Fabula Branding

BACKGROUND

Please describe your company and your position there.

I'm ex- Head of Marketing A-100 Development A-100 Development Group of Companies has been successfully operating in the residential and commercial real estate market for more than 15 years. The company's portfolio includes such large-scale projects as "Novaya Borovaya", "Pier", "Green Harbor", "Green Hills", "Green Forest", large shopping complexes "Boro", ALL, ALL House, A-100 gas station network, A-100 business center, warehouse complexes, as well as social infrastructure facilities (kindergartens, schools, public areas). All projects are distinguished by their recognizable style and bright, unique atmosphere.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Fabula Branding, and what were your goals?

All projects of A-100 Development has authentic soul. Goal for Fabula Branding is create system of area's branding, which combine two general tasks: emotional branding and rational branding including navigation

SOLUTION

How did you select this vendor?

I have been working with this company for a long time. They have confirmed their expertise and professionalism many times. Starting a new project, I didn't think about calling someone else

Describe the scope of their work in detail, including any steps and the final deliverables.

development of a navigation system; development of a branding system; brand character development; development of designs for emotional and rational branding; design development of branding elements; copyright development of branding elements; consolidation of all elements into a single system.

How many people from the vendor's team worked with you, and what were their positions?

I worked with big team: project magager, account manager, brand strategist, designer, copywriter. The Managing Partner of the company is connected to key meetings with me and my team

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The project is still in progress, but the residents of the district are already getting positive emotions from interacting with the branding elements of the territory

Describe their project management style, including communication tools and timeliness.

The project manager is always in touch and is very deeply immersed in the project. I felt that the whole team was my colleagues, not just contractors

What did you find most impressive or unique about this company?

Fabula branding always cares about the business results and the impact on the revenue of the client's business. Fabula Branding will never make a picture for the sake of a picture. For them, business comes first.

Are there any areas for improvement or something they could have done differently?

I'm very satisfied working with Fabula Branding and I'm ready to recommend it to my colleagues

BACKGROUND

Please describe your company and position.

I am the Managing partner

Describe what your company does in a single sentence.

Food production

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Fabula Branding to accomplish?

• Naming
• Design

SOLUTION

How did you find Fabula Branding?

Recomendation

Why did you select Fabula Branding over others?

• Close to my geographic location
• Company values aligned

How many teammates from Fabula Branding were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

A lot of works

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

All is ok

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Good service

What was your primary form of communication with Fabula Branding?

In-Person Meeting

What did you find most impressive or unique about this company?

Their customer service was impressive.

Are there any areas for improvement or something Fabula Branding could have done differently?

No, all perfect

BACKGROUND

Please describe your company and position.

I am the CEO of Gusar Distribution LLC

Describe what your company does in a single sentence.

Nutic is a company that specializes in the production and distribution of high-quality chocolate and hard candy products under its own brand.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Fabula Branding to accomplish?

• Logo
• Packaging design
• Brand Positioning
• Market Research
• UX/UI website design
• Photography and videography

SOLUTION

How did you find Fabula Branding?

Online Search

Why did you select Fabula Branding over others?

High ratings, Great culture fit, Other

What was the size of Fabula Branding’s team?

10-30

Describe the scope of work in detail. Please include a summary of key deliverables.

Fabula Branding provided a comprehensive range of services to support the development of the brand identity and online presence. This included designing a unique and visually appealing logo, as well as creating packaging designs that are both functional and aesthetically pleasing.

In addition, Fabula analyzed the market competition to identify opportunities for differentiation and developed a brand positioning strategy that would effectively communicate our unique value proposition to the target audience. As part of the project, Fabula also provided UX/UI website design services, ensuring that the website was user-friendly and optimized for a seamless customer experience.

Key deliverables included high-quality digital design assets such as mockups, wireframes, and prototypes, as well as branding guidelines and a style guide to ensure consistency across all channels and touchpoints.

Overall, the scope of work was comprehensive and aimed at developing a strong brand identity and online presence that would effectively engage and resonate with the target audience. Fabula's efforts have resulted in a successful brand launch and a strong foundation for future growth and success.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Development of a unique and visually appealing logo and packaging designs has helped us to differentiate our brand from competitors.
• Analysis of market competition and the development of a brand positioning strategy has helped us to effectively communicate our unique value proposition to the target audience, resulting in increased brand awareness and engagement.
• The UX/UI website design has also been successful in improving the customer experience, resulting in increased website traffic, engagement, and conversions

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Fabula's project management was efficient, effective, and characterized by clear communication. They regularly updated us on progress and timelines and demonstrated a proactive approach to meeting our needs. The team was responsive, professional, and delivered project items on time, ensuring the success of the project.

What was your primary form of communication with Fabula Branding?

Virtual Meeting, Email or Messaging App

What did you find most impressive or unique about this company?

One of the things that we appreciate most about working with their team is their professional modern sense of style.

Are there any areas for improvement or something Fabula Branding could have done differently?

Fabula has done an exceptional job!