Ferraz Creative

BACKGROUND

Please describe your company and position.

I am the Co-founder of Backtest.ai

Describe what your company does in a single sentence.

Backtest.ai gives systematic options traders one loop to express their strategies, prove their edge on historical data, and trade it live with confidence.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Ferraz Creative to accomplish?

• Turn a deep, professional-grade trading platform, from research and backtesting through live trading, into a clear, intuitive product for systematic options traders.
• Build a complete design foundation, from research through a scalable design system, grounded in real user validation rather than assumptions.
• Bring our vision to life with a full brand identity and website, giving Backtest.ai a credible, professional presence at launch.

SOLUTION

How did you find Ferraz Creative?

Clutch Site

Why did you select Ferraz Creative over others?

• High ratings
• Great culture fit
• Company values aligned

How many teammates from Ferraz Creative were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Over a six-month engagement, Ferraz Creative handled the full design of Backtest.ai, running brand, website, and product design in parallel. The work started with research, working closely with our team to lay out the workflows and goals of the traders we're building for, alongside a review of the industry and our competitors to ground the brand direction. From there, they built interactive prototypes of the platform that we could click through and give feedback on as they evolved, then took them through to full application designs covering navigation, charts, tables, and the core research-to-live-trading workflow. All of this was documented in a scalable design system our team can build on. On the brand side, they developed Backtest.ai's complete visual identity, including the logo, colour palette, and typography, and designed our website and landing page. Designs were delivered continuously as they were ready rather than in large handoffs, which fit well with how our engineering team works.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

5 core user flows identified, designed, and validated with the Backtest.ai team, covering both systematic and retail trader paths.

5 moderated usability sessions run, feeding directly into the hi-fi design of core workflows.

Interactive prototypes used in place of traditional wireframes, speeding up client feedback and design decisions.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Ferraz Creative's project management felt more like working with an in-house team than an outside agency. We communicated almost entirely through a shared Slack channel, so updates and feedback moved quickly without waiting on scheduled meetings, and they adapted to our availability when we were busy. Designs were shared as they were ready, and we could click through interactive prototypes on our own time and leave feedback whenever we had it, which they picked up and worked in quickly.

What was your primary form of communication with Ferraz Creative?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their attention to detail and the quality of their work. Design decisions were backed by research rather than just taste, and they made a platform with a lot of depth feel intuitive without cutting features.

Are there any areas for improvement or something Ferraz Creative could have done differently?

The initial time estimate was optimistic for a product with this much depth. We'd also have liked the design system to be ready for development earlier, so our engineering team could start building the foundation in parallel with the rest of the design work.