was an innovation.

SOLUTION

How did you select this vendor and what were the deciding factors?

FFFACE is a very long time partner of mine who we grew up with. We bring projects to each other and cooperate at all possible levels

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

We worked at Spark AR. We needed to create two different scenes with the same assets. We created 2D and 3D content, animated it, and built the scene. This happened remotely because the studio worked in another country. None of us saw the murals that we were working with or cans in person, but in the end, everything turned out great.

How many people from the vendor's team worked with you, and what were their positions?

Dmytro – CEO, Co-Founder & Yegor – СTO, Developer

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Drink sales increased, and the overall results of the mask: Impressions - 400k Opens - 10% UGC - 2.5%

Describe their project management style, including communication tools and timeliness.

FFFACE.ME, as always, surprises me with the speed of execution. On all projects, if I request in 2-3 weeks, then they manage to do everything in 5 working days and hand over the project in ⅓ of the deadline.

The project management style is excellent, and communication is fast, very clear and understandable. Dima as a director, is my standard of communication between contractors and the client. FFFACE.ME is how I would like to build my business and work with people in general.

What did you find most impressive or unique about this company?

A range of talents, skills and services: from 2D illustrations to animated 3D models. Very extensive knowledge from editorial to game dev. I was surprised by the speed at which they worked and their collaborative approach. The culture of communication and the company as a whole at FFFACE.ME is a very rare thing that I have come across.

Are there any areas for improvement or something they could have done differently?

To be honest, I don't know. I always cite FFFACE.ME as an example of how things should be done.

BACKGROUND

Please describe your company and your position there.

I am Head of PR at Vista Create, a graphic design platform where anyone can quickly create engaging projects for any industry or occasion —design skills optional. VistaCreate blends a powerful online design editor with an ever-growing library of over 50 million assets for creative expression.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire FFFACE.ME, and what were your goals?

We wanted to increase engagement in our social networks and get PR publications in European and American media. The idea was to create the AR filter, which will work with an actual physical sweater to turn it into the Ugly X-mas sweater whenever you want.

SOLUTION

How did you select this vendor and what were the deciding factors?

We have previously worked with FFFACE.ME on another project (AR-filter for SMW Conference) and were very happy with the results, as we got a lot of attention and engagement among our target audience. So we didn't even consider another vendor. Also, I think no other vendor does such projects at such a high level as FFFACE.ME.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

We are delighted with how quickly the project was completed – FFFACE.ME managed to complete it in less than two weeks. We came to the studio simply with an idea: to create an "ugly Christmas sweater" that would look like a regular sweater in reality but activated with AR.

In our case, a funny deer crawled out of the Christmas wreath and began to look around. FFFACE.ME partners, the FINCH brand, helped us with tailoring, who also got involved and sewed 50 sweaters with our design from excellent fabric in less than two weeks.

Studio also helped us upload a filter to the social network and create a guide for users. Then we sent sweaters to influencers and a press release to the media.

How many people from the vendor's team worked with you, and what were their positions?

• Dmytro- CEO, Co-Founder
• Yegor - СTO, Co-Founder

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We are happy with social media engagement! We got half of the million impressions, get +490 followers to our Instagram page.

Describe their project management style, including communication tools and timeliness.

Timeliness of execution – 11 out of 10 because everything was done in the shortest possible time and without loss of quality. We got really what we wanted at the beginning. We communicated with Dmytro, Yegor, and FINCH on the telegram channel and ZOOM. There was a high speed of decision-making, both on our part and the part of the studio.

What did you find most impressive or unique about this company?

We liked that we came up with the idea that was not only about AR but also about physical clothes that needed to be made. And the studio took responsibility and implemented for us not just an Instagram filter but sewed a ready-made sweater together with its partners. They understood the implementation from start to finish.

Are there any areas for improvement or something they could have done differently?

We are delighted to work with FFFACE.ME, so we have already done three projects with them and plan to work further.

BACKGROUND

Please describe your company and your position there.

I am the head of the marketing team at Anex, Poland. We are an international brand of baby strollers and accessories. The head office is located in Poland, Warsaw, but we work with over 40 countries.

