Etch Communications

BACKGROUND

Introduce your business and what you do there.

I’m the founder of Verodat, an IT company. We provide a governed control layer that transforms fragmented enterprise data into AI-ready, compliant datasets. This enables organizations to automate workflows, ensure audit-ready outputs, and scale AI operations securely and efficiently.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Etch Communications?

We needed a PR partner.

SOLUTION

What was the scope of their involvement?

Etch Communications has become an extension of our team. They’ve quickly understood our business, market, and the challenges of communicating a complex B2B technology proposition. Their ability to translate technical messaging into compelling stories has helped us secure meaningful media coverage and increase our brand visibility.
Etch Communications has also been instrumental in supporting product launches, thought leadership, award submissions, and corporate announcements.

What is the team composition?

We work with 2–5 teammates from Etch Communications.

How did you come to work with Etch Communications?

They were referred to me. I chose them because they had high ratings, a great culture fit, and aligned company values.

How much have you invested with them?

The amount is confidential.

What is the status of this engagement?

We started working with them in July 2024, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Etch Communications’ strategic approach stands out the most. They don’t just execute PR activities — they challenge our thinking, identify opportunities, and consistently bring new ideas to the table. Their communication is proactive, deadlines are always met, and the team is responsive whenever we need support.

How did Etch Communications perform from a project management standpoint?

Etch Communications’ quality of work and attention to detail has been consistently high. Our primary forms of communication are in-person meetings, virtual meetings, and emails or messaging apps.

What did you find most impressive about them?

Etch Communications combines strategic thinking with reliable execution and genuinely cares about our success.

Are there any areas they could improve?

No, they’ve been outstanding.