The primary markets are in Poland, Ukraine, Spain, Italy, Germany and the UK. We now have over 900 partner stores. Based on our social network data, we have half a million audiences who know us, love us and use our products.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire FFFACE.ME, and what were your goals?

We had 4 projects with FFFACE.ME. In the beginning, we came to order an Instagram filter for Valentine's Day, but Dima (CEO) instead convinced us to go with an image filter that explains our brand mission and positioning. As a result, we developed an Instagram filter with children's drawings on the users' faces.

Our mission is: "We Make Parenting Cool". With the help of this filter, we showed cool parenting because why not give children the opportunity to paint their parents' faces. The first project left us with a good impression of working with the studio. We came with one request, and we were persuaded to do something better. As a result, it turned out much better than we thought.

Subsequently, FFFACE.ME launched the charity platform FFFACE SOCIAL, where we were offered a collaboration with the charity fund Dobrodiy Club. As a result of this cooperation, we sponsored the charity filter. When people created a story with the Dobrodiy Club’s filter, donations were made to the fund.

I think it's a very cool case, perfect for us because in addition to our mission to make parenting cool, we have a social mission - to support adoption. We made a video campaign about adoption and made a video about how children from different countries are adopted. A very organic continuation was the collaboration with the Dobrodiy Club offered by FFFACE.ME.

The next two projects were about launching our new strollers. One stroller is a collaboration with the British illustrator Mr Woody Woods. FFFACE.ME made an augmented reality filter with UFOs. The second collaboration was with Balmain designer Safa Sahin, where FFFACE.ME made a gamified xylophone filter. The goals were very different in each project. Usually, we would come up with the idea that we thought was very cool.

FFFACE.ME helped us come up with something even better. The main task we set out with the studio in these cases was that the filter could be combined with a stroller - not something separate. I think we have made two very cool augmented reality cases that have gained worldwide recognition.

SOLUTION

How did you select this vendor and what were the deciding factors?

Before our first projects with FFFACE.ME, we already had experience in creating filters, but it was very plain, simple and uninteresting. We realized that we need people who can implement more complex projects. We found the studio's Instagram account, and when Valentine's Day came, we talked about Instagram filters. We decided to turn to them because we liked their portfolio.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

For the collaboration of Mr Woody Woods x Anex x FFFACE.ME, we proposed the delivery and our vision, but the studio offered to make an augmented reality filter that we never thought about. As a result, the AR filter gave added value to the product. Even now, when customers are shown a stroller, they are also given a filter, which is a great advantage of our product.

The process of creating a filter was very fun: during one of the tests, when we wanted to see how it works on the stroller, the studio found a bug, which later became the main feature of the filter. I remember Polina (COO) being very surprised. We were all happy that the aliens in the filter stayed on the user's hand when touched instead of disappearing as was originally planned. (https://www.instagram.com/tv/CZRyH22h0BV/?igshid=YmMyMTA2M2Y=)

How many people from the vendor's team worked with you, and what were their positions?

In the beginning, we communicated with Dima (CEO) and Polina (COO). Dima personally responded to our messages on Instagram. We keep in touch with Natali (Head of PR) for PR, and recently we met SMM manager Dora. We also know Veronika, who deals with documents. Yegor (CTO) is also actively involved in our projects, thanks to whom the xylophone filter came to life.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The results of all our projects were very cool. It was nice to come back to FFFACE.ME with new ideas and suggestions and do something together. Every time we approached the studio, we were sure that they would carry out our projects with maximum attention to detail.

You can really feel that they care for each and every project. This resulted in the filter becoming a significant advantage to the product itself. Media mentions were also a fantastic bonus: Vogue wrote about us, which is very cool. We were counting on a fun filter but essentially got the first augmented reality stroller.

Describe their project management style, including communication tools and timeliness.

Everything is clear and understandable. If any questions ever come up, they are always resolved and explained. Everyone keeps their hands on the pulse of each project and adjusts the team to deadlines and communication across Telegram chats. All the information and chat history is stored in chats, which is very convenient. The studio submitted all projects on time.

What did you find most impressive or unique about this company?

We worked with many contractors and companies from Europe, but it is very rare to find a team that's just as caring for the product as this studio. At FFFACE.ME, everyone is involved in the project and does everything to make it as cool as possible. I want to continue working with them again and again.

We like their vision, we are sure that the idea will turn out even better than we originally expected. It's great that the team links us into their brainstorming sessions and is always ready for every meeting. It felt like very cool products were produced from FFFACE.ME's teamwork.

Are there any areas for improvement or something they could have done differently?

It seems to me that the studio does everything well, and we appreciate them for it. We only wish them more customers from Europe and for them to develop even further.

BACKGROUND

Please describe your company and your position there.

Home entertainment product marketing specialist at LG.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire FFFACE.ME, and what were your goals?

The task was to present our category of premium TVs at an event. LG OLED TVs are unique for the incredible realism in the images. We wanted to demonstrate this at an offline event with augmented reality. We did a project involving AR for the first time. At the Economist event from NV magazine, we tried to implement a new showcase because the event's theme was “trends of the new year”.

The target audience was politicians and entrepreneurs, who may saw this TV before on other events, so we aimed to surprise everyone with something new. The task was to draw attention to the realism of the image on TV, take the contact info of interested clients, and personally consult with them after the event. (https://www.instagram.com/tv/CX0rymSBXIK/?utm_medium=copy_link)

SOLUTION

How did you select this vendor and what were the deciding factors?

We collaborated with FFFACE.ME in L'Oréal, Ukraine two years ago. I invited them to participate in a tender of creating Instagram filters with other three companies. I liked Dima's idea and proposal the most— FFFACE.ME won the tender. At that time, they offered the most creative and quickest solution. So, when I needed to create add-ons for an offline event, I turned to the studio because I knew it would be creative and fast.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

We created an idea, the first mockup and held a meeting to go over the idea. Everything was created by brainstorming. After that, we made a mockup and the final design. There was a stage when we equipped our brand zone with tablets and racks so that everyone could test via augmented reality. Yegor, CTO of the studio, helped us with this.

How many people from the vendor's team worked with you, and what were their positions?

• Dmytro K (CEO, Co-Founder)
• Yegor K - (CTO, Co-Founder)
• Polina K(COO)

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We implemented the project very quickly, and the brand area with augmented reality attracted people's attention at the event. They approached and tested the augmented reality platform. Our theme was space. The space theme came to life on screen and went beyond the TV with the help of AR. We emphasized that you can get the same hyperrealistic effect at home thanks to OLED technology. Several people left their contacts for further consultation, which was a great result.

Describe their project management style, including communication tools and timeliness.

It was very easy and quick to communicate. Dima (CEO) led the project himself, and it went very smoothly. I liked the modern approach, which sped up all the processes. It was very convenient to solve everything directly in Telegram messenger, which is actually much easier than correspondence via e-mail. Everything went smoothly even though the deadlines were very tight.

What did you find most impressive or unique about this company?

I really liked the value they put on both the project and the concept, and the bureaucratic moments come second to it. If the studio is interested in the project, then they dive right into it, and for them, it becomes a top priority. I was impressed by their speed. I believe that few companies can create augmented reality filters or similar projects in such a short amount of time.

Are there any areas for improvement or something they could have done differently?

There were some chaotic moments that may seem unusual to others. It seemed that when we were implementing this project (December 2021), there were too many projects in the studio. If there were fewer of them, it might have been possible to give more time to customers and implement everything at a slower pace.

BACKGROUND

Please describe your company and your position there.

I'm Sr. Co-Marketing Specialist Lenovo Ukraine. Lenovo is a global leader in providing innovative consumer, commercial and enterprise technology.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire FFFACE.ME?

Our goals were to increase brand awareness, brand preference and loyalty through collaboration with the Astra Star digital avatar and product integration with the influencer’s lifestyle and product placement.

SOLUTION

How did you select this vendor and what were the deciding factors?

Astra Star is the first digital influencer in Ukraine and a product of the FFFACE.ME studio. Lenovo loves everything new, bold and innovative, which is why we as a brand decided to propose a studio project.

Describe the project in detail and walk through the stages of the project.

Implementation of Lenovo in life, posts and stories with Astra Star. In addition, Astra created a video tutorial on making a New Year's mask, and a video tutorial on Clo 3D. She also appeared on the cover of Pink magazine in collaboration with Lenovo. (https://www.instagram.com/p/CXtf0FktFDG/?igshid=YmMyMTA2M2Y= ) This was not agreed in the list of our works, but the studio quickly picked up the idea and in the end we implemented it together with the Litkovskaya brand and FFFACE.ME.

The project was divided into the following stages: Signing a contract, agreeing on the scope of work and its implementation. Step by step, posts were published in which we agreed on the text, the visual aspect, and then Astra published them on her account. The technology used is AR.

How many resources from the vendor's team worked with you, and what were their positions?

Dmytro - CEO, Co-Founder Nataly – Head of PR

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

It was a great case and our expectations were met. We received good feedback, which can be seen from the achieved KPIs: Reach – 80k Impressions – 105k

How effective was the workflow between your team and theirs?

They have high decision-making speed, efficiency, and quick adaptation to situational projects, for example, like the same project with a cover in PINK. We did not discuss this in the contract, but FFFACE.ME agreed and quickly organized everything. Everything was a little chaotic, but on time.

What did you find most impressive or unique about this company?

Astra Star is unique, it’s the first kind of project like this in Ukraine. Lenovo's DNA is innovation. And it just happened that the first digital influencer and Lenovo became successful partners.

Are there any areas for improvement or something they could have done differently?

At first, the process was a little chaotic, as we worked with FFFACE.ME through an intermediary agency. When we realized that the agency is an extra link and started working directly, everything went fine. The only thing we were not very pleased with was the number of Astra Starr subscribers, which slightly increased over the period of our cooperation.

BACKGROUND

Please describe your company and your position there.

Casino brand PokerMatch company, division of PokerMatch Casino. I am the Head of SMM at PariMatch Tech for PokerMatch brands that promote poker and casino in Ukraine and, until recently, in the CIS. PokerMatch Casino operates within Ukraine and has also worked in the CIS and Europe.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire FFFACE.ME, and what were your goals?

We started working with FFFACE.ME in 2019, when the market was just starting to develop. Then, Facebook made Spark AR available to everyone. It was then that a request came up to make a mask. So fate brought me to Dima, Egor and Polina at the FFFACE.ME studio.

To date, we have made 5-6 masks with them. We collaborated with FFFACE.ME directly to create our AR effects, but we had previously developed the idea for a 3D mascot project. We really liked Astra, a digital influencer developed by FFFACE.ME. We wanted to create a similar character for our casino, but we have only collaborated on creating AR effects, interactive masks, and randomizer masks with filters.

SOLUTION

How did you select this vendor and what were the deciding factors?

I have been cooperating with FFFACE.ME for a very long time and consider them leaders in the market. They have something that their competitors do not have - a soul. Very fast communication with the CEO of the project, which is very impressive. The studio is about three years old, but Dima, Polina, and Yegor are still involved in communication, provide personal consultations, and generally manage the project.

Someone solves organizational issues, someone administrative and operational, and someone performs the creative part. Tops and managers of the company are involved in projects as much as possible, and you do not feel abandoned, as is sometimes the case with other studios. FFFACE.ME has swift communication on all fronts.

Of course, I like their portfolio and the significant number of cases. FFFACE.ME team are comprehensively developed. They don't just create filters but do a lot of projects with augmented reality. I liked how Dima described the studio, he said that FFFACE.ME is an AR marketing agency. And I think this is true because the studio's job is not only to go through the brief to create the appropriate filters and AR products but also to provide a full range of services and creative support.

Understanding of the target audience, knowledge of trends and the ability to promote the product. From design development to completion with a presentation on how to market and promote a mask. That is why I have been collaborating with FFFACE.ME for several years and keep in touch with the creators of the project.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

Since I work in SMM very often everything happens situationally. Sometimes our company runs into the case that you needed to have a product ready yesterday. I would like to note that when I come to the studio with an idea, we will implement them in just a week. The scope of work is always as clear and as concise as possible, everything happens quickly. All our work has always gone through the following stages: idea, processing the idea and the concept for the target audience.

We bring the general idea, and the studio processes it and brings us a ready-made reference or mock-up of masks, and then we start to implement the idea, making minimal changes. We usually follow the format of 3 rounds of edits. But basically, on the first lap, everything is cleared up for us, which is impressive - we hit a match in understanding each other for filters and effects. The result has always been that our filters looked unique.

If you look at the market, you can see that almost all brands use a certain type of masks that does not stand out from others. The main advantage of FFFACE.ME is that their masks are not like others. And of course, what I really liked was the innovations that the studio always brought to projects. If something new comes up in the AR world, FFFACE.ME is very quick to pick it up.

How many people from the vendor's team worked with you, and what were their positions?

We always had working chats with three people: Dmytro (CEO, Co-Founder), Yegor (СTO, Co-Founder) and Polina (COO, Producer). The closest communication was with them.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

I always shared intermediate results with the studio: the period of greatest coverage and the period of filter burnout. I can share the results of the Free Spin mask for PokerMatch Casino. For all the time, the mask has collected 12,000 impressions, 8,000 discoveries, 4,000 uses and 600 publications. Compared to other filters we've created, the casino account filter is quite a subtle topic.

In Ukraine, the topic of gambling and casinos is still frowned upon. Our society is used to saying that this is gambling. Attitude towards casinos is not the same as in England or Scandinavian countries. There, casinos and games of this type are considered a way of entertainment. Casinos in Ukraine and the CIS countries are something bad, where you bring all your money, sell your apartment, and end up with nothing.

People still hide that they are playing and therefore do not follow Instagram accounts so often. So the mask was a risky move. But nevertheless, I believe that the mask turned out to be effective for the product and profile. We also made a filter for the Novus retail chain. It was a situational filter dedicated to New Year. At that time, we had about 20,000 mask impressions.

Describe their project management style, including communication tools and timeliness.

Despite the workload of the studio and the diversity of projects, Polina, Dima and Egor do not lose their management style and tone of communication. They manage every step of the project very well. Communication is always quick and clear, and we even completed all our projects a few days before the deadline.

What did you find most impressive or unique about this company?

The most impressive thing was the endless creativity. The studio continues to inspire. The uniqueness of the company is that there is not a drop-in bureaucracy and training in the creative market, as sometimes happens with a young advertising agency. Sometimes such agencies burn in their first years of work and shine very brightly, but after that, they fade away and their communication changes.

FFFACE.ME maintains communication. And in any case, I consider them market leaders - this is manifested not only in the loudness of the names but also in the fact that each of their partners feels openness and desire to help. The uniqueness of FFFACE.ME is that the founders and employees of the studio are interested in making the client feel confident. No client or partner is left behind.

Just recently, Dima recommended updating the mask that we launched in the summer. As the holidays approached, Dima or Polina wrote in personal messages with a recommendation to write to them in advance and have time to get into the studio's time frame so that they, in turn, have time to make a product for the company. This synergy makes FFFACE.ME unique and cool.

Are there any areas for improvement or something they could have done differently?

The studio and I cooperate not only with ready-made projects in stages - we have a lot of projects under discussion that we haven't implemented yet. There were social projects within Ukraine and Kyiv, but we were never able to implement them because we did not come to an agreement with the client. But even then, the studio paid attention to me as a customer and communicator. I have no areas of improvement to recommend. For me, as a client, everything looks perfect. I only wish for them to grow, develop, and cover new areas.

BACKGROUND

Please describe your company and position.

I am a Department Manager of U-Report

Describe what your company does in a single sentence.

Social project with surveys of young people

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire FFFACE.ME to accomplish?

• Involvement of youth
• Increasing attention to the project

SOLUTION

How did you find FFFACE.ME?

recommendation

Why did you select FFFACE.ME over others?

• High ratings
• Great culture fit

How many teammates from FFFACE.ME were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Development of a TikTok mask to attract young people to the project.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• The attention of young people
• The number of views on the project website

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team was very creative, and all tasks were completed on time.

What was your primary form of communication with FFFACE.ME?

Virtual Meeting

What did you find most impressive or unique about this company?

Creativity and expertise

Are there any areas for improvement or something FFFACE.ME could have done differently?

Everything is fine